How to develop more effective and less expensive pay-per click campaigns.
Average Click Rates Reveal Best and Worst Ad Placements
The average click through rates for online advertising depend on the location of the ads and whether they are static, targeted or contextual.
Although publishers and advertisers may want to know the national rate, a national rate isn’t useful. Every website has different results. Publishers and advertisers should focus more on improving their rates. (more…)
Use Google Ads Extensions to Maximize Click Rates
Google Ads extensions offer website publishers a tool that can target ads to even smaller niche audiences.
Ad targeting continues to evolve as a marketing tool and become more efficient at targeting audiences and delivering results. The Google Ads extension is a prime example of that evolution. (more…)
Use Pay Per Click Advertising Because It’s Cheap, But Beware
Pay per click advertising tactics have become hugely popular because PPC is cheap and efficient.
It’s cheap because it’s efficient. It’s efficient for the advertiser because it most often is used contextually at the major search engines — Google and Bing — along with their advertising partner sites. Hence the related term search
engine marketing. (more…)
Pay Per Click Marketing Depends on Careful Targeting
Pay per click marketing works best when publishers target carefully and review results regularly.
Beginners often spend money on PPC campaigns without fully understanding how to use them. (more…)
How Online Marketing Budget is Money Well Spent
An online marketing budget is money well spent if it results in more profit, revenue and audience.
Many websites don’t spend a dime to market themselves because they depend on “free” options such as search engine optimization and social media. (But they still require labor, so in that sense they aren’t free.) (more…)
AdWords Broad Match Can Boost Results
Broad match keywords in an online advertising account can increase the number of clicks to a site, but they also can bring undesirable visits as well.
A broad match keyword means a search engine visitor can enter that exact keyword or a variety of synonyms. In response, the search engine will display an ad that is tied to the parent keyword. (more…)
Online Advertising ROI: 3 Useful Metrics to Know
Online advertising ROI or return on investment is a major consideration for anyone focused on response rates more than branding.
Response and branding are the two primary benefits of any advertising campaign. (more…)
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