Medium.com is a major content site whose business model relies entirely on subscriptions. It doesn’t have a single advertiser on it.
The statistics page in a Medium account provides one compelling insight that has much in common with YouTube statistics. (more…)
Free site promotion for small businesses is readily available by blogging on other websites.
Most heavy online users already know about blogging. It’s using a website to post content — often personal content — on a regular basis. (more…)
An evergreen content strategy is a surefire way of building a site’s size, value and audience.
The term refers to articles that have a long shelf life. In other words, they may be just as useful to the reader a year from now than the day they were written. (more…)
The best blogging platform for marketing yourself depends on its ability to customize for SEO and share with other distribution channels such as social media.
It also has a few other requirements: (more…)
External link building is an online marketing strategy that boosts search engine optimization for a site, although it has lost some impact in recent years.
In the earlier years of online publishing, Google in particular looked on external links to a site as a “vote” in favor of that site. If people were linking to the site, it must be good, right? (more…)
Blogging platforms are used mostly for that purpose. View any number of blogs and see that nearly all of them display a series of posts on the home page in chronological order.
Each post usually shows the first few paragraphs and then a link into the full article on a separate page. The home pages also usually show about five to 10 posts. (more…)
But that doesn’t mean the search engines have forgotten about them.
Bloggers including myself may get so caught up in content, marketing, advertising and production issues every day that they don’t have the time or bandwidth to look back.
An effective blog content strategy should include a regular effort at looking back to see which posts still have value as evergreen content and continue to attract search visitors. They have great potential to attract even more. (more…)