Learn how to use online content marketing to build site SEO and audience.
Web Content Development Seeks Every Ounce of Benefit
Web content development is more than just the creation of material used on a site. It requires thoughtful planning about how to get the greatest benefit out of that content.
Content is an item on a website that doesn’t necessarily have to be sold, thrown out or returned for some reason to a manufacturer. (more…)
Forum Link Building Offers Modest Benefits for SEO
Forum link building is a marketing tactic that has some moderate benefits with search engine optimization. But is it worth the effort?
The same is true with efforts to post comments on blogs with links back to the core site. The tactic teeters on a fine line between acceptable site promotion and spamming. (more…)
User Generated Content: Let Chaos Reign?
User generated content on a site starts with one simple decision. It is whether to moderate the content or let every single posting go live.
UGC requires moderation for sites that want to maintain a degree of credibility with their visitors. (more…)
User-Generated Content Can Hurt Site Image
User-generated content adds value to a website, but it comes with disadvantages for advertising and marketing as well.
The term user-generated content is popular among media sites and closely tied to the hyperlocal concept. (more…)
High Quality Article Marketing Still Helps SEO Results
Article marketing for SEO is a tactic that writers and publishers use to distribute content to other websites.
The articles often have links back to the parent website or to the author’s profile on that site. Ideally, the link is “dofollow”, which passes along SEO value. Otherwise, it may generate clicks or a boost to the author’s or website’s brand and reputation. (more…)
How to Grow Blog Audience Depends on 4 Goals
Growing a blog audience requires an intense focus on four important goals. They are quality, quantity, frequency and distribution.
Anyone can write anything on the Internet via blogging, but the writing matters only if people find the blog, think it’s interesting and come back for more. (more…)
4 Stages of Web Design and Development
Web design and development first serves an online marketing purpose and second serves a graphical purpose. Anyone who thinks the other way around is designing a website that will undercut audience and especially revenue. (more…)
Promise Media offers online business tips and best practices for content-rich websites. 