Promise Media
Content marketing

Content marketing is a popular concept and effective tactic in online marketing.

But what is content marketing, how is it used and what are the benefits? Let’s try one definition:

Content marketing is a method for distributing online content that contains a direct and measurable benefit to the core business.

Try to find a definition of content marketing through search engines or other means. Quite a few variations show up.

Wikipedia says, “Content marketing is any marketing that involves the creation and sharing of media and publishing content in order to acquire and retain customers.”

Definitions that work best identify the value that content marketing brings to the business and by necessity require a return on investment for the money and labor that go into content marketing.
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User generated content on a site starts with one simple decision, which is whether to moderate the content or let every single posting go live.

UGC requires moderation for sites that want to maintain a degree of credibility with their visitors.

Moderation typically is a process whereby a site editor reviews a posting before it goes live to make sure it stays within site ethical, legal and quality standards. (more…)

User-generated content adds value to a site, but it comes with disadvantages for advertising and marketing as well.

crowd

The term user-generated content is popular among media sites and closely tied to the hyperlocal concept.

It is helpful to understand that user-generated content is not new or innovative, nor did it originate with Web sites, but it is an important part of any online operation.

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Content marketing is a method for distributing online content that contains a direct and measurable benefit for the core business.

The starting point often is a business that obviously or subtly sells products or services via the content itself. That’s an important distinction to make because traditional and digital media businesses also distribute online content with direct and measurable benefits to themselves.

But in the case of media, the actual content does not contain the sales message. The advertising around the content does that job.

In other words, a newspaper article or TV clip about a crime or government action don’t contain sales material asking or suggesting that people buy advertising for that newspaper or TV station.

Instead, the most common way for media Web sites to acquire advertisers is through a sales staff that contacts current or prospective clients.

The two largest home improvement stores in America provide useful examples of how content marketing works to attract customers and sell products. (more…)

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“Online marketing strategy” is a popular phrase that often is used to describe ways of generating large amounts of traffic to a Web site.

In the business world, the words strategy and tactics are often used together and sometimes mixed together so tightly that the meaning of one is almost the same as the other.

Let’s take a shot at what online marketing strategy really means and how it can be used to grow a Web-based business. (more…)

stored in: Marketing and tagged: , ,

Evergreen content strategyAn evergreen content strategy is a surefire way of building a site’s size, value and audience.

The term refers to articles that have a long shelf life. In other words, they may be just as useful to the reader a year from now than the day they were written.

The investment of time, energy and even money in generating such content may not pay for itself in the near future, but a good evergreen article will likely pay for itself in the long term and then become pure profit from that point forward. (more…)