‘Mobile First’ Depends on Total Mobile Audience

When Google announces, online publishers jump. When Google announces that “mobile first” is the new mantra for high search rankings, should publishers jump again?

When Google announces, online publishers jump. When Google announces that “mobile first” is the new mantra for high search rankings, should publishers jump again?

The answer is yes and no.

The answer is yes because all site publishers with a desire for high rankings should spend more time optimizing their sites for a pleasant mobile viewing experience.

The answer is no for sites that have strong desktop traffic and weak mobile traffic. Continue reading “‘Mobile First’ Depends on Total Mobile Audience”

10 Simple Website Building Tips

Website building tips
© 2017 Scott Bateman

Website building is a creative process that is easily crushed by too many ideas.

So many building tips are available for a one-person publishing company to major media businesses that the person in charge can end up trying to do too much, too soon. The sheer volume will leave a site too diluted to be good at any one thing on the list.

In no particular order, here are 10 basic tips for website building that result in reader interest and natural search engine optimization. Continue reading “10 Simple Website Building Tips”

Free Webmaster Tools Improve Site Results

The two major search engines as well as other sites offer free webmaster tools that make it easier to improve site performance.

The two major search engines as well as other sites offer free webmaster tools that make it easier to improve site performance.

Google Search Console and Bing Webmaster Tools both provide a wide array of services that identify problems that hold a site back from higher rankings in search results. Continue reading “Free Webmaster Tools Improve Site Results”

YouTube Retention Rate Thrives on Simple Tips

The audience retention rate for a YouTube channel relies on just a few basic methods for engaging viewers.

YouTube logoThe audience retention rate for a YouTube channel relies on just a few basic methods for engaging viewers.

In the YouTube Creator Studio, click on Analytics on the left side and Audience Retention about halfway down.

The report will show the average view duration in minutes and seconds. It also will show the percentage of time that viewers spend with the videos in a channel. The report breaks down the view time and percentage viewed for each individual video and averages them for a channel total.

Continue reading “YouTube Retention Rate Thrives on Simple Tips”

Website Quantity Drives Product Audience

A website succeeds with audience in part because of the quantity of content. How to get to that quantity is just as important.

A website succeeds with audience in part because of the quantity of content. How to get to that quantity is just as important.

Three metrics for measuring the quantity and efficiency of content on a site are:

  1.  Total pages
  2.  Total active or accessed pages
  3.  Views per active page

Continue reading “Website Quantity Drives Product Audience”

Segments in Google Analytics Reveal Site Strengths, Weaknesses

Google Analytics has a tool called “Segments” that is useful in showing which parts of a site are strong and which parts are weak with audiences.

Google Analytics has a tool called “Segments” that is useful in showing which parts of a site are strong and which parts are weak with audiences.

The “Add Segment” button appears at the top of almost every report in the software. Look above the graphic and to the right on each report overview page. Continue reading “Segments in Google Analytics Reveal Site Strengths, Weaknesses”

Best Content Management Systems Rely on 3 Tips

Best content management systemsOpinions about the best content management systems will vary from person to person because so many factors go into the best choice.

Drupal lovers insist that their CMS is technically superior to any other free online publishing platform.

Continue reading “Best Content Management Systems Rely on 3 Tips”