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Email marketing

Learn the best practices in email marketing.

SEO

Increase Website Traffic With 6 Key Tactics

Increasing a website’s traffic requires publishers to juggle multiple online marketing tactics to get the best results with audience growth.

It also requires putting a consistent amount of effort into each of these sources and then prioritizing the time and effort based on which ones increase website traffic the most. (more…)




Email newsletter marketing tips

Start Email Marketing Strategy with Single Goal

An email marketing strategy should start with a single goal in mind for the sake of focus and simplicity.

The best-selling business book “Good to Great” was largely about the success of companies that stayed focused on their well-defined mission. (more…)

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Email newsletter marketing tips

Automated Email Marketing Saves Time and Gets Results

An automated email marketing campaign is one of the best email marketing tactics for a small business or any digital operation with limited resources.

I can hear an expert claiming, “But that’s just silly. You won’t get good results.” (more…)

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Email newsletter marketing tips

Targeted Email Marketing Works Great with 48% Open Rate

Targeted email marketing means hitting not only the right audience but also proving that it’s hitting the right audience by looking at the open rate.

Two clients had open rates of nearly 50 percent and click rates of more than 20 percent. That’s solid proof of effective targeting.

(more…)

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Marketing Strategists Take Advantage of Recessions

Online marketing strategists can find tactical advantage in any situation, including a major economic recession.

Of course, this assumes the business will survive the recession. It also assumes that owners and employees look for the opportunities that come with an economic downturn. (more…)




Email marketing list

Local Email Marketing Thrives on Highly Targeted Lists

A local email marketing program is inexpensive to start and challenging to build. If done right, the rewards are substantial.

Email sounds almost antiquated in the world of mobile and social media. But it remains one of the most cost and labor effective ways of reaching and retaining customers. (more…)

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RSS to email

Free RSS to Email Saves Time, Effort and Money

Email marketing may not be as popular as it was in the past thanks to the growth of social media, but it still has a solid place in a website’s marketing efforts.

But like all marketing efforts, building and distributing an email newsletter takes time and effort that is becoming more stretched in a competitive environment. (more…)

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