The three top numbers in Facebook’s first quarter 2013 financial report give a strong indication of where online growth lies ahead. But it’s no surprise because everyone has been predicting it and preparing for it for the last several years and beyond. That growth for Facebook and everyone else online lies with mobile. Note how [...]
The dent in the wall of my office comes from beating my head against it over the use of Facebook for marketing. Facebook as a marketing tool is not always an easy tactic to judge. Its impact seems to vary widely from one company page to another. I spent most of my career as an [...]
Social media marketing is a strategy that targets users of Facebook, Pinterest and other sites that allow people talk to each other online. But maybe, just maybe, it misses the bigger picture and sends online marketers down the second-best path. Veteran online marketers know that Facebook and Pinterest are two of dozens and even hundreds [...]
Knowledge is money, especially in a small organization where one individual knows almost everything about a particular set of tasks such as online marketing. The U.S. has 6 million businesses with at least one employee in addition to the owner, according to the U.S. Census Bureau. Out of that total, about 60 percent have only [...]
The best Twitter marketing tips are simple to implement because Twitter itself is one of the simplest tools on the Internet. Simplicity translates into less work, which leaves more time to focus on other activities. Like most online promotional channels, having an effective Facebook presence is a combination of quality and quantity of effort. Here [...]
Getting Facebook fans isn’t especially difficult for anyone with a small to mid-sized presence online. It is the cornerstone of a Facebook marketing strategy. It depends in part on: How prominently the business promotes the fan page How much consistent effort goes into the page The type of fan page / type of business How [...]