A long meta description is a sure way of diluting a site's search engine results.

User generated content on a site starts with one simple decision, which is whether to moderate the content or let every single posting go live.

Article marketing strategy requires some thought about which benefit is most valuable – more audience, search engine optimization or Google’s well-known PageRank.

Ask someone for a lot of money and don't tell them why. They aren't likely to hand over a dime.

Place contextual advertising such as Google AdSense on your Web site and don't optimize your pages. The end result is no different. It is like asking Google for ads but not telling the ad-serving platform what is on the page. As a result, the platform won't be able to deliver targeted advertising.

Online newspapers looking for additional ways to increase profit and revenue might consider spending money on pay-per-click campaigns.