Sites that rely on Google AdSense to fill ad inventory may find that the largest ad network on the planet isn’t so lucrative anymore.
Google built its giant ad network in part with the help of millions of partner websites. For many years, the search giant sold and shared ads on those partner sites and gave them 68 percent of the ad revenue. (more…)
Google AdSense periodically offers suggestions on how to improve AdSense performance. Unfortunately, the suggestions aren’t always good ones.
Site publishers who use AdSense to make money should consider the suggestions carefully. Testing is critical in determining whether to continue using them. (more…)
The ‘Publisher’ report in Google Analytics is a great tool for website publishers who use AdSense and want to maximize the potential revenue.
Google doesn’t seem to offer any details about the existence of the report. The report is available by going to Behavior / Publisher in Analytics. The “Behavior Reports” topic under Analytics Help mentions most of the other reports but not the Publisher one. (more…)
Website publishers will find that online advertising networks are useful in generating revenue from unfilled adv inventory.
The sell rate of a website rarely reaches 100 percent, so what to do with the remaining inventory is a challenge. (more…)
Sites that use Google AdSense will find great insights from the platform revenue report.
The report breaks down revenue according to how much comes from desktop, laptop and mobile computers. The amount of revenue is not revealing because in each case it depends on the volume of traffic from each device. (more…)
Websites large and small benefit greatly from a good online sales report. It’s a high-yield tactic that requires little time and effort.
Even the smallest Web site will find useful insights from a simple report tracking sales performance. (more…)
Page RPM or page revenue per thousand impressions is a great way to discover opportunities for growth.
The metric is a simple formula that divides the amount of website revenue by the number of impressions, which also are divided by 1,000. (more…)