Facebook active users are often overlooked in favor of “likes,” but they often reveal the strength of a fan page presence.
Facebook active users are often overlooked in favor of “likes,” but they are more important for one good reason: They often reveal the strength of a fan page presence on Facebook.
First, a definition of active users, according to Facebook.
“The number of people who have interacted with or viewed your Page or its posts. This includes people who have liked your Page and people who haven’t.”
What does this mean?
Note that it says “viewed your Page or its posts.” In other words, it isn’t just people who have come to your page. It also is posts that have been distributed to your Likes — via shares and by other means — as well as the followers of your Likes who can see their engagement.
Think of active users as the same as visitors to a Web site who trigger a page view or ad impression. Yes, the post is viewable in the newsfeed, which is a branding opportunity.
Then it’s a matter of whether they click to the fan page, then whether they engage with the page and finally whether they click from the page to the parent Web site (if getting clicks is a goal). Continue reading “Facebook Active Users Go Beyond Likes”