Learn the best practices in email marketing.
Increase Website Traffic With 6 Key Tactics
Increasing website’s traffic requires publishers to juggle multiple online marketing tactics to get the best results with audience growth.
It also requires putting a consistent amount of effort into each of these sources and then prioritizing the time and effort based on which ones produce the most audience. (more…)
Automated Email Marketing Saves Time and Gets Results
An automated email marketing campaign is one of the best email marketing tactics for a small business or any digital operation with limited resources.
I can hear an expert claiming, “But that’s just silly. You won’t get good results.” (more…)
Marketing Strategists Take Advantage of Recessions
Online marketing strategists can find tactical advantage in any situation, including a major economic recession.
Of course, this assumes the business will survive the recession. It also assumes that owners and employees look for the benefits. (more…)
Local Email Marketing Thrives on Highly Targeted Lists
A local email marketing program is inexpensive to start and challenging to build. If done right, the rewards are substantial.
Email sounds almost antiquated in the world of mobile and social media, but it remains one of the most cost effective ways of reaching and retaining customers. (more…)
Start Email Marketing Strategy with Single Goal
An email marketing strategy should start with a single goal in mind for the sake of focus and simplicity.
The best-selling business book “Good to Great” was largely about the success of companies that stayed focused on their well-defined mission. (more…)
Targeted Email Marketing Works Great with 48% Open Rate
Targeted email marketing means hitting not only the right audience but also proving that it’s hitting the right audience by looking at the open rate.
Two clients had open rates of nearly 50 percent and click rates of more than 20 percent. (more…)
Email Marketing Content Improves With Inverted Pyramid
Email marketing content becomes more valuable to subscribers if it follows a journalism concept called the inverted pyramid.
In journalism, the inverted pyramid is a method for writing a news article. It means the writer should put the most important information at the top of the article and the least important at the bottom. (more…)
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