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Analytics
Online audience measurement

Return Visits Show Site’s Value to Its Audience

Return visits is an important metric in website analytics because it reveals the value of a site to its visitors.

Visitor who come back to the site are indicating it has given them more than one reason to engage with it. (more…)

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World map

Site Geographic Data Gives Voice to Content

Website geographic data is useful to know in developing more relevant content and better SEO profiles.

Two actual sites reveal some stark differences in the location of their visitors. One has 73 percent of its total audience from the United States. The other has only 37 percent from the U.S. (more…)

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Analytics ‘Publisher’ Report Gives AdSense Insights

The ‘Publisher’ report in Google Analytics is a great tool for website publishers who use AdSense and want to maximize the potential revenue.

Google doesn’t seem to offer any details about the existence of the report. The report is available by going to Behavior / Publisher in Analytics. The “Behavior Reports” topic under Analytics Help mentions most of the other reports but not the Publisher one.  (more…)

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Landing pages

Landing Page Best Practices Convert More Visitors

The best practices for landing pages come in two forms. The first is understanding why a particular landing page does so well. The other is getting better performance.

What is a landing page? It is the destination page of a click from another website, an ad, a search engine result or a social media account, among other possibilities. (more…)




Online Communities

How to Understand Unique Visitors in Google Analytics

Users in Google Analytics, also known as unique visitors, is an invaluable tool for measuring, tracking and understanding a site’s audience.

The official Google Analytics definition of this Web metric is: “Unique Visitors is the number of unduplicated (counted only once) visitors to your website over the course of a specified time period.”

(more…)

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Use Analytics Goals to Sharpen Site Focus

Google Analytics has a tool that is effective in helping anyone who wants to build an online business.

The Analytics goals report allows user to set specific goals for how visitors interact with a site. It also tracks how effectively the site delivers on those goals. (more…)




Online audience measurement

Online Audience Measurement: An Introduction

Online audience measurement is fundamental to managing and growing a Web business.

Knowing your audience will improve your revenue and readership in short order. (more…)

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