Free Webmaster Tools Improve Site Results

The two major search engines as well as other sites offer free webmaster tools that make it easier to improve site performance.

The two major search engines as well as other sites offer free webmaster tools that make it easier to improve site performance.

Google Search Console and Bing Webmaster Tools both provide a wide array of services that identify problems that hold a site back from higher rankings in search results. Continue reading “Free Webmaster Tools Improve Site Results”

YouTube Retention Rate Thrives on Simple Tips

The audience retention rate for a YouTube channel relies on just a few basic methods for engaging viewers.

YouTube logoThe audience retention rate for a YouTube channel relies on just a few basic methods for engaging viewers.

In the YouTube Creator Studio, click on Analytics on the left side and Audience Retention about halfway down.

The report will show the average view duration in minutes and seconds. It also will show the percentage of time that viewers spend with the videos in a channel. The report breaks down the view time and percentage viewed for each individual video and averages them for a channel total.

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Website Quantity Drives Product Audience

A website succeeds with audience in part because of the quantity of content. How to get to that quantity is just as important.

A website succeeds with audience in part because of the quantity of content. How to get to that quantity is just as important.

Three metrics for measuring the quantity and efficiency of content on a site are:

  1.  Total pages
  2.  Total active or accessed pages
  3.  Views per active page

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Segments in Google Analytics Reveal Site Strengths, Weaknesses

Google Analytics has a tool called “Segments” that is useful in showing which parts of a site are strong and which parts are weak with audiences.

Google Analytics has a tool called “Segments” that is useful in showing which parts of a site are strong and which parts are weak with audiences.

The “Add Segment” button appears at the top of almost every report in the software. Look above the graphic and to the right on each report overview page. Continue reading “Segments in Google Analytics Reveal Site Strengths, Weaknesses”

Best Content Management Systems Rely on 3 Tips

Best content management systemsOpinions about the best content management systems will vary from person to person because so many factors go into the best choice.

Drupal lovers insist that their CMS is technically superior to any other free online publishing platform.

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What is CDN? It Might Make Site Faster – Or Not

Does a CDN or content delivery network make a site load faster? The answer is, it depends.

Content delivery network
CDN lets visitor from Beijing get faster response from copy of site on server in Paris than original in Chicago.

Some online experts say that a CDN or content delivery network will make a site load faster because of the way it retrieves data.

The actual answer is sometimes yes and sometimes no. It depends on the hosting environment, quality of the CDN, the amount of traffic a site receives, how well the site is already optimized for speed, and other important factors. Continue reading “What is CDN? It Might Make Site Faster – Or Not”

Free Website Publishing Exists for Any Business

Free website publishing is available for any small business. But is it worthwhile?

Free website hostingFree website publishing is available for any small business. But is it worthwhile?

In brief, it depends on the business needs. Looking at the free options is a good place to start.

A small site requires work at building, marketing and maintaining. Free marketing and technology tools are available. The actual building and maintaining come at a cost of labor.

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