Cornerstone content is a concept in online publishing that identifies the most important pages on a website.
They are the ones with the highest-quality content as well as the ones that ideally will rank highest in search engine results. (more…)
“Online marketing strategy” is a popular phrase that often is used to describe ways of generating large amounts of traffic to a website.
In the business world, the words strategy and tactics are often used together and sometimes mixed together so tightly that the meaning of one is almost the same as the other. (more…)
Effective content marketing, like any type of content, often begins with a question.
The question doesn’t have to appear in the actual written content. Instead, the question should appear in the thought process that eventually leads to the article. (more…)
Medium.com is a major content site whose business model relies entirely on subscriptions. It doesn’t have a single advertiser on it.
The statistics page in a Medium account provides one compelling insight that has much in common with YouTube statistics. (more…)
Online content development often becomes focused on what drives the most clicks to an article. But too much of a focus on clicks becomes pandering.
Pandering, which is often called clickbait in the online industry, undermines the credibility of a website. Visitors start to lose confidence in the quality of the site as a result. The practice is not much different than the old bait and switch technique. (more…)
An evergreen content strategy is a surefire way of building a site’s size, value and audience.
The term refers to articles that have a long shelf life. In other words, they may be just as useful to the reader a year from now than the day they were written. (more…)
Content marketing is a popular concept and an effective tactic in online marketing.
But what is content marketing, how is it used and what are the benefits? Let’s try one definition: (more…)