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Use SEO for Images to Boost Results Even More

Using SEO for images is both simple and effective, although it isn’t the most important step in growing search engine optimization.

Document titles, meta descriptions, article headlines and text within the article all help search engines understand the topic of the page and article. Images in an article have their own important signals to a somewhat lesser extent. (more…)

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Broken link building

Broken Link Building Produces Easy SEO Benefits

Broken link building is one of the easiest ways to improve a site’s profile in search engine indexes.

Advice on broken link building often overlooks one critical step in making it effective. (more…)

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How to Get Facebook Fans: A Simple Approach

Getting Facebook fans isn’t that difficult for anyone with a small to medium-sized business.

Fan building is the cornerstone of a social media marketing strategy, which is valuable to any businesses seeking new ways to promote themselves online. (more…)

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Quality Content Development Mixes Interest and Importance

Online content development often becomes focused on what drives the most clicks to an article. But too much of a focus on clicks becomes pandering.

Pandering, which is often called clickbait in the online industry, undermines the credibility of a website. Visitors start to lose confidence in the quality of the site as a result. The practice is not much different than the old bait and switch technique. (more…)

Photographer

How to Use Photos to Build SEO, Brand and Social Media

Online photos offer an opportunity to build a website’s brand, social media presence and search engine optimization.

They also enhance the quality of the experience for any visitor on a website. (more…)

Search engine optimization

Search Engine Optimization is Declining in Value

Growing anecdotal evidence shows that search engine optimization is declining as a tactic for improving rankings on Google.

For example, a website page that occupied the No. 1 spot on Google for the term “Caribbean weather forecast” held the top position for at least 10 years. It got there because it was a page the publisher created in the early days online — traditional SEO favors the age of a page — and because it attracted thousands of backlinks. (more…)

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