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Content marketing

Learn how to use online content marketing to build site SEO and audience.

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Quality Content Development Mixes Interest and Importance

Online content development often becomes focused on what drives the most clicks to an article. But too much of a focus on clicks becomes pandering.

Pandering, which is often called clickbait in the online industry, undermines the credibility of a website. Visitors start to lose confidence in the quality of the site as a result. The practice is not much different than the old bait and switch technique. (more…)

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Evergreen content

Evergreen Content Builds Site Value and Audience

An evergreen content strategy is a surefire way of building a website’s size, value and audience.

The term refers to articles that have a long shelf life. In other words, they may be just as useful to the reader a year from now than the day they were written. (more…)

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Content management systems

Web Content Development Seeks Every Ounce of Benefit

Web content development is more than just the creation of material used on a site. It requires thoughtful planning about how to get the greatest benefit out of that content.

Content is an item on a website that doesn’t necessarily have to be sold, thrown out or returned for some reason to a manufacturer. (more…)

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Unique visitors

Forum Link Building Offers Modest Benefits for SEO

Forum link building is a marketing tactic that has some moderate benefits with search engine optimization. But is it worth the effort?

The same is true with efforts to post comments on blogs with links back to the core site. The tactic teeters on a fine line between acceptable site promotion and spamming. (more…)

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Blogging

User Generated Content: Let Chaos Reign?

User generated content on a site starts with one simple decision. It is whether to moderate the content or let every single posting go live.

UGC requires moderation for sites that want to maintain a degree of credibility with their visitors. (more…)




User-Generated Content Can Hurt Site Image

User-generated content adds value to a website, but it comes with disadvantages for advertising and marketing as well.

crowd

The term user-generated content is popular among media sites and closely tied to the hyperlocal concept. (more…)

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Content marketing

High Quality Article Marketing Still Helps SEO Results

Article marketing for SEO is a tactic that writers and publishers use to distribute content to other websites.

The articles often have links back to the parent website or to the author’s profile on that site. Ideally, the link is “dofollow”, which passes along SEO value. Otherwise, it may generate clicks or a boost to the author’s or website’s brand and reputation. (more…)

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