Promise Media
Search engine optimization

Google SEO Makes Tough Choice Between 2 Articles

Google search algorithms will choose to show in search results only one of two articles on the same site if they have some similar content. It proves that similar content is an important factor in search engine optimization.

The word “some” is in that sentence on purpose. The two articles don’t have to have all of their content similar or nearly the same. They can have even as little as a few sentences or paragraphs. (more…)

Stored in: Online Marketing and tagged:




AdSense suggestions

Google AdSense Suggestions Don’t Always Make Sense

Google AdSense periodically offers suggestions on how to improve AdSense performance. Unfortunately, the suggestions aren’t always good ones.

Site publishers who use AdSense to make money should consider the suggestions carefully. Testing is critical in determining whether to continue using them. (more…)

Stored in Online Advertising and tagged
Online audience measurement

Return Visits Show Site’s Value to Its Audience

Return visits is an important metric in website analytics because it reveals the value of a site to its visitors.

Visitor who come back to the site are indicating it has given them more than one reason to engage with it. (more…)

Stored in Online Marketing and tagged

When You Don’t Need More YouTube Subscribers

Google is filled with suggestions from experts on how to get more YouTube subscribers. But sometimes getting more is a waste of time.

Increasing the number of subscribers is usually a benefit for YouTube publishers. Subscribers offer a chance at more easily getting repeat visitors because of notifications about a new video. It’s just like Facebook page likes who get a notification about a new post. (more…)

Stored in Online Marketing and tagged
YouTube suggested videos

YouTube Search Matters More Than Suggested Videos

Video producers who rely on YouTube’s “suggested videos” feature for projecting results will find it is more risky to getting viewership than the search feature.

Suggested videos is the name YouTube uses in its analytics report to describe a major source of traffic to videos on the site. That source appears on the right side of the page for desktop browsers when a viewer displays a video. (more…)

Stored in Website Development and tagged
video production

Videos Come With Higher Risk Than Articles

Online video production is a high-risk venture for content producers because of the amount of time and effort it takes to get it right.

The time and effort for producing a short, medium-quality video is higher than the time and effort for a short, medium-quality article. So the risk of producing a video is higher than the risk of producing an article. (more…)

Stored in Website Development and tagged

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