Learn AdSense tips that help improve total revenue and click rates.
The major advantage for publishers who put Google AdSense on WordPress sites is obvious: more revenue. What’s not obvious is the best way to do it.
Combining the world’s most popular blogging software and the world’s biggest advertising network produces a lot of revenue for some bloggers and not much for many others. (more…)
The average click through rates for online advertising depend on the location of the ads and whether they are static, targeted or contextual.
Although publishers and advertisers may want to know the national rate, a national rate isn’t useful. Every website has different results. Publishers and advertisers should focus more on improving their rates. (more…)
AdSense earnings regularly go down for some sites and keep growing for others for many, many reasons. But some disturbing trends point to red flags about the future for AdSense partners.
First, some background. Google AdSense is one of the greatest product developments on the Internet. The company brilliantly decided to expand its search advertising inventory by allowing other websites to publish its ads and split the revenue with a healthy 68 percent going to its publishing partners. (more…)
Website publishers who target Google AdSense keywords will often find an improvement in revenue performance.
AdSense and similar advertising networks rely on the context of pages to deliver the best-performing ads. (more…)
The best online ad placement is an important consideration for any site with advertising accounts.
The site can have all direct sales clients or entirely Google AdSense. (more…)
The AdSense custom channels report is a useful guide on where to build content on a website that grows more revenue.
The report is available by going to the Reports page available as a click in the left column of the AdSense homepage. From there, click on the dropdown to the right of that column near the top of the page and click on “URL channels”. (more…)
The Google AdSense ad balance is a tool that controls the number of ads that appear on a website. It also improves visitor experience.
Site publishers can find the tool in their accounts by clicking on Ads and Ad Balance. They will see an interactive graphic that displays the percentage of potential ads and the estimated percentage of earnings. Underneath is a slider that controls the percentage of potential ads. (more…)