AdWords Tutorial: Campaigns for Beginners in 15 Minutes a Week
The smallest business can put together a Google AdWords campaign in just 15 minutes a week. Even better, it can cost only $1 a week — or $1,000 a week.
Campaigns in Google AdWords cost both time and money. Time is necessary to build and maintain the campaigns. Money is necessary to pay for the clicks. (more…)
Use AdWords Geo Targeting to Keep Budgets Lean
Advertisers will find that AdWords geo targeting is a great way to focus their efforts on niche audiences and use limited budgets efficiently at the same time.
Just about anyone can have a good reason to use the geo targeting capability. (more…)
Brand Your Business With Promotional Banner Ads
The best promotional banner ads market an online business with a mix of branding and response.
Promoting an online business is not entirely about pay per click advertising, which in the case of the search engines emphasize text ads. (more…)
Pay Per Click Shows True Value With Return Visits
Pay per click campaigns show initial value when people who click on ads visit a site, but they show even more value if the visitors return.
It is important to understand that some sites have short-term loyalty with visitors while others have long-term loyalty. (more…)
AdWords Conversion Rate Improves with 6 Steps
The Google AdWords conversion rate is a critical measure in showing how efficiently a Web site promotes itself with pay-per-click campaigns.
Conversion rate measures the amount of business from website visitors. If a site uses AdWords to deliver 100,000 impressions in search engine results, and 2 percent of those impressions resulted in a click, the site would have 2,000 visitors from AdWords. This is the click rate, which is the first step in tracking performance in AdWords. (more…)
Track ROI for Pay Per Click with 2 Simple Metrics
Pay per click marketing requires a return on investment like any other promotional channel. But what is the right ROI?
A report from The Nielsen Company indicates that online advertising has the highest ROI of any medium. To cut to the chase, it says that the short term ROI on all channels is 109 percent and for online it is 218 percent. (more…)
AdWords Campaign Management Needs Constant Care
Google AdWords campaign management is a practice that requires regular time and attention to generate the highest click-through and conversion rates.
Even better, the discipline of tracking results and improving a campaign’s effectiveness and efficiency will often lower the cost per click. (more…)
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