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About Us

About Us Pages Get Prominence, Demand Attention

“About Us” pages often receive high prominence in website navigation and architecture.

It’s no surprise because any credible website publishers who care about their brand and reputation want to put forth the best possible impression. A good About Us page is a small but important part of any website marketing strategy. (more…)

Stored in: Online Marketing and tagged: ,




What is Cornerstone Content on a Website?

Cornerstone content is a concept in online publishing that identifies the most important pages on a website.

They are the ones with the highest-quality content as well as the ones that ideally will rank highest in search engine results. (more…)

Strategy

Online Marketing Strategy: 3 Goals, 8 Tactics and 1 Solid Plan

“Online marketing strategy” is a popular phrase that often is used to describe ways of generating large amounts of traffic to a website.

In the business world, the words strategy and tactics are often used together and sometimes mixed together so tightly that the meaning of one is almost the same as the other. (more…)

Online ad sizes

Ad Unit Audit Increases Revenue Performance

A regular review of online ad unit performance will often lead to an improvement in revenue performance.

Site publishers who only place ad units on a page and report total revenue or results per advertiser at the end of each month are missing a major opportunity. (more…)

Website migration

Website Migration Brings Risk With Reward

Migrating a website from one host to another or one domain to another has rewards as well as risks.

The reward from moving from one hosting company to another usually is one of three reasons or some combination of them: (more…)

Change

Online Strategy Depends on Constant Change

An online business needs to accept constant change as part of its strategy if the business is meant to survive.

Any business that does the same thing year after year and decade after decade has little chance of surviving, much less growing.

(more…)

Stored in Website Management and tagged

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