How to Use Public Relations to Get Backlinks

Some of the most valuable backlinks that build search engine optimization for a website are the ones that come from mainstream media.

The practice of public relations includes good relations with mainstream media. So it’s logical for website publishers to think about using PR to attract attention from media outlets such as newspapers, radio stations and TV stations. (more…)

Contextual Backlinks Improve Search Engine Optimization

Contextual backlinks is one of the most basic tactics in developing better search engine optimization.

Site publishers have total control over the backlinks on their own sites that go to important articles elsewhere on the site. They have less control over external backlinks. But they may have control over one or more external sites as well. (more…)

Word Count Audit Uncovers Weak Articles

A periodic word count audit is a simple way to identify articles on a website that need help with search engine optimization.

SEO experts commonly recommend that articles should have at least 300 words to get some respect from search engines. That belief has evidence to back it up. But in my experience, the longer the article, the better the response from search engines. (more…)

SEO Age Metric Guides Content and Marketing

The age of website visitors is a revealing insight about how to market that site and develop greater targeting in search engine optimization. It also may impact content.

For example, the largest age range by far for this site is 25 to 34 years old. Even though the lone publisher and writer is much older than 34 years, the results aren’t surprising. The site is about online publishing, which is a popular career for the younger generation. (more…)

“Rel Nofollow” Tag Disrupts SEO Potential

Rel nofollow in the HTML coding of website pages is both a curse and blessing for search engine optimization.

It has made it much harder for spammers to get higher but bogus search engine rankings. At the same time, it has made it much harder for legitimate websites to get higher and legitimate search engine rankings. (more…)

Dofollow Links Quickly Impact Search Rankings

Dofollow backlinks have at times a murky impact on site rankings in search engines. Other times, the impact is more clear.

This site recently received an important dofollow link from a large, fairly important and highly relevant website. The link revealed a few interesting insights. (more…)

Sitemaps Give Search Engines Reason to Like a Site

Sitemap tools are simple methods for giving search engines more information about content on a website.

Search engines of course will spider a site on a regular basis. Google and Bing hit many sites multiple times throughout a day. The word “multiple” is usually an understatement. (more…)

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