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Strategy
Online marketing mix

Online Marketing Mix Enhances Site Strategy

An online marketing mix is a strategy that determines what kind of choices to make for building a Web presence.

Marketing mix is a concept with a long history in business. It usually includes four Ps: (more…)

Stored in Online Marketing and tagged ,



Mobile first

‘Mobile First Strategy’ Depends on Site Analytics

When Google announces, online publishers jump. When Google says a “mobile first strategy” is paradise for high search rankings, should publishers jump again?

The answer is yes and no. (more…)

Stored in Website Development and tagged ,



Website Menu’s First Priority is Prominence

Website menus get the same benefit from prominence as advertising, content, functionality or any other element on a site.

The more prominent the site navigation, the more likely people will click on the links. (more…)

Stored in Website Development and tagged ,



Site Development is Foundation of Online Marketing

Online marketing for a website has the potential for greatness if the site itself is great.

The world’s best paint job on a car won’t matter if the car doesn’t run well. An amazing new 55-inch TV with the latest color, HD and other advances isn’t worth much if the programming stinks. (more…)




Strategy

Online Marketing Strategy: 3 Goals, 8 Tactics and 1 Solid Plan

“Online marketing strategy” is a popular phrase that is used to describe ways of generating large amounts of traffic to a website.

In the business world, the words strategy and tactics are often mixed together. Sometimes they are mixed together so tightly that the meaning of one is almost the same as the other. (more…)




Successful Websites Combine 4 Online Business Models

A successful website more and more needs an online business model that merges four different value propositions.

A value proposition creates value for both the business and the customers of that business. In an online environment, any business finds value in one of four broad ways: (more…)

Stored in Website Management and tagged , ,



Online sales

Online Advertising Budgets Get Help From Simple Ratio

Website owners who develop online advertising budgets can use a simple ratio from newspapers and broadcasters that makes predicting revenue much easier.

Tradition media companies struggle with finding a rational way to set goals for their online advertising budgets. (more…)

Stored in Online Newspapers and tagged





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