Organic Search Optimization: Maximum Audience, Zero Cash
Organic search optimization is a refined and focused method for driving the maximum amount of audience to a website using the least amount of cash.
It increases the rankings of important pages on a site to the highest possible positions within search engines and get clicks without paying for them. (more…)
Author Marketing Impacts Search Engine Optimization
Online author marketing can improve search engine optimization simply by getting a name right.
I don’t mean the spelling of the name. I mean the uniqueness of the name. (more…)
Why Internal Link Building Matters for SEO
Internal link building often is overlooked as an important tactic for search engine optimization and creating a better site visitor experience.
Remember that the words used in the anchor text of a link, whether it is on site or off site, provides a clue to search engines about what lies on the page where visitors land after clicking on the link. (more…)
SEO Content Writing: Tips for Higher Rankings
SEO for content writing is a craft that takes time to develop because different writers have different backgrounds and training experiences.
Journalists focus on the angle of the story. English majors think about themes. Marketing types think about brand. Web people think about keywords — but sometimes overlook quality. (more…)
Reading Ease May Boost SEO, But Common Sense Prevails
The reading ease of an article helps search engine optimization, according to industry rumor and some fairly valid testing.
No one likes to conduct business on the basis of rumor, but the underlying logic of the claim is sound. (more…)
Keyword Research for SEO Pays Off with Audience
A little keyword research for the sake of search engine optimization can prevent a disastrous waste of time on content development. Why write about something that no one will find or read?
Traditional media such as newspapers and TV stations create content based on experience, judgment and common sense. Effective online media creates content based in part on something else: SEO-based keyword research. (more…)
Building Brand Online May Require SEO Sacrifice
Search engine optimization is the single most important marketing tactic for sites that are pure Web brands and that rely on organic promotion.
But is SEO always the most important tactic for every site and every situation? The answer may be no. For some sites, online brand management is more important. (more…)
Promise Media offers tips, tactics and strategies for content-rich Web sites. 