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Smart phone

Google Analytics Mobile Report Requires Careful Takeaways

The Google Analytics mobile report defines mobile in ways that are open to misinterpretation because of how it defines mobile.

It creates questions about the relative importance of mobile and how fast mobile audiences are climbing for certain websites. (more…)

Stored in Online Marketing and tagged ,



World map

Site Geographic Data Gives Voice to Content

Website geographic data is useful to know in developing more relevant content and better SEO profiles.

Two actual sites reveal some stark differences in the location of their visitors. One has 73 percent of its total audience from the United States. The other has only 37 percent from the U.S. (more…)

Stored in Website Development and tagged



Analytics ‘Publisher’ Report Gives AdSense Insights

The “Publisher” report in Google Analytics is a useful tool for website publishers who use AdSense and want to maximize the potential revenue.

Google doesn’t offer much detail about the existence of the report. The report is available by going to Behavior / Publisher in Analytics. (more…)

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Age targeting

SEO Age Metric Guides Content and Marketing

The age of website visitors is a revealing insight about how to market that site and develop greater targeting in search engine optimization. It also may impact content.

For example, the largest age range by far for this site is 25 to 34 years old. Even though the lone publisher and writer is much older than 34 years, the results aren’t surprising. The site is about online publishing, which is a popular career for the younger generation. (more…)




Signs

Beware Spambots That Ruin Analytic Numbers

One of the most exciting experiences in online publishing is a spike in site traffic. One of the most discouraging experiences is the discovery that the traffic is spam.

Spambots are becoming a more common problem for sites because they can distort website analytics and mislead and deceive site publishers. (more…)

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Annual analytics

Annual Analytics Offer Most Important Insights

Annual website analytics are the most important and most insightful analytics for all site publishers.

Website analytic fanatics such as myself easily get caught up in how a day, week or month did compared to the previous day, week or month. (more…)

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Online audience measurement

Return Visits Show Site’s Value to Its Audience

Return visits is an important metric in website analytics because it reveals the value of a site to its visitors.

Visitor who come back to the site are indicating it has given them more than one reason to engage with it. (more…)

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