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Online Advertising
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How to Make Responsive DFP Ad Units

Google has created a way for DFP publishers to display responsive ad units that is harder to explain than it is to do.

“Size mapping” is a set of tags on a site that tells DFP it can safely deliver ad units of specific but varying sizes into a single ad slot.

The following steps explain how to make DFP deliver responsive ad units. The steps use a single ad unit to keep the explanation simple. (more…)

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Targeted advertising

Use AdWords Geo Targeting to Keep Budgets Lean

Advertisers will find that AdWords geo targeting is a great way to focus their efforts on niche audiences and use limited budgets efficiently at the same time.

Just about anyone can have a good reason to use the geo targeting capability. (more…)

CPM advertising

CPM Advertising Costs, Examples and Strategy

CPM advertising is a pricing model based on cost per thousand ad impressions.

It places a consistent payment rate on the number of times the ad is distributed, whether online or through traditional media. (more…)

Online brand marketing

Brand Your Business With Promotional Banner Ads

The best promotional banner ads market an online business with a mix of branding and response.

Promoting an online business is not entirely about pay per click advertising, which in the case of the search engines emphasize text ads. Graphical banner ads can build awareness and memory of a site name and bring customers back again. (more…)

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Credit: Pixabay public domain

AdSense Platform Revenue Hints at Better Site Design

Sites that use Google AdSense will find great insights from the platform revenue report.

The report breaks down revenue according to how much comes from desktop, laptop and mobile computers. The amount of revenue is not revealing because in each case it depends on the volume of traffic from each device. (more…)

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Pay per click campaigns

Pay Per Click Shows True Value With Return Visits

Pay per click campaigns show initial value when people who click on ads visit a site, but they show even more value if the visitors return.

It is important to understand that some sites have short-term loyalty with visitors while others have long-term loyalty. (more…)

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Contextual advertising

Contextual Ads Need Contextual Content

Contextual advertising from Google AdSense will deliver high CPMs and click-through rates if they appear with content that provides the right context.

What are contextual advertising banners? They are ads whose subject matter is determined dynamically by the site content that surrounds it. (more…)

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