Evergreen Content Builds Site Value and Audience

An evergreen content strategy is a surefire way of building a site’s size, value and audience.

The term refers to articles that have a long shelf life. In other words, they may be just as useful to the reader a year from now than the day they were written. (more…)

Best Blogging Platform for Marketing Yourself

The best blogging platform for marketing yourself depends on its ability to customize for SEO and share with other distribution channels such as social media.

It also has a few other requirements: (more…)

External Link Building Still Helps SEO Strategy

External link building is an online marketing strategy that boosts search engine optimization for a site, although it has lost some impact in recent years.

In the earlier years of online publishing, Google in particular looked on external links to a site as a “vote” in favor of that site. If people were linking to the site, it must be good, right? (more…)

Free Site Promotion for Small Business — Using Blogs

Free site promotion for small businesses is readily available. It’s a tactic called blogging.

Most heavy online users already know about blogging. It’s using a Web site to post  content — often personal content — on a regular basis.

But it really can be used to publish just about any kind of content, whether it’s personal, news, advice, etc.

Small business blogging can be used to promote another Web site for free. (more…)

Use Blog Pages to Build Mini Site for SEO

Blogging is normally used as a way of posting short articles, photos and other content on a regular basis.

Blogging platforms are used mostly for that purpose. View any number of blogs and see that nearly all of them display a series of posts on the home page in chronological order.

Each post usually shows the first few paragraphs and then a link into the full article on a separate page. The home pages also usually show about five to 10 posts. (more…)

Blog Content Strategy Includes Existing Posts

Sometimes the best parts of a blog are overlooked by the blogger because they are old and forgotten posts.

But that doesn’t mean the search engines have forgotten about them.

Bloggers including myself may get so caught up in content, marketing, advertising and production issues every day that they don’t have the time or bandwidth to look back.

An effective blog content strategy should include a regular effort at looking back to see which posts still have value as evergreen content and continue to attract search visitors. They have great potential to attract even more. (more…)

Google AdSense on WordPress: Tips for Best Results

Combining the world’s most popular blogging software and the world’s biggest advertising network produces a lot of revenue for some bloggers and not much for many others.

WordPress is the world’s leading blogging software for some simple reasons: It is free, easy to install and easy to use. (more…)