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Mobile CPM Rates: Trends and Best Practices

Average mobile CPM rates reflect market supply and demand. They also can discourage publishers when they compare them to desktop CPMs.

Mobile CPMs and their ability to generate meaningful revenue remain a major challenge for digital publishers. They tend to lag desktop CPMs. Furthermore, mobile sites usually have fewer ad impressions per page.

(more…)

Stored in Advertising and tagged ,



Responsive Design Advertising Begins with a Few Simple Rules

Responsive design advertising for mobile websites is easier to implement than designs that target desktop and tablet computers. Mobile sites have fewer ad placement options.

The majority of mobile browsers are 320 x 568 and 320 x 480. The orientation is usually vertical. The user typically scrolls down to see or read what is on the page until exiting via a link, ad or url for another site. (more…)

Stored in Advertising and tagged ,



Mobile advertising unit

Mobile Ad Strategy Impacts Inventory and CPMs

A mobile advertising strategy has important consequences for ad inventory, ad placement and site CPMs.

Developing a mobile version of a website has many benefits for the people who visit it via mobile devices. But it also comes with important consequences for advertising. (more…)

Stored in Advertising and tagged



Channels

Diversify Online Promotional Channels to Build Site Visits

Website publishers will increase audience and lower their risks by having a diverse set of online promotional channels.

Google launches an algorithm update, and webmasters fill blogs and forums with anger over lost audience and revenue. (more…)

Stored in Marketing and tagged



Test Website Speed, Improve Results with 3 Free Tools

Publishers who test website speed on a regular basis will build audience by making it as fast as possible for desktop, tablet and mobile devices.

Website speed is especially important for mobile devices because they operate on slower networks than desktop broadband access. (more…)

Stored in Development and tagged ,



Mobile first

Mobile Website Strategy Depends on 1 of 3 Choices

A mobile website strategy becomes essential when a website’s mobile audience grows larger than its desktop audience.

It doesn’t mean a publisher should do anything to hurt the desktop audience performance. It does mean a publisher should take a hard look at site analytics to give mobile visitors the best experience possible. (more…)

Stored in Development and tagged



Mobile first

‘Mobile First Strategy’ Depends on Site Analytics

When Google announces, online publishers jump. When Google says a “mobile first strategy” is paradise for high search rankings, should publishers jump again?

The answer is yes and no. (more…)

Stored in Development and tagged ,




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