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Networks
Online ad sizes

Ad Unit Audit Increases Revenue Performance

An ad unit audit on a regular basis will often lead to an improvement in revenue performance.

What is an ad unit audit? It is a review of the results of different ad units, advertisers and locations to see which ones perform above average and below average. The audit should lead to changes in creative and placement that improve click rates.

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Content delivery network

What is a CDN? It Might Make Site Faster – Or Not

Some online experts say that a CDN or content delivery network will make a site load faster because of the way it retrieves data.

The actual answer is sometimes yes and sometimes no. It depends on the hosting environment, quality of the CDN, the amount of traffic a site receives, how well the site is already optimized for speed, and other important factors. (more…)

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AdSense CPM

Average AdSense CPM Depends on Category and Tactics

The average Google AdSense CPM is a subject of serious debate for webmasters all over the Internet, and the answers vary all over as well.

It is against the terms of conditions for Google AdSense for site publishers to disclose their click-through rates or other statistics about a site’s performance that produce the page and impression CPMs. (more…)

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AdSense Matched Content Increases Page Views

AdSense Matched Content gives a site another advantage with audience growth as online competition skyrockets.

What site publisher isn’t looking for a way to increase page views, pages per visit and visitor engagement along with revenue? (more…)

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Multiple Online Income Streams Build Business Success

Content websites that develop multiple streams of online income end up with better odds of meeting or even exceeding their advertising goals.

They also increase their odds of surviving as a business. (more…)

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Wordpress logo

AdSense on WordPress: Tips for Best Results

The major advantage for publishers who put Google AdSense on WordPress sites is obvious: more revenue. What’s not obvious is the best way to do it.

Combining the world’s most popular blogging software and the world’s biggest advertising network produces a lot of revenue for some bloggers and not much for many others. (more…)




Money

Yield Optimization Increases Revenue with Leftover Ad Impressions

Yield optimization is one of the lesser known concepts in online advertising. It leads to higher revenue through better inventory management.

It starts with the basic idea that a site publisher or sales team may not be able to sell out 100 percent of all ad impressions on a site. (more…)





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