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eyesThe reading ease of an article helps search engine optimization, according to industry rumor and some fairly valid testing.

No one likes to conduct business on the basis of rumor, but the underlying logic of the claim is sound.

If Google and Bing use the reading ease of an article as a factor in search engine results, it seems logical to do so because reading ease affects the visitor’s response to that article. (more…)

stored in: Site Development and tagged: ,

Keyword niches can deliver great results for SEO if an article targets the smallest number of search engine results for the maximum return on investment.

It is tempting to produce content that target important keywords that attract tens of thousands or even thousands of searches a month in Google, Bing and Yahoo!

But that content will likely compete with a massive number of similar articles. As a result, the article may rank low enough that it never generates any clicks.

Credit: JeongGuHyeok, Pixabay, Public Domain


stored in: Marketing and tagged:

Content management systemsChanging a site’s content management system is the path to greater online glory or the path to online obscurity.

The decision to change a CMS brings with it a high risk of major problems that could result in a large decline in site audience and revenue.

The decision to change may be valid and even simple. The reasons include:

  • High licensing costs with the current CMS
  • Poor customer service from its vendor
  • The vendor went bankrupt
  • Another system has more appeal
  • A new publisher or manager simply likes something else they used at a previous job (which happens fairly often)


A little keyword research for the sake of search engine optimization can prevent a disastrous waste of time on content development. Why write about something that no one will find or read?

Traditional media such as newspapers and TV stations create content based on experience, judgment and common sense. Effective online media creates content based in part on SEO-based keyword research.

The popularity of a keyword phrase has an important impact on a document’s ranking in search engine result pages. Otherwise, the article won’t be easily found — or not found at all.

Here’s how to do it. (more…)

stored in: Marketing and tagged:

High quality link buildingEvery site manager with a strong sense of marketing and search engine optimization knows that finding a high quality backlink is like finding a pot of gold.

Search engines love those kinds of links because they represent a vote in favor of the site getting the link.

That vote has become more important than every because the rise of “nofollow” links has resulted in many sites losing the “link juice” that the links provide.

“Nofollow” means the search engines shouldn’t follow the link and as a result shouldn’t look on it with any favor. The vote is gone.

That leaves far fewer opportunities to find (or build) backlinks from friendly sites, related blogs, article sites and other sites that still allow nofollow in one form or another.

It’s important to note that the value of the backlink is based in part on two factors — the page where the link resides and the site where the page resides. (more…)

stored in: Marketing and tagged: ,

Keyword densityLike many SEO practices, keyword density is a moving target. The rules keep changing over time.

Keyword density is the concept that suggests how many times a particular keyword should appear in  a document, including its title, meta description, headline, body copy, image name, image caption and image alt tag, among other opportunities.

A keyword that appears too many times will make the document read in an unnatural way and run the risk of getting a spam penalty. (When I say keyword, I also mean a keyword phrase of two or more words.)

A keyword that appears only once may weaken its results in search engines. (more…)

stored in: Marketing and tagged:
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