Promise Media

Broken Link Building Creates Easy SEO Boost

Broken link building is one of the easiest ways to get a benefit from search engine optimization.

In fact, a recent survey of link building tactics by Skyrocket SEO found that it is the third most effective tactic of all link building opportunities.

Various tools including Google’s Webmaster Central can identify incoming links that are going to non-existent pages on the site.

The original link may have been created incorrectly or the landing page may have moved or been deleted. (more…)

Stored in: Marketing and tagged:

Multiple Revenue Streams Build Business Success

multiple_streamsContent and media Web sites that develop multiple streams of online revenue end up with better odds of meeting or even exceeding their advertising goals.

They also increase their odds of surviving as a business.

Online banner advertising — including contextual ads such as Google AdSense — dominates many articles and discussions about Web site management.

But robust sites have eight to 10 or sometimes even more revenue products as part of their business strategy.

Here are 10 options common among many content Web sites: (more…)

Stored in: Management and tagged: ,

How to Start an Online Business — and Succeed

I have been creating online businesses or working with others to start them since the late 1980s.

Some of them have been intentionally small, like my current consulting and publishing business that has been doing just fine for nearly eight years. The reasons why will be clear later in this article.

Stored in: Management and tagged:

Blog Content Strategy Includes Existing Posts

BloggingSometimes the best parts of a blog are overlooked by the blogger because they are old and forgotten posts.

But that doesn’t mean the search engines have forgotten about them.

Bloggers including myself may get so caught up in content, marketing, advertising and production issues every day that they don’t have the time or bandwidth to look back.

An effective blog content strategy should include a regular effort at looking back to see which posts still have value as evergreen content and continue to attract search visitors. They have great potential to attract even more. (more…)

Facebook Targeting Works Like 18th Century Newspapers

Targeting is a concept in marketing that goes back to the beginning of media.

Even newspapers in 18th century America and elsewhere knew the concept of targeting — topically and geographically.

Topical targeting appealed to groups with a like-minded interest, especially politics. Geographic targeting of course reached out to the citizens in a town or city. The Boston Gazette, which lived from 1719 to 1798, obviously appealed only to residents of Boston. (more…)

Stored in: Marketing and tagged: ,

Mobile Advertising Trends Raise Concerns on Revenue

smartphoneAnyone who has developed a responsive Web site that displays well for mobile visitors will likely find that their total audience has increased over the last few years.

If the responsive site has been well designed, the pages per visit and return visitors should be increasing as well.

Search engines recognize sites that are responsive and raise their rankings in search results because visitors will respond favorably to those results.

Unfortunately, all of this good news doesn’t mean that mobile advertising will deliver the same kind of numbers.

Numerous credible sources point to weak clickthrough rates and RPMs (revenue per thousand impressions) for mobile advertising.

Ironically, spending on mobile advertising continues to climb while spending for desktop advertising has weakened. (more…)

Stored in: Advertising and tagged: ,