Google Analytics has a tool that is effective in helping anyone who wants to build an online business.
The Analytics goals report allows user to set specific goals for how visitors interact with a site and track how effectively the site delivers on those goals.
The fact is that different sites have different goals such as:
- Ecommerce transactions
- Ad revenue
- Social media followers
- Email subscriptions
- Site performance
Setting up a handful of the most important goals will create a greater sense of focus on what the site is trying to accomplish. (more…)