What is Social Media Advertising?

Social media advertising is a category of digital advertising that places ads on social networking sites. It is one of two major social media marketing tactics: paid and organic.

Unlike paid advertising, organic marketing requires no upfront cash expense. But it does require the expense that comes with labor. (more…)

Guaranteed Viewability Builds Advertiser Trust

Guaranteed ad viewability is another way to build trust with online advertisers.

Websites like The Economist make a commitment to guaranteed views of display ads by putting that guarantee into rate cards. (more…)

Online Advertising Rates: Guidelines and Best Practices

Scott S. Bateman is a former online general manager with Cox Enterprises and Media General. He has more than a decade of experience with managing online advertising rates.

Online ad rates are set through a combination of ad size, ad location, ad performance and market demand.

Optimizing this key ad sales tactic results in higher revenue, increased advertiser acquisition and increased advertiser retention. (more…)

Careful Execution Boosts Contextual Ad Results

Contextual ad networks provide website publishers with the ability to place ads on their sites and get paid when people click on them. They also teach useful lessons about effective online advertising.

Ad networks track the content on the page where the ad appears and display an ad with a subject related to the content. (more…)

How to Analyze Ebook Advertising on Amazon

Ebook advertising on Amazon requires ongoing attention and analysis to achieve the best possible results.

It also requires a learning curve for anyone who wants to improve performance. Even so, the results of an Amazon advertising campaign will vary somewhat from month to month. (more…)

How to Build Online Rate Cards

A good rate card for online advertising is more than just the rates themselves. It is also about the presentation and promotion.

The most brilliantly devised rate card won’t deliver results if it is hard to read, confusing and overly complicated. (more…)

YouTube Monetization Rate Depends on 7 Factors

The YouTube monetization rate has much to do with the financial success or failure of a video channel for anyone who wants to make money from it.

Monetization determines whether a video gets any ads, how many ads it gets and the rate of revenue the ads produce. (more…)