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Online Advertising
Google AdSense strategy

AdSense Auto Ads Review: Yes, With Caution

Google AdSense Auto Ads offer website publishers a chance to make more money with less work. It’s a tempting offer.

Publishers that used only AdSense to generate revenue traditionally placed a piece of AdSense code on each location on a page where they wanted an ad to appear. (more…)

Stored in Online Advertising and tagged
Social media

What is Social Media Advertising?

Social media advertising is a category of digital advertising that places ads on social networking sites. It is one of two major social media marketing tactics: paid and organic.

Unlike paid advertising, organic marketing requires no upfront cash expense. But it does require the expense that comes with labor. (more…)

Stored in Online Advertising and tagged ,

Guaranteed Viewability Builds Advertiser Trust

Guaranteed ad viewability is another way to build trust with online advertisers.

Websites like The Economist make a commitment to guaranteed views of display ads by putting that guarantee into rate cards. (more…)

Online Advertising Rates: Guidelines and Best Practices

Scott S. Bateman is a former online general manager with Cox Enterprises and Media General. He has more than a decade of experience with managing online advertising rates.

Online ad rates are set through a combination of ad size, ad location, ad performance and market demand.

Optimizing this key ad sales tactic results in higher revenue, increased advertiser acquisition and increased advertiser retention. (more…)

AdSense URL channels

Careful Execution Boosts Contextual Ad Results

Contextual ad networks provide website publishers with the ability to place ads on their sites and get paid when people click on them. They also teach useful lessons about effective online advertising.

Ad networks track the content on the page where the ad appears and display an ad with a subject related to the content. (more…)

Amazon advertising analytics

How to Analyze Ebook Advertising on Amazon

Ebook advertising on Amazon requires ongoing attention and analysis to achieve the best possible results.

It also requires a learning curve for anyone who wants to improve performance. Even so, the results of an Amazon advertising campaign will vary somewhat from month to month. (more…)

Stored in Online Advertising and tagged
Strategy

How to Build Online Rate Cards

A good rate card for online advertising is more than just the rates themselves. It is also about the presentation and promotion.

The most brilliantly devised rate card won’t deliver results if it is hard to read, confusing and overly complicated. (more…)


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