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Blogging

Blogging takes dedicated effort to produce great results. Get the latest advice.

Evergreen content

Evergreen Content Builds Site Value and Audience

An evergreen content strategy is a surefire way of building a website’s size, value and audience.

The term refers to articles that have a long shelf life. In other words, they may be just as useful to the reader a year from now than the day they were written. (more…)

Stored in Development and tagged ,



Unique visitors

Forum Link Building Offers Modest Benefits for SEO

Forum link building is a marketing tactic that has some moderate benefits with search engine optimization. But is it worth the effort?

The same is true with efforts to post comments on blogs with links back to the core site. The tactic teeters on a fine line between acceptable site promotion and spamming. (more…)

Stored in Marketing and tagged ,



Wordpress logo

AdSense on WordPress: Tips for Best Results

The major advantage for publishers who put Google AdSense on WordPress sites is obvious: more revenue. What’s not obvious is the best way to do it.

Combining the world’s most popular blogging software and the world’s biggest advertising network produces a lot of revenue for some bloggers and not much for many others. (more…)




Blogging

Blog Content Strategy Includes Existing Posts

An effective blog content strategy should include a regular review of old posts to see which ones have value as evergreen content. They have great potential to attract even more.

Sometimes the best parts of a blog are overlooked by the blogger because they are old and forgotten posts. But that doesn’t mean the search engines have forgotten about them. (more…)




SEO

Increase Website Traffic With 6 Key Tactics

Increasing website’s traffic requires publishers to juggle multiple online marketing tactics to get the best results with audience growth.

It also requires putting a consistent amount of effort into each of these sources and then prioritizing the time and effort based on which ones produce the most audience. (more…)




Blogging

How to Grow Blog Audience Depends on 4 Goals

Growing a blog audience requires an intense focus on four important goals. They are quality, quantity, frequency and distribution.

Anyone can write anything on the Internet via blogging, but the writing matters only if people find the blog, think it’s interesting and come back for more. (more…)

Stored in Marketing and tagged ,



Marketing Strategists Take Advantage of Recessions

Online marketing strategists can find tactical advantage in any situation, including a major economic recession.

Of course, this assumes the business will survive the recession. It also assumes that owners and employees look for the benefits. (more…)





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