Forum sites can generate high visits and page views from a core group of site visitors, but they also generate quite a few headaches.
Also known as message boards, forums come in two flavors: moderated and unmoderated. Moderated boards usually have a moderator who guides the direction of the discussion and sometimes even reviews the posting before it can go live. Visitors often have to register before posting.
Unmoderated boards allow anyone to post just about anything except for the usual list of dangerous or socially unacceptable behavior — vulgarity, threats, libel, etc. (more…)
Increasing content page views for a site depends on a handful of popular articles.
The great majority of views will take place among a great minority of pages. As a result, visitors state clearly that they prefer quality over quantity.
Many experiments have proven that a top-performing Web site doesn’t always need the most content. It simply needs great content that appeals to the largest number of visitors.
They in turn add to the popularity of those pages by sharing them on social media accounts.
In fact, quality is a measure of both the article and the packaging. Packaging enhances the content of the article with attractive photos, graphics, polls, videos and other ways of adding engagement.
Site personalization is an essential part of any online advertising strategy.
It’s not just essential. It’s critical for long-term growth and even survival of traditional and online media companies.
Two companies that know this well are Google and Facebook. The two largest online advertising companies in the world generated $75 billion and $18 billion respectively in the most recent fiscal year, according to their public financial reports.
Google revenue grew nearly 14 percent year over year. Facebook revenue grew 44 percent during the same period.
Consider that all advertising expenditures will grow less than 5 percent in 2016, according to Advertising Age.
Consider as well that digital advertising online will grow 20 percent in 2016, Emarketer says.
That means the growth of Google and Facebook is coming at the expense of other companies in traditional media. It also means that Facebook’s growth is coming at the expense of other online companies.
Site personalization is key to their success with advertisers. (more…)
Using SEO for images is both simple and effective, although it won’t be the most important step in growing search engine optimization.
An image has three potential opportunities to use a naming convention of some kind — the image file name, the image alternative text (also known as the alt tag) and the image title.
A fourth but somewhat separate opportunity exists with the caption, which is the text description of the image that usually appears below it.
The wise way of using SEO for images is by having a set of keywords already identified for the article’s title, headline, meta description and body.
Those keywords and variations on them will be used in the four opportunities identified above.
Bounce rate in Google Analytics measures the percentage of people who come to a page on a site and leave the site without clicking on another page.
It also is a measure FOR Google to judge the value of the page to the user.
The lower the bounce rate, the more useful the page and the site.
The more useful the page and the site, the higher it should be ranked in Google. After all, Google wants people to find its search capability as a beneficial experience. (more…)