Mobile Web Development Best Done in Stages
Online publishers take the simplest and least risky path to mobile web development by doing it in stages. It is especially true for small and mid-sized companies with limited budgets and resources.
A conservative approach is a way of gaining insights about what kind of mobile site works best with customers and then making changes to enhance the experience. (more…)
Google Analytics for Mobile: How-to and Best Practices
Google Analytics for mobile reports are incredibly useful for analyzing website trends and user behavior of people who visit with smartphones.
Mobile usage is skyrocketing and surpassing desktop. Any website publisher who wants to capture more mobile visitors and maximize their engagement should use mobile data in Google Analytics to see how to make website improvements and where to make them. (more…)
Mobile CPM Rates: Trends and Best Practices
Average mobile CPM rates reflect market supply and demand. They also can discourage publishers when they compare them to desktop CPMs.
Mobile CPMs and their ability to generate meaningful revenue remain a major challenge for digital publishers. They tend to lag desktop CPMs. Furthermore, mobile sites usually have fewer ad impressions per page.
Responsive Design Advertising Begins with a Few Simple Rules
Responsive design advertising for mobile websites is easier to implement than designs that target desktop and tablet computers. Mobile sites have fewer ad placement options.
The majority of mobile browsers are 320 x 568 and 320 x 480. The orientation is usually vertical. The user typically scrolls down to see or read what is on the page until exiting via a link, ad or url for another site. (more…)
Mobile Ad Strategy Impacts Inventory and CPMs
A mobile advertising strategy has important consequences for ad inventory, ad placement and site CPMs.
Developing a mobile version of a website has many benefits for the people who visit it via mobile devices. But it also comes with important consequences for advertising. (more…)
Diversify Online Promotional Channels to Build Site Visits
Website publishers will increase audience and lower their risks by having a diverse set of online promotional channels.
Google launches an algorithm update, and webmasters fill blogs and forums with anger over lost audience and revenue. (more…)
Test Website Speed, Improve Results with 3 Free Tools
Publishers who test website speed on a regular basis will build audience by making it as fast as possible for desktop, tablet and mobile devices.
Website speed is especially important for mobile devices because they operate on slower networks than desktop broadband access. (more…)
Promise Media offers online business tips and best practices for content-rich websites. 