An important concept in selling advertising of any type is the close ratio -- or the number of successful contracts divided by the total number of contracts pitched to prospects.

A question came up one day about the retention rates of our online advertisers. We were surprised by the answer.

An accurate view of a Web site audience often comes from more than one source.

Site registration is an opportunity to capture specific and useful information about visitors that will lead to a better product and more revenue.

High profit margin versus high growth is one of the most important choices a manager can make for a Web site financial plan.

Launching various sites on different content management systems provides valuable lessons for anyone wanting to build a larger and more robust Web site.

Content and media Web sites that develop multiple streams of revenue end up with better odds of meeting or even exceeding budget.

Gross profit is a useful way of measuring the financial health of a Web site.