Promise Media
Ebook

Cross Platform Publishing Adds Value to Content

Cross platform publishing is a content management strategy that increases the value of content by making it useful in multiple distribution channels.

For example, I published the book “Online Marketing for Small Business” as an ebook and paperback. The content came from this website. I simply re-edited the articles and organized them under a common theme. (more…)





Subindex Pages Create New Website Entry Points

Website entry points usually consist of a homepage, article pages and internal index pages that aggregate articles. Opportunities abound.

Index pages have a natural limit with the number of titles or headlines along with abstracts that don’t exceed a certain visual appeal. (more…)

AdSense URL channels

AdSense URL Channel Report Guides Content

The URL channel report in Google AdSense is a useful guide in where to build content on a website.

The report is available by going to the Reports page available as a click in the left column of the AdSense homepage. From there, click on the dropdown to the right of that column near the top of the page and click on “URL channels”. (more…)

Offline marketing tactics

Offline Marketing Tactics Add to Site Brand

A traditional small business can use offline marketing tactics to boost audience and revenue for its website.

Businesses have many priorities and distractions. Marketing is of course a priority, but businesses often think of major promotional channels such as online, radio, TV, cable and print.  They often have many minor but still useful channels as well.
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Online Exit Strategy Ensures Survival

Everything is temporary. It’s the nature of the universe. It’s also the nature of people, companies, products and services.

Online publishing is no different. Consider Google’s massive investment in Google+, its attempt to establish a major foothold in social media and especially to compete with Facebook. (more…)

Stored in Website Management and tagged
Search engine optimization

“Rel Nofollow” Tag Disrupts SEO Potential

Rel nofollow in the HTML coding of website pages is both a curse and blessing for search engine optimization.

It has made it much harder for spammers to get higher but bogus search engine rankings. At the same time, it has made it much harder for legitimate websites to get higher and legitimate search engine rankings. (more…)

Stored in Online Marketing and tagged

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