Promise Media

2014 Digital Ad Revenue Grows 16% over 2013

U.S. digital ad revenue had its fifth consecutive year of double digit growth in 2014 with a 16% increase over the previous year, according to a new report from the Internet Advertising Bureau.

The increase is in line with the 17 percent growth in 2013 and 15 percent growth in both 2012 and 2010. The total jumped 22 percent in 2011.

Total spending by advertisers reached $49.5 billion during the year compared to $42.8 billion in 2013, the industry organization said. (more…)

Stored in: Advertising and tagged:

Newspapers on Facebook Deliver Great Results

Newspapers on Facebook defy the conventional wisdom of when and how often to post.

They also run counter to the recent trend of Facebook distributing fewer and fewer posts to people who Like a page.

The above two statements are conservative. Newspapers do fantastically well on Facebook, even ones that don’t pay any attention to their Facebook pages. (more…)

Stored in: Marketing and tagged:

AdWords Cost Based on Simple ROI Calculation

Google AdWords is a worthwhile cost if it provides a good return on investment. Otherwise, why waste the money?

The most important measures of an ROI for AdWords are revenue and profit. The revenue measure is misleading. The profit measure matters much more.

The revenue may be in the form of advertising impressions if the ads are sold on a cost per thousand basis, cost per click if a network such as AdSense is used, conversions with an affiliate marketing program, e-commerce transaction, etc. (more…)

Stored in: Marketing and tagged: ,

5 Steps to Understanding Facebook Page Insights

Facebook logoFacebook Insights is an aptly named tool that provides useful information about a company’s Facebook page. But understanding it can be a challenge.

Page administrators can click on “Insights” at the top of the page above the cover photo to access the product.

The first page is the Overview, which contains five sections: Page Likes, Post Reach, Engagement, Your 5 Most Recent Posts and Pages to Watch.

Although the administrator can click into more details information for each section, a newcomer will find it is better to stay focused on the Overview page in the beginning. (more…)

Stored in: Marketing and tagged:

Right Banner Ad Sizes Impact Results

The fact that banner ad size has an impact on performance may seem intuitive and obvious to some people, but it is not to others.

To be truly effective, advertising has to deliver results for both the publisher and the advertiser.

The results for the publisher come in the form of revenue, client retention,  revenue growth and higher Website ad rates. Results for the advertiser come in the form of clicks, leads and transactions.

Following a commonly accepted banner ad size standard will result in more revenue and happier clients. Ad networks will deliver higher quality and better paying clients as well. (more…)

Stored in: Advertising and tagged:

How to Check Site Keywords for SEO Strategy

Online publishers often perceive their sites one way, but search engines may view them in an entirely different way.

Publishers who push out content on a regular basis develop perceptions about their sites based the content topics.

If they push out a lot of content, they may not have time to analyze the articles for keywords that provide benefits for search engine optimization.

Bing keyword report

The Bing keyword report shows the rankings and performance of a site’s most important keywords.

Over time, the search engines develop a profile of the sites based on the presence of those keywords.

Bing and Google both have tools that provide a list of keywords that they extract from site content. (more…)

Stored in: Marketing and tagged: ,