Promise Media
Strategy
Page views

How to Increase Website Page Views

Page views serve as one of the most important metrics in achieving website success.

Google Analytics and other website analytic programs have page views as one of the three most prominent metrics along with visits and unique visitors. (Google now calls them sessions and users.)

Page views reveal how much of a site visitors consume. The more pages they consume, the more the visitors are demonstrating they like the site’s content and find it easy to find what they want. (more…)

Effective Online Advertising Delivers Measurable Results

Effective online advertising emphasizes both branding and response. Its effectiveness is highly measurable.

The branding part comes in the form of text and multimedia. The multimedia is a photo, graphic, audio, video, company logo or some combination of the above. (more…)

Stored in Online Advertising and tagged

Affiliate Marketing Strategy May Add Extra Income

Affiliate marketing has been a popular online subject because of its potential to generate big revenue for anyone who masters it.

But few people actually master it. Part of the challenge lies in the fact that millions are trying it. (more…)

Stored in Online Advertising and tagged ,

Online Advertising Budget Gets Help From Simple Ratio

Online newspapers and broadcasters sometimes use a simple ratio that also is useful for other businesses that have a website revenue budget.

Tradition media companies struggle with finding a rational way to set goals for their online advertising budgets. (more…)

Stored in Online Newspapers and tagged ,

Online Account Executives Deliver Revenue Results

Newspaper websites with dedicated online account executives have 87 percent higher online revenue than papers that rely solely on print AEs.

In addition, 59 percent of the total revenue came from online-only ads, according to the former Newspaper Association of America. The association’s data came from a Borrell Associates study. (more…)

Online advertising ROI

Online Advertising ROI: 3 Useful Metrics to Know

Online advertising ROI or return on investment is a major consideration for anyone focused on response rates more than branding.

Response and branding are the two primary benefits of any advertising campaign. (more…)

CPM advertising

CPM Advertising Costs, Examples and Strategy

CPM advertising is a pricing model based on cost per thousand ad impressions.

It places a consistent payment rate on the number of times the ad is distributed, whether online or through traditional media. (more…)


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