Website publishers who target Google AdSense keywords will often find an improvement in revenue performance.
AdSense and similar advertising networks rely on the context of pages to deliver the best-performing ads. (more…)
Online advertising rates are set through a combination of ad size, ad location, ad performance and market demand.
Optimizing this key ad sales tactic results in higher revenue, increased advertiser acquisition and increased advertiser retention. (more…)
Ad targeting by day is a well-known and traditional way of advertising in a newspaper. It also is a a useful tactic for selling online.
In the traditional way, an advertiser buys an ad position in a certain section of the paper on one particular day of the week. The concept is obvious because daily newspapers publish once a day and weeklies publish onces a week. (more…)
The number of online ads per page is a critical strategy issue for any website publisher.
For example, Google AdSense no longer has a limit to the number of ads per page. But ad-heavy sites lead to:
Guaranteed ad viewability is another way to build trust with online advertisers. They will know that people are actually seeing the ads.
Websites like The Economist make a commitment to guaranteed views of display ads by putting that guarantee into rate cards. (more…)
CPM advertising is a pricing model based on cost per thousand ad impressions. It is especially common with online advertising.
It places a consistent payment rate on the number of times the ad is distributed, whether online or through traditional media. (more…)
A good rate card for online advertising is more than just the rates themselves. It is also about the presentation and promotion.
The most brilliantly devised rate card won’t deliver results if it is hard to read, confusing and overly complicated. (more…)