Effective online banner advertising has two main functions — branding and response — but ads don’t always do both jobs equally well. Discover useful tips and tactics in building a banner for any online business.
Online Advertising Rates: Guidelines and Best Practices
Online ad rates are set through a combination of ad size, ad location, ad performance and market demand.
Optimizing this key ad sales tactic results in higher revenue, increased advertiser acquisition and increased advertiser retention. (more…)
Guaranteed Viewability Builds Advertiser Trust
Guaranteed ad viewability is another way to build trust with online advertisers.
Websites like The Economist make a commitment to guaranteed views of display ads by putting that guarantee into rate cards. (more…)
Ad Unit Audit Increases Revenue Performance
A regular review of online ad unit performance will often lead to an improvement in revenue performance.
Site publishers who only place ad units on a page and report total revenue or results per advertiser at the end of each month are missing a major opportunity. (more…)
Display Advertising Works Best With These 4 Steps
“Online display advertising is a failure because the average clickthrough rate is less than 0.2 percent.”
I have run into the above comment many times. And many times I have tried to explain that it’s just not that simple. In fact, that number is largely meaningless. (more…)
Use Banner Ads Like Billboards to Drive Visits
Online banner advertising has powerful branding potential that helps visitors remember the name of a site and increases the odds that they will return again.
It has its place in any online promotional campaign. (more…)
Maximizing Online Advertising Networks
Website publishers will find that online advertising networks are useful in generating revenue from unfilled adv inventory.
The sell rate of a website rarely reaches 100 percent, so what to do with the remaining inventory is a challenge. (more…)
Online Ad Sizes Get Fluid With Responsive Designs
The most important online ad sizes include the 300 x 250, 782 x 90 and 300 x 600, but mobile sites and responsive design are driving new standards.
Two important references to current standards are available from the Internet Advertising Bureau and Google. (more…)
Promise Media offers online business tips and best practices for content-rich websites. 