Online Polling Tools Rarely Give Good Data
Online polling tools surged in popularity after they were first developed and remained in vogue for a number of years. But they have faded for good reason.
They don’t have any credibility, and many people know it. (more…)
Word Count Audit Uncovers Weak Articles
A periodic word count audit is a simple way to identify articles on a website that need help with search engine optimization.
SEO experts commonly recommend that articles should have at least 300 words to get some respect from search engines. That belief has evidence to back it up. But in my experience, the longer the article, the better the response from search engines. (more…)
Pop-Up Boxes Annoy Visitors While Getting Clicks
The online industry seems to go through phases with online pop-up boxes. They have them for a while, they go away and they come back again.
These pop-up boxes — which appear atop the browser window — had a life with advertising for a number of years before finally fading away. (more…)
Subindex Pages Create New Website Entry Points
Website entry points usually consist of a homepage, article pages and internal index pages that aggregate articles. Opportunities abound.
Index pages have a natural limit with the number of titles or headlines along with abstracts that don’t exceed a certain visual appeal. (more…)
What is Cornerstone Content on a Website?
Cornerstone content is a concept in online publishing that identifies the most important pages on a website.
They are the ones with the highest-quality content as well as the ones that ideally will rank highest in search engine results. (more…)
Website Migration Brings Risk With Reward
Migrating a website from one host to another or one domain to another has rewards as well as risks.
The reward from moving from one hosting company to another usually is one of three reasons or some combination of them: (more…)
Beware Spambots That Ruin Analytic Numbers
One of the most exciting experiences in online publishing is a spike in site traffic. One of the most discouraging experiences is the discovery that the traffic is spam.
Spambots are becoming a more common problem for sites because they can distort website analytics and mislead and deceive site publishers. (more…)
Promise Media offers tips, tactics and strategies for content-rich Web sites. 
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