Broad match keywords in an online advertising account can increase the number of clicks to a site, but they also can bring undesirable visits as well.
A broad match keyword means a search engine visitor can enter that exact keyword or a variety of synonyms. In response, the search engine will display an ad that is tied to the parent keyword. (more…)
Sites that focus on both search engine optimization and advertising campaigns will find that making comparisons is a valuable exercise.
Each effort requires time, which means each effort costs money from the labor that goes into that time. So both need a return on investment. (more…)
Good search engine marketing tips won’t guarantee high rankings on result pages. They should guarantee that what you pay is what you get.
SEM is the art of spending money on search engines to promote your site. (more…)
The smallest business can put together a Google AdWords campaign in just 15 minutes a week. Even better, it can cost only $1 a week — or $1,000 a week.
Campaigns in Google AdWords cost both time and money. Time is necessary to build and maintain the campaigns. Money is necessary to pay for the clicks. (more…)
Advertisers will find that AdWords geo targeting is a great way to focus their efforts on niche audiences and use limited budgets efficiently at the same time.
Just about anyone can have a good reason to use the geo targeting capability. (more…)
The best promotional banner ads market an online business with a mix of branding and response.
Promoting an online business is not entirely about pay per click advertising, which in the case of the search engines emphasize text ads. (more…)
Pay per click campaigns show initial value when people who click on ads visit a site, but they show even more value if the visitors return.
It is important to understand that some sites have short-term loyalty with visitors while others have long-term loyalty. (more…)