Learn how to use online content marketing to build site SEO and audience.
Content marketing strategy is a plan for promoting site content by publishing similar content on other sites.
For example, a publisher or business owner has a website about lawn care. The revenue opportunity lies with selling grass seed, weed killer or other related products. (more…)
Content marketing is a popular concept and an effective tactic in online marketing.
But what is content marketing, how is it used and what are the benefits? Let’s try one definition: (more…)
Website engagement is a goal as important as audience and revenue growth. The three goals are closely connected.
Increasing engagement leads to higher pages per visit and more return visits. Higher pages per visit and more return visits will produce more ad inventory, which leads to more revenue. (more…)
Online marketing for a website has the potential for greatness if the site itself is great.
The world’s best paint job on a car won’t matter if the car doesn’t run well. An amazing new 55-inch TV with the latest color, HD and other advances isn’t worth much if the programming stinks. (more…)
“Online marketing strategy” is a popular phrase that is used to describe ways of generating large amounts of traffic to a website.
In the business world, the words strategy and tactics are often mixed together. Sometimes they are mixed together so tightly that the meaning of one is almost the same as the other. (more…)
Cornerstone content is a concept in SEO strategy that identifies the most important pages on a website.
They are the ones with the highest-quality content as well as the ones that ideally will rank highest in search engine results. (more…)
Effective content marketing, like any type of content, often begins with a question.
The question doesn’t have to appear in the actual written content. Instead, the question should appear in the thought process that eventually leads to the article. (more…)