An email marketing strategy should start with a single goal in mind for the sake of focus and simplicity.
The best-selling business book “Good to Great” was largely about the success of companies that stayed focused on their well-defined mission. (more…)
Targeted email marketing means hitting not only the right audience but also proving that it’s hitting the right audience by looking at the open rate.
Two clients had open rates of nearly 50 percent and click rates of more than 20 percent. (more…)
Email marketing content becomes more valuable to subscribers if it follows a journalism concept called the inverted pyramid.
In journalism, the inverted pyramid is a method for writing a news article. It means the writer should put the most important information at the top of the article and the least important at the bottom. (more…)
Email marketing may not be as popular as it was in the past thanks to the growth of social media, but it still has a solid place in a website’s marketing efforts.
But like all marketing efforts, building and distributing an email newsletter takes time and effort that is becoming more stretched in a competitive environment. (more…)
Email marketing metrics are far simpler than other metrics such as website analytics.
Because there are only a small number of them, it is easy to track results and focus efforts on how to improve them. (more…)
A website marketing plan can range from one page to dozens or even of pages. What matters most is the meat of it and the focus and execution of the most important elements.
What also matters is fulfillment of the important site promotion goals. The process begins with a clear outline. (more…)
Email marketing open rates are remarkably consistent for anyone with a decent knowledge of how to market.
Industry reports and my own experience show that open rates usually range between 15 and 25 percent of total emails sent. (more…)