A site succeeds in part because of the quantity of content, but the other part of product success is the accessibility of that content.

A recent series of articles revealed that Newsday.com has signed up only 35 paying subscribers since putting itself behind a pay wall several months ago. The results are not a surprise.

Using broad matches of keywords in a Google AdWords account can increase the number of clicks to a site, but they also can bring undesirable visits as well.

Major media companies centralize Web operations for the sake of efficiency, but even small independently owned newspapers can benefit from the concept for their Web sites.

Google AdWords is a worthwhile cost if it provides a good return on investment. Otherwise, why waste the money?