Promise Media
Search engine optimization

Add SEO in URLs for Better Search Rankings

Adding relevant keywords to the URL of an article will encourage visits from search engines.

Do a search on Google, Bing and Yahoo! and look at the results. All three show a similar display consisting of three elements — the document’s title, meta description and URL. (more…)

Stored in: Online Marketing and tagged:




Social media

Social Media Metrics: Only 2 of Them Really Matter

Only two social media metrics matter for any small business, and they have nothing to do with the social media accounts themselves.

The two metrics are the ones that impact the actual business. They are indirectly related to the four other metrics that get everyone excited, which are likes, follows, comments and shares. (more…)

Stored in Online Marketing and tagged

Website Promotion Adds Value to Local Business

Local businesses will find that effective website promotion adds new customers and strengthens relationship with existing ones.

But many local businesses with limited online experience  are disappointed when the money spent on a nice looking site doesn’t product the desired result. (more…)

Squidoo logo

Beware Time Traps at Social Media Sites

A time trap online is like chasing after pennies in the stock market. It is rewarding to a point, but after a while more effort is a waste of time.

Two real examples of websites with promotional value show how they can hurt the productivity of website publishers, managers and employees. (more…)

Stored in Online Marketing and tagged
SEO

Better SEO Results May Start with 1 Lousy Page

Getting SEO results can be frustrating because the time and effort spent on a campaign may not lead to better rankings for the best pages on a site.

Instead, a lousy page may end up with better rankings. (more…)

Stored in Online Marketing and tagged

Analytics ‘Publisher’ Report Gives AdSense Insights

The ‘Publisher’ report in Google Analytics is a great tool for website publishers who use AdSense and want to maximize the potential revenue.

Google doesn’t seem to offer any details about the existence of the report. The report is available by going to Behavior / Publisher in Analytics. The “Behavior Reports” topic under Analytics Help mentions most of the other reports but not the Publisher one.  (more…)

Stored in Online Marketing and tagged , ,
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