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Google Ads

Explore Google AdWords management tips for content-rich Web sites.

Paid search advertising

Search Engine Marketing Tips: 7 Basic Insights

Good search engine marketing tips won’t guarantee high rankings on result pages. They should guarantee that what you pay is what you get.

SEM is the art of spending money on search engines to promote your site. (more…)

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Google Ads

Google Ads Campaign for Beginners in 15 Minutes a Week

The smallest business can put together a Google Ads campaign in just 15 minutes a week. Even better, it can cost only $1 a week — or $1,000 a week.

Campaigns in Google Ads cost both time and money. Time is necessary to build and maintain the campaigns. Money is necessary to pay for the clicks. (more…)

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Targeted advertising

Use Google Ads Geo Targeting to Keep Budgets Lean

Advertisers will find that Google Ads geo targeting is a great way to focus their efforts on niche audiences and use limited budgets efficiently at the same time.

Just about anyone can have a good reason to use the geo targeting capability. (more…)

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Online brand marketing

Brand Your Business With Banner Ad Promotions

The best banner ad promotions market an online and offline business with a mix of branding and response.

Promoting an online or offline business is not entirely about pay per click advertising, which in the case of the search engines emphasize text ads. (more…)

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Pay per click campaigns

Pay Per Click Campaigns Shows True Value With Return Visits

Pay per click campaigns show initial value when people who click on ads visit a site, but they show even more value if the visitors return.

It is important to understand that some sites have short-term loyalty with visitors while others have long-term loyalty. (more…)

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AdWords conversion rate

Google Ads Conversion Rate Improves with 6 Steps

The Google Ads conversion rate is a critical measure in showing how efficiently a website promotes itself with pay-per-click campaigns.

Conversion rate measures the amount of business from website visitors. If a site uses Google Ads to deliver 100,000 impressions in search engine results, and 2 percent of those impressions resulted in a click, the site would have 2,000 visitors from Ads. This is the click rate, which is the first step in tracking performance in Ads. (more…)

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Pay per click campaigns

Track Pay Per Click ROI with 2 Simple Metrics

Pay per click ROI requires a successful payback like any other promotional channel. But what is the right return on investment?

A report from The Nielsen Company indicates that online advertising has the highest ROI of any medium. It says that the short term ROI on all channels is 109 percent and for online it is 218 percent. (more…)

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