Blogging takes dedicated effort to produce great results. Get the latest advice.
Online marketing strategists can find tactical advantage in any situation, including a major economic recession.
Of course, this assumes the business will survive the recession. It also assumes that owners and employees look for the benefits. (more…)
Free promotion for small businesses is readily available with blogging.
Most heavy online users already know about blogging. It’s using a website to post content — often personal content — on a regular basis. (more…)
Building high quality external links is a tedious, often frustrating and sometimes rewarding job.
It is tedious because it takes a great deal of research to find a high-quality site and then a high-quality page on that site to place the link. And that assumes the site is willing to accept a request to link. (more…)
Medium.com is a major content site whose business model relies entirely on subscriptions. It doesn’t have a single advertiser on it.
The statistics page in a Medium account provides one compelling insight that has much in common with YouTube statistics. (more…)
An evergreen content strategy is a surefire way of building a site’s size, value and audience.
The term refers to articles that have a long shelf life. In other words, they may be just as useful to the reader a year from now than the day they were written. (more…)
The best blogging platform for marketing yourself depends on its ability to customize for SEO and share with other distribution channels such as social media.
It also has a few other requirements: (more…)
Blogging platforms are used mostly for that purpose. View any number of blogs and see that nearly all of them display a series of posts on the home page in chronological order.
Each post usually shows the first few paragraphs and then a link into the full article on a separate page. The home pages also usually show about five to 10 posts. (more…)