Promise Media
Email marketing

Learn the best practices in email marketing.

Email Marketing

Email Marketing Best Practices: Quality Wins Over Quantity

Email marketing best practices begin with one simple rule: quality wins over quantity.

Quality matters more than quantity in two important ways. The quality of the subscriber list is more important than the quantity of the list. The quality of the email content is more important than the quantity of it. (more…)

Stored in Marketing and tagged



Email marketing open rates

Watch Email Marketing Open Rates for Customer Insights

Email marketing open rates offer great insights into newsletter clients and what kind of content they want to receive.

Highly variable open rates will reveal a great deal about client preferences. Highly stable open rates will reveal very little. (more…)

Stored in Marketing and tagged



Email newsletter marketing tips

Email Newsletter Marketing Tips Boost Loyalty

Email newsletter marketing requires building a list of thousands or even tens of thousands of email addresses. The process takes not just months, but years. The patience is usually worth it.

Such a long-term focus pays off for a website with a list of loyal visitors who come to the site more often. Their visit frequency boosts page views, ad inventory and response rate. (more…)

Stored in Marketing and tagged



Email Marketing

Email Advertising Rates Get Boost From ‘Visible Impressions’

Email advertising rates may find new life when publishers embrace the concept of visible impressions.

Visible impressions is a new online industry trend that says the value of an ad impression is based on being visible on a Web site without requiring the user to scroll down the page to see it. (more…)

Stored in Advertising and tagged , ,



SEO

Increase Website Traffic With 6 Key Tactics

Increasing website’s traffic requires publishers to juggle multiple online marketing tactics to get the best results with audience growth.

It also requires putting a consistent amount of effort into each of these sources and then prioritizing the time and effort based on which ones produce the most audience. (more…)




Email newsletter marketing tips

Automated Email Marketing Saves Time and Gets Results

An automated email marketing campaign is one of the best email marketing tactics for a small business or any digital operation with limited resources.

I can hear an expert claiming, “But that’s just silly. You won’t get good results.” (more…)

Stored in Marketing and tagged



Marketing Strategists Take Advantage of Recessions

Online marketing strategists can find tactical advantage in any situation, including a major economic recession.

Of course, this assumes the business will survive the recession. It also assumes that owners and employees look for the benefits. (more…)





© 2007-2021 Promise Media LLC • AdvertisePrivacyTerms of ServiceSitemapWrite for Us