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Social media

5 Best Must-Have Social Media Marketing Tools

Social media has become the most powerful tool for marketers in recent years. Since the shine of conventional marketing methods is fading away, and new marketing trends setting in, social media marketing has eclipsed them completely. Social media platforms are no longer used to share personal data or photos; rather, they serve as the most powerful medium to showcase products or services, explain their venerability, and generate leads. (more…)

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Marketing Strategists Take Advantage of Recessions

Online marketing strategists can find tactical advantage in any situation, including a major economic recession.

Of course, this assumes the business will survive the recession. It also assumes that owners and employees look for the opportunities that come with an economic downturn. (more…)




User Engagement Attracts and Keeps Customers

User engagement is an important marketing tactic for online publishers who want to attract and keep customers of all types. It also builds brand.

Engagement opportunities exist in two forms: content and communications. Engagement environments exist in six or more online publishings platforms including websites, blogging, social media accounts, video accounts, advertising and email marketing. (more…)

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Social media

How Social Media Can Move Your Business Forward

Interacting with friends, receiving news from family, knowing about the newest updates, and contacting customer service has never been easier thanks to the rise of online networking.

In 2018, there were 4.02 billion Internet users worldwide. There were 3.2 billion active social media users, translating to 42% of the population. (more…)

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social media

Social Media Sharing Pays Better Than Posting

Social media sharing on websites may have greater value these days than postings on social media accounts.

Website publishers with social media accounts have to take time to create regular postings. In the old days, the social media sites would freely share the postings with anyone who followed the account. (more…)

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Facebook

Facebook Active Users Go Beyond Likes

Facebook active users are often overlooked in favor of “likes,” but they are more important for one good reason: They often reveal the strength of a fan page presence on Facebook.

First, a definition of active users, according to Facebook. (more…)

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Local Website Promotion Adds Value to Business

Local businesses will find that effective website promotion adds new customers and strengthens relationship with existing ones.

But a business owner with limited online experience may get disappointed when the money spent on a nice looking site doesn’t produce the desired result. (more…)

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