Online content development often becomes focused on what drives the most clicks to an article. But too much of a focus on clicks becomes pandering.
Pandering, which is often called clickbait in the online industry, undermines the credibility of a website. Visitors start to lose confidence in the quality of the site as a result. The practice is not much different than the old bait and switch technique. (more…)
An evergreen content strategy is a surefire way of building a site’s size, value and audience.
The term refers to articles that have a long shelf life. In other words, they may be just as useful to the reader a year from now than the day they were written. (more…)
Content marketing is a popular concept and an effective tactic in online marketing.
But what is content marketing, how is it used and what are the benefits? Let’s try one definition: (more…)
Content marketing strategy is a plan for promoting site content by publishing similar content on other sites.
For example, a publisher or business owner has a website about lawn care. The revenue opportunity lies with selling grass seed, weed killer or other related products. (more…)
Online marketing for a website has the potential for greatness if the site itself is great.
The world’s best paint job on a car won’t matter if the car doesn’t run well. An amazing new 55-inch TV with the latest color, HD and other advances isn’t worth much if the programming stinks. (more…)
Page usability is a goal as important as audience and revenue growth. The three goals are closely connected.
Increasing page usability leads to higher pages per visit and return visits. Higher pages per visit and return visits will produce more ad inventory, which then leads to more revenue. (more…)
Continuous news is a media concept that also works well with any small business with an online presence.
It requires a steady stream of site updates. But search engines respond with a steady stream of visits.