Small and medium-sized businesses use social media more than any other media to promote themselves, according to research from BIA/Kelsey.
Nearly 75 percent of all SMBs use social in some form. Facebook is the most popular at 55 percent of the total SMBs having a Facebook business page. About 20 percent have spent money on Facebook advertising.
“It’s evident from LCM 18 that social media has become a pivotal platform for SMBs,” said Steve Marshall, director of research, BIA/Kelsey. “Social media is not only number one in terms of utilization by SMBs, it is also number one in share of SMB media spending.”
Sometimes the proof isn’t there, but the evidence adds up and it just makes sense to jump to a conclusion.
That’s the case with bad links and search engine optimization.
Let’s start with one important piece of evidence in that vast and much-debated mystery of search engine algorithms.
One of the most important tools for any site is Google’s Webmaster Central. Anyone who is interested in using it can go to Google, click on Business at the bottom of the page and Webmaster Central at the bottom of that page.
Sign in, follow the instructions and add the site to track. Wait a day or two for data to start showing up. (more…)
The “antiquated” technology known as RSS feeds still has valuable uses in special situations for news and other content-oriented sites.
RSS may be antiquated to some because of the early days of online when RSS readers aggregated content from multiple sources and compiled them into one stream of news and headlines under an RSS reader. It made life easier for people because they didn’t have to go to dozens of slow Web sites to get their content. Instead, it all flowed to them.
As Web and social media sites became more sophisticated and access speeds became faster, the RSS readers faded away. But the ability of sites to distribute their content to other sites and also collect content from other sites is still viable even today. (more…)
Email marketing may not be as popular as it was in the past thanks to the growth of social media, but it still has a solid place in a Web site’s marketing efforts.
But like all marketing efforts, building and distributing an email newsletter takes time and effort that is becoming more stretched in a competitive environment.
That time and effort could be better used if the process of sending out emails was entirely automated.
Thanks to RSS, it’s possible to do so. (more…)
Email sounds almost antiquated in the world of mobile and social media, but it remains one of the most cost effective ways of reaching and retaining customers.
A local email marketing program is inexpensive to start and challenging to build. If done right, the rewards are substantial.
The best practices in email marketing can be applied to the local level. What makes the local level unique is the smaller audience and the cost limitations for the marketing budget in a typical local business.
While the potential for a small audience sounds discouraging, it takes only one lead that buys a house to produce a substantial commission for the Realtor who handles the sale. (more…)
Native advertising is a new buzzword for an old concept in both the online and traditional media environments.
In its simplest form, it can be defined two ways:
1. A customized online presence for an advertiser.
2. An advertiser presence subtly integrated into online content.
The Internet Advertising Bureau says native advertising is “paid ads that are so cohesive with the page content, assimilated into the design, and consistent with the platform behavior that the viewer simply feels that they belong. “ (more…)