Site publishers often don’t think about how to archive a website because they are too busy with other priorities.
Content is more than just publishing. It also requires management from the first word on the page to months and even years after the content goes on the site.
Content management requires thinking like an editor but also like a librarian. Over time, medium and large sites often acquire a massive amount of material. Much of it simply won’t fit on the homepage of the site or any other index page.
If the older content becomes so buried that no one can find it, a great opportunity is lost. Building a website archive of content also will build a much bigger audience. (more…)
The most common website security checks cover the risk of hackers breaking through and damaging the site content or software.
Even worse, they look for personal information.
Anyone who watches web hosting reports closely will see that even a small local site will get visitors from Asian and East European countries.
The visitors have no business coming to the site except to search for entry points and cause mischief.
The less serious mischief includes registering on the site to post comments. The comments often have links to other sites that sell questionable products and services.
The more serious mischief includes stealing credit card or other personal information such as Social Security numbers. (more…)
Online brand marketing needs focus and consistency for a long time before a website reaches a key goal — a growth in return visits.
Return visits grow when people start coming to the site by entering the address directly in their browser address window, entering a version of it in search engines or saving it in their bookmark list. (more…)
Email newsletter marketing requires building a list of thousands or even tens of thousands of email addresses. The process takes not just months, but years. The patience is usually worth it.
Such a long-term focus pays off for a website with a list of loyal visitors who come to the site more often. Their visit frequency boosts page views, ad inventory and response rate.
Consider the following impact. Nudging frequency of visits from 3.0 to 3.1 per month with a site of 1 million unique visitors and average pages per visit of 6.0 will boost monthly page views by 600,000 and ad inventory by 1.8 million impressions at three ads per page. (more…)
The best website content produces more revenue and audience when it is both deep and broad.
“Content is King” is a well-known saying when online publishers debate how to succeed at growing profits and revenue. But the saying doesn’t really say much.
What it really means is that content in two forms produces the revenue — abundant quantity and optimized quality. (more…)