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Social media

What is Social Media Advertising? Strategy, Targeting and ROI

Social media advertising is a category of digital advertising that places ads on social networking sites. It has one of three purposes: branding, response or both. It is one of two major social media marketing tactics: paid and organic.

Unlike paid advertising, organic marketing requires no upfront cash expense. But it does require the expense that comes with labor and the amount of time managing an organic social presence. Social media advertising has both labor and expense. (more…)

Stored in Advertising and tagged ,



Mobile

Mobile CPM Rates: Trends and Best Practices

Average mobile CPM rates reflect market supply and demand. They also can discourage publishers when they compare them to desktop CPMs.

Mobile CPMs and their ability to generate meaningful revenue remain a major challenge for digital publishers. They tend to lag desktop CPMs. Furthermore, mobile sites usually have fewer ad impressions per page.

(more…)

Stored in Advertising and tagged ,



Newspapers

Website Subscriptions Succeed With High-Value Content

Website subscriptions work well with sites that have something special to offer people who are willing to pay a monthly fee. Otherwise, a subscription model is likely to fail.

What is that “something special” that attracts subscribers? The list includes: (more…)

Stored in Management and tagged ,



Google AdSense strategy

AdSense Earnings Down? You Are Not Alone

AdSense earnings regularly go down for some sites and keep growing for others for many, many reasons. But some disturbing trends point to red flags about the future for AdSense partners.

First, some background. Google AdSense is one of the greatest product developments on the Internet. The company brilliantly decided to expand its search advertising inventory by allowing other websites to publish its ads and split the revenue with a healthy 68 percent going to its publishing partners. (more…)

Stored in Advertising and tagged , , ,



Ad Viewability Standard Rises with Google and Yahoo!

Ad viewability has become a major standard in online advertising that impacts revenue and advertiser performance.

Google rolled out a new version of the AdSense partner revenue reports that make viewability a prime tracking number. (more…)

Stored in Advertising and tagged , , ,



Social Media Tracking for Small Business Guides Time and Effort

Tracking performance in social media accounts can range from a small effort to a big one.

Small efforts make sense for small businesses that simply don’t have the time, staff and budget to do any more. (more…)

Stored in Marketing and tagged , ,



Online sales report

Online Sales Report Gives 6 Insights for Success

Websites large and small benefit greatly from a good online sales report. It’s a high-yield tactic that requires little time and effort.

Even the smallest website will find useful insights from a simple report tracking sales performance. (more…)





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