PROMISE MEDIA

Google Analytics has a tool that is effective in helping anyone who wants to build an online business.

The Analytics goals report allows user to set specific goals for how visitors interact with a site and track how effectively the site delivers on those goals.

The fact is that different sites have different goals such as:

• Registrations
• Ecommerce transactions
• Ad revenue
• Social media followers
• Email subscriptions
• Site performance

Setting up a handful of the most important goals will create a greater sense of focus on what the site is trying to accomplish. (more…)

The best banner ads promote an online business with a combination of branding and response.

Promoting an online business is not entirely about pay per click advertising. Graphical banner ads can build recognition of your site name and bring customers back again.

Again, all advertising is a combination of branding and response. A TV commercial brands a car model, and the hoped-for response is for the customer to go to the dealership (a lead) and buy the car (a conversion).

But what about online branding and response? (more…)

The three top numbers in Facebook’s first quarter 2013 financial report give a strong indication of where online growth lies ahead.

But it’s no surprise because everyone has been predicting it and preparing for it for the last several years and beyond.

That growth for Facebook and everyone else online lies with mobile.

Note how the Facebook news release begins: (more…)

Web sites with limited online budgets will find excellent advantages with six Google tools that are free and easy to use.

The six are:

1. Analytics, which is used to track site audience
2. Webmaster Central, for tracking and managing content
3. AdSense, an advertising program and solid revenue generator
4. DFP, which provides an ad-serving platform integrated with AdSense
5. AdWords, for buying contextual ads on Google and partner sites
6. SiteSearch, which allows visitors to search your site and generates revenue from their Web searches.

(more…)

Content marketing is a popular concept and effective tactic in online marketing.

But what is content marketing, how is it used and what are the benefits? Let’s try one definition:

Content marketing is a method for distributing online content that provides a direct and measurable benefit to the core business.

Try to find a definition of content marketing through search engines or other means. Quite a few variations show up.

The above definition was written that way for some specific reasons. (more…)

Advertising account executives who sell locally have a tremendous advantage because they know the market better than their national competitors who are trying to invade their turf.

If they already sell traditional media — TV, magazines, newspapers, radio, cable and outdoor — they have an even greater advantage because they have existing relationships within the market.

They know their clients, their budgets, their needs and more.

But these same account executives have a major disadvantage that provides a lesson in selling local online advertising. (more…)