Explore Google AdWords management tips for content-rich Web sites.
How to Create a Google Ads Strategy for Beginners
A Google Ads strategy for beginners starts with defining a few simple goals. Knowing these goals will help with the expectations and results of a campaign.
Possible goals include: (more…)
Google Ad Strategy Delivers Efficient Pay Per Click
A Google ad strategy is an inexpensive, efficient and highly educational way of driving targeted pay-per-click traffic to a website.
It can be inexpensive because there is no minimum monthly charge. (more…)
Best Online Advertising Types Are Efficiency Machines
The best online advertising types are measurable in terms of their response rates and return on investment. They also are efficient with time and money.
Do they generate clicks, sales, signups, social follows, return visits or other measures of success? Does the result more than pay for the cost in labor and cash? (more…)
Use Google Ads Extensions to Maximize Click Rates
Google Ads extensions offer website publishers a tool that target ads to even smaller niche audiences.
Ad targeting continues to evolve as a marketing tool and become more efficient at targeting audiences and delivering results. The Google Ads extension is a prime example of that evolution. (more…)
Pay Per Click Marketing Depends on Careful Targeting
Pay per click marketing works best when publishers target carefully and review results regularly.
Beginners often spend money on PPC campaigns without fully understanding how to use them. (more…)
Google Ads Cost Based on Simple ROI Calculation
The cost Google Ads is worthwhile if it provides a good return on investment. Whether it does depends on making some careful and important choices.
The most important measures that go into an ROI for Google Ads are revenue and profit. The revenue measure is misleading. The profit measure matters much more. (more…)
Broad Match Keywords Boost Advertising Results
Broad match keywords in an online advertising account can increase the number of clicks to a site, but they also can bring undesirable visits as well.
A broad match keyword means a search engine visitor can enter that exact keyword or a variety of synonyms. In response, the search engine will display an ad that is tied to the parent keyword. (more…)
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