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Advertising
Google AdSense strategy

Increase AdSense Revenue with 4 Simple Tips

One of the best ways to increase AdSense revenue is not what you do with the ads. It’s what you do with the content on the page that holds the ads.

Google AdSense  is the single largest concentration of network advertising on the Internet, partly because it is so effective in producing revenue for partner websites. (more…)

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Targeted advertising

How to Target One Zip Code with Online Advertising

Advertisers who target one zip code increase their costs efficiency as well as their return on investment of labor and money.

The growth of online advertising is partly due to its efficiency and effective use of cash compared to other forms of advertising. (more…)

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AdSense

Page Updates Benefit AdSense and Search Rankings

Frequent page updates often lead to better numbers for both contextual advertising and search engine optimization.

The concept of updating a page may cover just about any element in an article or document including: (more…)

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Online advertising

What is Share of Voice in Online Advertising?

Share of Voice advertising is an objective method for measuring the total reach or share of an advertising budget within a target market or even an individual product.

The definition of Share of Voice (SOV) varies somewhat in the real world. For example, some traditional definitions describe SOV as the share or total amount of advertising in traditional media compared to all competitors. (more…)

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Sales Pipeline Report Helps Revenue Performance

A direct sales pipeline report is an insightful way to increase the odds of success with online advertising.

What is a pipeline report? It is a detailed list of accounts that salespeople have pitched but not closed. Whether an online business is one person who does it all or a much bigger operation with a sales staff, a pipeline report is a useful tactic for increasing revenue. (more…)

Online marketing

Online Advertising Sizes: Best Display Banners

The following online advertising sizes offer insights for both website publishers and website advertisers. (more…)

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Social media

What is Social Media Advertising? Strategy, Targeting and ROI

Social media advertising is a category of digital advertising that places ads on social networking sites. It has one of three purposes: branding, response or both. It is one of two major social media marketing tactics: paid and organic.

Unlike paid advertising, organic marketing requires no upfront cash expense. But it does require the expense that comes with labor and the amount of time managing an organic social presence. Social media advertising has both labor and expense. (more…)

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