Promise Media

High quality link buildingEvery site manager with a strong sense of marketing and search engine optimization knows that finding a high quality backlink is like finding a pot of gold.

Search engines love those kinds of links because they represent a vote in favor of the site getting the link.

That vote has become more important than every because the rise of “nofollow” links has resulted in many sites losing the “link juice” that the links provide.

“Nofollow” means the search engines shouldn’t follow the link and as a result shouldn’t look on it with any favor. The vote is gone.

That leaves far fewer opportunities to find (or build) backlinks from friendly sites, related blogs, article sites and other sites that still allow nofollow in one form or another.

It’s important to note that the value of the backlink is based in part on two factors — the page where the link resides and the site where the page resides. (more…)

stored in: Marketing and tagged: ,

Small and medium-sized businesses use social media more than any other media to promote themselves, according to research from BIA/Kelsey.

Nearly 75 percent of all SMBs use social in some form. Facebook is the most popular at 55 percent of the total SMBs having a Facebook business page. About 20 percent have spent money on Facebook advertising.

“It’s evident from LCM 18 that social media has become a pivotal platform for SMBs,” said Steve Marshall, director of research, BIA/Kelsey. “Social media is not only number one in terms of utilization by SMBs, it is also number one in share of SMB media spending.”

(more…)

stored in: Advertising and tagged:

404 ErrorSometimes the proof isn’t there, but the evidence adds up and it just makes sense to jump to a conclusion.

That’s the case with bad links and search engine optimization.

Let’s start with one important piece of evidence in that vast and much-debated mystery of search engine algorithms.

One of the most important tools for any site is Google’s Webmaster Central. Anyone who is interested in using it can go to Google, click on Business at the bottom of the page and Webmaster Central at the bottom of that page.

Sign in, follow the instructions and add the site to track. Wait a day or two for data to start showing up. (more…)

stored in: Marketing and tagged:

The “antiquated” technology known as RSS feeds still has valuable uses in special situations for news and other content-oriented sites.

RSS may be antiquated to some because of the early days of online when RSS readers aggregated content from multiple sources and compiled them into one stream of news and headlines under an RSS reader. It made life easier for people because they didn’t have to go to dozens of slow Web sites to get their content. Instead, it all flowed to them.

As Web and social media sites became more sophisticated and access speeds became faster, the RSS readers faded away. But the ability of sites to distribute their content to other sites and also collect content from other sites is still viable even today. (more…)

stored in: Site Development and tagged: ,

RSS to emailEmail marketing may not be as popular as it was in the past thanks to the growth of social media, but it still has a solid place in a Web site’s marketing efforts.

But like all marketing efforts, building and distributing an email newsletter takes time and effort that is becoming more stretched in a competitive environment.

That time and effort could be better used if the process of sending out emails was entirely automated.

Thanks to RSS, it’s possible to do so. (more…)

stored in: Marketing and tagged: ,

Email sounds almost antiquated in the world of mobile and social media, but it remains one of the most cost effective ways of reaching and retaining customers.

Email marketing listA local email marketing program is inexpensive to start and challenging to build. If done right, the rewards are substantial.

The best practices in email marketing can be applied to the local level. What makes the local level unique is the smaller audience and the cost limitations for the marketing budget in a typical local business.

While the potential for a small audience sounds discouraging, it takes only one lead that buys a house to produce a substantial commission for the Realtor who handles the sale. (more…)

stored in: Marketing and tagged: