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 PromiseMedia.comPractical Online Management |
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Good Audience Research Needs Multiple SourcesAn accurate view of a Web site audience often comes from more than one source. Site Registration Delivers Audience InsightSite registration is an opportunity to capture specific and useful information about visitors that will lead to a better product and more revenue. Good Content Has Years of Shelf LifeContent is an “item” on a Web site that doesn’t necessarily have to be sold, thrown out or returned for some reason to a manufacturer. Financial Strength Balances High Margin, High GrowthHigh profit margin versus high growth is one of the most important choices a manager can make for a Web site financial plan. Introduction to Content Management SystemsLaunching various sites on different content management systems provides valuable lessons for anyone wanting to build a larger and more robust Web site. Budgeting for Revenue: Multiple Streams Build SuccessContent and media Web sites that develop multiple streams of revenue end up with better odds of meeting or even exceeding budget. Local Video Has Narrow ViewershipMedia executives believe that they need to throw major resources into video on their local TV and newspaper sites. Editing the Online Newspaper - Part 1Staffs that build “online newspaper” Web sites discover distinct patterns of behavior by visitors.
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