“Online marketing strategy” is a popular phrase that often is used to describe ways of generating large amounts of traffic to a Web site.

In the business world, the words strategy and tactics are often used together and sometimes mixed together so tightly that the meaning of one is almost the same as the other.

Let’s take a shot at what online marketing strategy really means and how it can be used to grow a Web-based business. (more…)

Evergreen content strategyAn evergreen content strategy is a surefire way of building a site’s size, value and audience.

The term refers to articles that have a long shelf life. In other words, they may be just as useful to the reader a year from now than the day they were written.

The investment of time, energy and even money in generating such content may not pay for itself in the near future, but a good evergreen article will likely pay for itself in the long term and then become pure profit from that point forward. (more…)

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Wordpress logoBlogging is normally used as a way of posting short articles, photos and other content on a regular basis.

Blogging platforms are used mostly for that purpose. View any number of blogs and see that nearly all of them display a series of posts on the home page in chronological order.

Each post usually shows the first few paragraphs and then a link into the full article on a separate page. The home pages also usually show about five to 10 posts. (more…)

The classic tongue-in-cheek movie Princess Bride has a scene that could easily apply to the life and death of link building for SEO.

Miracle Max: He probably owes you money huh? I’ll ask him.

Inigo Montoya: He’s dead. He can’t talk.

Miracle Max: Whoo-hoo-hoo, look who knows so much. It just so happens that your friend here is only MOSTLY dead. There’s a big difference between mostly dead and all dead. Mostly dead is slightly alive. With all dead, well, with all dead there’s usually only one thing you can do.

Inigo Montoya: What’s that?

Miracle Max: Go through his clothes and look for loose change.

If you believe Google and Bing, link building for the sake of SEO is dead. Their search engine experts keep saying in public that sites should focus on building great content and forget about building backlinks. (more…)

Article marketing for SEO is a tactic that helps improve search engine results for a Web site’s most important keywords if it’s done carefully and done on high-quality sites.

In simple terms, it’s the practice of writing an article about your site and putting it on another site.

The other site typically specializes in articles written specifically for promotional purposes. Five of the largest are:

  1. HubPages.com
  2. EzineArticles.com
  3. Squidoo.com
  4. Voices.Yahoo.com
  5. GoArticles.com

Anyone interested in building site audience and search engine rankings to build their online business will go to one of these sites, sign up for an account and start writing.

Some of these sites require a minimum of 500 words per article, and some require much more. (more…)

The growth of online advertising is partly due to its efficiency and return on investment compared to other forms of advertising.

One of the most important examples of that efficiency is with zip code targeting.

Traditional direct marketing has been able to target down to a single zip code if the means of getting the flyer or other material to the addresses in that zip code were available.

If nothing else, they could always get there via the post office as long as the marketer also had all or most of the addresses in that zip. (more…)