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Strategy
Page views

How to Increase Page Views in 6 Steps

Website publishers need to increase page views for the simple reason that more page views will lead to more revenue.

Page views serve as one of the most important metrics in achieving website success.

Google Analytics and other website analytic programs have page views as one of the three most prominent metrics along with visits and unique visitors. (Google now calls them sessions and users.) (more…)

Stored in Development and tagged ,



CPM advertising

CPM Advertising Costs, Examples and Strategy

CPM advertising is a pricing model based on cost per thousand ad impressions. It is especially common with online advertising.

It places a consistent payment rate on the number of times the ad is distributed, whether online or through traditional media. (more…)

Stored in Advertising and tagged , ,



Web design stages

4 Stages of Web Design and Development

Web design and development first serves an online marketing purpose and second serves a graphical purpose. Anyone who thinks the other way around is designing a website that will undercut audience and especially revenue. (more…)




Content Marketing Strategy Delivers 3 Benefits

Content marketing strategy is a plan for promoting site content by publishing similar content on other sites.

For example, a publisher or business owner has a website about lawn care. The revenue opportunity lies with selling grass seed, weed killer or other related products. (more…)

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External Link Building Still Helps SEO Strategy

Building high quality external links is a tedious, often frustrating and sometimes rewarding job.

It is tedious because it takes a great deal of research to find a high-quality site and then a high-quality page on that site to place the link. And that assumes the site is willing to accept a request to link. (more…)

Stored in Marketing and tagged ,



User Engagement Attracts and Keeps Customers

User engagement is an important marketing tactic for online publishers who want to attract and keep customers of all types. It also builds brand.

Engagement opportunities exist in two forms: content and communications. Engagement environments exist in six or more online publishings platforms including websites, blogging, social media accounts, video accounts, advertising and email marketing. (more…)

Stored in Marketing and tagged , ,



Online branding

Online Brand Marketing Can Outperform SEO

Website publishers often overlook online branding as a marketing tactic because search engine optimization is so effective.

It’s true that pure Web brands in particular may get up to 90 percent or more of their total traffic from organic search results. (more…)

Stored in Marketing and tagged , ,





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