Social media advertising is a category of digital advertising that places ads on social networking sites. It is one of two major social media marketing tactics: paid and organic.
Unlike paid advertising, organic marketing requires no upfront cash expense. But it does require the expense that comes with labor. (more…)
Tracking performance in social media accounts can range from a small effort to a big one.
Small efforts make sense for small businesses that simply don’t have the time, staff and budget to do any more. (more…)
Websites large and small benefit greatly from a good online sales report. It’s a high-yield tactic that requires little time and effort.
Even the smallest Web site will find useful insights from a simple report tracking sales performance. (more…)
Site personalization is an essential part of any online advertising strategy.
It’s not just essential. It’s critical for long-term growth and even survival of traditional and online media companies. (more…)
Smart website management requires a balance of both revenue and expenses to achieve a healthy profit and healthy growth.
When the economy is growing strongly, it is of course much easier to grow revenue as well. (more…)
Email advertising may find new life by embracing the concept of visible impressions.
Visible impressions is a new online industry trend that says the value of an ad impression is based on being visible on a Web site without requiring the user to scroll down the page to see it. (more…)
AdSense mobile ads provide great clues to the trends and the future of mobile advertising.
The ad network from Google allows publishers to put advertisers on their Web sites and earn money every time people click on the ads. (more…)