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Online advertising ROI

Online Advertising ROI: 3 Useful Metrics to Know

Online advertising ROI or return on investment is a major consideration for anyone focused on response rates more than branding.

Response and branding are the two primary benefits of any advertising campaign. (more…)





Content theft

How to Copyright a Website and Protect Content

Website content has copyright protection even without a line anywhere on the site with the word “copyright”.

So the challenge for a website publisher is not in how to copyright a website. The challenge for a publisher is in understanding the law and how to protect a site from copyright infringement. (more…)

Stored in Website Management and tagged
Strategy

How to Build Online Rate Cards

A good rate card for online advertising is more than just the rates themselves. It is also about the presentation and promotion.

The most brilliantly devised rate card won’t deliver results if it is hard to read, confusing and overly complicated. (more…)

YouTube monetization

YouTube Monetization Rate Depends on 7 Factors

The YouTube monetization rate has much to do with the financial success or failure of a video channel for anyone who wants to make money from it.

Monetization determines whether a video gets any ads, how many ads it gets and the rate of revenue the ads produce. (more…)

Stored in Online Advertising and tagged ,

Online Advertising Rates: Guidelines and Best Practices

Scott S. Bateman is a former online general manager with Cox Enterprises and Media General. He has more than a decade of experience with managing online advertising rates.

Online ad rates are set through a combination of ad size, ad location, ad performance and market demand.

Optimizing this key ad sales tactic results in higher revenue, increased advertiser acquisition and increased advertiser retention. (more…)

AdSense

Page Freshness Benefits AdSense and Search Rankings

Page freshness often leads to better numbers for both contextual advertising and search engine optimization.

The concept of page freshness may cover just about any element in an article or document including: (more…)

Stored in Online Advertising and tagged ,

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