Learn how to use online content marketing to build site SEO and audience.
User Generated Content: Let Chaos Reign?
User generated content on a site starts with one simple decision. It is whether to moderate the content or let every single posting go live.
Moderation is necessary for most sites. UGC requires moderation for sites that want to maintain a degree of credibility with their visitors. (more…)
User-Generated Content Can Hurt Site Image
User-generated content adds value to a website, but it comes with disadvantages for advertising and marketing as well.
The term user-generated content is popular among media sites and closely tied to the hyperlocal concept. (more…)
Analytics Age Report Guides Content and Marketing
The Google Analytics age report offers insights about how to market a website and improve targeting for search engine optimization. It also may impact content.
For example, the largest age range by far for this site is 25 to 34 years old. Even though the lone publisher and writer is much older than 34 years, the results aren’t surprising. The site is about online publishing, which is a popular career for the younger generation. (more…)
How to Grow Blog Traffic Depends on 4 Goals
How to grow blog traffic requires an intense focus on four important goals. They are quality, quantity, frequency and distribution.
Anyone can write anything on the Internet via blogging, but the writing matters only if people find the blog, think it’s interesting and come back for more. (more…)
4 Stages of Web Design and Development
Web design and development first serves an online marketing purpose and second serves a graphical purpose. Anyone who thinks the other way around is designing a website that will undercut audience and especially revenue. (more…)
Content Marketing Strategy Delivers 3 Benefits
Content marketing strategy promotes a website with content on other websites. The content published elsewhere usually links back to the parent site.
For example, a publisher or business owner has a website about lawn care. The revenue opportunity lies with selling grass seed, weed killer or other related products. (more…)
What is Content Marketing? What are the Benefits?
Content marketing is a popular concept and an effective tactic in online marketing.
But what is content marketing, how is it used and what are the benefits? Let’s try one definition: (more…)
Promise Media offers online business tips and best practices for content-rich websites. 
