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Strategy
User registration and subscription

User Registration Strategy Builds Audience Insight for Advertisers

User registration is an opportunity to capture specific and useful information about website visitors that will lead to a better product and more revenue.

Registration serves two purposes:

  1. Provide an extra revenue stream from people who pay for access.
  2. Acquire demographic, geographic and psychographic profiles of the users so publishers can create targeted advertising.

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Multiple Online Income Streams Build Business Success

Content websites that develop multiple streams of online income end up with better odds of meeting or even exceeding their advertising goals.

They also increase their odds of surviving as a business. (more…)

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social media

Use Social Media Marketing Strategy to Drive Ad Revenue

A social media marketing strategy can build brand and drive traffic to the parent website. It also can boost advertising revenue.

Isn’t that the ultimate goal of the strategy anyway? A limited view of social media is that Facebook, Twitter, Pinterest, etc., simply acquire followers who like the company’s product or service. Job done. Ego gets a boost. (more…)




Eye

Increase Page Views to Build Ad Inventory and Revenue

How to increase page views is one of the most fundamental tactics of online publishing. But social media, SEO, email marketing and other online methods often get more attention.

The topic also is key to increasing ad inventory and revenue. Even better, a site with increasing page views offers a great way to judge site quality. (more…)

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smartphone

Google Analytics for Mobile: How-to and Best Practices

Google Analytics for mobile reports are incredibly useful for analyzing website trends and user behavior of people who visit with smartphones.

Mobile usage is skyrocketing and surpassing desktop. Any website publisher who wants to capture more mobile visitors and maximize their engagement should use mobile data in Google Analytics to see how to make website improvements and where to make them. (more…)

Stored in Marketing and tagged , ,



Solo business

How to Start an Online Business and Succeed

Anyone who owns an online business for long enough will have a fairly low chance of success within five years of startup.

That’s not an opinion. Fifty percent of all businesses fail within five years, according to the Small Business Administration. Online businesses have intense competition that increase their risk of failure. (more…)

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Money

Yield Optimization Increases Revenue with Leftover Ad Impressions

Yield optimization is one of the lesser known concepts in online advertising. It leads to higher revenue through better inventory management.

It starts with the basic idea that a site publisher or sales team may not be able to sell out 100 percent of all ad impressions on a site. Yield optimization also applies to sites that use only network providers such as Google AdSense.

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