Facebook as a Marketing Tool: Branding Versus Response

The dent in the wall of my office comes from beating my head against it over the use of Facebook for marketing.

Facebook as a marketing tool is a struggle between branding and response. Its usefulness seems to vary widely from one company page to another and especially from one industry to another. (more…)

Social Media Conversion Rate Beats Email Marketing

Social media is worth doing only if it results in converting likes or followers into some benefit for the business. The same can be said about email marketing.

That benefit can be in the form of website traffic, advertising clicks, ecommerce transactions, subscriptions, etc. (more…)

Social Media Tracking for Small Business Guides Time and Effort

Tracking performance in social media accounts can range from a small effort to a big one.

Small efforts make sense for small businesses that simply don’t have the time, staff and budget to do any more. (more…)

What is Social Media Advertising?

Social media advertising is a category of digital advertising that places ads on social networking sites.

The five largest social media companies at the time of this writing are in order of audience size according to Quantcast are: (more…)

10 Twitter Marketing Tips

The best Twitter marketing tips are simple to implement because Twitter itself is one of the simplest tools on the Internet.

Simplicity translates into less work, which leaves more time to focus on other activities. Less work also is important because, at least for some clients, Twitter delivers fewer results than other social media platforms. (more…)

Facebook Advertising Excels for Certain Categories

The effectiveness of Facebook advertising has been the subject of many debates among online marketers.

Some say it’s effective and others say it’s just too expensive. (more…)

A Google Plus Business Strategy in 5 Minutes a Week

The quickest route to online ruin is jumping into something too deeply — or not jumping in at all.

Sticking one toe in the water is a great way to find out if it is too hot, too cold or just right.

A Google Plus business strategy is a good example of this thinking. (more…)