Ad Unit Audit Increases Revenue Performance
A regular review of online ad unit performance will often lead to an improvement in revenue performance.
Site publishers who only place ad units on a page and report total revenue or results per advertiser at the end of each month are missing a major opportunity. (more…)
AdSense Coverage Reveals Wasted Ad Inventory
Sites that rely on Google AdSense to fill ad inventory may find that the largest ad network on the planet isn’t so lucrative anymore.
Google built its giant ad network in part with the help of millions of partner websites. For many years, the search giant sold and shared ads on those partner sites and gave them 68 percent of the ad revenue. (more…)
Google AdSense Suggestions Don’t Always Make Sense
Google AdSense periodically offers suggestions on how to improve AdSense performance. Unfortunately, the suggestions aren’t always good ones.
Site publishers who use AdSense to make money should consider the suggestions carefully. Testing is critical in determining whether to continue using them. (more…)
Ad Quality Score Impacts Cost, Clicks and Impressions
The quality score of pay-per-click advertising on Bing and Google has a major impact on the cost, click rates and impression level for keywords.
Advertisers who buy ads on both search engines will have keywords ranked by their relevance with a score of 1 through 10. The higher the number, the greater the relevance. (more…)
Social Media Postings Mimic Classified Ads
Classified advertising in many ways is the parent of social media postings. Understanding the relationship may present an opportunity to businesses that do both.
Consider the typical classified ads from print publications like newspapers and magazines. More often than not, they consist only of text. They appear in vertical series in a column format, not unlike a social media feed. (more…)
Quality Web Hosting Impacts Advertising Revenue
Advertisers never ask about Web hosting on sites where they are thinking about running a campaign.
Account executives don’t ask management anything about it. Technical people don’t tell management to spend more money on hosting in order to make more money with advertising. (more…)
Online Advertising Models: CPC, CPM or CPA?
Online advertising models show up on websites in three important forms — cost per click (CPC), cost per thousand (CPM) and cost per acquisition (CPA).
Publishers and advertisers should know and consider all three depending on the situation. (more…)
Promise Media offers tips, tactics and strategies for content-rich Web sites. 