Search Engine Optimization is Declining in Value
Growing anecdotal evidence shows that search engine optimization is declining as a tactic for improving rankings on Google.
For example, a website page that occupied the No. 1 spot on Google for the term “Caribbean weather forecast” held the top position for at least 10 years. It got there because it was a page the publisher created in the early days online — traditional SEO favors the age of a page — and because it attracted thousands of backlinks. (more…)
What Are Core Web Vitals? 4 Standards That Matter
Core web vitals are Google standards that measure website user experience. The standards are First Contentful Paint, Largest Contentful Paint, First Input Delay and Cumulative Layout Shift.
The standard names are not intuitive, but the ideas behind them are important methods for increasing search engine optimization (SEO). (more…)
Google’s ‘Page Experience’ Offers Useful SEO Guidance
Page experience is another important tip directly from Google on how to get better rankings with search engine optimization.
Few people outside of Google — except for high-ranking former employees — know much about the many ways that Google ranks websites for its search engine. After all, the company doesn’t want to share important secrets with competitors. Its secretive ways also make the task of ranking well in Google’s search engine all the harder. (more…)
Bad Links Almost Certainly Impact SEO
Bad links within a site most likely hurt search engine rankings. Sometimes absolute proof isn’t there, but the evidence adds up.
Quite simply, they damage website metrics from visitors who click on them. And weak metrics impact search engine optimization.
Why do bad links hurt search engine optimization? (more…)
How to Increase Website User Engagement
What is website user engagement? It is the ability of a website to involve, attract and keep a visitor on the site as long as possible.
Why does user engagement matter? It matters because the longer a user stays on the site, the more the user interacts with the site in a way that benefits the website.
“Rel Nofollow” Tag Disrupts SEO Potential
Rel nofollow in the HTML coding of website pages is both a curse and blessing for search engine optimization.
It has made it much harder for spammers to get higher but bogus search engine rankings. At the same time, it has made it much harder for legitimate websites to get higher and legitimate search engine rankings. (more…)
Increase Website Traffic With 6 Key Tactics
Increasing a website’s traffic requires publishers to juggle multiple online marketing tactics to get the best results with audience growth.
It also requires putting a consistent amount of effort into each of these sources and then prioritizing the time and effort based on which ones increase website traffic the most. (more…)
Promise Media offers online business tips and best practices for content-rich websites. 