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AdWords
Google AdWords tutorial

AdWords Tutorial: Campaigns for Beginners in 15 Minutes a Week

The smallest business can put together a Google AdWords campaign in just 15 minutes a week. Even better, it can cost only $1 a week — or $1,000 a week.

Campaigns in Google AdWords cost both time and money. Time is necessary to build and maintain the campaigns. Money is necessary to pay for the clicks. (more…)

Stored in Online Marketing and tagged
Targeted advertising

Use AdWords Geo Targeting to Keep Budgets Lean

Advertisers will find that AdWords geo targeting is a great way to focus their efforts on niche audiences and use limited budgets efficiently at the same time.

Just about anyone can have a good reason to use the geo targeting capability. (more…)

Online brand marketing

Brand Your Business With Promotional Banner Ads

The best promotional banner ads market an online business with a mix of branding and response.

Promoting an online business is not entirely about pay per click advertising, which in the case of the search engines emphasize text ads. (more…)

Stored in Online Advertising and tagged , ,
Pay per click campaigns

Pay Per Click Shows True Value With Return Visits

Pay per click campaigns show initial value when people who click on ads visit a site, but they show even more value if the visitors return.

It is important to understand that some sites have short-term loyalty with visitors while others have long-term loyalty. (more…)

Stored in Online Advertising and tagged ,

AdWords Conversion Rate Improves with 6 Steps

AdWords conversion rateThe Google AdWords conversion rate is a critical measure in showing how efficiently a Web site promotes itself with pay-per-click campaigns.

Conversion rate measures the amount of business from website visitors. If a site uses AdWords to deliver 100,000 impressions in search engine results, and 2 percent of those impressions resulted in a click, the site would have 2,000 visitors from AdWords. This is the click rate, which is the first step in tracking performance in AdWords. (more…)

Stored in Online Marketing and tagged ,

Track ROI for Pay Per Click with 2 Simple Metrics

Pay per click marketing requires a return on investment like any other promotional channel. But what is the right ROI?

A report from The Nielsen Company indicates that online advertising has the highest ROI of any medium. To cut to the chase, it says that the short term ROI on all channels is 109 percent and for online it is 218 percent.

Although some may argue that the online number is questionable, there is no question that online marketing is more cost efficient. It doesn’t require a broadcast TV station, a newspaper circulation department, cable TV fiberoptics or a printing plant to produce a magazine.

In other words, it comes with an immediate cost efficiency that gives the marketer room to experience, fail, try again and succeed at an online campaign without bankrupting the budget.

Let’s define our terms and explore “return on investment” and “return on advertising spend”. (more…)

Stored in Online Marketing and tagged , ,

AdWords Campaign Management Needs Constant Care

Google-adwordsGoogle AdWords campaign management is a practice that requires regular time and attention to generate the highest click-through and conversion rates.

Even better, the discipline of tracking results and improving a campaign’s effectiveness and efficiency will often lower the cost per click. Higher conversion rates with lower costs result in a much better return on investment for the advertiser.

Consider it Google’s reward for using less of its inventory for your campaign and leaving more for someone else to spend money with Google.

Best practices start with dedicating time to campaigns at least weekly. Several times a week if not daily are even better. Why? Campaign results vary based on:

  • The time of year.
  • The competition from other advertisers for the same keywords.
  • The resulting cost of those keywords.
  • The resulting average position of the ads.
  • Thise leads to the resulting click-through and conversion rates.

(more…)

Stored in Online Marketing and tagged ,

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