Promise Media
Analytics

How to Archive Website for More Audience

Website archiveSite publishers often don’t think about how to archive a website because they are too busy with other priorities.

Content is more than just publishing. It also requires management from the first word on the page to months and even years after the content goes on the site.

Content management requires thinking like an editor but also like a librarian. Over time, medium and large sites often acquire a massive amount of material. Much of it simply won’t fit on the homepage of the site or any other index page.

If the older content becomes so buried that no one can find it, a great opportunity is lost. Building a website archive of content also will build a much bigger audience. (more…)

stored in: Site Development and tagged: , ,

80 /20 Rule Applies to Content Page Views

Web Design StagesIncreasing content page views for a site depends on a handful of popular articles.

The great majority of views will take place among a great minority of pages. As a result, visitors state clearly that they prefer quality over quantity.

Many experiments have proven that a top-performing Web site doesn’t always need the most content. It simply needs great content that appeals to the largest number of visitors.

They in turn add to the popularity of those pages by sharing them on social media accounts.

In fact, quality is a measure of both the article and the packaging. Packaging enhances the content of the article with attractive photos, graphics, polls, videos and other ways of adding engagement.

(more…)

stored in: Site Development and tagged:

Conquer Bounce Rate in Google Analytics

Bounce rate in Google Analytics measures the percentage of people who come to a page on a site and leave the site without clicking on another page.

It also is a measure FOR Google to judge the value of the page to the user.

The lower the bounce rate, the more useful the page and the site.

The more useful the page and the site, the higher it should be ranked in Google. After all, Google wants people to find its search capability as a beneficial experience. (more…)

stored in: Site Development and tagged:

Web Analytic Insights Improve with Multiple Sources

Web analytic insights are as simple or complex as an site manager chooses to make it — simple with a single, shallow analytics report or complex with reports from multiple sources.

An accurate view of a Web site audience often comes from more than one source.

Some marketers struggle with accurate data about their Web audiences because they use misleading software, interpret the numbers incorrectly or don’t spend enough time to understand them. (more…)

stored in: Marketing and tagged:

Change Content Management System with Extreme Caution

Content management systemsChanging a site’s content management system is the path to greater online glory or the path to online obscurity.

The decision to change a CMS brings with it a high risk of major problems that could result in a large decline in site audience and revenue.

The decision to change may be valid and even simple. The reasons include:

  • High licensing costs with the current CMS
  • Poor customer service from its vendor
  • The vendor went bankrupt
  • Another system has more appeal
  • A new publisher or manager simply likes something else they used at a previous job (which happens fairly often)

(more…)

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