A conservative approach is a way of gaining insights about what kind of mobile site works best with customers and then making changes to enhance the experience.
The staged approach also means more limited promotion and a smart approach to managing the expectations of clients.
In contrast, imagine the launch of a famous alternative — HealthCare.gov, the Affordable Care Act Web site where people sign up for health insurance.
In that case, the ambitions on the part of the government and the expectations on the part of the public were exceptionally high. It was a big swing and a big miss. (more…)