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Mobile
Channels

Diversify Online Promotional Channels to Build Site Visits

Website publishers will increase audience and lower their risks by having a diverse set of online promotional channels.

Google launches an algorithm update, and webmasters fill blogs and forums with anger over lost audience and revenue. (more…)

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Test Website Speed, Improve Results with 3 Free Tools

Publishers who test website speed on a regular basis will build audience by making it as fast as possible for desktop, tablet and mobile devices.

Website speed is especially important for mobile devices because they operate on slower networks than desktop broadband access. (more…)

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Mobile first

Mobile Website Strategy Depends on 1 of 3 Choices

A mobile website strategy becomes essential when a website’s mobile audience grows larger than its desktop audience.

It doesn’t mean a publisher should do anything to hurt the desktop audience performance. It does mean a publisher should take a hard look at site analytics to give mobile visitors the best experience possible. (more…)

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Mobile first

‘Mobile First Strategy’ Depends on Site Analytics

When Google announces, online publishers jump. When Google says a “mobile first strategy” is paradise for high search rankings, should publishers jump again?

The answer is yes and no. (more…)

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Smart phone

Google Analytics Mobile Report Requires Careful Takeaways

The Google Analytics mobile report defines mobile in ways that are open to misinterpretation because of how it defines mobile.

It creates questions about the relative importance of mobile and how fast mobile audiences are climbing for certain websites. (more…)

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Website Content Strategy Should Balance Desktop and Mobile

A website content strategy that balances desktop and mobile versions will improve time management and return on investment.

Websites rarely have the same amount of desktop and mobile visitors. If anything, mobile has grown so much that many sites now get more mobile visitors than desktop visitors. And the growth shows no signs of abating.

(more…)




smartphone

Mobile Web Development Best Done in Stages

Online publishers can take the simplest and least risky path to mobile web development by doing it in stages. It is especially true for small and mid-sized companies with limited budgets and resources.

A conservative approach is a way of gaining insights about what kind of mobile site works best with customers and then making changes to enhance the experience. (more…)

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