Anyone can write anything on the Internet via blogging, but the writing matters only if people find the blog, think it’s interesting and come back for more. Otherwise, it’s only writing as a hobby for yourself and not as a business for an audience. Quality, quantity, frequency and distribution are four traits that divide unknown [...]
Knowledge is money, especially in a small organization where one individual knows almost everything about a particular set of tasks such as online marketing. The U.S. has 6 million businesses with at least one employee in addition to the owner, according to the U.S. Census Bureau. Out of that total, about 60 percent have only [...]
Some sites have external blogs that they develop mainly for the purpose of creating back links from that blog to their site. The more effort that goes into that blog, the more SEO value it creates for the back links to the parent site. But it’s a trade off. The more effort that goes into [...]
The best blogging platform for marketing yourself depends on its ability to customize for SEO and share with other distribution channels such as social media. It also has a few other requirements: Is the platform strong enough financially to survive for the foreseeable future? Does it fit the technical skills of the author? Does it [...]
Free site promotion is readily available. It’s a tactic called blogging. Most heavy online users already know about blogging. It’s using a Web site to post content — often personal content — on a regular basis. But it really can be used to publish just about any kind of content, whether it’s personal, news, advice, [...]
People often see blogging as a way to express opinions and allow readers to comment in return. Sometimes they even make a little money from it and on rare occasion a lot. But they do not see business blogging as a local online marketing tactic in the way that print ads, online ads, email marketing, [...]