Basic Web Design Covers 9 Important Steps
Basic Web design is appropriate for the great majority of sites because they are limited by how much time they need and what they are trying to accomplish.
Sometimes it’s easy to get caught up in what it takes to produce great websites and lose focus on what most people can afford or have time to do. (more…)
5 Web Design Principles Improve Site Quality
Building a high-quality website requires following certain web design principles that used to be a matter of opinion.
More often they are now based on fact and experience. (more…)
Block Bad Search Engine Spiders and Save Money
Search engine spiders are valuable when they bring free audience to a site through organic search results. But some search spiders are malicious and come at a cost.
They are malicious when they come from a product that doesn’t provide any audience. (more…)
Website Development Plan Impacts Profit, Audience
A thoughtful website development plan matters to marketing, advertising and profit because of several important ways that users experience the site.
I’m often surprised at how many sites are built by competent developers who have great technical skills but limited marketing and advertising skills. (more…)
YouTube Retention Rate Thrives on Simple Tips
A higher YouTube retention rate relies on just a few basic tips for engaging viewers. Higher retention is a quality signal that leads to more views and better rankings.
What is YouTube retention? It is the percentage of time that viewers watch a video before they leave it. (more…)
YouTube Summary Impacts Ranking and Click Throughs
A carefully written YouTube summary makes an important difference in video rankings and how often people click on them.
YouTube summaries appear in search results to the right of the video image and below both the title and the source. (more…)
How to Increase Website Usability with Content Budgets
Website usability is a strategy that focuses on making a website useful to visitors. It is a combination of interesting content and appealing design.
Speed, navigation and visual appeal are common tactics that increase usability. But they mean nothing without plenty of good content. (more…)
Promise Media offers online business tips and best practices for content-rich websites. 