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Advertising

This guide to online advertising has tips and best practices for websites and advertisers that want to increase profit, revenue and audience.

Paid search advertising

Local Online Advertising Delivers Targeted Audiences

Local online advertising is effective for local businesses that want to target ads to specific geographic areas.

Many local advertisers understand the concept of targeting ads in print, cable and especially direct mail. But they often struggle with how to do it online. They have to create the targeting instead of media account executives who usually do it for them in offline media. (more…)

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CPM advertising

CPM Advertising Costs, Examples and Strategy

CPM advertising is a pricing model based on cost per thousand ad impressions. It is especially common with online advertising.

It places a consistent payment rate on the number of times the ad is distributed, whether online or through traditional media. (more…)

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YouTube monetization

YouTube Monetization Rate Depends on 7 Factors

The YouTube monetization rate is a major factor in the financial success or failure of a video channel.

Monetization determines whether a video gets any ads, how many ads it gets and the rate of revenue the ads produce. (more…)

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Strategy

How to Build Online Rate Cards

A good rate card for online advertising is more than just the rates themselves. It is also about the presentation and promotion.

The most brilliantly devised rate card won’t deliver results if it is hard to read, confusing and overly complicated. (more…)

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Online Advertising Rates: Guidelines and Best Practices

Online ad rates are set through a combination of ad size, ad location, ad performance and market demand.

Optimizing this key ad sales tactic results in higher revenue, increased advertiser acquisition and increased advertiser retention. (more…)

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Social media

What is Social Media Advertising?

Social media advertising is a category of digital advertising that places ads on social networking sites. It has one of two purposes: branding or response. It is one of two major social media marketing tactics: paid and organic.

Unlike paid advertising, organic marketing requires no upfront cash expense. But it does require the expense that comes with labor. (more…)

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How Many Ads Per Page? As Few As Possible

The number of online ads per page is a critical strategy issue for any website publisher.

Like just about everything else online, Google set the dominant standard for many years. It announced in relation to its AdSense partner revenue program that it would allow three display ads and three textual link units. Any more would result in a penalty. (more…)

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