Search engines are great when they bring free audience to a site through organic search results. But some search spiders are simply terrible. They are terrible because they come from a product that doesn’t provide any audience. They are especially terrible when they pour through a site, consume vast amounts of bandwidth and come back [...]
Link baiting is an online term for a practice that has long been followed in offline media. It is a series of tactics that try to encourage Web site visitors to click on a link. It also is a form of “link building,” the term that describes ways of increasing the number of links to [...]
Google organic search comes with both rewards and risks. Taking too much advantage of the rewards also will drive up the risks. I recently went shopping for a Web site to buy and found a listing for a site with 150,000 monthly unique visitors that offered an interesting insight: The site has a “mix of [...]
The best practices for local search engine optimization become clear for anyone who has spent years managing local newspaper and television Web sites. Local newspaper and TV sites are packed with references to communities and institutions common to the area. But those packed references don’t necessarily lead to great rankings in search engines, even for [...]
Landing page optimization starts with the simple idea of getting visitors to do something valuable when they come to a site. It’s hard enough just to get visitors in an online environment that is becoming more competitive all the time. It’s also hard to keep them on the site when they come to that landing [...]
Internal linking with SEO in mind is a surefire way of improving the ranking results of a page in search engines. It is well known that Google in particular tracks the links coming into a site from external sources. Google’s Webmaster Central shows both the domains that link to a site and the pages that [...]