Promise Media
Business
Analytics

Site Analytics Reporting Demands Constant Improvement

A site analytics report for a small business should offer the most important insights while keeping the process fast and simple.

Productivity is a critical part of any business. A website report that is fast to build and simple to review improves productivity. A report that is complex and time consuming will deplete a critical chunk of time. (more…)

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Business Structure Impacts Website Profit

Independent websites with a single employee have a far different view of profit than larger companies.

One major difference lies with how they handle payroll and some of the most basic expenses. (more…)

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Website Profit Starts with Solid Plan

Website profit requires good planning — even something as simple as one page — and consistently sticking to the plan. In some ways, planning is more important than revenue itself.

Classical management planning often includes eight major sections: vision, mission, values, strategies, goals, objectives, tactics and actions. (more…)

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Website priorities

1st Site Priorities: Keep Efforts Free, Quick and Simple

The owner of a small business website should look for ways of growing it that are free, quick and simple.

The Internet is loaded with experts who talk about big ways of making money online. But they often leave out the cost and effort required to get there. (more…)

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Independent Contractor Taxes Depend on Business Type

Tax rates for independent contractors depend on whether the business is a sole proprietorship, limited liability company, S corporation or C corporation.

The government has the same basic rates for all businesses. But the actual tax rate as a percentage of profits — also known as the effective tax rate — depends in part on the business type. (more…)

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How to Write a Small Business Marketing Plan

A book on Amazon about writing a one-page marketing plan is 225 pages long.

Learning how to write a one-page small business marketing plan doesn’t take 225 pages of reading. Time is precious for successful business owners and managers. (more…)

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Independent Contractors Thrive With Income From Multiple Sources

Independent contractors have a better chance of surviving and thriving if they have an income strategy that looks beyond just the business.

More than half of the business closures in the United States were the result of problems getting financing or a failure to reach profitability, according to the Global Entrepreneurship Monitor sponsored by Babson College. (more…)

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