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Effective online banner advertising has two main functions — branding and response — but ads don’t always do both jobs equally well. Discover useful tips and tactics in building a banner for any online business.

Eye

Guaranteed Ad Viewability Builds Advertiser Trust

Guaranteed ad viewability is another way to build trust with online advertisers. They will know that people are actually seeing the ads.

Websites like The Economist make a commitment to guaranteed views of display ads by putting that guarantee into rate cards. (more…)

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Online advertising

How Online Ad Placement Impacts Clickthrough Rates

Online ad placement is a major factor in whether ads have good or bad clickthrough rates and happy or unhappy advertisers.

Website publishers who review ad delivery reports will gain useful insights from the results of moving ads around a page. (more…)

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Google AdSense Alternatives Often Bring 6 Added Risks

Google AdSense alternatives are popular with website publishers who have been rejected by AdSense or who are looking for new sources of revenue.

Google’s industry-dominating AdSense product provides online publishers with enough paying ads to fill an entire site. (more…)

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Website profit

Should You Sell Your Own Online Ads? 5 Questions to Answer

Website publishers who want to sell online ads should try to answer five questions before taking such a big step.

Many publishers reach a point where they wonder if they should sell online ads on their own websites. (more…)

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Online marketing

Online Advertising Sizes: Best Display Banners

The following online advertising sizes offers insights for both website publishers and website advertisers. (more…)

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Banner ad design

Online Banner Advertising: 6 Rules for Best Results

Online banner advertising gets results for publishers and clients by following six simple ideas.

The ideas may be obvious, but following them consistently is key to success. But following them consistently also is not a given because publishers and clients get distracted by other priorities and may forget to follow at least some of them. (more…)

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Right Banner Ad Sizes Impact Results

Banner ad sizes more than ever have an impact on performance if they are both bigger and more viewable for website visitors.

To be truly effective, advertising has to deliver results for both the publisher and the advertiser. (more…)

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