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SEM
Search engine marketing

Manual Cost Per Click Controls Profit With Bidding Strategy

Manual cost per click is a Google Ads bidding strategy in which publishers set a limit on how much they pay for each click on an ad.

“Manual CPC bidding gives you control to set the maximum amount that you could pay for each click on your ads,” Google says. (more…)

Stored in Advertising and tagged ,



Ad Viewability Standard Rises with Google and Yahoo!

Ad viewability has become a major standard in online advertising that impacts revenue and advertiser performance.

Google rolled out a new version of the AdSense partner revenue reports that make viewability a prime tracking number. (more…)

Stored in Advertising and tagged , , ,



online advertising rates

Online Advertising Rates: Guidelines and Best Practices

Online advertising rates are set through a combination of ad size, ad location, ad performance and market demand.

Optimizing this key ad sales tactic results in higher revenue, increased advertiser acquisition and increased advertiser retention. (more…)

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Online ad sizes

Ad Unit Audit Increases Revenue Performance

An ad unit audit on a regular basis will often lead to an improvement in revenue performance.

What is an ad unit audit? It is a review of the results of different ad units, advertisers and locations to see which ones perform above average and below average. The audit should lead to changes in creative and placement that improve click rates.

(more…)




Online display advertising

Online Display Ads Work Best With These 4 Steps

Online display ads deliver both branding and response, but only if they follow certain tactics to maximize results.

But: “Online display advertising is a failure because the average clickthrough rate is less than 0.2 percent.”

I have run into the above comment many times. And many times I have tried to explain that it’s just not that simple. In fact, that number is largely meaningless. (more…)

Stored in Advertising and tagged ,



Banner ad design

Use Banner Advertising Tactics to Drive Repeat Visits

Banner advertising tactics have powerful branding potential that help visitors remember a site and increase the odds they will return again.

It has its place in any online promotional campaign and online marketing strategy. (more…)

Stored in Marketing and tagged ,



online ad sizes

Online Ad Sizes Get Fluid With Responsive Designs

The most important online ad sizes include the 300 x 250, 782 x 90 and 300 x 600, but mobile sites and responsive design are driving new standards.

Two important references to current standards are available from the Internet Advertising Bureau and Google. (more…)

Stored in Advertising and tagged ,




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