Sites that focus on both search engine optimization and advertising campaigns will find that making comparisons is a valuable exercise.
Each effort requires time, which means each effort costs money from the labor that goes into that time. So both need a return on investment. (more…)
Thin content puts a website at risk for poor indexing, weak rankings and wasted effort.
What is thin content? It is content with little or no benefit to the person who reads it. Search engines detect thin content by visitor response, the length of the article and other factors. (more…)
The overwhelming dominance of Google in the online search environment creates both opportunities and threats to websites.
The opportunities exist because of Google algorithm changes. The threats also exist because of those changes. (more…)
Google search uses a crawling process that may find a page on a site but not put that page into its index.
Why isn’t a page in the Google search index if it is available on a site? (more…)
Click depth is a navigation and user interface term that defines how many clicks a user needs to get to a specific page.
For example, any pages with a link from the homepage of a site have a click depth of one. Obviously, search engines will have an easy time to reach those pages if they begin indexing the site with the homepage. (more…)
Google has made a change to Google Analytics that will help site publishers get better results from its image database.
Anyone who searches for images at images.google.com will see a display of five images per row. The maximum display size of those images is about 320 pixels wide and 200 deep. (more…)
DuckDuckGo is starting to quack a lot louder at Google and Bing in the search engine market.
The privacy-focused search engine, which launched in 2008, recently announced it reached a new milestone of 30 million queries a day, according to its Twitter account. (more…)