Free RSS to Email Saves Time, Effort and Money

RSS to email makes it possible to spend no time and effort on building an email marketing campaign.

RSS to emailEmail marketing may not be as popular as it was in the past thanks to the growth of social media, but it still has a solid place in a website’s marketing efforts.

But like all marketing efforts, building and distributing an email newsletter takes time and effort that is becoming more stretched in a competitive environment.

That time and effort could go to better use if the process of sending out emails was entirely automated.

RSS to email makes it possible to do so. Continue reading “Free RSS to Email Saves Time, Effort and Money”

‘Mobile First’ Depends on Total Mobile Audience

When Google announces, online publishers jump. When Google announces that “mobile first” is the new mantra for high search rankings, should publishers jump again?

When Google announces, online publishers jump. When Google announces that “mobile first” is the new mantra for high search rankings, should publishers jump again?

The answer is yes and no.

The answer is yes because all site publishers with a desire for high rankings should spend more time optimizing their sites for a pleasant mobile viewing experience.

The answer is no for sites that have strong desktop traffic and weak mobile traffic. Continue reading “‘Mobile First’ Depends on Total Mobile Audience”

Why You Don’t Need More YouTube Subscribers

Google is filled with suggestions from experts on how to get more YouTube subscribers. But sometimes getting more is a waste of time.

YouTube subscribers
© 2017 Scott Bateman

Google is filled with suggestions from experts on how to get more YouTube subscribers. But sometimes getting more is a waste of time.

Increasing the number of subscribers is usually a benefit for YouTube publishers. Subscribers offer a chance at more easily getting repeat visitors because of notifications about a new video. It’s just like Facebook page likes who get a notification about a new post.

But a publisher doesn’t need to get more YouTube subscribers if the channel topic has short-term value. A subscriber may not have a reason to come back. Continue reading “Why You Don’t Need More YouTube Subscribers”

Bad SEO Brings Wrong Audience

Bad SEO attracts a low-quality audience that can deliver weak revenue along with higher costs.

Bad SEO attracts a low-quality audience that can deliver weak revenue along with higher costs.

An old saying goes, “Be careful what you wish for, you just might get it.” Bad search engine optimization falls into that category.

Brand and local websites see a unique behavior among loyal visitors. These visitors will often go to search engines to reach the websites even though they know the site addresses. Continue reading “Bad SEO Brings Wrong Audience”

RSS Marketing Expands Distribution Channels

Think of RSS marketing as a niche promotional tactic that expands the distribution of a Web site’s content.

RSS marketingThink of RSS marketing as a niche promotional tactic that expands the distribution of a Web site’s content.

RRSS stands for Really Simple Syndication. And it is —  a really simple way of distributing content throughout the Internet and getting more audience as a result.

It is online consumer technology from the early days of online publishing. Some people think it is antiquated and no longer usable. But while consumers of online content may not need it anymore, site publishers can still take advantage of it.

Continue reading “RSS Marketing Expands Distribution Channels”

10 Simple Website Building Tips

Website building tips
© 2017 Scott Bateman

Website building is a creative process that is easily crushed by too many ideas.

So many building tips are available for a one-person publishing company to major media businesses that the person in charge can end up trying to do too much, too soon. The sheer volume will leave a site too diluted to be good at any one thing on the list.

In no particular order, here are 10 basic tips for website building that result in reader interest and natural search engine optimization. Continue reading “10 Simple Website Building Tips”

Free Webmaster Tools Improve Site Results

The two major search engines as well as other sites offer free webmaster tools that make it easier to improve site performance.

The two major search engines as well as other sites offer free webmaster tools that make it easier to improve site performance.

Google Search Console and Bing Webmaster Tools both provide a wide array of services that identify problems that hold a site back from higher rankings in search results. Continue reading “Free Webmaster Tools Improve Site Results”