Promise Media

Online Advertising Rates: Guidelines and Best Practices

Scott S. Bateman is a former online general manager with Cox Enterprises and Media General. He has more than a decade of experience with managing online advertising rates.

Online ad rates are set through a combination of ad size, ad location, ad performance and market demand.

Optimizing this key ad sales tactic results in higher revenue, increased advertiser acquisition and increased advertiser retention. (more…)





AdSense

Page Freshness Benefits AdSense and Search Rankings

Page freshness often leads to better numbers for both contextual advertising and search engine optimization.

The concept of page freshness may cover just about any element in an article or document including: (more…)

Stored in Online Advertising and tagged ,
YouTube retention rates

YouTube Retention Rate Thrives on Simple Tips

The audience retention rate for a YouTube channel relies on just a few basic methods for engaging viewers.

In the YouTube Creator Studio Classic, click on Analytics on the left side and Audience Retention about halfway down. (more…)

Stored in Website Development and tagged
Contract

How to Sell Online Advertising: The First 5 Steps

Selling online advertising requires an organized and planned approach to finding customers whose understanding of online varies greatly.

Early adopters of online advertising have a depth of skills, knowledge and experience that will make it easy for them understand a product and a market. (more…)

Stored in Online Advertising and tagged
Ebook

How to Run Amazon Kindle Ad Campaigns

Ebook publishers who want to generate sales on Amazon may have no choice but to run advertising campaigns to promote their books.

The reason is simple. Amazon has millions of ebooks. In many cases, there are multiple books and sometimes even dozens of them on the same subject. (more…)

Stored in Online Marketing and tagged
Ebooks

How to Price Ebooks for Maximum Profit

An ebook pricing strategy can result in maximum sales and profit or squash both at the same time.

Ebook sales follow a fundamental rule of economics. The higher the price, the more likely the sales volume will slow or even decline. The lower the price, the more likely sales volume will increase. (more…)

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