Search engine optimization is the single most important marketing tactic for sites that are pure Web brands and that rely on organic promotion.
But is SEO always the most important tactic for every site and every situation? The answer is sometimes no. For some sites, online brand management is more important, especially if the site is an extension of an offline brand. (more…)
Website engagement is a goal as important as audience and revenue growth. The three goals are closely connected.
Increasing engagement leads to higher pages per visit and more return visits. Higher pages per visit and more return visits will produce more ad inventory, which leads to more revenue. (more…)
Rel nofollow in the HTML coding of website pages is both a curse and blessing for search engine optimization.
It has made it much harder for spammers to get higher but bogus search engine rankings. At the same time, it has made it much harder for legitimate websites to get higher and legitimate search engine rankings. (more…)
Keyword density is a common term in search engine optimization to describe the number of important keywords in an article. But it also works well at the website level.
SEO experts have traditionally touted the importance of keyword density at the article level because word repetition signals the topic of the article to search engines. (more…)
Search engine rankings for high authority pages have gone from being largely predictable over many years to largely unpredictable. Abrupt changes are replacing gradual ones.
Consider a page with unique, highly targeted information that grabs the top spot in Google search results for 10 years straight. The content is so unique that the page has no competition. (more…)
Page freshness often leads to better numbers for both contextual advertising and search engine optimization.
The concept of page freshness may cover just about any element in an article or document including: (more…)
Content diversity is a useful strategy for stretching the boundaries of a website and reaching more niche audiences.
Diversifying content also means a website can potentially find some new keyword phrases that get highly ranked in search engines. (more…)