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Trends

Site Personalization Matters More to Advertisers Than Visitors

Site personalization is an essential part of any online advertising strategy.

It’s not just essential. It’s critical for long-term growth and even survival of traditional and online media companies. (more…)

Stored in Advertising and tagged ,



Email Marketing

Email Advertising Rates Get Boost From ‘Visible Impressions’

Email advertising rates may find new life when publishers embrace the concept of visible impressions.

Visible impressions is a new online industry trend that says the value of an ad impression is based on being visible on a Web site without requiring the user to scroll down the page to see it. (more…)

Stored in Advertising and tagged , ,



Website profit

Website Management Needs Cost Controls in Slowing Economy

Smart website management requires a balance of both revenue and expenses to achieve a healthy profit and healthy growth.

When the economy is growing strongly, it is of course much easier to grow revenue as well. (more…)

Stored in Management and tagged , ,



Social media

What is Social Media Advertising?

Social media advertising is a category of digital advertising that places ads on social networking sites. It has one of three purposes: branding, response or both. It is one of two major social media marketing tactics: paid and organic.

Unlike paid advertising, organic marketing requires no upfront cash expense. But it does require the expense that comes with labor. Social media advertising has both labor and expense. (more…)

Stored in Advertising and tagged ,



Mobile

Mobile CPM Rates: Trends and Best Practices

Average Mobile CPM rates reflect market supply and demand. They also can discourage publishers when they compare them to desktop CPMs.

Mobile CPMs and their ability to generate meaningful revenue remain a major challenge to digital publishers. (more…)

Stored in Advertising and tagged ,



Eye

What is Native Advertising? It’s a Tactic That Delivers Results

Native advertising is a new buzzword for an old concept in both the online and traditional media environments.

In its simplest form, it can be defined two ways: (more…)

Stored in Advertising and tagged , ,



Newspapers

Website Subscriptions Succeed With High-Value Content

Website subscriptions work well with sites that have something special to offer people who are willing to pay a monthly fee. Otherwise, a subscription model is likely to fail.

What is that “something special” that attracts subscribers? The list includes: (more…)

Stored in Management and tagged ,




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