Promise Media
Online Communities

Social Media Sharing and Following Are 2 Different Animals

Social media followers act differently than social media sharers. It depends on the site content.

News sites offer a great example of these different behaviors. They often update multiple times a day and therefore update their social media accounts multiple times a day. (more…)

Stored in Online Marketing and tagged

Effective Online Advertising Delivers Measurable Results

Effective online advertising emphasizes both branding and response. Its effectiveness is highly measurable.

The branding part comes in the form of text and multimedia. The multimedia is a photo, graphic, audio, video, company logo or some combination of the above. (more…)

Stored in Online Advertising and tagged
online ad sizes

Online Ad Sizes Get Fluid With Responsive Designs

The most important online ad sizes include the 300 x 250, 782 x 90 and 300 x 600, but mobile sites and responsive design are driving new standards.

Two important references to current standards are available from the Internet Advertising Bureau and Google. (more…)

Stored in Online Advertising and tagged
Webmaster tools

Webmaster Tools Shape SEO Strategy and Tactics

Small site publishers can use webmaster tools from Google and Bing to manage all of their efforts with search engine optimization.

Many sites simply aren’t large enough to have a dedicated SEO expert on staff. They also don’t have enough money to hire an outside expert as a consultant. (more…)

Stored in Website Development and tagged ,

Online Advertising Rates: Tips and Guidelines

Online advertising rates are set through a combination of ad size, ad location, ad performance and market demand.

Optimizing this key ad sales tactic results in higher revenue, increased advertiser acquisition and increased advertiser retention. (more…)

Online Advertising Budget Gets Help From Simple Ratio

Online newspapers and broadcasters sometimes use a simple ratio that also is useful for other businesses that have a website revenue budget.

Tradition media companies struggle with finding a rational way to set goals for their online advertising budgets. (more…)

Stored in Online Newspapers and tagged ,
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