Promise Media

Online Advertising Rates: Guidelines and Best Practices

Scott S. Bateman is a former online general manager with Cox Enterprises and Media General. He has more than a decade of experience with managing online advertising rates.

Online ad rates are set through a combination of ad size, ad location, ad performance and market demand.

Optimizing this key ad sales tactic results in higher revenue, increased advertiser acquisition and increased advertiser retention. (more…)





Email newsletter marketing tips

Targeted Email Marketing Works Great with 48% Open Rate

Targeted email marketing means hitting not only the right audience but also proving that it’s hitting the right audience by looking at the open rate.

Two clients had open rates of nearly 50 percent and click rates of more than 20 percent. (more…)

Stored in Online Marketing and tagged
YouTube description

Optimized YouTube Description Has Major Impact on Views

A well-written YouTube description has a major impact on how many site visitors find and view a video.

The Google search engine has evolved into a maze of algorithms that have made traditional search engine optimization much harder to implement. Fortunately, YouTube search optimization is not nearly as complex. It also seems to defer more heavily to a few standard SEO rules. (more…)

Stored in Online Marketing and tagged
Targeted advertising

AdWords Broad Match Can Boost Results

Broad match keywords in an online advertising account can increase the number of clicks to a site, but they also can bring undesirable visits as well.

A broad match keyword means a search engine visitor can enter that exact keyword or a variety of synonyms. In response, the search engine will display an ad that is tied to the parent keyword. (more…)

Stored in Online Marketing and tagged ,
YouTube quality strategy

YouTube Summary Impacts Ranking and Click Throughs

A carefully written YouTube summary makes an important difference in how videos are ranked and how often people click on them.

YouTube summaries appear in search results to the right of the video image and below both the title and the source. (more…)

Stored in Website Development and tagged
Words

Site-Wide Keyword Density Guides SEO and Content

Keyword density is a common term in search engine optimization to describe the number of important keywords in an article. But it also works well at the website level.

SEO experts have traditionally touted the importance of keyword density at the article level because word repetition signals the topic of the article to search engines. (more…)


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