Promise Media
Strategy

Effective Online Advertising Delivers Measurable Results

Effective online advertising emphasizes both branding and response. Its effectiveness is highly measurable.

The branding part comes in the form of text and multimedia. The multimedia is a photo, graphic, audio, video, company logo or some combination of the above. (more…)

Stored in Advertising and tagged



Site analytics

Simple Chart Puts Monthly Page Views into Context

A simple chart offers useful insights about monthly page views and revenue based on the time of the year.

Just comparing the most recent month with the previous month is often misleading because it takes the numbers out of context. It also ignores factors that vary from month to month but often don’t vary from year to year. (more…)

Stored in Management and tagged , , ,



Business Productivity Separates Success From Failure

Business productivity helps Google, Facebook and other online companies succeed at what they do. Small websites can do the same.

Productivity is an old word in business. It’s another way of describing efficiency, especially cost efficiency. (more…)

Stored in Management and tagged ,



Contextual advertising

Contextual Ads Need Help From Contextual Content

Contextual ads from Google AdSense will deliver high CPMs and click-through rates if they appear with content that provides the right context.

What are contextual advertising banners? They are ads whose subject matter is determined dynamically by the site content that surrounds it. (more…)

Stored in Advertising and tagged , , ,



Online sales report

Online Sales Report Gives 6 Insights for Success

Websites large and small benefit greatly from a good online sales report. It’s a high-yield tactic that requires little time and effort.

Even the smallest website will find useful insights from a simple report tracking sales performance. (more…)




Website page RPM

What is Page RPM? It Signals Chance for Revenue Growth

Page RPM or revenue per thousand page impressions is a publisher metric that measures revenue the way that CPM measures cost for advertisers.

The metric is a simple formula that divides the amount of website revenue by the number of impressions, which also are divided by 1,000. (more…)

Stored in Advertising and tagged , ,



Forum Websites Produce Postings But Fall Short on Revenue

CrowdForum websites can generate high visits and page views from a core group of site visitors, but they also generate quite a few headaches.

Also known as message boards, forums come in two flavors: moderated and unmoderated. Moderated boards usually have a moderator who guides the direction of the discussion and sometimes even reviews the posting before it can go live. Visitors often have to register before posting.

Unmoderated boards allow anyone to post just about anything except for the usual list of dangerous or socially unacceptable behavior. They include vulgarity, threats, libel, etc. (more…)

Stored in Development and tagged , ,




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