Learn how to use online content marketing to build site SEO and audience.
Effective Content Marketing Often Begins with a Question
Effective content marketing, like any type of content, often begins with a question.
The question doesn’t have to appear in the actual written content. Instead, the question should dominate the thought process that eventually leads to the article. The article should answer the question from every possible point of view. (more…)
Contextual Backlinks Improve Search Engine Optimization
Contextual backlinks is one of the most basic tactics in developing better search engine optimization.
Site publishers have total control over the backlinks on their own sites that go to important articles elsewhere on the site. They have less control over external backlinks. But they may have control over one or more external sites as well. (more…)
Continuous News Brings Steady Stream of Visits
Continuous news is a media concept that also works well with any small business with an online presence.
It requires a steady stream of site updates. But search engines respond with a steady stream of visits because they rank active sites higher in search results.
Quality Content Development Mixes Interest and Importance
Online content development often becomes focused on what drives the most clicks to an article. But too much of a focus on clicks becomes pandering.
Pandering, which is often called clickbait in the online industry, undermines the credibility of a website. Visitors start to lose confidence in the quality of the site as a result. The practice is not much different than the old bait and switch technique. (more…)
Evergreen Content Builds Site Value and Audience
An evergreen content strategy is a surefire way of building a website’s size, value and audience.
The term refers to articles that have a long shelf life. In other words, they may be just as useful to the reader a year from now than the day they were written. (more…)
Web Content Development Seeks Every Ounce of Benefit
Web content development is more than just the creation of material used on a site. It requires thoughtful planning about how to get the greatest benefit out of that content.
Content is an item on a website that doesn’t necessarily have to be sold, thrown out or returned for some reason to a manufacturer. (more…)
Forum Link Building Offers Modest Benefits for SEO
Forum link building is a marketing tactic that has some moderate benefits with search engine optimization. But is it worth the effort?
The same is true with efforts to post comments on blogs with links back to the core site. The tactic teeters on a fine line between acceptable site promotion and spamming. (more…)
Promise Media offers online business tips and best practices for content-rich websites. 