Careful Execution Boosts Contextual Ad Results

Contextual ad networks provide website publishers with the ability to place ads on their sites and get paid when people click on them. They also teach useful lessons about effective online advertising.

Ad networks track the content on the page where the ad appears and display an ad with a subject related to the content. (more…)

How to Analyze Ebook Advertising on Amazon

Ebook advertising on Amazon requires ongoing attention and analysis to achieve the best possible results.

It also requires a learning curve for anyone who wants to improve performance. Even so, the results of an Amazon advertising campaign will vary somewhat from month to month. (more…)

How to Build Online Rate Cards

A good rate card for online advertising is more than just the rates themselves. It is also about the presentation and promotion.

The most brilliantly devised rate card won’t deliver results if it is hard to read, confusing and overly complicated. (more…)

YouTube Monetization Rate Depends on 7 Factors

The YouTube monetization rate has much to do with the financial success or failure of a video channel for anyone who wants to make money from it.

Monetization determines whether a video gets any ads, how many ads it gets and the rate of revenue the ads produce. (more…)

Online Advertising Rates: Guidelines and Best Practices

Scott S. Bateman is a former online general manager with Cox Enterprises and Media General. He has more than a decade of experience with managing online advertising rates.

Online ad rates are set through a combination of ad size, ad location, ad performance and market demand.

Optimizing this key ad sales tactic results in higher revenue, increased advertiser acquisition and increased advertiser retention. (more…)

Page Freshness Benefits AdSense and Search Rankings

Page freshness often leads to better numbers for both contextual advertising and search engine optimization.

The concept of page freshness may cover just about any element in an article or document including: (more…)

How to Sell Online Advertising: The First 5 Steps

Selling online advertising requires an organized and planned approach to finding customers whose understanding of online varies greatly.

Early adopters of online advertising have a depth of skills, knowledge and experience that will make it easy for them understand a product and a market. (more…)