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online sales promotion

Online Sales Promotion Lays Groundwork for More Revenue

Online sales promotion is a series of tactics that leads a customer to make a purchase or click on an ad on a website.

It is both simple to implement and often results in easy money. Yes, it can result in easy money. (more…)

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SEO

Local SEO Marketing Struggles with Small Audiences

The idea of using local SEO marketing to promote a local website makes perfect sense on the surface, but putting it into practice is often quite difficult.

Google and Bing may get 10,000 national searches a month on “early American antique dealers,” but they may get only 10 searches a month for “Nashville early American antique dealers.” (more…)

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Google AdSense strategy

Increase AdSense Revenue with 4 Simple Tips

One of the best ways to increase AdSense revenue is not what you do with the ads. It’s what you do with the content on the page that holds the ads.

Google AdSense  is the single largest concentration of network advertising on the Internet, partly because it is so effective in producing revenue for partner websites. (more…)

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Targeted advertising

How to Target One Zip Code with Online Advertising

Advertisers who target one zip code increase their costs efficiency as well as their return on investment of labor and money.

The growth of online advertising is partly due to its efficiency and return on investment compared to other forms of advertising. (more…)

Stored in Advertising and tagged
Google AdSense strategy

AdSense Experiments Show How to Increase Website Revenue

The AdSense Experiments tool is an easy way to test ad optimization and potentially increase revenue.

Google offers the tool to website publishers who are eager to increase revenue with a minimum amount of effort. To find AdSense Experiments, click on Optimization in the left column and then Experiments. Click on New Experiment. (more…)

Stored in Advertising and tagged
AdSense

Page Updates Benefit AdSense and Search Rankings

Frequent page updates often lead to better numbers for both contextual advertising and search engine optimization.

The concept of content updates may cover just about any element in an article or document including: (more…)

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Online advertising

What is Share of Voice in Online Advertising?

Share of Voice advertising is an objective method for measuring the total reach or share of an advertising budget within a target market or even an individual product.

The definition of Share of Voice (SOV) varies somewhat in the real world. For example, some traditional definitions describe SOV as the share or total amount of advertising in traditional media compared to all competitors. (more…)

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