User generated content on a site starts with one simple decision, which is whether to moderate the content or let every single posting go live. UGC requires moderation for sites that want to maintain a degree of credibility with their visitors. Moderation typically is a process whereby a site editor reviews a posting before it [...]
Site navigation largely comes down to three tactics. Put the main navigation at the top of the page, on the left side or via a combination of both. Provide subcategories in the navigation on every page of the site or put them only within each specific section. Decide whether to use an expandable navigation with [...]
Page usability is a goal as important as audience and revenue growth. The three goals are closely connected. Increasing page usability leads to higher pages per visit and return visits, which then leads to more revenue. Various studies have shown that page speed and clutter are the two biggest criticisms that users have about Web [...]
Online content development often becomes focused on what drives the most clicks to an article, but too much of a focus on clicks becomes pandering. Pandering undermines the credibility of a Web site. Visitors start to lose confidence in the quality of the site as a result. Traditional media newsrooms at newspapers and TV stations [...]
Web content development is more than just the creation of material used on a site. It is thoughtful planning about how to get the greatest benefit out of that content. “Web site content can sit there for a long time, even years, collecting page views and costing virtually nothing “ Content is an item on [...]
Promise Media provides online marketing strategies for content-rich Web sites. It also publishes a guide to best Caribbean vacations to test online tactics.