When it comes to interacting with customers, social media has become an integral part of a brand’s engagement strategy. Social listening is more than setting up a simple Google alert for your brand or keyword. It is about finding where the relevant conversations are happening and why. (more…)
A portfolio of online marketing products and services will protect a business from a collapsing vendor.
Internet history is filled with failed websites that offered marketing services. One of the biggest is the closing of Google Plus, Google’s massive attempt to develop a social media platform. (more…)
User engagement is an important marketing strategy for online publishers who want to attract and keep customers of all types. It also builds brand.
Engagement opportunities exist in two forms: content and communications. Engagement environments exists in six or more online publishings platforms including websites, blogging, social media accounts, video accounts, advertising and email marketing. (more…)
Getting Facebook fans isn’t that difficult for anyone with a small to medium-sized business.
Only two social media metrics matter for any small business, and they have nothing to do with the social media accounts themselves.
The two metrics are the ones that impact the actual business. They are indirectly related to the four other metrics that get everyone excited, which are likes, follows, comments and shares. (more…)
A time trap online is like chasing after pennies in the stock market. It is rewarding to a point, but after a while more effort is a waste of time.
Two real examples of websites with promotional value show how they can hurt the productivity of website publishers, managers and employees. (more…)
Social media marketing is a strategy that targets users of Facebook, Pinterest and other sites that allow people talk to each other online.
But maybe, just maybe, it misses the bigger picture and sends online marketers down the second-best path. (more…)