Explore Google AdWords management tips for content-rich Web sites.
Best Online Advertising Types Are Efficiency Machines
The best online advertising types are measurable in terms of their response rates and return on investment. They also are efficient with time and money.
Do they generate clicks, sales, signups, social follows, return visits or other measures of success? Does the result more than pay for the cost in labor and cash? (more…)
Use Google Ads Extensions to Maximize Click Rates
Google Ads extensions offer website publishers a tool that can target ads to even smaller niche audiences.
Ad targeting continues to evolve as a marketing tool and become more efficient at targeting audiences and delivering results. The Google Ads extension is a prime example of that evolution. (more…)
Pay Per Click Marketing Depends on Careful Targeting
Pay per click marketing works best when publishers target carefully and review results regularly.
Beginners often spend money on PPC campaigns without fully understanding how to use them. (more…)
Online Advertising Companies: How They Work, Why They Matter
Online advertising companies specialize in promoting businesses by buying and placing ads for them on websites.
The goal is delivering for the client a return on investment based on certain business needs, such: (more…)
AdWords Broad Match Can Boost Results
Broad match keywords in an online advertising account can increase the number of clicks to a site, but they also can bring undesirable visits as well.
A broad match keyword means a search engine visitor can enter that exact keyword or a variety of synonyms. In response, the search engine will display an ad that is tied to the parent keyword. (more…)
SEO Versus Advertising Gives Useful Insights
Sites that focus on both search engine optimization and advertising campaigns will find that making comparisons is a valuable exercise.
Each effort requires time, which means each effort costs money from the labor that goes into that time. So both need a return on investment. (more…)
Search Engine Marketing Tips – 7 Basic Insights
Good search engine marketing tips won’t guarantee high rankings on result pages. They should guarantee that what you pay is what you get.
SEM is the art of spending money on search engines to promote your site. (more…)
Promise Media offers online business tips and best practices for content-rich websites. 