Ad Quality Score Impacts Cost, Clicks and Impressions
The quality score of pay-per-click advertising on Bing and Google has a major impact on the cost, click rates and impression level for keywords.
Advertisers who buy ads on both search engines will have keywords ranked by their relevance with a score of 1 through 10. The higher the number, the greater the relevance. (more…)
Social Media Postings Mimic Classified Ads
Classified advertising in many ways is the parent of social media postings. Understanding the relationship may present an opportunity to businesses that do both.
Consider the typical classified ads from print publications like newspapers and magazines. More often than not, they consist only of text. They appear in vertical series in a column format, not unlike a social media feed. (more…)
Quality Web Hosting Impacts Advertising Revenue
Advertisers never ask about Web hosting on sites where they are thinking about running a campaign.
Account executives don’t ask management anything about it. Technical people don’t tell management to spend more money on hosting in order to make more money with advertising. (more…)
Online Advertising Models: CPC, CPM or CPA?
Online advertising models show up on websites in three important forms — cost per click (CPC), cost per thousand (CPM) and cost per acquisition (CPA).
Publishers and advertisers should know and consider all three depending on the situation. (more…)
Display Advertising Works Best With These 4 Steps
“Online display advertising is a failure because the average clickthrough rate is less than 0.2 percent.”
I have run into the above comment many times. And many times I have tried to explain that it’s just not that simple. In fact, that number is largely meaningless. (more…)
What is Social Media Advertising?
Social media advertising is a category of digital advertising that places ads on social networking sites.
The five largest social media companies at the time of this writing are in order of audience size according to Quantcast are: (more…)
Facebook Advertising Excels for Certain Categories
The effectiveness of Facebook advertising has been the subject of many debates among online marketers.
Some say it’s effective and others say it’s just too expensive. (more…)
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