A regular review of online ad unit performance will often lead to an improvement in revenue performance.
Site publishers who only place ad units on a page and report total revenue or results per advertiser at the end of each month are missing a major opportunity. (more…)
Website publishers will find that online advertising networks are useful in generating revenue from unfilled adv inventory.
The sell rate of a website rarely reaches 100 percent, so what to do with the remaining inventory is a challenge. (more…)
Some online experts say that a CDN or content delivery network will make a site load faster because of the way it retrieves data.
The actual answer is sometimes yes and sometimes no. It depends on the hosting environment, quality of the CDN, the amount of traffic a site receives, how well the site is already optimized for speed, and other important factors. (more…)
AdSense Matched Content gives a site another advantage with audience growth as online competition skyrockets.
What site publisher isn’t looking for a way to increase page views, pages per visit and visitor engagement? (more…)
The average Google AdSense CPM is a subject of serious debate for webmasters all over the Internet, and the answers vary all over as well.
It is against the terms of conditions for Google AdSense for any site publisher to disclose its click-through rates or other statistics about a site’s performance. (more…)
Online advertising agencies and networks take much of the work out of selling ads on a site. But like everything in life, it comes at a cost.
Companies that sell advertising for sites usually provide a piece of code that runs on the site and delivers performance information to the companies and their advertising clients. (more…)
Content and media Web sites that develop multiple streams of online revenue end up with better odds of meeting or even exceeding their advertising goals.
They also increase their odds of surviving as a business. (more…)