How to Understand Unique Visitors in Google Analytics

Users in Google Analytics, also known as unique visitors, is an invaluable tool for measuring, tracking and understanding a site’s audience.

The official Google Analytics definition of this Web metric is: “Unique Visitors is the number of unduplicated (counted only once) visitors to your website over the course of a specified time period.”

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Use Analytics Goals to Sharpen Site Focus

Google Analytics has a tool that is effective in helping anyone who wants to build an online business.

The Analytics goals report allows user to set specific goals for how visitors interact with a site. It also tracks how effectively the site delivers on those goals. (more…)

Targeted Content Development Builds Revenue

Website content development creates revenue opportunities for publishers by targeting key categories that appeal to advertisers or ecommerce vendors.

Site publishers or business owners can do only so much before they run out of resources — time, money and energy. So it becomes a question of where to invest those resources for the best returns. (more…)

Evergreen Content Builds Site Value and Audience

An evergreen content strategy is a surefire way of building a site’s size, value and audience.

The term refers to articles that have a long shelf life. In other words, they may be just as useful to the reader a year from now than the day they were written. (more…)

What is Content Marketing?

Content marketing is a popular concept and an effective tactic in online marketing.

But what is content marketing, how is it used and what are the benefits? Let’s try one definition: (more…)

Reading Ease May Boost SEO, But Common Sense Prevails

The reading ease of an article helps search engine optimization, according to industry rumor and some fairly valid testing.

No one likes to conduct business on the basis of rumor, but the underlying logic of the claim is sound. (more…)

Test Website Speed, Improve Results with 3 Free Tools

One of the easiest ways to build audience for a Website is by making it fast for desktop, tablet and mobile devices.

Testing website speed is an important task for publishers. Internet users have a high expectation of visiting a site that loads quickly. (more…)