Online Productivity Separates Success From Failure

Google, Facebook and other online companies succeed in large part because of productivity.

Google, Facebook and other online companies succeed in large part because of productivity.

Productivity is an old word in business. It’s another way of describing efficiency, especially cost efficiency.

Anyone who spends time on Google or Facebook or reading about them will see the results of their high levels of productivity all over the place. They include:

  1. Low prices in advertising
  2. Massive market share
  3. Automated customer service
  4. Nearly legendary staff work hours

Continue reading “Online Productivity Separates Success From Failure”

Brand Your Business With Promotional Banner Ads

Online brand marketingThe best promotional banner ads market an online business with a mix of branding and response.

Promoting an online business is not entirely about pay per click advertising, which in the case of the search engines emphasize text ads. Graphical banner ads can build awareness and memory of a site name and bring customers back again.

Again, all advertising is a combination of branding and response. A TV commercial brands a car model, and the hoped-for response is a customer who goes to the dealership (a lead) and buys the car (a conversion).

But what about online branding and response? Continue reading “Brand Your Business With Promotional Banner Ads”

AdSense Platform Revenue Hints at Better Site Design

Credit: Pixabay public domainSites that use Google AdSense will find great insights from the platform revenue report.

The report breaks down revenue according to how much comes from desktop, laptop and mobile computers. The amount of revenue is not revealing because in each case it depends on the volume of traffic from each device. Instead, it is the RPM or revenue per thousand impressions that offers important information.

In one real example, the RPMs for laptop computers is more than 50 percent higher than desktop. The site design fits snugly on a laptop. Continue reading “AdSense Platform Revenue Hints at Better Site Design”

Best Page Titles Use 4 Tactics for SEO

A small amount of search engine optimization will do a great deal to help the page title of an article.

Search engine optimizationA small amount of search engine optimization will do a great deal to help the page title of an article.

How long does it take to write a sentence with less than 70 characters including spaces? Not long at all. Thinking about what to write takes more time than the writing itself. Continue reading “Best Page Titles Use 4 Tactics for SEO”

Content Synonyms Almost As Important As Main Keyword Phrase

Content synonyms are so important to search engine optimization that they often can attract more search engine results than the main keyword phrase in an article.

SEO synonymsContent synonyms are so important to search engine optimization that they often can attract more search engine results than the main keyword phrase in an article.

Good SEO requires identifying through effective research a keyword phrase that is both commonly used by searchers and an accurate description of an article’s main subject. Continue reading “Content Synonyms Almost As Important As Main Keyword Phrase”

Pay Per Click Shows True Value With Return Visits

Pay per click campaignsPay per click campaigns show initial value when people who click on ads visit a site, but they show even more value if the visitors return.

It is important to understand that some sites have short-term loyalty with visitors while others have long-term loyalty.

For example, a travel site about the Caribbean has value for a matter of weeks or at most a few months. Visitors may visit the site before a vacation to get more information about their trip. Continue reading “Pay Per Click Shows True Value With Return Visits”

Discover Online Brand with Simple Search Term

Traditional media has powerful online brands and give simple lessons on how to build and keep them powerful.

Online brandTraditional media has powerful online brands and give simple lessons on how to build and keep them powerful.

During my work on large newspaper and TV station websites, I was surprised at what I discovered in analytic software about the ways people went to those sites. Some of them had been around for many years and were getting more than 1 million unique visitors a month.

It was no surprise that these sites attracted major amounts of traffic from search engines. The surprise was how people used those search engines to reach the sites. Continue reading “Discover Online Brand with Simple Search Term”