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Effective online banner advertising has two main functions — branding and response — but ads don’t always do both jobs equally well. Discover useful tips and tactics in building a banner for any online business.

Online advertising

How Online Ad Placement Impacts Clickthrough Rates

Online ad placement is a major factor in whether ads have good or bad clickthrough rates and happy or unhappy advertisers.

Website publishers who review ad delivery reports will gain useful insights from the results of moving ads around a page. (more…)

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Online marketing

Online Advertising Sizes: Best Display Banners

The following online advertising sizes offers insights for both website publishers and website advertisers. (more…)

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Banner ad design

Online Banner Advertising: 6 Rules for Best Results

Online banner advertising gets results for publishers and clients by following six simple ideas.

The ideas may be obvious, but following them consistently is key to success. But following them consistently also is not a given because publishers and clients get distracted by other priorities and may forget to follow at least some of them. (more…)

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Right Banner Ad Sizes Impact Results

Banner ad sizes more than ever have an impact on performance if they are both bigger and more viewable for website visitors.

To be truly effective, advertising has to deliver results for both the publisher and the advertiser. (more…)

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Online business success

Advertiser Retention Rates Depend on Tracking Results

Advertiser retention rates rise when publishers track and adjust campaign performance on a regular basis.

A question came up one day about the retention rates of our online display advertisers. We were surprised by the answer. (more…)

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Online Advertising Rates: Guidelines and Best Practices

Online advertising rates are set through a combination of ad size, ad location, ad performance and market demand.

Optimizing this key ad sales tactic results in higher revenue, increased advertiser acquisition and increased advertiser retention. (more…)

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Best Display Ads Combine Branding and Response

The best display ads have two main functions — branding and response. But ads don’t always do both jobs equally well. Which purpose makes the most sense? It depends on the campaign.

The early days of online advertising based its reputation on clicks, which is the main response function of the ads. (more…)

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