Ad Viewability Standard Rises with Google and Yahoo!
Ad viewability has become a major standard in online advertising that impacts revenue and advertiser performance.
Google rolled out a new version of the AdSense partner revenue reports that make viewability a prime tracking number. (more…)
Social Media Tracking for Small Business Guides Time and Effort
Tracking performance in social media accounts can range from a small effort to a big one.
Small efforts make sense for small businesses that simply don’t have the time, staff and budget to do any more. (more…)
Online Sales Report Gives 6 Insights for Success
Websites large and small benefit greatly from a good online sales report. It’s a high-yield tactic that requires little time and effort.
Even the smallest website will find useful insights from a simple report tracking sales performance. (more…)
Site Personalization Matters More to Advertisers Than Visitors
Site personalization is an essential part of any online advertising strategy.
It’s not just essential. It’s critical for long-term growth and even survival of traditional and online media companies. (more…)
Email Advertising Rates Get Boost From ‘Visible Impressions’
Email advertising rates may find new life when publishers embrace the concept of visible impressions.
Visible impressions is a new online industry trend that says the value of an ad impression is based on being visible on a Web site without requiring the user to scroll down the page to see it. (more…)
Website Management Needs Cost Controls in Slowing Economy
Smart website management requires a balance of both revenue and expenses to achieve a healthy profit and healthy growth.
When the economy is growing strongly, it is of course much easier to grow revenue as well. (more…)
What is Social Media Advertising? Strategy, Targeting and ROI
Social media advertising is a category of digital advertising that places ads on social networking sites. It has one of three purposes: branding, response or both. It is one of two major social media marketing tactics: paid and organic.
Unlike paid advertising, organic marketing requires no upfront cash expense. But it does require the expense that comes with labor. Social media advertising has both labor and expense. (more…)
Promise Media offers online business tips and best practices for content-rich websites. 