YouTube Search Matters More Than Suggested Videos
Video producers who rely on YouTube’s “suggested videos” feature for projecting results will find it is more risky to getting viewership than the search feature.
Suggested videos is the name YouTube uses in its analytics report to describe a major source of traffic to videos on the site. That source appears on the right side of the page for desktop browsers when a viewer displays a video. (more…)
Videos Come With Higher Risk Than Articles
Online video production is a high-risk venture for content producers because of the amount of time and effort it takes to get it right.
The time and effort for producing a short, medium-quality video is higher than the time and effort for a short, medium-quality article. So the risk of producing a video is higher than the risk of producing an article. (more…)
YouTube Watch Time Requires Delicate Balance
YouTube watch time is a critical measure in getting the best performance for search rankings and suggested videos.
Watch time is a measure in minutes for both individual videos and the video channel. YouTube favors high watch time numbers because it keeps visitors on the site longer. Visitors who are on the site longer view more ads. (more…)
Website Content Goals Depend on Growth, Improvement
Website content goals sometimes are overwhelming because so many of them are possible.
Search engines have increasingly complex and demanding requirements for a website to get higher ranks in search results. Competition continues to grow at a rapid pace; the number of websites and website pages far outpaces the growth in audience and revenue. (more…)
Thin Content Hurts Websites With Search Engines
Thin content puts a website at risk for poor indexing, weak rankings and wasted effort.
What is thin content? It is content with little or no benefit to the person who reads it. Search engines detect thin content by visitor response, the length of the article and other factors. (more…)
Site Geographic Data Gives Voice to Content
Website geographic data is useful to know in developing more relevant content and better SEO profiles.
Two actual sites reveal some stark differences in the location of their visitors. One has 73 percent of its total audience from the United States. The other has only 37 percent from the U.S. (more…)
Click Depth Impacts SEO, Users and Navigation
Click depth is a navigation and user interface term that defines how many clicks a user needs to get to a specific page.
For example, any pages with a link from the homepage of a site have a click depth of one. Obviously, search engines will have an easy time to reach those pages if they begin indexing the site with the homepage. (more…)
Promise Media offers tips, tactics and strategies for content-rich Web sites. 