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Social media
Social media

Social Media Metrics: Only 2 of Them Really Matter

Only two social media metrics matter for any small business, and they have nothing to do with the social media accounts themselves.

The two metrics are the ones that impact the actual business. They are indirectly related to the four other metrics that get everyone excited, which are likes, follows, comments and shares. (more…)

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Squidoo logo

Beware Time Traps at Social Media Sites

A time trap online is like chasing after pennies in the stock market. It is rewarding to a point, but after a while more effort is a waste of time.

Two real examples of websites with promotional value show how they can hurt the productivity of website publishers, managers and employees. (more…)

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Unique visitors

Social Media Marketing Requires Being Selective

Social media marketing is a strategy that targets users of Facebook, Twitter and other sites that allow people talk to each other online.

But maybe, just maybe, it misses the bigger picture and sends online marketers down the second-best path. (more…)

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Facebook logo

Facebook as a Marketing Tool: Branding Versus Response

Facebook as a marketing tool is a struggle between branding and response. Its usefulness varies widely from one company page to another and especially from one industry to another.

The dent in the wall of my office comes from beating my head against it over the use of Facebook for marketing. (more…)

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Social Media Conversion Rate Beats Email Marketing

Social media is worth doing only if it results in converting likes or followers into some benefit for the business. The same can be said about email marketing.

That benefit can be in the form of website traffic, advertising clicks, ecommerce transactions, subscriptions, etc. (more…)

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Social Media Tracking for Small Business Guides Time and Effort

Tracking performance in social media accounts can range from a small effort to a big one.

Small efforts make sense for small businesses that simply don’t have the time, staff and budget to do any more. (more…)

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Facebook logo

Facebook Advertising Excels for Certain Categories

The effectiveness of Facebook advertising has been the subject of many debates among online marketers.

Some say it’s effective and others say it’s just too expensive. (more…)

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