A one-person online business must produce enough income for the owner to survive and thrive. But success may depend in part on the owner’s personal financial security.
That’s why an online solo business owner needs a financial plan long before developing a business plan. It’s the personal and family financial plan that helps ensure the future of the business. (more…)
Hotlink protection is an important tactic in protecting website performance and ultimately its audience and revenue.
What are hotlinks? Websites that hotlink display content on their sites from other websites. The content they display is usually either images or videos. (more…)
Business owners who hire a website management service to build or rebuild a website are not just making a product decision. They also are making a marketing decision.
The look and speed on the website have an impact on how much time a visitor spends on it, how often that visitor will come back and even if that visitor comes back at all. (more…)
The owner of any website should start with goals that focus on free, quick and simple ways to maintain a profitable operation.
The Internet is loaded with experts who talk about big ways of making money online. But they often leave out the cost and effort required to get there. (more…)
A book on Amazon about writing a one-page marketing plan is 225 pages long.
Learning how to write a one-page online marketing plan doesn’t take 225 pages of reading. Time is precious for successful business owners and managers. (more…)
A successful website more and more needs an online business model that merges four different value propositions.
A value proposition creates value for both the business and the customers of that business. In an online environment, any business finds value in one of four broad ways: (more…)
Online advertising ROI or return on investment is a major consideration for anyone focused on response rates more than branding.
Response and branding are the two primary benefits of any advertising campaign. (more…)