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Score

Ad Quality Score Impacts Cost, Clicks and Impressions

The quality score of pay-per-click advertising on Bing and Google has a major impact on the cost, click rates and impression level for keywords.

Advertisers who buy ads on both search engines will have keywords ranked by their relevance with a score of 1 through 10. The higher the number, the greater the relevance. (more…)





DuckDuckGo logo

DuckDuckGo Delivers Small But Growing Threat to Google and Bing

DuckDuckGo is starting to quack a lot louder at Google and Bing in the search engine market.

The privacy-focused search engine, which launched in 2008, recently announced it reached a new milestone of 30 million queries a day, according to its Twitter account. (more…)

Stored in Online Marketing and tagged
YouTube recommends

YouTube ‘Suggested Videos’ Hint at Good and Bad Titles

YouTube publishers who look at the “suggested videos” report in their analytics may find some useful insights about their titles.

On the main analytics page, scroll down to the list of the videos and click on the video title. The link goes to a metrics page for that one video. (more…)

Stored in Website Development and tagged

Email Marketing Content Improves With Inverted Pyramid

Email marketing content becomes more valuable to subscribers if it follows a journalism concept called the inverted pyramid.

In journalism, the inverted pyramid is a method for writing a news article. It means the writer should put the most important information at the top of the article and the least important at the bottom. (more…)

Social Media Portfolio Protects Business From Risk

A portfolio of online marketing products and services will protect a business from a collapsing vendor.

Internet history is filled with failed websites that offered marketing services. One of the biggest is the closing of Google Plus, Google’s massive attempt to develop a social media platform. (more…)

Stored in Online Marketing and tagged
YouTube retention rates

YouTube Retention Rate Thrives on Simple Tips

The audience retention rate for a YouTube channel relies on just a few basic methods for engaging viewers.

In the YouTube Creator Studio, click on Analytics on the left side and Audience Retention about halfway down. (more…)

Stored in Website Development and tagged

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