Management
May
01
Financial Strength Balances High Margin, High Growth
High profit margin versus high growth is one of the most important choices a manager can make for a Web site financial plan.
Jan
13
Newspapers Benefit from Classified Upsell Strategy
Mature online newspapers now generate more revenue from online-only classified ads than classified upsells. Other newspapers rely heavily on upsells. Here's how to make the shift.
Sep
15
Close Ratios for Internet Advertising
An important concept in selling advertising of any type is the close ratio -- or the number of successful contracts divided by the total number of contracts pitched to prospects.
Sep
15
Advertiser Retention Rates
A question came up one day about the retention rates of our online advertisers. We were surprised by the answer.
Jun
26
Practical Online Management
Practical Online Management is an organized approach to building, growing and maintaining effective Web sites.
Jun
26
Cost of Sale Helps Manage Advertising Staff
“Cost of sale” is just as important to managing the profit goals of a Web business as gross margin, which is profit after content and production.
Jun
06
Media Sites Need Deeper Focus on Quantity
Traditional media Web sites are losing market share for both audience and revenue. The problem is largely related to a lack of content.
May
12
Ankle Biters Grab Readers in Small Doses
Newspapers about 15 years ago became increasingly worried about “ankle biters” — small businesses that produced competitive niche publications. The concept has moved online.
Apr
26
Staffing Guidelines for Online Newspapers
You don’t have time for your Web site. You don’t have enough staff. Should you hire someone to work on it? How can you hire someone when budgets are being cut?
Apr
09
Online Ethics Will Set Us Apart
Sane and rational people wonder how a group of teenagers could beat a cheerleader, videotape the incident and make jokes about it in jail afterward. Sane and rational people also wonder how the videotape could go online — with an ad at the beginning of it.
Media people often fret about sites such as Craig’s List, YouTube and MySpace. They are seen as competitors for readers’ time and advertisers’ money. But what they make up in quantity — in the form of huge audiences — they lose in credibility.
Advertising
Content
Marketing
