Bad SEO Brings Wrong Audience

Bad SEO attracts a low-quality audience that can deliver weak revenue along with higher costs.

Bad SEO attracts a low-quality audience that can deliver weak revenue along with higher costs.

An old saying goes, “Be careful what you wish for, you just might get it.” Bad search engine optimization falls into that category.

Brand and local websites see a unique behavior among loyal visitors. These visitors will often go to search engines to reach the websites even though they know the site addresses. Continue reading “Bad SEO Brings Wrong Audience”

Contextual Ads Need Contextual Content

Contextual advertising from Google AdSense will deliver high CPMs and click-through rates if they appear with content that provides the right context.

Contextual advertisingContextual advertising from Google AdSense will deliver high CPMs and click-through rates if they appear with content that provides the right context.

What are contextual advertising banners? They are ads whose subject matter is determined dynamically by the site content that surrounds it.

For example, a contextual ad on a travel site will display travel advertisers. If the ad appears on a page about Caribbean cruises, the ad most likely will display cruise advertisers specifically.

Continue reading “Contextual Ads Need Contextual Content”

10 Basic SEO Tips Build Search Rankings

Basic SEO tips are handy for anyone who doesn’t have much time to spend on the subject.

Basic SEO tips
Basic SEO tips. © 2017 Scott Bateman

Basic SEO tips are handy for anyone who doesn’t have much time to spend on the subject.

Anyone looking for SEO tips about organic search will find an overwhelming number of suggestions online. Just a few guidelines are a good start for a busy business owner or small online staffs. Continue reading “10 Basic SEO Tips Build Search Rankings”

Page RPM Signals Chance for Revenue Growth

Page RPM or page revenue per thousand impressions is a great way to discover opportunities for growth.

Website page RPM
Copyright 2016 Scott Bateman

Page RPM or page revenue per thousand impressions is a great way to discover opportunities for growth.

The metric is a simple formula that divides the amount of website revenue by the number of impressions, which also are divided by 1,000.

Site publishers who use Media.net, Google AdSense or other major remnant networks will find the number in their daily, weekly and monthly reports. Continue reading “Page RPM Signals Chance for Revenue Growth”

Use SEO for Images to Boost Results Even More

Using SEO for images is both simple and effective, although it won’t be the most important step in growing search engine optimization.

Using SEO for images is both simple and effective, although it won’t be the most important step in growing search engine optimization.

An image has three potential opportunities to use a naming convention of some kind — the image file name, the image alternative text (also known as the alt tag) and the image title.

A fourth but somewhat separate opportunity exists with the caption, which is the text description of the image that usually appears below it.

The wise way of using SEO for images is by having a set of keywords already identified for the article’s title, headline, meta description and body.

Those keywords and variations on them will be used in the four opportunities identified above.

Continue reading “Use SEO for Images to Boost Results Even More”

SEO Risks May Lead to Poor Results and Dashed Hopes

Search engine optimization requires risk management like any other business initiative.

Managing expectations is one of the first steps in any risk management.

In the case of SEO, a typical business uses either internal staff or external vendors to implement the SEO program.

Whether the project manager is a vendor or internal staffer, it it critical that that person explain the risks to management or the business owner.

A great effort increases the probability of increasing SEO ranks. But certainly doesn’t exist.

Owners and managers should know that no vendor or staffer can guarantee results with an SEO project.

They also should keep in mind the following specific risks.

Continue reading “SEO Risks May Lead to Poor Results and Dashed Hopes”

SEO Content Writing: Tips for Higher Rankings

SEO for content writing is a craft that takes time to develop because different writers have different backgrounds and training experiences.

SEO for content writing is a craft that takes time  to develop because different writers have different backgrounds and training experiences.

Journalists focus on the angle of the story. English majors think about themes.  Marketing types think about brand. Web people think about keywords — but sometimes overlook quality.

As a professional journalist and online publisher, I find that starting with the most essential keywords of the article is the right thing to do, but with a few important differences that combine SEO and good writing principles.

Let’s take a look at a few important SEO tips for content writing. Continue reading “SEO Content Writing: Tips for Higher Rankings”