Promise Media
Advertising

This guide to online advertising has tips and best practices for websites and advertisers that want to increase profit, revenue and audience.

How Many Ads Per Page? As Few As Possible

The number of online ads per page is a critical strategy issue for any website publisher.

Like just about everything else online, Google set the dominant standard for many years. It announced in relation to its AdSense partner revenue program that it would allow three display ads and three textual link units. Any more would result in a penalty. (more…)

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Google AdSense strategy

AdSense Ad Balance Improves Visitor Experience

The Google AdSense ad balance is a tool that controls the number of ads that appear on a website. It also improves visitor experience.

Site publishers can find the tool in their accounts by clicking on Ads and Ad Balance. They will see an interactive graphic that displays the percentage of potential ads and the estimated percentage of earnings. Underneath is a slider that controls the percentage of potential ads. (more…)

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RPM

What is AdSense RPM and Why Does It Matter?

Google AdSense RPM is a metric that tracks the revenue per thousand impressions from advertising on publisher websites.

It is a metric that publishers use that runs parallel to the CPM or cost per thousand impressions that advertisers use. It’s the same amount of money for both, but the label conveys a different meaning for both. It’s the opposite side of the same coin. (more…)

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AdSense auto ads

Make AdSense Auto Ads Compete With Manual

Google AdSense offers “auto ads” as a way of taking away any worries about ad location, size, colors and other factors that impact performance. (more…)

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Google AdSense strategy

AdSense Auto Ads Review: Yes, With Caution

Google AdSense Auto Ads offer website publishers a chance to make more money with less work. It’s a tempting offer.

Publishers that used only AdSense to generate revenue traditionally placed a piece of AdSense code on each location on a page where they wanted an ad to appear. (more…)

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Social media

What is Social Media Advertising?

Social media advertising is a category of digital advertising that places ads on social networking sites. It is one of two major social media marketing tactics: paid and organic.

Unlike paid advertising, organic marketing requires no upfront cash expense. But it does require the expense that comes with labor. (more…)

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Guaranteed Viewability Builds Advertiser Trust

Guaranteed ad viewability is another way to build trust with online advertisers.

Websites like The Economist make a commitment to guaranteed views of display ads by putting that guarantee into rate cards. (more…)

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