Pay Per Click - Tips and Best Practices - Promise Media
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Pay Per Click

How to develop more effective and less expensive pay-per click campaigns.

Use Google Ads Extensions to Maximize Click Rates

Google Ads extensions offer website publishers a tool that can target ads to even smaller niche audiences.

Ad targeting continues to evolve as a marketing tool and become more efficient at targeting audiences and delivering results. The Google Ads extension is a prime example of that evolution. (more…)

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Pay per click campaigns

Use Pay Per Click Advertising Because It’s Cheap, But Beware

Pay per click advertising tactics have become hugely popular because PPC is cheap and efficient.

It’s cheap because it’s efficient. It’s efficient for the advertiser because it most often is used contextually at the major search engines — Google and Bing — along with their advertising partner sites. Hence the related term search
engine marketing. (more…)

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Pay per click campaigns

Pay Per Click Marketing Depends on Careful Targeting

Pay per click marketing works best when publishers target carefully and review results regularly.

Beginners often spend money on PPC campaigns without fully understanding how to use them. (more…)

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Local Search Optimization

How Online Marketing Budget is Money Well Spent

An online marketing budget is money well spent if it results in more profit, revenue and audience.

Many websites don’t spend a dime to market themselves because they depend on “free” options such as search engine optimization and social media. (But they still require labor, so in that sense they aren’t free.) (more…)

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Targeted advertising

AdWords Broad Match Can Boost Results

Broad match keywords in an online advertising account can increase the number of clicks to a site, but they also can bring undesirable visits as well.

A broad match keyword means a search engine visitor can enter that exact keyword or a variety of synonyms. In response, the search engine will display an ad that is tied to the parent keyword. (more…)

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Online advertising ROI

Online Advertising ROI: 3 Useful Metrics to Know

Online advertising ROI or return on investment is a major consideration for anyone focused on response rates more than branding.

Response and branding are the two primary benefits of any advertising campaign. (more…)




Online ad sizes

Ad Unit Audit Increases Revenue Performance

A regular review of online ad unit performance will often lead to an improvement in revenue performance.

Site publishers who only place ad units on a page and report total revenue or results per advertiser at the end of each month are missing a major opportunity. (more…)






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