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website profit

Healthy Website Profit Begins with Gross Profit

Gross profit is a useful way of measuring the financial health of a website.

Yahoo Finance is an informative website for investors. It has financial data about the most successful Internet companies such as Google, Amazon and Ebay. (more…)

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Pay per click campaigns

Paid Search Advertising Brings Quick Profits, Narrow Margins

Paid search advertising via Bing, Google and other search engines is an easy path for driving audience, revenue and ideally some profits.

But sites often don’t make big profits that way because they underestimate the amount of labor involved on top of the actual ad costs. (more…)

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Website profit

Business Structure Impacts Website Profit

Independent websites with a single employee business structure have a far different view of profit than larger companies.

One major difference lies with how they handle payroll and some of the most basic expenses. (more…)

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Computer mouse

Independent Contractor Taxes Depend on Business Type

Independent contractor taxes depend on whether the business is a sole proprietorship, limited liability company, S corporation or C corporation.

The government has the same basic rate tiers for all businesses. But the actual tax rate as a percentage of profits — also known as the effective tax rate — depends in part on the business type. (more…)

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Independent Contractor Income Thrives on Multiple Sources

Independent contractor income grows with the help of a strategy that looks beyond just the core business.

More than half of the business closures in the United States were the result of problems getting financing or a failure to reach profitability, according to the Global Entrepreneurship Monitor sponsored by Babson College. (more…)

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Site analytics

Simple Chart Puts Monthly Page Views into Context

A simple chart offers useful insights about monthly page views and revenue based on the time of the year.

Just comparing the most recent month with the previous month is often misleading because it takes the numbers out of context. It also ignores factors that vary from month to month but often don’t vary from year to year. (more…)

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Business Productivity Separates Success From Failure

Business productivity helps Google, Facebook and other online companies succeed at what they do. Small websites can do the same.

Productivity is an old word in business. It’s another way of describing efficiency, especially cost efficiency. (more…)

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