YouTube Summary Impacts Ranking and Click Throughs

A carefully written YouTube summary makes an important difference in how videos are ranked and how often people click on them.

YouTube summaries appear in search results to the right of the video image and below both the title and the source. (more…)

Content Attribution Builds Trust, Credibility With Readers

The use of content attribution is one of the most basic concepts in traditional print journalism. It has benefits for online journalism as well.

Content attribution provides the source of a fact, quote or controversial statement. It uses words such as “says”, “said”, “according to” and variations along with the person, website, etc., that offered the information.

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10 YouTube Metrics Give Insights Even Once a Month

A YouTube channel publisher can look at metrics only once a month and still gain important insights.

A small business or website publisher may have an equally small video channel and not enough free time to publish or track the channel daily or weekly. Still, some channels offer value without having dozens, hundreds or thousands of videos. (more…)

Website Code Reviews Reveal Hidden Problems

A periodic website code review is a healthy step toward maintaining quality control over the product. It also may help search engine rankings.

Websites are far more complicated these days than they were 10 or 15 years ago. For sites that display advertising, the code is much more sophisticated because advertisers want to target their ads and track their results. (more…)

YouTube Retention Rate Thrives on Simple Tips

The audience retention rate for a YouTube channel relies on just a few basic methods for engaging viewers.

In the YouTube Creator Studio Classic, click on Analytics on the left side and Audience Retention about halfway down. (more…)

Site Geographic Data Gives Voice to Content

Website geographic data is useful to know in developing more relevant content and better SEO profiles.

Two actual sites reveal some stark differences in the location of their visitors. One has 73 percent of its total audience from the United States. The other has only 37 percent from the U.S. (more…)

Online Polling Tools Rarely Give Good Data

Online polling tools surged in popularity after they were first developed and remained in vogue for a number of years. But they have faded for good reason.

They don’t have any credibility, and many people know it. (more…)