Online Advertising Rates: Guidelines and Best Practices

Scott S. Bateman is a former online general manager with Cox Enterprises and Media General. He has more than a decade of experience with managing online advertising rates.

Online ad rates are set through a combination of ad size, ad location, ad performance and market demand.

Optimizing this key ad sales tactic results in higher revenue, increased advertiser acquisition and increased advertiser retention. (more…)

Page Freshness Benefits AdSense and Search Rankings

Page freshness often leads to better numbers for both contextual advertising and search engine optimization.

The concept of page freshness may cover just about any element in an article or document including: (more…)

How to Sell Online Advertising: The First 5 Steps

Selling online advertising requires an organized and planned approach to finding customers whose understanding of online varies greatly.

Early adopters of online advertising have a depth of skills, knowledge and experience that will make it easy for them understand a product and a market. (more…)

How to Get More Revenue from AdSense Link Units

AdSense link units are textual ads that fit in small spaces while delivering widely varying results.

They deliver different results because they work for some sites and not others. The site topic and geographical reach are factors that impact performance. (more…)

Online Direct Sales Take Time to Deliver Results

Larger websites use direct sales to produce more online advertising revenue and increase profits.

Direct sales require the site publisher or another employee to contact potential advertisers for the sake of landing an advertising contract. It requires much more work than networks such as Google AdSense, which largely automates the process and takes a cut of the revenue. (more…)

AdSense URL Channel Report Guides Content

The URL channel report in Google AdSense is a useful guide in where to build content on a website.

The report is available by going to the Reports page available as a click in the left column of the AdSense homepage. From there, click on the dropdown to the right of that column near the top of the page and click on “URL channels”. (more…)

Ad Unit Audit Increases Revenue Performance

A regular review of online ad unit performance will often lead to an improvement in revenue performance.

Site publishers who only place ad units on a page and report total revenue or results per advertiser at the end of each month are missing a major opportunity. (more…)