Promise Media

Boost Ad Impressions to Make Up for Declining CPMs, CPCs

ArrowsThe largest online advertising company on the planet is proving that it can increase revenue every quarter, but it is finding that it must overcome a steadily declining cost per click.

Google reported second quarter 2014 earnings that included two interesting statistics.

One is that the volume of paid clicks increased by 25 percent over the second quarter of 2013. The other is that the cost per click declined by 6 percent versus the same period last year.

Despite the cost per click, revenue from all Google sites increased a healthy 23 percent year over year. (more…)

Ad Viewability Standard Rises with Yahoo! and Google

eyesYahoo! has jumped into the fray for setting a higher standard for online advertising with a product called Prime View, which guarantees an advertiser 100 percent viewability with site visitors.

The reason why ad viewability is so important to advertisers is because 54 percent of all online ads are not seen by consumers, according to Comscore.

A viewability product mainly impacts cost per thousand impression (CPM) ad campaigns and not cost per click or CPC campaigns. The new Yahoo! product affects only desktop ads and not mobile ads. (more…)

Website Development Costs: How to Keep Them Low

Online selling handshakeQuestion: Is it better to pay $50,000 for a website from one vendor or $5,000 for the exact same site from another vendor? Answer: That’s a dumb question.

Yet many businesses find themselves taking on excessive website development costs when it could have been done for much less money.

A few simple guidelines will result in a site that doesn’t wipe out a precious amount of cash.

1. Develop a list of necessary features and functions.

That sounds easy enough, but many businesses sink into a trap of adding many bells and whistles that simply aren’t needed and that will drive up the costs.

Prioritize the list of needs and take a sharp look at every one of them with an eye toward whether they provide a clear benefit to the business. If they don’t, delete them. (more…)

How Many Ads Per Page? Answer: 3 to 153

saleLike just about everything else online, Google is one of the few companies that sets a standard for the number of ads per Web page.

The first way it establishes the standard is via its Google AdSense program, which has a policy of allowing no more than three display ads per page. Any site that tries to use code displaying more than three ads will simply end up with blank spots beyond the first three.

The second way that Google has set the standard is by announcing in 2012 that it will penalize any site with too many ads via its page layout algorithm. (more…)

A Google Plus Business Strategy in 5 Minutes a Week

Google Plus logoThe quickest route to online ruin is jumping into something too deeply — or not jumping in at all.

Sticking one toe in the water is a great way to find out if it is too hot, too cold or just right.

The online environment is littered with failed initiatives and failed companies that didn’t test the water before they jumped.

Google Plus belongs in that category even though the company’s massive social media commitment launched back in 2011. (more…)

AdSense Earnings Down? You Are Not Alone

AdSense logoThe movie “A Million Ways to Die in the West” might also be called “A Million Ways to Die with AdSense” for people who use the product.

AdSense earnings regularly go down for some sites and keep growing for others for many, many reasons. But some disturbing trends point to red flags about the future of the product for AdSense partners.

First, some background. Google AdSense is one of the greatest product developments on the Internet. The company brilliantly decided to expand its search advertising inventory by allowing other Web sites to publish its ads and split the revenue with a healthy 68 percent going to its publishing partners. (more…)