Learn how to use online content marketing to build site SEO and audience.
User-Generated Content Can Hurt Site Image
User-generated content adds value to a website, but it comes with disadvantages for advertising and marketing as well.
The term user-generated content is popular among media sites and closely tied to the hyperlocal concept. (more…)
High Quality Article Marketing Still Helps SEO Results
Article marketing for SEO is a tactic that writers and publishers use to distribute content to other websites.
The articles often have links back to the parent website or to the author’s profile on that site. Ideally, the link is “dofollow”, which passes along SEO value. Otherwise, it may generate clicks or a boost to the author’s or website’s brand and reputation. (more…)
How to Grow Blog Audience Depends on 4 Goals
Growing a blog audience requires an intense focus on four important goals. They are quality, quantity, frequency and distribution.
Anyone can write anything on the Internet via blogging, but the writing matters only if people find the blog, think it’s interesting and come back for more. (more…)
4 Stages of Web Design and Development
Web design and development first serves an online marketing purpose and second serves a graphical purpose. Anyone who thinks the other way around is designing a website that will undercut audience and especially revenue. (more…)
Content Marketing Strategy Delivers 3 Benefits
Content marketing strategy is a plan for promoting site content by publishing similar content on other sites.
For example, a publisher or business owner has a website about lawn care. The revenue opportunity lies with selling grass seed, weed killer or other related products. (more…)
What is Content Marketing? What are the Benefits?
Content marketing is a popular concept and an effective tactic in online marketing.
But what is content marketing, how is it used and what are the benefits? Let’s try one definition: (more…)
Increase Website Engagement with 7 Steps
Website engagement is a goal as important as audience and revenue growth. The three goals are closely connected.
Increasing engagement leads to higher pages per visit and more return visits. Higher pages per visit and more return visits will produce more ad inventory, which leads to more revenue. (more…)
Promise Media offers online business tips and best practices for content-rich websites. 