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Social media
Social media

What is Social Media Advertising?

Social media advertising is a category of digital advertising that places ads on social networking sites. It has one of three purposes: branding, response or both. It is one of two major social media marketing tactics: paid and organic.

Unlike paid advertising, organic marketing requires no upfront cash expense. But it does require the expense that comes with labor. Social media advertising has both labor and expense. (more…)

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social media

Use Social Media Marketing Strategy to Drive Ad Revenue

A marketing strategy for social media can build brand and drive traffic to the parent website, but it also can boost advertising revenue.

Isn’t that the ultimate goal of the strategy anyway? A limited view of social media is that Facebook, Twitter, Pinterest, etc., simply acquire followers who like the company’s product or service. Job done. Ego gets a boost. (more…)




SEO

Increase Website Traffic With 6 Key Tactics

Increasing website’s traffic requires publishers to juggle multiple online marketing tactics to get the best results with audience growth.

It also requires putting a consistent amount of effort into each of these sources and then prioritizing the time and effort based on which ones produce the most audience. (more…)




Social media

Facebook Marketing Strategy: Get Automated

A solid Facebook marketing strategy can increase traffic to a website. But it also is possible to spend too much time on social media platforms and end up disappointed  in the results.

Automation can save time and increase ROI. (more…)

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Marketing Strategists Take Advantage of Recessions

Online marketing strategists can find tactical advantage in any situation, including a major economic recession.

Of course, this assumes the business will survive the recession. It also assumes that owners and employees look for the benefits. (more…)




User Engagement Attracts and Keeps Customers

User engagement is an important marketing tactic for online publishers who want to attract and keep customers of all types. It also builds brand.

Engagement opportunities exist in two forms: content and communications. Engagement environments exist in six or more online publishings platforms including websites, blogging, social media accounts, video accounts, advertising and email marketing. (more…)

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social media

Social Media Sharing Pays Better Than Posting

Social media sharing on websites may have greater value these days than postings on social media accounts.

Website publishers with social media accounts have to take time to create regular postings. In the old days, the social media sites would freely share the postings with anyone who followed the account. (more…)

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