User generated content on a site starts with one simple decision, which is whether to moderate the content or let every single posting go live. UGC requires moderation for sites that want to maintain a degree of credibility with their visitors. Moderation typically is a process whereby a site editor reviews a posting before it [...]
Page usability is a goal as important as audience and revenue growth. The three goals are closely connected. Increasing page usability leads to higher pages per visit and return visits, which then leads to more revenue. Various studies have shown that page speed and clutter are the two biggest criticisms that users have about Web [...]
Online content development often becomes focused on what drives the most clicks to an article, but too much of a focus on clicks becomes pandering. Pandering undermines the credibility of a Web site. Visitors start to lose confidence in the quality of the site as a result. Traditional media newsrooms at newspapers and TV stations [...]
Web content development is more than just the creation of material used on a site. It is thoughtful planning about how to get the greatest benefit out of that content. “Web site content can sit there for a long time, even years, collecting page views and costing virtually nothing “ Content is an item on [...]
Article marketing for SEO is a tactic that helps improve search engine results for a Web site’s most important keywords. 5 Top Article Sites EzineArticles.com Hubpages.com Squidoo.com ArticlesBase.com GoArticles.com Article marketing is the strategy of writing an article about your Internet site and putting it on another site. The other site typically specializes in articles [...]
Promise Media provides online marketing strategies for content-rich Web sites. It also publishes a guide to best Caribbean vacations to test online tactics.