What is Cornerstone Content on a Website?
Cornerstone content is a concept in online publishing that identifies the most important pages on a website.
They are the ones with the highest-quality content as well as the ones that ideally will rank highest in search engine results. (more…)
Website Migration Brings Risk With Reward
Migrating a website from one host to another or one domain to another has rewards as well as risks.
The reward from moving from one hosting company to another usually is one of three reasons or some combination of them: (more…)
Beware Spambots That Ruin Analytic Numbers
One of the most exciting experiences in online publishing is a spike in site traffic. One of the most discouraging experiences is the discovery that the traffic is spam.
Spambots are becoming a more common problem for sites because they can distort website analytics and mislead and deceive site publishers. (more…)
Sitemaps Give Search Engines Reason to Like a Site
Sitemap tools are simple methods for giving search engines more information about content on a website.
Search engines of course will spider a site on a regular basis. Google and Bing hit many sites multiple times throughout a day. The word “multiple” is usually an understatement. (more…)
Mobile Site Performance: Google Versus Bing
Reviewing mobile site performance is a useful exercise in understanding results from the two largest search engines.
Sometimes the results reveal that Bing and Google have different levels of reach with mobile visitors and different ways of ranking search results. (more…)
YouTube Search Matters More Than Suggested Videos
Video producers who rely on YouTube’s “suggested videos” feature for projecting results will find it is more risky to getting viewership than the search feature.
Suggested videos is the name YouTube uses in its analytics report to describe a major source of traffic to videos on the site. That source appears on the right side of the page for desktop browsers when a viewer displays a video. (more…)
Videos Come With Higher Risk Than Articles
Online video production is a high-risk venture for content producers because of the amount of time and effort it takes to get it right.
The time and effort for producing a short, medium-quality video is higher than the time and effort for a short, medium-quality article. So the risk of producing a video is higher than the risk of producing an article. (more…)
Promise Media offers tips, tactics and strategies for content-rich Web sites. 