Block Bad Search Engine Spiders and Save Money
Search engine spiders are valuable when they bring free audience to a site through organic search results. But some search spiders are malicious and come at a cost.
They are malicious when they come from a product that doesn’t provide any audience. (more…)
Google Organic Search Brings Risks and Rewards
Google organic search comes with both rewards and risks. Taking too much advantage of the rewards also will drive up the risks.
I recently went shopping for a website to buy and found a listing for a site with 150,000 monthly unique visitors that had an interesting insight in its for-sale listing. (more…)
Best Practices for Local Search Engine Optimization
The best practices for local search engine optimization become clear for anyone who pays attention to local newspapers and TV stations. Use plenty of places and zip codes.
Local newspaper and TV sites have many references to communities and institutions common to the area. (more…)
Landing Page Optimization: A Fast and Simple Approach
Landing page optimization is a strategy of getting visitors to do something valuable when they first arrive at a single page on a website.
It’s hard enough just to get visitors in an online environment that is becoming more competitive all the time. (more…)
Best Article Length for Search Engine Optimization
Writers often ask about the best article length for search engine optimization. The answer is a common one in website publishing: it depends.
A 2016 study from Backlinko.com of nearly 12 million Google search results found that the average article on the first page (10 results) had 1,447 words. (more…)
HTML Anchor Links That Deliver Better Website Results
Best practices for HTML anchor links impact how often website visitors click on them. More clicks lead to more page views, return visits and website revenue.
Anchor links on websites are made up of text and code that encourage visitors to click on them. A bad anchor link is a waste of time if it doesn’t get clicks. Clicks matter because they send important signals in search engine optimization in several important ways: (more…)
Alt Tags for Images Bring Mild SEO Benefits
Alt tags for images are important in some ways and unimportant in others.
Content management systems offer and encourage the use of alt tags. For example, WordPress has an alt tag box with every image. But the publisher has the option of using it or not using it. (more…)
Promise Media offers online business tips and best practices for content-rich websites. 