The three top numbers in Facebook’s first quarter 2013 financial report give a strong indication of where online growth lies ahead. But it’s no surprise because everyone has been predicting it and preparing for it for the last several years and beyond. That growth for Facebook and everyone else online lies with mobile. Note how [...]
Web sites with limited online budgets will find excellent advantages with six Google tools that are free and easy to use. The six are: Analytics, which is used to track site audience Webmaster Central, for tracking and managing content AdSense, an advertising program and solid revenue generator DFP, which provides an ad-serving platform integrated with [...]
Content marketing is a popular concept and effective tactic in online marketing. But what is content marketing, how is it used and what are the benefits? Let’s try one definition: Content marketing is a method for distributing online content that provides a direct and measurable benefit to the core business. Try to find a definition [...]
A Web site with rising mobile traffic may lead someone to think that the site should have a separate design for mobile users. It is understandable to think that way because mobile traffic worldwide is skyrocketing. Any site with mobile analytics will probably see that its own mobile visitors have grown at a much faster [...]
Pages per visit is one of the most overlooked and under-discussed metrics in Web analytics. Most discussions about analytics focus on unique visitors, visits and page views. Unique visitors attract attention because it is considered the metric that best measures total audience. But it’s also a faulty metric because, among other reasons: • Someone who [...]
Site navigation gets the same benefit from prominence as advertising, content, functionality or any other element on a site. The more prominent the site navigation, the more likely people will click on the links. Prominence can be added to navigation or taken away with a few simple design techniques: