User engagement is an important marketing tactic for online publishers who want to attract and keep customers of all types. It also builds brand.
Engagement opportunities exist in two forms: content and communications. Engagement environments exist in six or more online publishings platforms including websites, blogging, social media accounts, video accounts, advertising and email marketing. (more…)
Social media sharing on websites may have greater value these days than postings on social media accounts.
Website publishers with social media accounts have to take time to create regular postings. In the old days, the social media sites would freely share the postings with anyone who followed the account. (more…)
A social media strategy that builds a portfolio of social media accounts will help online publishers focus on top performers and pull back from poor ones.
It’s not unlike a stock portfolio. Smart investors put more money into growing stocks and bonds while pulling money out of weak ones. (more…)
Social media advertising is a category of digital advertising that places ads on social networking sites. It is one of two major social media marketing tactics: paid and organic.
Unlike paid advertising, organic marketing requires no upfront cash expense. But it does require the expense that comes with labor. (more…)
When it comes to interacting with customers, social media has become an integral part of a brand’s engagement strategy. Social listening is more than setting up a simple Google alert for your brand or keyword. It is about finding where the relevant conversations are happening and why. (more…)
Getting Facebook fans isn’t that difficult for anyone with a small to medium-sized business.
Only two social media metrics matter for any small business, and they have nothing to do with the social media accounts themselves.
The two metrics are the ones that impact the actual business. They are indirectly related to the four other metrics that get everyone excited, which are likes, follows, comments and shares. (more…)