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Social media
Google Plus Collections

Google Plus Collections Organize Content into Mini Blogs

Google Plus has a feature called Collections that allow online publishers to organize their content into their own small blogs.

Managing the account is easier as a result. The following example explains how Collections work. (more…)

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Online Communities

Social Media Sharing and Following Are 2 Different Animals

Social media followers act differently than social media sharers. It depends on the site content.

News sites offer a great example of these different behaviors. They often update multiple times a day and therefore update their social media accounts multiple times a day. (more…)

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Social media

Why Social Media Doesn’t Work Sometimes

Social media doesn’t work for some publishers and business owners no matter how hard they try. Several important reasons explain why.

The explanation begins by identifying some of the reasons  why companies do social media. Five reasons explain why. (more…)

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How to Use Pinterest as a Business Marketing Tool

Pinterest example

Pinterest is a series of collections based on visual appeal.

Pinterest is a small business marketing tool, social media site and multimedia collection site all at the same time.

In fact, anyone can try to “pin” just about anything on a Pinterest account.

Individuals use Pinterest to collect images that interest them. They organize the images on “boards”. The boards consist of “pins”, which are images that people upload, identify on other sites or copy from someone else’s board on Pinterest.


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RSS Marketing Expands Distribution Channels

RSS marketingThink of RSS marketing as a niche promotional tactic that expands the distribution of a Web site’s content.

RRSS stands for Really Simple Syndication. And it is —  a really simple way of distributing content throughout the Internet and getting more audience as a result.

It is online consumer technology from the early days of online publishing. Some people think it is antiquated and no longer usable. But while consumers of online content may not need it anymore, site publishers can still take advantage of it.


How to Get Facebook Fans: A Simple Approach

Facebook logoGetting Facebook fans isn’t that difficult for anyone with a small to medium-sized business.

But it is the cornerstone of a social media marketing strategy, which is valuable to any businesses seeking new ways to promote themselves online.

This free approach depends in part on:

  • How prominently the business promotes the fan page
  • How much consistent effort goes into the page
  • The type of fan page / type of business

How do I know? Because I have implemented social media efforts that have succeeded for some ventures and failed for others. The three steps above made the difference in many of the results. (more…)

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Facebook Active Users Go Beyond Likes

Facebook logoFacebook active users are often overlooked in favor of “likes,” but they are more important for one good reason: They often reveal the strength of a fan page presence on Facebook.

First, a definition of active users, according to Facebook.

“The number of people who have interacted with or viewed your Page or its posts. This includes people who have liked your Page and people who haven’t.”

What does this mean?

Note that it says “viewed your Page or its posts.” In other words, it isn’t just people who have come to your page. It also is posts that have been distributed to your Likes — via shares and by other means — as well as the followers of your Likes who can see their engagement.

Think of active users as the same as visitors to a Web site who trigger a page view or ad impression. Yes, the post is viewable in the newsfeed, which is a branding opportunity.

Then it’s a matter of whether they click to the fan page, then whether they engage with the page and finally whether they click from the page to the parent Web site (if getting clicks is a goal). (more…)

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