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Google Ads

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Google Ads

Google Ads Cost Based on Simple ROI Calculation

The cost Google Ads is worthwhile if it provides a good return on investment. Whether it does depends on making some careful and important choices.

The most important measures that go into an ROI for Google Ads are revenue and profit. The revenue measure is misleading. The profit measure matters much more. (more…)

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Targeted advertising

Broad Match Keywords Boost Advertising Results

Broad match keywords in an online advertising account can increase the number of clicks to a site, but they also can bring undesirable visits as well.

A broad match keyword means a search engine visitor can enter that exact keyword or a variety of synonyms. In response, the search engine will display an ad that is tied to the parent keyword. (more…)

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Search engine marketing

Manual Cost Per Click Controls Profit With Bidding Strategy

Manual cost per click is a Google Ads bidding strategy in which publishers set a limit on how much they pay for each click on an ad.

“Manual CPC bidding gives you control to set the maximum amount that you could pay for each click on your ads,” Google says. (more…)

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Paid search advertising

Search Engine Marketing Tips: 7 Basic Insights

Good search engine marketing tips won’t guarantee high rankings on result pages. They should guarantee that what you pay is what you get.

SEM is the art of spending money on search engines to promote your site. (more…)

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Google Ads

Google Ads Campaign for Beginners in 15 Minutes a Week

The smallest business can put together a Google Ads campaign in just 15 minutes a week. Even better, it can cost only $1 a week — or $1,000 a week.

Campaigns in Google Ads cost both time and money. Time is necessary to build and maintain the campaigns. Money is necessary to pay for the clicks. (more…)

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Targeted advertising

Use Google Ads Geo Targeting to Keep Budgets Lean

Advertisers will find that Google Ads geo targeting is a great way to focus their efforts on niche audiences and use limited budgets efficiently at the same time.

Just about anyone can have a good reason to use the geo targeting capability. (more…)

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Online brand marketing

Brand Your Business With Banner Ad Promotions

The best banner ad promotions market an online and offline business with a mix of branding and response.

Promoting an online or offline business is not entirely about pay per click advertising, which in the case of the search engines emphasize text ads. (more…)

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