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Fountain pen

4 Ways to Rewrite Articles, Improve SEO and Build Audience

Article rewriting for SEO is a fast way to improve search engine optimization and user experience at the same time.

Imagine the possibilities: Higher search rankings, lower bounce rate, increasing pages per visit, more social shares and more return visits. (more…)

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Marketing Strategists Take Advantage of Recessions

Online marketing strategists can find tactical advantage in any situation, including a major economic recession.

Of course, this assumes the business will survive the recession. It also assumes that owners and employees look for the benefits. (more…)




Anchor

HTML Anchor Links That Deliver Better Results

Anchor links on websites are made up of text and code that encourage visitors to click on them. How often they click on them depends on best practices.

A bad anchor link is a waste of time if it doesn’t get clicks. Clicks matter because they send important signals in search engine optimization in several important ways: (more…)

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mobile app development

Alt Tags for Images Bring Mixed SEO Benefits

Alt tags for images are important in some ways and unimportant in others.

Content management systems offer and encourage the use of alt tags. For example, WordPress has an alt tag box with every image. But the publisher has the option of using it or not using it. (more…)

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Content Marketing Strategy Delivers 3 Benefits

Content marketing strategy is a plan for promoting site content by publishing similar content on other sites.

For example, a publisher or business owner has a website about lawn care. The revenue opportunity lies with selling grass seed, weed killer or other related products. (more…)

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Generic images

Use SEO for Images to Boost Results

Using SEO for images is both simple and effective, although it isn’t the most important step in growing search engine optimization.

An image has three potential opportunities to use a naming convention of some kind — the image filename, the image title and the image alternative text (also known as the alt tag). (more…)

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Broken link building

Broken Link Building Improves SEO With Little Effort

Broken link building is one of the easiest ways to improve a site’s profile in search engine indexes.

Advice on broken link building often overlooks one critical step in making it effective. The advice focuses on fixing external links that point to a site. That focus is only half the solution. (more…)

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