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Advertising

Effective Online Advertising Delivers Measurable Results

Effective online advertising emphasizes both branding and response. Its effectiveness is highly measurable.

The branding part comes in the form of text and multimedia. The multimedia is a photo, graphic, audio, video, company logo or some combination of the above. (more…)

Stored in Advertising and tagged
online ad sizes

Online Ad Sizes Get Fluid With Responsive Designs

The most important online ad sizes include the 300 x 250, 782 x 90 and 300 x 600, but mobile sites and responsive design are driving new standards.

Two important references to current standards are available from the Internet Advertising Bureau and Google. (more…)

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Targeted advertising

Use Google Ads Geo Targeting to Keep Budgets Lean

Advertisers will find that Google Ads geo targeting is a great way to focus their efforts on niche audiences and use limited budgets efficiently at the same time.

Just about anyone can have a good reason to use the geo targeting capability. (more…)

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Online brand marketing

Brand Your Business With Banner Ad Promotions

The best banner ad promotions market an online and offline business with a mix of branding and response.

Promoting an online or offline business is not entirely about pay per click advertising, which in the case of the search engines emphasize text ads. (more…)

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Credit: Pixabay public domain

AdSense Platform Revenue Hints at Better Site Design

Google AdSense platform revenue offers useful insights about how to improve a website design.

The platform revenue report breaks down revenue according to how much comes from desktop, laptop and mobile computers. The amount of revenue is not revealing because in each case it depends on the volume of traffic from each device. (more…)

Stored in Advertising and tagged
Pay per click campaigns

Pay Per Click Campaigns Shows True Value With Return Visits

Pay per click campaigns show initial value when people who click on ads visit a site, but they show even more value if the visitors return.

It is important to understand that some sites have short-term loyalty with visitors while others have long-term loyalty. (more…)

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Contextual advertising

Contextual Ads Need Help From Contextual Content

Contextual ads from Google AdSense will deliver high CPMs and click-through rates if they appear with content that provides the right context.

What are contextual advertising banners? They are ads whose subject matter is determined dynamically by the site content that surrounds it. (more…)

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