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Pay per click

How to develop more effective and less expensive pay-per click campaigns.

Pay per click campaigns

Paid Search Advertising Brings Quick Profits, Narrow Margins

Paid search advertising via Bing, Google and other search engines is an easy path for driving audience, revenue and ideally some profits.

But sites often don’t make big profits that way because they underestimate the amount of labor involved on top of the actual ad costs. (more…)

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Paid search advertising

Search Engine Marketing Tips: 7 Basic Insights

Good search engine marketing tips won’t guarantee high rankings on result pages. They should guarantee that what you pay is what you get.

SEM is the art of spending money on search engines to promote your site. (more…)

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Pay per click campaigns

Pay Per Click Campaigns Shows True Value With Return Visits

Pay per click campaigns show initial value when people who click on ads visit a site, but they show even more value if the visitors return.

It is important to understand that some sites have short-term loyalty with visitors while others have long-term loyalty. (more…)

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AdWords conversion rate

Google Ads Conversion Rate Improves with 6 Steps

The Google Ads conversion rate is a critical measure in showing how efficiently a website promotes itself with pay-per-click campaigns.

Conversion rate measures the amount of business from website visitors. If a site uses Google Ads to deliver 100,000 impressions in search engine results, and 2 percent of those impressions resulted in a click, the site would have 2,000 visitors from Ads. This is the click rate, which is the first step in tracking performance in Ads. (more…)

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Pay per click campaigns

Track Pay Per Click ROI with 2 Simple Metrics

Pay per click ROI requires a successful payback like any other promotional channel. But what is the right return on investment?

A report from The Nielsen Company indicates that online advertising has the highest ROI of any medium. It says that the short term ROI on all channels is 109 percent and for online it is 218 percent. (more…)

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Google Ads

Google Ads Management Needs Constant Care

Google Ads management is a practice that requires regular time and attention to generate the highest click-through and conversion rates.

Even better, the discipline of tracking results and improving a campaign’s effectiveness and efficiency will often lower the cost per click. (more…)

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Pay per click campaigns

How to Make Pay Per Click Budget Your #2 Marketing Priority

A site’s pay per click budget should be the second most important marketing priority after search engine optimization in part because it is the second biggest opportunity to gain audience.

(more…)

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