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Social media
Social media

What is Social Media Advertising? Strategy, Targeting and ROI

Social media advertising is a category of digital advertising that places ads on social networking sites. It has one of three purposes: branding, response or both. It is one of two major social media marketing tactics: paid and organic.

Unlike paid advertising, organic marketing requires no upfront cash expense. But it does require the expense that comes with labor and the amount of time managing an organic social presence. Social media advertising has both labor and expense. (more…)

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social media

Use Social Media Marketing Strategy to Drive Ad Revenue

A social media marketing strategy can build brand and drive traffic to the parent website. It also can boost advertising revenue.

Isn’t that the ultimate goal of the strategy anyway? A limited view of social media is that Facebook, Twitter, Pinterest, etc., simply acquire followers who like the company’s product or service. Job done. Ego gets a boost. (more…)




SEO

Increase Website Traffic With 6 Key Tactics

Increasing a website’s traffic requires publishers to juggle multiple online marketing tactics to get the best results with audience growth.

It also requires putting a consistent amount of effort into each of these sources and then prioritizing the time and effort based on which ones increase website traffic the most. (more…)




Social Media Strategy Protects Business From Risk

A social media strategy that builds a portfolio of social media accounts will help online publishers focus on top performers and pull back from poor ones.

It’s not unlike a stock portfolio. Smart investors put more money into growing stocks and bonds while pulling money out of weak ones. A smart social media strategy does the same (time, money or both) with social accounts.

(more…)

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Social media

5 Best Must-Have Social Media Marketing Tools

Social media has become the most powerful tool for marketers in recent years. Since the shine of conventional marketing methods is fading away, and new marketing trends setting in, social media marketing has eclipsed them completely. Social media platforms are no longer used to share personal data or photos; rather, they serve as the most powerful medium to showcase products or services, explain their venerability, and generate leads. (more…)

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Marketing Strategists Take Advantage of Recessions

Online marketing strategists can find tactical advantage in any situation, including a major economic recession.

Of course, this assumes the business will survive the recession. It also assumes that owners and employees look for the opportunities that come with an economic downturn. (more…)




User Engagement Attracts and Keeps Customers

User engagement is an important marketing tactic for online publishers who want to attract and keep customers of all types. It also builds brand.

Engagement opportunities exist in two forms: content and communications. Engagement environments exist in six or more online publishings platforms including websites, blogging, social media accounts, video accounts, advertising and email marketing. (more…)

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