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Mobile

Website Content Strategy Should Balance Desktop and Mobile

A website content strategy that balances desktop and mobile versions will improve time management and return on investment.

Websites rarely have the same amount of desktop and mobile visitors. If anything, mobile has grown so much that many sites now get more mobile visitors than desktop visitors. And the growth shows no signs of abating.

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smartphone

Mobile Web Development Best Done in Stages

Online publishers can take the simplest and least risky path to mobile web development by doing it in stages. It is especially true for small and mid-sized companies with limited budgets and resources.

A conservative approach is a way of gaining insights about what kind of mobile site works best with customers and then making changes to enhance the experience. (more…)

Stored in Development and tagged



smartphone

Google Analytics for Mobile: How-to and Best Practices

Google Analytics for mobile reports are incredibly useful for analyzing site trends and user behavior of people who visit with smartphones.

Mobile usage is skyrocketing and surpassing desktop. Any site that wants to capture more mobile visitors and maximize their experience should use mobile data in GA to see how to make improvements and where to make them. (more…)

Stored in Marketing and tagged , ,



Mobile

Mobile CPM Rates: Trends and Best Practices

Average Mobile CPM rates reflect market supply and demand. They also can discourage publishers when they compare them to desktop CPMs.

Mobile CPMs and their ability to generate meaningful revenue remain a major challenge to digital publishers. (more…)

Stored in Advertising and tagged ,



Responsive Design Advertising Begins with a Few Simple Rules

Responsive design advertising for mobile websites is easier to implement than designs that target desktop and tablet computers. Mobile sites have fewer ad placement options.

The majority of mobile browsers are 320 x 568 and 320 x 480. The orientation is usually vertical. The user typically scrolls down to see or read what is on the page until exiting via a link, ad or url for another site. (more…)

Stored in Advertising and tagged ,



Mobile advertising unit

Mobile Ad Strategy Impacts Inventory and CPMs

A mobile advertising strategy has important consequences for ad inventory, placement and site CPMs.

Developing a mobile version of a website has many benefits for the people who visit it via mobile devices, but it also comes with important consequences for advertising. (more…)

Stored in Advertising and tagged



Channels

Diversify Online Promotional Channels to Build Site Visits

Website publishers will increase audience and lower their risks by having a diverse set of online promotional channels.

Google launches an algorithm update, and webmasters fill blogs and forums with anger over lost audience and revenue. (more…)

Stored in Marketing and tagged




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