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Online marketing mix

Online Marketing Mix Enhances Site Strategy

An online marketing mix is a strategy that determines what kind of choices to make for building a Web presence.

Marketing mix is a concept with a long history in business. It usually includes four Ps: (more…)

Increase Page Usability with 7 Steps

Page usability is a goal as important as audience and revenue growth. The three goals are closely connected.

Increasing page usability leads to higher pages per visit and return visits. Higher pages per visit and return visits will produce more ad inventory, which then leads to more revenue. (more…)

Online brand marketing

Online Brand Marketing Needs Focus, Consistency

Online brand marketing needs focus and consistency for a long time before a website reaches a key goal — a growth in return visits.

Return visits grow when people start coming to the site by entering the address directly in their browser address window, entering a version of it in search engines or saving it in their bookmark list. (more…)

Stored in Online Marketing and tagged
YouTube translator

3 YouTube Translator Tips Expand International Reach

The YouTube translator tool gives businesses a way to reach a wider international audience for their videos.

The output of the tool is no different than closed captions on a TV. A video with an English speaker will attract English-speaking audiences, but obviously it won’t attract non English speakers. (more…)

Stored in Online Marketing and tagged
Email marketing tips

Email Marketing Lists Growth With Prominence

Email marketing lists grow with the help of prominence. Prominent email signup forms get attention, and attention gets subscribers.

Prominence is a key concept in online marketing and site development for the simple reason that prominence delivers results. (more…)

Stored in Online Marketing and tagged
Email marketing

Email Subscribers, Social Followers Often Act Alike

Social media followers and email subscribers have a lot in common according to metrics that  track their behavior.

More importantly, this behavior applies to how they go from email or social media and click into a core website. (more…)

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