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AdSense

Learn AdSense tips that help improve total revenue and click rates.

Google AdSense strategy

AdSense Optimization Boosts Revenue with a Few Simple Steps

AdSense optimization improves with proper use of keywords, colors, placements and content quality.

Optimization of the Google ad network is based on some of the same concepts as search engine optimization. It’s worthwhile to consider what happens without it. (more…)

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Wordpress logo

AdSense on WordPress: Tips for Best Results

The major advantage for publishers who put Google AdSense on WordPress sites is obvious: more revenue. What’s not obvious is the best way to do it.

Combining the world’s most popular blogging software and the world’s biggest advertising network produces a lot of revenue for some bloggers and not much for many others. (more…)




Click through rates

Average Click Rates Reveal Best and Worst Ad Placements

The average click through rates for online advertising depend on the location of the ads and whether they are static, targeted or contextual.

Although publishers and advertisers may want to know the national rate, a national rate isn’t useful. Every website has different results. Publishers and advertisers should focus more on improving their rates. (more…)




Google AdSense strategy

AdSense Earnings Down? You Are Not Alone

AdSense earnings regularly go down for some sites and keep growing for others for many, many reasons. But some disturbing trends point to red flags about the future for AdSense partners.

First, some background. Google AdSense is one of the greatest product developments on the Internet. The company brilliantly decided to expand its search advertising inventory by allowing other websites to publish its ads and split the revenue with a healthy 68 percent going to its publishing partners. (more…)

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Google AdSense strategy

AdSense Keyword Targeting Improves Revenue Results

Website publishers who target Google AdSense keywords will often find an improvement in revenue performance.

AdSense and similar advertising networks rely on the context of pages to deliver the best-performing ads. (more…)

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Online display advertising

Ad Placement and Prominence = Advertiser Value

The best online ad placement is an important consideration for any site with advertising accounts.

The site can have all direct sales clients or entirely Google AdSense. (more…)

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AdSense URL channels

AdSense Custom Channels Guide Content, Grow Revenue

The AdSense custom channels report is a useful guide on where to build content on a website that grows more revenue.

The report is available by going to the Reports page available as a click in the left column of the AdSense homepage. From there, click on the dropdown to the right of that column near the top of the page and click on “URL channels”. (more…)

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