Promise Media
SEO keywords

Keyword Research for SEO Pays Off with Audience

A little keyword research for the sake of search engine optimization can prevent a disastrous waste of time on content development. Why write about something that no one will find or read?

Traditional media such as newspapers and TV stations create content based on experience, judgment and common sense. Effective online media creates content based in part on something else: SEO-based keyword research. (more…)

Stored in: Online Marketing and tagged:




Direct traffic

Direct Traffic Results in Brand and Site Loyalty

Direct traffic may be the second most important source for Website audience after search engines and SEO. However, it doesn’t get that kind of respect.

How often do site publishers brag about their direct traffic numbers on the various blogs and forums dedicated to online publishing? The answer is, not very often. (more…)

Stored in Online Marketing and tagged ,

Test Website Speed, Improve Results with 3 Free Tools

One of the easiest ways to build audience for a Website is by making it fast for desktop, tablet and mobile devices.

Testing website speed is an important task for publishers. Internet users have a high expectation of visiting a site that loads quickly. (more…)

Stored in Website Development and tagged , ,
Local Search Optimization

Online Marketing Budget is Money Well Spent

An online marketing budget is money well spent if it results in more profit, revenue and audience.

Many Web sites don’t spend a dime to market themselves. A small percentage grow large audiences if they have been around for many years, have a unique attraction or just work extremely hard at building eyeballs. (more…)

Twitter logo

10 Twitter Marketing Tips

The best Twitter marketing tips are simple to implement because Twitter itself is one of the simplest tools on the Internet.

Simplicity translates into less work, which leaves more time to focus on other activities. Less work also is important because, at least for some clients, Twitter delivers fewer results than other social media platforms. (more…)

Stored in Online Marketing and tagged
Facebook logo

Facebook Advertising Excels for Certain Categories

The effectiveness of Facebook advertising has been the subject of many debates among online marketers.

Some say it’s effective and others say it’s just too expensive. (more…)

Stored in Online Advertising and tagged
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