Learn the best practices in email marketing.
Online marketing strategists can find tactical advantage in any situation, including a major economic recession.
Of course, this assumes the business will survive the recession. It also assumes that owners and employees look for the benefits. (more…)
A local email marketing program is inexpensive to start and challenging to build. If done right, the rewards are substantial.
Email sounds almost antiquated in the world of mobile and social media, but it remains one of the most cost effective ways of reaching and retaining customers. (more…)
An email marketing strategy should start with a single goal in mind for the sake of focus and simplicity.
The best-selling business book “Good to Great” was largely about the success of companies that stayed focused on their well-defined mission. (more…)
Targeted email marketing means hitting not only the right audience but also proving that it’s hitting the right audience by looking at the open rate.
Two clients had open rates of nearly 50 percent and click rates of more than 20 percent. (more…)
Email marketing content becomes more valuable to subscribers if it follows a journalism concept called the inverted pyramid.
In journalism, the inverted pyramid is a method for writing a news article. It means the writer should put the most important information at the top of the article and the least important at the bottom. (more…)
Email marketing may not be as popular as it was in the past thanks to the growth of social media, but it still has a solid place in a website’s marketing efforts.
But like all marketing efforts, building and distributing an email newsletter takes time and effort that is becoming more stretched in a competitive environment. (more…)
Email marketing metrics are far simpler than other metrics such as website analytics.
Because there are only a small number of them, it is easy to track results and focus efforts on how to improve them. (more…)