Promise Media
Strategy
Solo business

How to Start an Online Business and Succeed

Anyone who owns an online business for long enough will have a fairly low chance of success within five years of startup.

That’s not an opinion. Fifty percent of all businesses fail within five years, according to the Small Business Administration. Online businesses have even more intense competition that increase their risk of failure.

(more…)

Stored in Management and tagged ,



Money

Yield Optimization Increases Revenue with Leftover Ad Impressions

Yield optimization is one of the lesser known concepts in online advertising. It leads to higher revenue through better inventory management.

It starts with the basic idea that a site publisher or sales team may not be able to sell out 100 percent of all ad impressions on a site. (more…)




Blogging

Blog Content Strategy Includes Existing Posts

An effective blog content strategy should include a regular review of old posts to see which ones have value as evergreen content. They have great potential to attract even more.

Sometimes the best parts of a blog are overlooked by the blogger because they are old and forgotten posts. But that doesn’t mean the search engines have forgotten about them. (more…)




Website development

Website Development Plan Impacts Profit, Audience

A thoughtful website development plan matters to marketing, advertising and profit because of several important ways that users experience the site.

I’m often surprised at how many sites are built by competent developers who have great technical skills but limited marketing and advertising skills. (more…)

Stored in Development and tagged



Landing Page Optimization: A Fast and Simple Approach

Landing page optimization is a strategy of getting visitors to do something valuable when they first arrive at a single page on a website.

It’s hard enough just to get visitors in an online environment that is becoming more competitive all the time. (more…)

Stored in Marketing and tagged ,



How to Increase Website Usability with Content Budgets

Website usability is a strategy that focuses on making a website useful to visitors. It is a combination of interesting content and appealing design.

Speed, navigation and visual appeal are common tactics that increase usability. But they mean nothing without plenty of good content. (more…)

Stored in Development and tagged ,



Social media

Facebook Marketing Strategy: Get Automated

A solid Facebook marketing strategy can increase traffic to a website. But it also is possible to spend too much time on social media platforms and end up disappointed  in the results.

Automation can save time and increase ROI. (more…)

Stored in Marketing and tagged , ,




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