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Pay per click

How to develop more effective and less expensive pay-per click campaigns.

Online advertising ROI

Online Advertising ROI: 3 Useful Metrics to Know

Online advertising ROI or return on investment is a major consideration for anyone who focuses on response rates more than branding.

Response and branding are the two primary benefits of any advertising campaign. But every campaign has varying degrees of response and branding. Some are mostly or entirely response oriented and others emphasize branding.

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Online ad sizes

Ad Unit Audit Increases Revenue Performance

An ad unit audit on a regular basis will often lead to an improvement in revenue performance.

What is an ad unit audit? It is a review of the results of different ad units, advertisers and locations to see which ones perform above average and below average. The audit should lead to changes in creative and placement that improve click rates.

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Score

Ad Quality Score Impacts Cost, Clicks and Impressions

The ad quality score of pay-per-click advertising on Bing and Google has a major impact on the cost, click rates and impression level for keywords.

Advertisers who buy ads on both search engines will have keywords ranked by their relevance with a score of 1 through 10. The higher the number, the greater the relevance. (more…)

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Pay per click campaigns

Paid Search Advertising Brings Quick Profits, Narrow Margins

Paid search advertising via Bing, Google and other search engines is an easy path for driving audience, revenue and ideally some profits.

But sites often don’t make big profits that way because they underestimate the amount of labor involved on top of the actual ad costs. (more…)

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Paid search advertising

Search Engine Marketing Tips: 7 Basic Insights

Good search engine marketing tips won’t guarantee high rankings on result pages. They should guarantee that what you pay is what you get.

SEM is the art of spending money on search engines to promote your site. (more…)

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Pay per click campaigns

Pay Per Click Campaigns Shows True Value With Return Visits

Pay per click campaigns show initial value when people who click on ads visit a site, but they show even more value if the visitors return.

It is important to understand that some sites have short-term loyalty with visitors while others have long-term loyalty. (more…)

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AdWords conversion rate

Google Ads Conversion Rate Improves with 6 Steps

The Google Ads conversion rate is a critical measure in showing how efficiently a website promotes itself with pay-per-click campaigns.

Conversion rate measures the amount of business from website visitors. If a site uses Google Ads to deliver 100,000 impressions in search engine results, and 2 percent of those impressions resulted in a click, the site would have 2,000 visitors from Ads. This is the click rate, which is the first step in tracking performance in Ads. (more…)

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