Contextual ad networks provide website publishers with the ability to place ads on their sites and get paid when people click on them. They also teach useful lessons about effective online advertising.
Ad networks track the content on the page where the ad appears and display an ad with a subject related to the content. (more…)
Page freshness often leads to better numbers for both contextual advertising and search engine optimization.
The concept of page freshness may cover just about any element in an article or document including: (more…)
AdSense link units are textual ads that fit in small spaces while delivering widely varying results.
They deliver different results because they work for some sites and not others. The site topic and geographical reach are factors that impact performance. (more…)
The “Publisher” report in Google Analytics is a useful tool for website publishers who use AdSense and want to maximize the potential revenue.
Google doesn’t offer much detail about the existence of the report. The report is available by going to Behavior / Publisher in Analytics. (more…)
The URL channel report in Google AdSense is a useful guide in where to build content on a website.
The report is available by going to the Reports page available as a click in the left column of the AdSense homepage. From there, click on the dropdown to the right of that column near the top of the page and click on “URL channels”. (more…)
Sites that rely on Google AdSense to fill ad inventory may find that the largest ad network on the planet isn’t so lucrative anymore.
Google built its giant ad network in part with the help of millions of partner websites. For many years, the search giant sold and shared ads on those partner sites and gave them 68 percent of the ad revenue. (more…)
Google AdSense periodically offers suggestions on how to improve AdSense performance. Unfortunately, the suggestions aren’t always good ones.
Site publishers who use AdSense to make money should consider the suggestions carefully. Testing is critical in determining whether to continue using them. (more…)