Promise Media

Sales Promotion Lays Groundwork for Extra Revenue

online sales promotionOnline sales promotion is a series of tactics that leads a customer to make a purchase or click on an ad on a Web site.

It is both simple to implement and often results in easy money. Yes, it can result in easy money.

A direct sales operation for a Web site means that its staff contacts potential advertisers to persuade them to buy ad campaigns.

  • A typical sale may take weeks, months and sometimes even years to develop after:
  • Identifying a potential customer
  • Contacting that customer
  • Convincing the customer to accept a meeting
  • Developing and presenting a proposal
  • Negotiating specific terms of an agreement including price, impression level, etc.
  • Having second and third meetings
  • Closing the deal or receiving a rejection

The investment of time is significant. A typical close ratio online ranges from 5 to 10 percent of total contacts. Although the odds of getting a contract are low, the revenue from a closed deal usually makes up for the labor that failed to produce a contract with the 10 to 20 other attempts.

Effective sales promotion can reduce that investment of time and increase the odds of closing a deal. (more…)

Stored in: Advertising and tagged: ,

Tips on Keyword Density and SEO

Keyword densityLike many SEO practices, keyword density is a moving target. The rules keep changing over time.

Keyword density is the concept that suggests how many times a particular keyword should appear in  a document, including its title, meta description, headline, body copy, image name, image caption and image alt tag, among other opportunities.

A keyword that appears too many times will make the document read in an unnatural way and run the risk of getting a spam penalty. (When I say keyword, I also mean a keyword phrase of two or more words.)

A keyword that appears only once may weaken its results in search engines. (more…)

Stored in: Marketing and tagged:

AdSense Reveals Negative Trend in Mobile Advertising

Mobile web developmentAdSense mobile ads provide great clues to the trends and the future of mobile advertising.

The ad network from Google allows publishers to put advertisers on their Web sites and earn money every time people click on the ads.

The two most common versions of Google AdSense are display ads — both textual and graphical — and “ad units,” which are usually just a few concise text ads.

In recent years, Google has rolled out a mobile version of its advertising for sites that entirely cater to mobile visitors or desktop-friendly sites that also have a mobile product.

The standard size is 320×50, although more recently the 320×100 and even the desktop-oriented 300×250 have become more popular because of their higher clickthrough rates. (more…)

Stored in: Advertising and tagged: , ,

AdWords Campaign Delivers Efficient PPC

Google-adwordsA Google AdWords marketing campaign can be an inexpensive, efficient and highly educational way of driving targeted pay-per-click traffic to a Web site.

It can be inexpensive because there is no minimum monthly charge.

It is efficient because the advertiser pays only for the click and not the impressions.

It is educational because it will teach the active user a great deal about how people use the Internet to search. It focuses their efforts on relevancy. (more…)

Stored in: Marketing and tagged: ,

What is Content Marketing?

Content marketing is a popular concept and effective tactic in online marketing.

But what is content marketing, how is it used and what are the benefits? Let’s try one definition:

Content marketing is a method for distributing online content that contains a direct and measurable benefit to the core business.

Try to find a definition of content marketing through search engines or other means. Quite a few variations show up.

Wikipedia says, “Content marketing is any marketing that involves the creation and sharing of media and publishing content in order to acquire and retain customers.”

Definitions that work best identify the value that content marketing brings to the business and by necessity require a return on investment for the money and labor that go into content marketing.
(more…)

Direct Traffic Results in Brand and Site Loyalty

Direct trafficDirect traffic may be the second most important source for Web site audience after search engines and SEO.

However, it doesn’t get that kind of respect.

How often do site publishers brag about their direct traffic numbers on the various blogs and forums dedicated to online publishing? The answer is, not very often.

But the analytics for many sites will show that direct traffic is the second highest source of audience for those sites.

Direct traffic shows up in several forms:

(more…)

Stored in: Marketing and tagged: ,