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AdSense

Learn AdSense tips that help improve total revenue and click rates.

RPM

What is AdSense RPM and Why Does It Matter?

Google AdSense RPM is a metric that tracks the revenue per thousand impressions from advertising on publisher websites.

It is a metric that publishers use that runs parallel to the CPM or cost per thousand impressions that advertisers use. It’s the same amount of money for both, but the label conveys a different meaning for both. RPM and CPM are the opposite sides of the same coin. (more…)

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AdSense auto ads

Make AdSense Auto Ads Compete With Manual

Google AdSense offers “auto ads” as a way of taking away any worries about ad location, size, colors and other factors that impact performance. (more…)

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Google AdSense strategy

AdSense Auto Ads Review: Yes, With Caution

Google AdSense Auto Ads offer website publishers a chance to make more money with less work. It’s a tempting offer.

Publishers that used only AdSense to generate revenue traditionally placed a piece of AdSense code on each location on a page where they wanted an ad to appear. (more…)

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Analytics Publisher Report Gives AdSense Insights

The “Publisher” report in Google Analytics is a useful tool for website publishers who use AdSense and want to maximize the potential revenue.

Google doesn’t offer much detail about the existence of the report. The report is available by going to Behavior / Publisher in Analytics. (more…)

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AdSense suggestions

Google AdSense Suggestions Don’t Always Make Sense

Google AdSense periodically offers suggestions on how to improve AdSense performance. Unfortunately, AdSense suggestions aren’t always good ones.

Site publishers who use AdSense to make money should consider the suggestions carefully. Testing is critical in determining whether to continue using them. (more…)

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Credit: Pixabay public domain

AdSense Platform Revenue Hints at Better Site Design

Google AdSense platform revenue offers useful insights about how to improve a website design.

The platform revenue report breaks down revenue according to how much comes from desktop, laptop and mobile computers. The amount of revenue is not revealing because in each case it depends on the volume of traffic from each device. (more…)

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Online sales report

Online Sales Report Gives 6 Insights for Success

Websites large and small benefit greatly from a good online sales report. It’s a high-yield tactic that requires little time and effort.

Even the smallest website will find useful insights from a simple report tracking sales performance. (more…)





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