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Strategy
Online advertising ROI

Online Advertising ROI: 3 Useful Metrics to Know

Online advertising ROI or return on investment is a major consideration for anyone who focuses on response rates more than branding.

Response and branding are the two primary benefits of any advertising campaign. But every campaign has varying degrees of response and branding. Some are mostly or entirely response oriented and others emphasize branding.

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Ebooks

How to Price Ebooks for Maximum Profit (Part 2)

How to price ebooks may result in maximum sales and profit or squash both at the same time. The best ebook pricing strategy finds a balance between price and volume.

Ebook sales follow a fundamental rule of economics. The higher the price, the more likely the sales volume will slow or even decline. The lower the price, the more likely sales volume will increase. (more…)

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Colors

Content Diversity Expands Site Audience Potential

Content diversity is a useful strategy for stretching the boundaries of a website and reaching more niche audiences.

Diversifying content also means a website can potentially find some new keyword phrases that get highly ranked in search engines. (more…)

Stored in Management and tagged , ,



Website Profit Starts with Solid Business Plan

Website profit require a thoughtful business plan — even something as simple as one or two pages — and consistently sticking with it. In some ways, planning is more important than revenue itself.

Classical management planning often includes eight major sections: vision, mission, values, strategies, goals, objectives, tactics and actions. (more…)

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Portfolio

Online Product Portfolio Defends Business Revenue

A portfolio of online products will protect a business if one product takes a dive while others keep performing well.

A business that sells only one product takes on a great deal of risk. If cheaper products come along, competition increases or other changes impact the market, the business may get into serious trouble. Its future becomes doubtful. (more…)

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website profit

Website Value Depends on Accurate View of Profit

Website value is a popular topic on message boards around the Internet. The postings often focus on revenue as a way of establishing a site’s worth. But revenue by itself is misleading. Profit matters much more. (more…)

Stored in Management and tagged



Ebook

Cross Platform Publishing Adds Value to Content

Cross platform publishing is a content management strategy that increases the value of content by making it useful in multiple distribution channels.

It’s also another way of increasing the return on investment of the labor and any other costs that go into content. (more…)

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