Broad match keywords in an online advertising account can increase the number of clicks to a site, but they also can bring undesirable visits as well.
A broad match keyword means a search engine visitor can enter that exact keyword or a variety of synonyms. In response, the search engine will display an ad that is tied to the parent keyword. (more…)
Online advertising ROI or return on investment is a major consideration for anyone focused on response rates more than branding.
Response and branding are the two primary benefits of any advertising campaign. (more…)
A regular review of online ad unit performance will often lead to an improvement in revenue performance.
Site publishers who only place ad units on a page and report total revenue or results per advertiser at the end of each month are missing a major opportunity. (more…)
The quality score of pay-per-click advertising on Bing and Google has a major impact on the cost, click rates and impression level for keywords.
Advertisers who buy ads on both search engines will have keywords ranked by their relevance with a score of 1 through 10. The higher the number, the greater the relevance. (more…)
Good search engine marketing tips won’t guarantee high rankings on result pages. They should guarantee that what you pay is what you get.
SEM is the art of spending money on search engines to promote your site. (more…)
An online marketing budget is money well spent if it results in more profit, revenue and audience.
Many Web sites don’t spend a dime to market themselves. A small percentage grow large audiences if they have been around for many years, have a unique attraction or just work extremely hard at building eyeballs. (more…)
Pay per click campaigns show initial value when people who click on ads visit a site, but they show even more value if the visitors return.
It is important to understand that some sites have short-term loyalty with visitors while others have long-term loyalty. (more…)