How to Start an Online Business and Succeed
Anyone who owns an online business for long enough will have a fairly low chance of success within five years of startup.
That’s not an opinion. Fifty percent of all businesses fail within five years, according to the Small Business Administration. Online businesses have intense competition that increase their risk of failure. (more…)
Website Subscriptions Succeed With High-Value Content
Website subscriptions work well with sites that have something special to offer people who are willing to pay a monthly fee. Otherwise, a subscription model is likely to fail.
What is that “something special” that attracts subscribers? The list includes: (more…)
Site Analytics Reporting Demands Constant Improvement
Website analytics reporting for any business should offer the most important insights while keeping the process fast and simple. Prioritizing the massive data also is key.
Productivity is a critical part of any business. A website report that is fast to build and simple to review improves productivity. A report that is complex and consuming will deplete a critical chunk of time. (more…)
To Trademark Or Not To Trademark
Having a trademark means your business cares about its identity and wants to protect it. Trademarking your name, logo or any other elements of your branding helps you establish who you are and enables you to start building a reputation that will stand out in the minds of your customers. (more…)
How to Choose a Website Management Service
Business owners who hire a website management service to build or rebuild a website are not just making a product decision. They also are making a marketing decision.
The look and speed of the website have an impact on how much time a visitor spends on it, how often that visitor will come back and even if that visitor comes back at all. (more…)
Hotlink Protection Defends Bandwidth and Servers
Hotlink protection is an important tactic in protecting website performance and ultimately its audience and revenue.
What are hotlinks? Websites that hotlink display content on their sites that they pull from other websites. The content they display is usually either images or videos. (more…)
Online Exit Strategy Ensures Minimal Pain in Case of Failure
An online exit strategy ensures the least amount of pain in case a project or website doesn’t succeed.
Everything is temporary. It’s the nature of the universe. It’s also the nature of people, companies, products and services. (more…)
Promise Media offers online business tips and best practices for content-rich websites. 