The classic tongue-in-cheek movie Princess Bride has a scene that could easily apply to the life and death of link building for SEO.
Miracle Max: He probably owes you money huh? I’ll ask him.
Inigo Montoya: He’s dead. He can’t talk.
Miracle Max: Whoo-hoo-hoo, look who knows so much. It just so happens that your friend here is only MOSTLY dead. There’s a big difference between mostly dead and all dead. Mostly dead is slightly alive. With all dead, well, with all dead there’s usually only one thing you can do.
Inigo Montoya: What’s that?
Miracle Max: Go through his clothes and look for loose change.
If you believe Google and Bing, link building for the sake of SEO is dead. Their search engine experts keep saying in public that sites should focus on building great content and forget about building backlinks. (more…)