Watch Email Marketing Open Rates for Customer Insights

Email marketing open rates offer great insights into newsletter clients and what kind of content they want to receive.

Email marketing open ratesEmail marketing open rates offer great insights into newsletter clients and what kind of content they want to receive.

Highly variable open rates will reveal a great deal about client preferences. Highly stable open rates will reveal very little.

For anyone new to email marketing, the open rate is the number of subscribers who open the email that is sent to them. Even if they open an email, it doesn’t mean they will click on anything. Average open rates across multiple industries are usually around 20 to 30 percent. Continue reading “Watch Email Marketing Open Rates for Customer Insights”

Simple Chart Puts Revenue and Audience into Context

A simple chart offers useful insights about audience and revenue based on the time of the year.

A simple chart offers useful insights about audience and revenue based on the time of the year.

Just comparing the most recent month with the previous month is often misleading because it takes the numbers out of context. It also ignores factors that vary from month to month but often don’t vary from year to year. Continue reading “Simple Chart Puts Revenue and Audience into Context”

Online Productivity Separates Success From Failure

Google, Facebook and other online companies succeed in large part because of productivity.

Google, Facebook and other online companies succeed in large part because of productivity.

Productivity is an old word in business. It’s another way of describing efficiency, especially cost efficiency.

Anyone who spends time on Google or Facebook or reading about them will see the results of their high levels of productivity all over the place. They include:

  1. Low prices in advertising
  2. Massive market share
  3. Automated customer service
  4. Nearly legendary staff work hours

Continue reading “Online Productivity Separates Success From Failure”

Brand Your Business With Promotional Banner Ads

Online brand marketingThe best promotional banner ads market an online business with a mix of branding and response.

Promoting an online business is not entirely about pay per click advertising, which in the case of the search engines emphasize text ads. Graphical banner ads can build awareness and memory of a site name and bring customers back again.

Again, all advertising is a combination of branding and response. A TV commercial brands a car model, and the hoped-for response is a customer who goes to the dealership (a lead) and buys the car (a conversion).

But what about online branding and response? Continue reading “Brand Your Business With Promotional Banner Ads”

AdSense Platform Revenue Hints at Better Site Design

Credit: Pixabay public domainSites that use Google AdSense will find great insights from the platform revenue report.

The report breaks down revenue according to how much comes from desktop, laptop and mobile computers. The amount of revenue is not revealing because in each case it depends on the volume of traffic from each device. Instead, it is the RPM or revenue per thousand impressions that offers important information.

In one real example, the RPMs for laptop computers is more than 50 percent higher than desktop. The site design fits snugly on a laptop. Continue reading “AdSense Platform Revenue Hints at Better Site Design”

Best Page Titles Use 4 Tactics for SEO

A small amount of search engine optimization will do a great deal to help the page title of an article.

Search engine optimizationA small amount of search engine optimization will do a great deal to help the page title of an article.

How long does it take to write a sentence with less than 70 characters including spaces? Not long at all. Thinking about what to write takes more time than the writing itself. Continue reading “Best Page Titles Use 4 Tactics for SEO”

Content Synonyms Almost As Important As Main Keyword Phrase

Content synonyms are so important to search engine optimization that they often can attract more search engine results than the main keyword phrase in an article.

SEO synonymsContent synonyms are so important to search engine optimization that they often can attract more search engine results than the main keyword phrase in an article.

Good SEO requires identifying through effective research a keyword phrase that is both commonly used by searchers and an accurate description of an article’s main subject. Continue reading “Content Synonyms Almost As Important As Main Keyword Phrase”