Audience Geography Matters More Than Total Visits

An audience geography report in site analytics is a useful tool in identifying whether a site is reaching the right location of the right audience.

Planet EarthA local website publisher may get excited by 100,000 visits a month. But the excitement won’t last if half of those visitors aren’t local.

A national website publisher may get excited by 10 million visits a month. But again, the excitement dies quickly if half of those visitors aren’t from the nation the site is seeking to reach.

An audience geography report in site analytics is a useful tool in identifying whether a site is reaching the right location of the right audience. Continue reading “Audience Geography Matters More Than Total Visits”

Segments in Google Analytics Reveal Site Strengths, Weaknesses

Google Analytics has a tool called “Segments” that is useful in showing which parts of a site are strong and which parts are weak with audiences.

Google Analytics has a tool called “Segments” that is useful in showing which parts of a site are strong and which parts are weak with audiences.

The “Add Segment” button appears at the top of almost every report in the software. Look above the graphic and to the right on each report overview page. Continue reading “Segments in Google Analytics Reveal Site Strengths, Weaknesses”

How to Archive Website for More Audience

Site publishers often don’t think about how to archive a website because they are too busy with other priorities. Five ways make it easier.

Website archiveSite publishers often don’t think about how to archive a website because they are too busy with other priorities.

Content is more than just publishing. It also requires management from the first word on the page to months and even years after the content goes on the site.

Content management requires thinking like an editor but also like a librarian. Over time, medium and large sites often acquire a massive amount of material. Much of it simply won’t fit on the homepage of the site or any other index page.

If the older content becomes so buried that no one can find it, a great opportunity is lost. Building a website archive of content also will build a much bigger audience. Continue reading “How to Archive Website for More Audience”

80 /20 Rule Applies to Content Page Views

Increasing content page views depends on a handful of popular articles.

Web Design StagesIncreasing content page views for a site depends on a handful of popular articles.

The great majority of views will take place among a great minority of pages. As a result, visitors state clearly that they prefer quality over quantity.

Many experiments have proven that a top-performing Web site doesn’t always need the most content. It simply needs great content that appeals to the largest number of visitors.

They in turn add to the popularity of those pages by sharing them on social media accounts.

In fact, quality is a measure of both the article and the packaging. Packaging enhances the content of the article with attractive photos, graphics, polls, videos and other ways of adding engagement.

Continue reading “80 /20 Rule Applies to Content Page Views”

Conquer Bounce Rate in Google Analytics

Bounce rate in Google Analytics measures the percentage of people who come to a page on a site and leave the site without clicking on another page.

Bounce rate in Google Analytics measures the percentage of people who come to a page on a site and leave the site without clicking on another page.

It also is a measure FOR Google to judge the value of the page to the user.

The lower the bounce rate, the more useful the page and the site.

The more useful the page and the site, the higher it should be ranked in Google. After all, Google wants people to find its search capability as a beneficial experience. Continue reading “Conquer Bounce Rate in Google Analytics”

Web Analytic Insights Improve with Multiple Sources

Web analytic insights are as simple or complex as an site manager chooses to make it.

Web analytic insights are as simple or complex as an site manager chooses to make it — simple with a single, shallow analytics report or complex with reports from multiple sources.

An accurate view of a Web site audience often comes from more than one source.

Some marketers struggle with accurate data about their Web audiences because they use misleading software, interpret the numbers incorrectly or don’t spend enough time to understand them. Continue reading “Web Analytic Insights Improve with Multiple Sources”

Change Content Management System with Extreme Caution

Changing a site’s content management system is the path to greater online glory or the path to online obscurity.

Content management systemsChanging a site’s content management system is the path to greater online glory or the path to online obscurity.

The decision to change a CMS brings with it a high risk of major problems that could result in a large decline in site audience and revenue.

The decision to change may be valid and even simple. The reasons include:

  • High licensing costs with the current CMS
  • Poor customer service from its vendor
  • The vendor went bankrupt
  • Another system has more appeal
  • A new publisher or manager simply likes something else they used at a previous job (which happens fairly often)

Continue reading “Change Content Management System with Extreme Caution”