Mobile CPM Rates: Trends and Best Practices

Average mobile CPM rates reflect market supply and demand. They also can discourage publishers when they compare them to desktop CPMs.

Mobile CPMs and their ability to generate meaningful revenue remain a major challenge for digital publishers. They tend to lag desktop CPMs. Furthermore, mobile sites usually have fewer ad impressions per page.

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Best Display Ads Combine Branding and Response

The best display ads have two main functions — branding and response. But ads don’t always do both jobs equally well. Which purpose makes the most sense? It depends on the campaign.

The early days of online advertising based its reputation on clicks, which is the main response function of the ads. Google ads in particular still emphasize clicks because they are pay per click ads.

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Online Ad Inventory: 2 Tactics That Increase Revenue

Website publishers who manage online ad inventory will almost certainly grow more revenue than sites that don’t manage it.

The concept is easy for website publishers to overlook when so much else requires their attention. (more…)

AdSense on WordPress: Tips for Best Results

The major advantage for publishers who put Google AdSense on WordPress sites is obvious: more revenue. What’s not obvious is the best way to do it.

Google AdSense is the largest ad network on the planet in terms of the total revenue it shares with publishers who use the AdSense code. (more…)

Yield Optimization Increases Revenue with Leftover Ad Impressions

Yield optimization is one of the lesser known concepts in online advertising. It leads to higher revenue through better inventory management.

It starts with the basic idea that a site publisher or sales team may not be able to sell out 100 percent of all ad impressions on a site. Yield optimization also applies to sites that use only network providers such as Google AdSense.

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Average Click Rates Reveal Best and Worst Ad Placements

The average click through rates for online advertising depend on the location of the ads and whether they are static, targeted or contextual.

Although publishers and advertisers may want to know the national rate, a national rate isn’t useful. Every website has different results. Publishers and advertisers should focus more on improving their rates. (more…)

AdSense Earnings Down? You Are Not Alone

AdSense earnings regularly go down for some sites and keep growing for others for many, many reasons. But some disturbing trends point to red flags about the future for AdSense partners.

First, some background. Google AdSense is one of the greatest product developments on the Internet. The company brilliantly decided to expand its search advertising inventory by allowing other websites to publish its ads and split the revenue with a healthy 68 percent going to its publishing partners. (more…)