Promise Media
Strategy

Online Advertising Models: CPC, CPM or CPA?

Online advertising models show up on websites in three important forms. They are cost per click (CPC), cost per thousand (CPM) and cost per acquisition (CPA).

Publishers and advertisers should know and consider all three depending on the situation. (more…)

Stored in Advertising and tagged ,



Website Marketing Plan Increases Odds of Success

A website marketing plan can range from one page to dozens or even hundreds of pages. What matters most is the meat of it and the focus and execution of the most important elements.

What also matters is fulfillment of the important site promotion goals. The process begins with a clear outline. (more…)

Stored in Marketing and tagged , ,



website profit

Healthy Website Profit Begins with Gross Profit

Gross profit is a useful way of measuring the financial health of a website.

Yahoo Finance is an informative website for investors. It has financial data about the most successful Internet companies such as Google, Amazon and Ebay. (more…)

Stored in Management and tagged ,



Online business success

Successful Online Business = Product Quality + Audience Growth

Building a successful online business is similar to solving a set of math problems.

Add product quality and product quantity to equal product growth. Add product growth and site promotion to get audience growth. Then add audience growth to sales tactics to equal revenue growth. Revenue growth minus expense growth equals website profit. (more…)

Stored in Management and tagged



Online Video Strategy Can Boost Business or Weaken It

Businesses that develop an online video strategy may deliver a good return on investment of their time and money.

It starts with being selective. Selectively developing videos means choosing the right topics, investing the right amount of resources in their production  and ensuring their widest possible distribution. (more…)

Stored in Marketing and tagged ,



Best Online Marketing Strategy Starts with Detailed Plan

The best plan for an online marketing strategy is simple — but it may take 800 details to learn before developing it.

The actual total might not be 800, but it sure seems like it. The reason why is that online marketing is so much more complicated than offline marketing. (more…)

Stored in Marketing and tagged



website content strategy

Best Website Content Strategy Produces Hefty Revenue

The best website content strategy produces more revenue and audience when it is both deep and broad.

“Content is King” is a well-known saying when online publishers debate how to succeed at growing profits and revenue. But the saying doesn’t really say much. (more…)

Stored in Development and tagged ,




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