Explore Google AdWords management tips for content-rich Web sites.
Track Pay Per Click ROI with 2 Simple Metrics
Pay per click ROI requires a successful payback like any other promotional channel. But what is the right return on investment?
A report from The Nielsen Company indicates that online advertising has the highest ROI of any medium. It says that the short term ROI on all channels is 109 percent and for online it is 218 percent. (more…)
Google Ads Management Needs Constant Care
Google Ads management is a practice that requires regular time and attention to generate the highest click-through and conversion rates.
Even better, the discipline of tracking results and improving a campaign’s effectiveness and efficiency will often lower the cost per click. (more…)
Google Ads Management Tip: Mapping Keywords, Ads and Landing Pages
Keyword mapping is one of the simplest tactics with Google Ads management and is an essential part for any beginner in online advertising.
Mapping starts with creating a spreadsheet that links the three most important elements of the campaign. (more…)
How to Create a Google Ads Strategy for Beginners
A Google Ads strategy for beginners starts with defining a few simple goals. Knowing these goals will help with the expectations and results of a campaign.
Possible goals include:
- Using the monthly promotional budget efficiently.
- Growing the product — whether the campaign targets the entire site or part of it.
- Using the best keywords that represent that target.
- Limiting the cost of those keywords, determined by the Ads Keyword Tool.
- Delivering a nearly exact total for the resulting traffic, which is the monthly budget divided by the average cost per click.
- A meaningful return on investment, i.e., profit, increases in audience, etc.
Google Ad Strategy Delivers Efficient Pay Per Click
A Google ad strategy is an inexpensive, efficient and highly educational way of driving targeted pay-per-click traffic to a website.
It can be inexpensive because there is no minimum monthly charge. (more…)
Best Online Advertising Types Are Efficiency Machines
The best online advertising types are measurable in terms of their response rates and return on investment. They also are efficient with time and money.
Do they generate clicks, sales, signups, social follows, return visits or other measures of success? Does the result more than pay for the cost in labor and cash? (more…)
Use Google Ads Extensions to Maximize Click Rates
Google Ads extensions offer website publishers a tool that can target ads to even smaller niche audiences.
Ad targeting continues to evolve as a marketing tool and become more efficient at targeting audiences and delivering results. The Google Ads extension is a prime example of that evolution. (more…)
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