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Strategy
Google Ads

How to Create a Google Ads Strategy for Beginners

A Google Ads strategy for beginners starts with defining a few simple goals. Knowing these goals will help with the expectations and results of a campaign.

Possible goals include:

  1. Using the monthly promotional budget efficiently.
  2. Growing the product — whether the campaign targets the entire site or part of it.
  3. Using the best keywords that represent that target.
  4. Limiting the cost of those keywords, determined by the Ads Keyword Tool.
  5. Delivering a nearly exact total for the resulting traffic, which is the monthly budget divided by the average cost per click.
  6. A meaningful return on investment, i.e., profit, increases in audience, etc.

(more…)

Stored in Marketing and tagged ,



SEO

How to Research SEO Keywords in Google and Bing

Websites can research SEO keywords in Google and Bing using their search console and webmaster tools. Their accuracy beats all other products because the list comes straight from their own search engines.

Online publishers often perceive their sites one way, but search engines may view them in an entirely different way. (more…)

Stored in Marketing and tagged ,



User registration and subscription

User Registration Strategy Builds Audience Insight for Advertisers

User registration is an opportunity to capture specific and useful information about visitors that will lead to a better product and more revenue.

Registration serves two purposes:

  1. Provide an extra revenue stream from people who pay for access.
  2. Acquire demographic, geographic and psychographic profiles of the users to create targeted advertising.

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Multiple Online Income Streams Build Business Success

Content websites that develop multiple streams of online income end up with better odds of meeting or even exceeding their advertising goals.

They also increase their odds of surviving as a business. (more…)

Stored in Management and tagged , , ,



social media

Use Social Media Marketing Strategy to Drive Ad Revenue

A marketing strategy for social media can build brand and drive traffic to the parent website, but it also can boost advertising revenue.

Isn’t that the ultimate goal of the strategy anyway? A limited view of social media is that Facebook, Twitter, Pinterest, etc., simply acquire followers who like the company’s product or service. Job done. Ego gets a boost. (more…)




CPM advertising

CPM Advertising Costs, Examples and Strategy

CPM advertising is a pricing model based on cost per thousand ad impressions. It is especially common with online advertising.

With CPM advertising, advertisers pay a consistent rate on the number of times the ad is distributed, whether online or through traditional media. (more…)

Stored in Advertising and tagged , ,



Eye

Increase Page Views to Build Ad Inventory and Revenue

How to increase page views is one of the most fundamental metrics of online publishing. But social media, SEO, email marketing and other online tactics often get more attention.

The topic also is key to increasing ad inventory and revenue. Even better, it’s a great way to judge site quality. (more…)

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