The estimated monetized playbacks on YouTube have much more to do with video quality than quantity.
Publishers on the planet’s second largest search engine are not allowed to reveal how much they make, their video CPMs or other account data.
But direct experience and postings by some publishers create a clear picture about increasing the monetization rates on the site. (more…)
Using YouTube to promote a related Web site is often a good use of time. Using YouTube strictly for building that site’s SEO is not.
For many years, YouTube publishers could add a link in the description that displays underneath the video, and the link would be do follow. A do follow link means that the landing page on the receiving end of the link receives benefit from search engines.
Google turned those links into no follow as part of a wide effort to eliminate “unnatural” link building.
The end result is videos with no follow links that provide sites with traffic if people click on the links. Otherwise, the receiving site no longer received any SEO benefit.
Some experts argue that it’s OK to have some no follow links because a site’s link profile should not consist only of do follow links. The search engines will become suspicious that the site is creating unnatural backlinking and may penalize it.
From that point of view, maintaining a no follow link in the video description remains a good thing.
So instead of focusing on a link for YouTube SEO, why not focus on maximizing the presence of links to generate more clicks?
Selectively developing videos means choosing the right topics, investing an appropriate amount of resources in the production of them and ensuring their widest possible distribution.
Unfortunately, some businesses take a different approach and end up spending a lot more than they get back. (more…)
Media executives believe that they need to throw major resources into video on their local TV and newspaper sites.
They cite studies such as one from Pew Internet and American Life Project, which says that moe than half of all adult Web users have viewed video on sites like YouTube, Facebook and Google+.
Unfortunately, local video draws relatively few eyeballs, no matter how much it is promoted. (more…)
An online sales manager sent a note asking about getting started in online video sales. The quick answer is, start small.
A previous post pointed out the limited viewership at this time with local online videos. It is important to establish a foothold in video by producing some clips, learning the technology and gaining insight into the audience. But the great majority of video viewership is on national sites such as YouTube, while much smaller viewership is on local media sites.
A local site that is regularly getting more than 100,000 views a month is probably an exception right now. A more common amount of traffic might be in the tens of thousands. Many sites are likely generating less than 10,000 views a month if they are doing video at all.
At a $30 cost per thousand video views (video commands a higher cpm because it is a captive audience), the inventory on a site with 20,000 views a month is worth $600. In contrast, page view inventory is worth $150,000 a month on a site with 5 million PVs a month (5M/1,000 x $10 cpm x three ads per page). In addition, video has a high production cost because it is labor intensive.
A good starting point for sales is just one or two video sponsorships that include the preroll (the ad at the beginning of the video, usually less than 10 seconds long) and a banner position on the pages that display the videos for the sake of added value.
But there is a better answer. Consider starting with a video version of Top Jobs, which is an upsell of employment liner ads into a video format. It has successfully rolled out at quite a few newspapers, has decent advertiser acceptance and can quickly generate six figures of revenue in metro markets. The profit and revenue from this product can finance the growth of video in other areas of the operation.