Google Analytics has a tool that is effective in helping anyone who wants to build an online business. The Analytics goals report allows user to set specific goals for how visitors interact with a site and track how effectively the site delivers on those goals. The fact is that different sites have different goals such [...]
Bounce rate is an excellent way to measure the quality of a Web site from a product and user point of view. It measures the number of times someone comes to the site from an external source, views one page and leaves again without clicking on any other pages. Bounce rate is a common measure [...]
Pages per visit is one of the most overlooked and under-discussed metrics in Web analytics. Most discussions about analytics focus on unique visitors, visits and page views. Unique visitors attract attention because it is considered the metric that best measures total audience. But it’s also a faulty metric because, among other reasons: • Someone who [...]
Online audience measurement is fundamental to managing and growing a Web business. Knowing your audience will improve your revenue and readership in short order. Anyone who has worked in Web site publishing struggles with accurately measuring an audience. It is more difficult than counting newspaper subscribers, TV viewers and other consumers of media.
Unique visitors in Google Analytics is an invaluable tool for measuring, tracking and understanding a site’s audience. The official Google Analytics definition of this Web metric is: “Unique Visitors is the number of unduplicated (counted only once) visitors to your website over the course of a specified time period.” Tracking this number monthly is an [...]
The Google Analytics mobile report defines mobile in ways that are open to misinterpretation because of how it defines mobile. It creates questions about the relative importance of mobile and how fast mobile audiences are climbing for certain Web sites. Apple’s iPad has changed the picture dramatically. Is mobile a small screen device such as [...]