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Strategy
Page views

How to Increase Page Views in 6 Steps

Website publishers need to increase page views for the simple reason that more page views will lead to more revenue.

Page views serve as one of the most important metrics in achieving website success.

Google Analytics and other website analytic programs have page views as one of the three most prominent metrics along with sessions and users. (Google used to call them visits and unique visitors.) (more…)

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Web design stages

4 Stages of Web Design and Development

Web design and development first serves an online marketing purpose and second serves a graphical purpose. Anyone who thinks the other way around is designing a website that will undercut audience and especially revenue. (more…)




Content Marketing Strategy Delivers 3 Benefits

Content marketing strategy promotes a website with content on other websites. The content published elsewhere usually links back to the parent site.

For example, a publisher or business owner has a website about lawn care. The revenue opportunity lies with selling grass seed, weed killer or other related products. (more…)

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External Link Building Still Helps SEO Strategy

External link building is an online marketing strategy that boosts search engine optimization for a site, although it has lost some impact in recent years.

It also is a tedious, often frustrating and sometimes rewarding job.

It is tedious because it takes a great deal of research to find a high-quality site and then a high-quality page on that site to place the link. And that assumes the site is willing to accept a request to link. (more…)

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User Engagement Attracts and Keeps Customers

User engagement is an important marketing tactic for online publishers who want to attract and keep customers of all types. It also builds brand.

Engagement opportunities exist in two forms: content and communications. Engagement environments exist in six or more online publishings platforms including websites, blogging, social media accounts, video accounts, advertising and email marketing. (more…)

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Online branding

Online Brand Marketing Can Outperform SEO

Website publishers often overlook online brand marketing as a tactic because search engine optimization is so effective.

It’s true that pure Web brands in particular may get up to 90 percent or more of their total traffic from organic search results. (more…)

Stored in Marketing and tagged , ,



Online marketing mix

Online Marketing Mix Enhances Site Strategy

An online marketing mix is a strategy that determines what kind of choices to make for building a website presence.

Marketing mix is a concept with a long history in business. It usually includes four Ps: (more…)

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