Page Updates Benefit AdSense and Search Rankings

Frequent page updates often lead to better numbers for both contextual advertising and search engine optimization.

The concept of updating a page may cover just about any element in an article or document including: (more…)

What is Share of Voice in Online Advertising?

Share of Voice advertising is an objective method for measuring the total reach or share of an advertising budget within a target market or even an individual product.

The definition of Share of Voice (SOV) varies somewhat in the real world. For example, some traditional definitions describe SOV as the share or total amount of advertising in traditional media compared to all competitors. (more…)

Sales Pipeline Report Helps Revenue Performance

A direct sales pipeline report is an insightful way to increase the odds of success with online advertising.

What is a pipeline report? It is a detailed list of accounts that salespeople have pitched but not closed. Whether an online business is one person who does it all or a much bigger operation with a sales staff, a pipeline report is a useful tactic for increasing revenue. (more…)

Online Advertising Sizes: Best Display Banners

The following online advertising sizes offer insights for both website publishers and website advertisers. (more…)

What is Social Media Advertising? Strategy, Targeting and ROI

Social media advertising is a category of digital advertising that places ads on social networking sites. It has one of three purposes: branding, response or both. It is one of two major social media marketing tactics: paid and organic.

Unlike paid advertising, organic marketing requires no upfront cash expense. But it does require the expense that comes with labor and the amount of time managing an organic social presence. Social media advertising has both labor and expense. (more…)

Online Banner Advertising: 6 Rules for Best Results

Online banner advertising gets results for publishers and clients by following six simple ideas.

The ideas may be obvious, but following them consistently is key to success. But following them consistently also is not a given because publishers and clients get distracted by other priorities and may forget to follow at least some of them. (more…)

Use Social Media Marketing Strategy to Drive Ad Revenue

A social media marketing strategy can build brand and drive traffic to the parent website. It also can boost advertising revenue.

Isn’t that the ultimate goal of the strategy anyway? A limited view of social media is that Facebook, Twitter, Pinterest, etc., simply acquire followers who like the company’s product or service. Job done. Ego gets a boost. (more…)