Display Advertising Works Best With These 4 Steps
“Online display advertising is a failure because the average clickthrough rate is less than 0.2 percent.”
I have run into the above comment many times. And many times I have tried to explain that it’s just not that simple. In fact, that number is largely meaningless. (more…)
What is Social Media Advertising?
Social media advertising is a category of digital advertising that places ads on social networking sites.
The five largest social media companies at the time of this writing are in order of audience size according to Quantcast are: (more…)
Facebook Advertising Excels for Certain Categories
The effectiveness of Facebook advertising has been the subject of many debates among online marketers.
Some say it’s effective and others say it’s just too expensive. (more…)
Maximizing Online Advertising Networks
Website publishers will find that online advertising networks are useful in generating revenue from unfilled adv inventory.
The sell rate of a website rarely reaches 100 percent, so what to do with the remaining inventory is a challenge. (more…)
YouTube Monetization Rate Depends on 6 Factors
The YouTube monetization rate has much to do with the financial success or failure of a video channel for anyone who wants to make money from it.
Monetization determines whether a video gets any ads, how many ads it gets and the rate of revenue the ads produce. (more…)
Effective Online Advertising Delivers Measurable Results
Effective online advertising emphasizes both branding and response. Its effectiveness is highly measurable.
The branding part comes in the form of text and multimedia. The multimedia is a photo, graphic, audio, video, company logo or some combination of the above. (more…)
Online Ad Sizes Get Fluid With Responsive Designs
The most important online ad sizes include the 300 x 250, 782 x 90 and 300 x 600, but mobile sites and responsive design are driving new standards.
Two important references to current standards are available from the Internet Advertising Bureau and Google. (more…)
Promise Media offers tips, tactics and strategies for content-rich Web sites. 