Learn the best practices in email marketing.
Email Marketing Best Practices: Quality Wins Over Quantity
Email marketing best practices begin with one simple rule: quality wins over quantity.
Quality matters more than quantity in two important ways. The quality of the subscriber list is more important than the quantity of the list. The quality of the email content is more important than the quantity of it. (more…)
Watch Email Marketing Open Rates for Customer Insights
Email marketing open rates offer great insights into newsletter clients and what kind of content they want to receive.
Highly variable open rates will reveal a great deal about client preferences. Highly stable open rates will reveal very little. (more…)
Email Newsletter Marketing Tips Boost Loyalty
Email newsletter marketing requires building a list of thousands or even tens of thousands of email addresses. The process takes not just months, but years. The patience is usually worth it.
Such a long-term focus pays off for a website with a list of loyal visitors who come to the site more often. Their visit frequency boosts page views, ad inventory and response rate. (more…)
Email Advertising Rates Get Boost From ‘Visible Impressions’
Email advertising rates may find new life when publishers embrace the concept of visible impressions.
Visible impressions is a new online industry trend that says the value of an ad impression is based on being visible on a Web site without requiring the user to scroll down the page to see it. (more…)
Increase Website Traffic With 6 Key Tactics
Increasing website’s traffic requires publishers to juggle multiple online marketing tactics to get the best results with audience growth.
It also requires putting a consistent amount of effort into each of these sources and then prioritizing the time and effort based on which ones produce the most audience. (more…)
Automated Email Marketing Saves Time and Gets Results
An automated email marketing campaign is one of the best email marketing tactics for a small business or any digital operation with limited resources.
I can hear an expert claiming, “But that’s just silly. You won’t get good results.” (more…)
Marketing Strategists Take Advantage of Recessions
Online marketing strategists can find tactical advantage in any situation, including a major economic recession.
Of course, this assumes the business will survive the recession. It also assumes that owners and employees look for the benefits. (more…)
Promise Media offers online business tips and best practices for content-rich websites. 