How to Sell Online Advertising: The First 5 Steps

How to sell online advertising requires an organized and planned approach to finding customers whose understanding of online varies greatly.

Early adopters of online advertising have a depth of skills, knowledge and experience that will make it easy for them understand a product and a market. (more…)

Online Advertising Rates: Guidelines and Best Practices

Online advertising rates are set through a combination of ad size, ad location, ad performance and market demand.

Optimizing this key ad sales tactic results in higher revenue, increased advertiser acquisition and increased advertiser retention. (more…)

Ad Unit Audit Increases Revenue Performance

An ad unit audit on a regular basis will often lead to an improvement in revenue performance.

What is an ad unit audit? It is a review of the results of different ad units, advertisers and locations to see which ones perform above average and below average. The audit should lead to changes in creative and placement that improve click rates.

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Google AdSense Suggestions Don’t Always Make Sense

Google AdSense periodically offers suggestions on how to improve AdSense performance. Unfortunately, AdSense suggestions aren’t always good ones.

Site publishers who use AdSense to make money should consider the suggestions carefully. Testing is critical in determining whether to continue using them. (more…)

Ad Quality Score Impacts Cost, Clicks and Impressions

The ad quality score of pay-per-click advertising on Bing and Google has a major impact on the cost, click rates and impression level for keywords.

Advertisers who buy ads on both search engines will have keywords ranked by their relevance with a score of 1 through 10. The higher the number, the greater the relevance. (more…)

Social Media Postings Mimic Classified Ads

Classified advertising in many ways is the parent of social media postings. Understanding the relationship may present an opportunity to businesses that do both.

Consider the typical classified ads from print publications like newspapers and magazines. More often than not, they consist only of text. They appear in vertical series in a column format, not unlike a social media feed. (more…)

Quality Web Hosting Impacts Advertising Revenue

Advertisers never ask about quality Web hosting on sites where they are thinking about running a campaign.

Account executives don’t ask management anything about it. Technical people don’t tell management to spend more money on hosting in order to make more money with advertising. (more…)