Keyword Research for SEO Pays Off with Audience

A little keyword research for the sake of search engine optimization can prevent a disastrous waste of time on content development. Why write about something that no one will find or read?

Traditional media such as newspapers and TV stations create content based on experience, judgment and common sense. Effective online media creates content based in part on something else: SEO-based keyword research. (more…)

Building Brand Online May Require SEO Sacrifice

Search engine optimization is the single most important marketing tactic for sites that are pure Web brands and that rely on organic promotion.

But is SEO always the most important tactic for every site and every situation? The answer may be no. For some sites, online brand management is more important. (more…)

Content Marketing Strategy Delivers 3 Benefits

Content marketing strategy is a plan for promoting site content by publishing similar content on other sites.

For example, a publisher or business owner has a website about lawn care. The revenue opportunity lies with selling grass seed, weed killer or other related products. (more…)

Webmaster Tools Shape SEO Strategy and Tactics

Small site publishers can use webmaster tools from Google and Bing to manage all of their efforts with search engine optimization.

Many sites simply aren’t large enough to have a dedicated SEO expert on staff. They also don’t have enough money to hire an outside expert as a consultant. (more…)

Best Page Titles Use 4 Tactics for SEO

A small amount of search engine optimization will do a great deal to help the page title of an article.

How long does it take to write a sentence with less than 70 characters including spaces? Not long at all. Thinking about what to write takes more time than the writing itself. (more…)

Content Synonyms Almost As Important As Main Keyword Phrase

Content synonyms are so important to search engine optimization that they often can attract more search engine results than the main keyword phrase in an article.

Good SEO requires identifying through effective research a keyword phrase that is both commonly used by searchers and an accurate description of an article’s main subject. (more…)

Content Authority Depends on Journalism Rules

In an era of fake news, content trust and authority depend more than ever on a few basic journalism rules.

One of the top 100 sites on the Internet in terms of audience has a message board section with quite a few posts about politics. One poster refers to many sites as sources of information. Most of the sites have the following characteristics.

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