PROMISE MEDIA

The best blogging platforms have many of the same characteristics that are useful to a business or professional blogger. But they vary from one to the other in how well they deliver on these benefits. Knowing which one to choose depends on which benefit is most valuable and fits the goals of the business or […]

The simplest and least risky path to building a mobile Web site is by doing it in stages, especially for small and mid-sized companies that have limited budgets and resources. A conservative approach is a way of gaining insights about what kind of mobile site works best with customers and then making changes to enhance […]

Mobile app development begins with a decision about when and even whether to build one. It is based on a simple question: Why is a mobile app necessary? Some people may mix mobile Web pages together with mobile apps in their thought processes. As we will see in a moment, the two are related at […]

Media executives believe that they need to throw major resources into video on their local TV and newspaper sites. They cite studies such as one from Pew Internet and American Life Project, which says that moe than half of all adult Web users have viewed video on sites like YouTube, Facebook and Google+. Unfortunately, local […]

Sometimes it’s easy to get caught up in what it takes to produce great Web sites and lose focus on what most people can afford or have time to do. Basic Web design is appropriate for the great majority of sites because they are limited by how much time they need and what they are […]

Building a high-quality Web site requires following certain principles of online media design that used to be a matter of opinion. More often they are now based on fact and experience. When print editors make decisions, they do so in isolation. They can’t see or measure how readers read the paper, how much of a […]