Promise Media
Polling

Online Polling Tools Rarely Give Good Data

Online polling tools surged in popularity after they were first developed and remained in vogue for a number of years. But they have faded for good reason.

They don’t have any credibility, and many people know it. (more…)

Stored in: Website Development and tagged: ,




Ebook

Ebook Marketing Works Best With Niche Audiences

Effective ebook marketing requires more than using various tactics that try to persuade people to buy a book. It also takes book content that works well with niche audiences.

So an ebook marketing strategy begins with the content of the book. A writer who publishes a book on a general subject such as travel will have a much harder time reaching an audience than if the book is about cruises or resorts. (more…)

Stored in Online Marketing and tagged
Backlink strategy

How to Use Public Relations to Get Backlinks

Some of the most valuable backlinks that build search engine optimization for a website are the ones that come from mainstream media.

The practice of public relations includes good relations with mainstream media. So it’s logical for website publishers to think about using PR to attract attention from media outlets such as newspapers, radio stations and TV stations. (more…)

Stored in Online Marketing and tagged ,

Analytics ‘Publisher’ Report Gives AdSense Insights

The “Publisher” report in Google Analytics is a useful tool for website publishers who use AdSense and want to maximize the potential revenue.

Google doesn’t offer much detail about the existence of the report. The report is available by going to Behavior / Publisher in Analytics. (more…)

Stored in Online Marketing and tagged , ,
Online sales

Online Direct Sales Take Time to Deliver Results

Larger websites use direct sales to produce more online advertising revenue and increase profits.

Direct sales require the site publisher or another employee to contact potential advertisers for the sake of landing an advertising contract. It requires much more work than networks such as Google AdSense, which largely automates the process and takes a cut of the revenue. (more…)

Stored in Online Advertising and tagged
Links

Contextual Backlinks Improve Search Engine Optimization

Contextual backlinks is one of the most basic tactics in developing better search engine optimization.

Site publishers have total control over the backlinks on their own sites that go to important articles elsewhere on the site. They have less control over external backlinks. But they may have control over one or more external sites as well. (more…)


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