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Advertising
Paid search advertising

Local Online Advertising Delivers Targeted Audiences

Local online advertising is effective for local businesses that want to target ads to specific geographic areas.

Many local advertisers understand the concept of targeting ads in print, cable and especially direct mail. But they often struggle with how to do it online. They often have to create the targeting instead of media account executives who usually do it for them in offline media. (more…)

Stored in Advertising and tagged
SEO

Local SEO Marketing Struggles with Small Audiences

The idea of using local SEO marketing to promote a local website makes perfect sense on the surface, but putting it into practice is often quite difficult.

Google and Bing may get 10,000 national searches a month on “early American antique dealers,” but they may get only 10 searches a month for “Nashville early American antique dealers.” (more…)

Stored in Advertising, Marketing and tagged
YouTube monetization

YouTube Monetization Rate Depends on 7 Factors

The YouTube monetization rate is a major factor in the financial success or failure of a video channel.

Monetization determines whether a video gets any ads, how many ads it gets and the rate of revenue the ads produce. (more…)

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Strategy

How to Build Online Rate Cards

Online rate cards are more than just the rates themselves. They also are about the presentation and promotion.

The most brilliantly devised rate card won’t deliver results if it is hard to read, confusing and overly complicated. (more…)

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RPM

What is AdSense RPM and Why Does It Matter?

Google AdSense RPM is a metric that tracks the revenue per thousand impressions from advertising on publisher websites.

It is a metric that publishers use that runs parallel to the CPM or cost per thousand impressions that advertisers use. It’s the same amount of money for both, but the label conveys a different meaning for both. RPM and CPM are the opposite sides of the same coin. (more…)

Stored in Advertising and tagged
AdSense auto ads

Make AdSense Auto Ads Compete With Manual

Google AdSense offers “auto ads” as a way of taking away any worries about ad location, size, colors and other factors that impact performance. (more…)

Stored in Advertising and tagged
Google AdSense strategy

AdSense Auto Ads Review: Yes, With Caution

Google AdSense Auto Ads offer website publishers a chance to make more money with less work. It’s a tempting offer.

Publishers that used only AdSense to generate revenue traditionally placed a piece of AdSense code on each location on a page where they wanted an ad to appear. (more…)

Stored in Advertising and tagged
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