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Keyword density

How Keyword Density Impacts Search Engine Optimization

Like many SEO practices, keyword density is a moving target. The rules keep changing over time.

Keyword density is an SEO tactic that suggests how many times a particular keyword should appear in a document. Locations in a document include its title, meta description, headline, body copy, image name, image caption and image alt tag, among other opportunities. (more…)

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How to Research SEO Keywords in Google and Bing

Websites can research SEO keywords in Google and Bing using their Search Console and Webmaster Tools, respectively. Their accuracy beats all other products because the list comes straight from their own search engines.

Online publishers often perceive their sites one way, but search engines may view them in an entirely different way. (more…)

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Page Updates Benefit AdSense and Search Rankings

Frequent page updates often lead to better numbers for both contextual advertising and search engine optimization.

The concept of updating a page may cover just about any element in an article or document including: (more…)

Stored in Advertising and tagged ,

SEO content writing

What is Content Development for Websites?

Content development for websites is a strategy and process for publishing information that readers find useful, accurate, timely, important, engaging or entertaining.

It has its foundation in older forms of traditional publishing or broadcasting such as books, magazines, newspapers, radio and television. (more…)

Stored in Development and tagged ,

Landing page

What Does a Selling Landing Page Consist Of? Required Components for High Conversion

A landing page is most often a one-page website, the main purpose of which is to promote a certain product or service.

It is a detailed format of an advertising offer containing comprehensive information about the product. Its peculiarity is the presence of enticing CTA (call to action) elements in the design of the landing page website. For example, buttons with motivational labels, countdown timers, etc. (more…)

Stored in Marketing and tagged

Search engine titles

What is the Best Google Title Length?

The best Google title length for search engine optimization is about 60 characters. But there is more to the story.

A review of titles in Google search results showed a fairly consistent pattern with how long a title can go before Google cuts it off with ellipses. (more…)

Stored in Marketing and tagged

Search engine optimization

Search Engine Optimization is Declining in Value

Growing anecdotal evidence shows that search engine optimization is declining as a tactic for improving rankings on Google.

For example, a website page that occupied the No. 1 spot on Google for the term “Caribbean weather forecast” held the top position for at least 10 years. It got there because it was a page the publisher created in the early days online — traditional SEO favors the age of a page — and because it attracted thousands of backlinks. (more…)

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