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Content marketing

Learn how to use online content marketing to build site SEO and audience.

Content management systems

Web Content Development Seeks Every Ounce of Benefit

Web content development is more than just the creation of material used on a site. It requires thoughtful planning about how to get the greatest benefit out of that content.

Content is an item on a website that doesn’t necessarily have to be sold, thrown out or returned for some reason to a manufacturer. (more…)

Stored in Development and tagged



Online Communities

Forum Link Building Offers Modest Benefits for SEO

Forum link building is a marketing tactic that has some moderate benefits with search engine optimization. But is it worth the effort?

The same is true with efforts to post comments on blogs with links back to the core site. The tactic teeters on a fine line between acceptable site promotion and spamming. (more…)

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Blogging

User Generated Content: Let Chaos Reign?

User generated content on a site starts with one simple decision. It is whether to moderate the content or let every single posting go live.

UGC requires moderation for sites that want to maintain a degree of credibility with their visitors. (more…)




User-Generated Content Can Hurt Site Image

User-generated content adds value to a website, but it comes with disadvantages for advertising and marketing as well.

crowd

The term user-generated content is popular among media sites and closely tied to the hyperlocal concept. (more…)

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Content marketing

High Quality Article Marketing Still Helps SEO Results

Article marketing for SEO is a tactic that writers and publishers use to distribute content to other websites.

The articles often have links back to the parent website or to the author’s profile on that site. Ideally, the link is “dofollow”, which passes along SEO value. Otherwise, it may generate clicks or a boost to the author’s or website’s brand and reputation. (more…)

Stored in Marketing and tagged ,



Blogging

How to Grow Blog Audience Depends on 4 Goals

Growing a blog audience requires an intense focus on four important goals. They are quality, quantity, frequency and distribution.

Anyone can write anything on the Internet via blogging, but the writing matters only if people find the blog, think it’s interesting and come back for more. (more…)

Stored in Marketing and tagged ,



Web design stages

4 Stages of Web Design and Development

Web design and development first serves an online marketing purpose and second serves a graphical purpose. Anyone who thinks the other way around is designing a website that will undercut audience and especially revenue. (more…)





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