Online Advertising Models: CPC, CPM or CPA?

Online advertising models show up on websites in three important forms. They are cost per click (CPC), cost per thousand (CPM) and cost per acquisition (CPA).

Publishers and advertisers should know and consider all three depending on the situation. (more…)

Online Display Ads Work Best With These 4 Steps

Online display ads deliver both branding and response, but only if they follow certain tactics to maximize results.

But: “Online display advertising is a failure because the average clickthrough rate is less than 0.2 percent.”

I have run into the above comment many times. And many times I have tried to explain that it’s just not that simple. In fact, that number is largely meaningless. (more…)

Facebook Advertising Excels for Certain Categories

The effectiveness of Facebook advertising has been the subject of many debates among online marketers.

Some say it’s effective and others say it’s just too expensive. (more…)

Effective Online Advertising Delivers Measurable Results

Effective online advertising emphasizes both branding and response. Its effectiveness is highly measurable.

The branding part comes in the form of text and multimedia. The multimedia is a photo, graphic, audio, video, company logo or some combination of the above. (more…)

Online Ad Sizes Get Fluid With Responsive Designs

The most important online ad sizes include the 300 x 250, 782 x 90 and 300 x 600, but mobile sites and responsive design are driving new standards.

Two important references to current standards are available from the Internet Advertising Bureau and Google. (more…)

Use Google Ads Geo Targeting to Keep Budgets Lean

Advertisers will find that Google Ads geo targeting is a great way to focus their efforts on niche audiences and use limited budgets efficiently at the same time.

Just about anyone can have a good reason to use the geo targeting capability. (more…)

Brand Your Business With Banner Ad Promotions

The best banner ad promotions market an online and offline business with a mix of branding and response.

Promoting an online or offline business is not entirely about pay per click advertising, which in the case of the search engines emphasize text ads. (more…)