A healthy online business has more potential for staying healthy if it puts a heavy emphasis on bonuses rather than salaries.
Consider two scenarios with different approaches to paying the owner, the staff or both. (more…)
Success with an online business requires flexibility to survive and thrive beyond the five-year lifespan of most businesses.
In the 1980s, Compuserve was the dominant online business in access and content. It eventually failed. Then came Prodigy, which shot up and later fell into oblivion. (more…)
Online advertising models show up on websites in three important forms — cost per click (CPC), cost per thousand (CPM) and cost per acquisition (CPA).
Publishers and advertisers should know and consider all three depending on the situation. (more…)
User engagement is an important marketing strategy for online publishers who want to attract and keep customers of all types. It also builds brand.
Engagement opportunities exist in two forms: content and communications. Engagement environments exists in six or more online publishings platforms including websites, blogging, social media accounts, video accounts, advertising and email marketing. (more…)
Cross platform publishing is a content management strategy that increases the value of content by making it useful in multiple distribution channels.
For example, I published the book “Online Marketing for Small Business” as an ebook and paperback. The content came from this website. I simply re-edited the articles and organized them under a common theme. (more…)
A website marketing plan can range from one page to dozens or even of pages. What matters most is the meat of it and the focus and execution of the most important elements.
What also matters is fulfillment of the important site promotion goals. The process begins with a clear outline. (more…)
Gross profit is a useful way of measuring the financial health of a website.
Yahoo Finance is a useful website for investors. It has financial data about the most successful Internet companies such as Google, Amazon and Ebay. (more…)