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Use SEO for Images to Boost Results Even More

Using SEO for images is both simple and effective, although it isn’t the most important step in growing search engine optimization.

Document titles, meta descriptions, article headlines and text within the article all help search engines understand the topic of the page and article. Images in an article have their own important signals to a somewhat lesser extent. (more…)

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Broken link building

Broken Link Building Produces Easy SEO Benefits

Broken link building is one of the easiest ways to improve a site’s profile in search engine indexes.

Advice on broken link building often overlooks one critical step in making it effective. (more…)

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Search engine optimization

Add SEO in URLs for Better Search Rankings

Adding relevant keywords to the URL of an article will encourage visits from search engines.

Do a search on Google, Bing and Yahoo! and look at the results. All three show a similar display consisting of three elements — the document’s title, meta description and URL. (more…)

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SEO

Better SEO Results May Start with 1 Lousy Page

Getting SEO results can be frustrating because the time and effort spent on a campaign may not lead to better rankings for the best pages on a site.

Instead, a lousy page may end up with better rankings. (more…)

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Landing pages

Landing Page Best Practices Convert More Visitors

The best practices for landing pages come in two forms. The first is understanding why a particular landing page does so well. The other is getting better performance.

What is a landing page? It is the destination page of a click from another website, an ad, a search engine result or a social media account, among other possibilities. (more…)

Website Marketing Plan Increases Odds of Success

A website marketing plan can range from one page to dozens or even of pages. What matters most is the meat of it and the focus and execution of the most important elements.

What also matters is fulfillment of the important site promotion goals. The process begins with a clear outline. (more…)

Clickbait

Clickbaiting Tactics Mimic Traditional Media

Clickbaiting is an online term for a practice that has long been followed in offline traditional media.

It is a series of tactics that try to encourage website visitors to click on a link. That link may appear in search results, a social media account, on the website itself or elsewhere. (more…)

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