Website value is a popular topic on message boards around the Internet. The postings often focus on revenue as a way of establishing a site’s worth. But revenue is misleading. (more…)
Cross platform publishing is a content management strategy that increases the value of content by making it useful in multiple distribution channels.
For example, I published the book “Online Marketing for Small Business” as an ebook and paperback. The content came from this website. I simply re-edited the articles and organized them under a common theme. (more…)
Everything is temporary. It’s the nature of the universe. It’s also the nature of people, companies, products and services.
Online publishing is no different. Consider Google’s massive investment in Google+, its attempt to establish a major foothold in social media and especially to compete with Facebook. (more…)
“About Us” pages often receive high prominence in website navigation and architecture.
It’s no surprise because any credible website publishers who care about their brand and reputation want to put forth the best possible impression. A good About Us page is a small but important part of any website marketing strategy. (more…)
“Online marketing strategy” is a popular phrase that often is used to describe ways of generating large amounts of traffic to a website.
In the business world, the words strategy and tactics are often used together and sometimes mixed together so tightly that the meaning of one is almost the same as the other. (more…)
An online business needs to accept constant change as part of its strategy if the business is meant to survive.
Any business that does the same thing year after year and decade after decade has little chance of surviving, much less growing.
The newspaper industry is a great example of how to implement an online subscription strategy. It’s also a great example of how not to implement it.
Online subscriptions have had a rocky lifespan. Some of us experimented with them for newspapers all the way back in the 1980s with services such as CompuServe and Prodigy. (more…)