Free site promotion for small businesses is readily available. It’s a tactic called blogging.
Most heavy online users already know about blogging. It’s using a Web site to post content — often personal content — on a regular basis.
But it really can be used to publish just about any kind of content, whether it’s personal, news, advice, etc.
Small business blogging can be used to promote another Web site for free. (more…)
The term refers to articles that have a long shelf life. In other words, they may be just as useful to the reader a year from now than the day they were written.
The investment of time, energy and even money in generating such content may not pay for itself in the near future, but a good evergreen article will likely pay for itself in the long term and then become pure profit from that point forward. (more…)
Blogging platforms are used mostly for that purpose. View any number of blogs and see that nearly all of them display a series of posts on the home page in chronological order.
Each post usually shows the first few paragraphs and then a link into the full article on a separate page. The home pages also usually show about five to 10 posts. (more…)
The best blogging platform for marketing yourself depends on its ability to customize for SEO and share with other distribution channels such as social media.
It also has a few other requirements:
But that doesn’t mean the search engines have forgotten about them.
Bloggers including myself may get so caught up in content, marketing, advertising and production issues every day that they don’t have the time or bandwidth to look back.
An effective blog content strategy should include a regular effort at looking back to see which posts still have value as evergreen content and continue to attract search visitors. They have great potential to attract even more. (more…)