Good Audience Research Needs Multiple Sources

An accurate view of a Web site audience often comes from more than one source.

Site Registration Delivers Audience Insight

Site registration is an opportunity to capture specific and useful information about visitors that will lead to a better product and more revenue.

Good Content Has Years of Shelf Life

Content is an “item” on a Web site that doesn’t necessarily have to be sold, thrown out or returned for some reason to a manufacturer.

Financial Strength Balances High Margin, High Growth

High profit margin versus high growth is one of the most important choices a manager can make for a Web site financial plan.

Introduction to Content Management Systems

Launching various sites on different content management systems provides valuable lessons for anyone wanting to build a larger and more robust Web site.

Budgeting for Revenue: Multiple Streams Build Success

Content and media Web sites that develop multiple streams of revenue end up with better odds of meeting or even exceeding budget.

Local Video Has Narrow Viewership

Media executives believe that they need to throw major resources into video on their local TV and newspaper sites.

Editing the Online Newspaper - Part 1

Staffs that build “online newspaper” Web sites discover distinct patterns of behavior by visitors.

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