How to develop more effective and less expensive pay-per click campaigns.
Google Ads extensions offer website publishers a tool that can target ads to even smaller niche audiences.
Pay per click advertising tactics have become hugely popular because PPC is cheap and efficient.
It’s cheap because it’s efficient. It’s efficient for the advertiser because it most often is used contextually at the major search engines — Google and Bing — along with their advertising partner sites. Hence the related term search
engine marketing. (more…)
Pay per click marketing works best when publishers target carefully and review results regularly.
Beginners often spend money on PPC campaigns without fully understanding how to use them. (more…)
An online marketing budget is money well spent if it results in more profit, revenue and audience.
Many websites don’t spend a dime to market themselves because they depend on “free” options such as search engine optimization and social media. (But they still require labor, so in that sense they aren’t free.) (more…)
Broad match keywords in an online advertising account can increase the number of clicks to a site, but they also can bring undesirable visits as well.
A broad match keyword means a search engine visitor can enter that exact keyword or a variety of synonyms. In response, the search engine will display an ad that is tied to the parent keyword. (more…)
Online advertising ROI or return on investment is a major consideration for anyone focused on response rates more than branding.
Response and branding are the two primary benefits of any advertising campaign. (more…)
A regular review of online ad unit performance will often lead to an improvement in revenue performance.
Site publishers who only place ad units on a page and report total revenue or results per advertiser at the end of each month are missing a major opportunity. (more…)