Online Sales Promotion Lays Groundwork for More Revenue
Online sales promotion is a series of tactics that leads a customer to make a purchase or click on an ad on a website.
It is both simple to implement and often results in easy money. Yes, it can result in easy money. (more…)
How to Target One Zip Code with Online Advertising
Advertisers who target one zip code increase their costs efficiency as well as their return on investment of labor and money.
The growth of online advertising is partly due to its efficiency and return on investment compared to other forms of advertising. (more…)
What is Share of Voice in Online Advertising?
Share of Voice advertising is an objective method for measuring the total reach or share of an advertising budget within a target market or even an individual product.
The definition of Share of Voice (SOV) varies somewhat in the real world. For example, some traditional definitions describe SOV as the share or total amount of advertising in traditional media compared to all competitors. (more…)
Sales Pipeline Report Helps Revenue Performance
A direct sales pipeline report is an insightful way to increase the odds of success with online advertising.
Whether an online business is one person who does it all or a much bigger operation with a sales staff, a pipeline report is a useful tactic for increasing revenue. (more…)
Use Social Media Marketing Strategy to Drive Ad Revenue
A marketing strategy for social media can build brand and drive traffic to the parent website, but it also can boost advertising revenue.
Isn’t that the ultimate goal of the strategy anyway? A limited view of social media is that Facebook, Twitter, Pinterest, etc., simply acquire followers who like the company’s product or service. Job done. Ego gets a boost. (more…)
Advertiser Retention Rates Depend on Tracking Results
Advertiser retention rates rise when publishers track and adjust campaign performance on a regular basis.
A question came up one day about the retention rates of our online display advertisers. We were surprised by the answer. (more…)
What is a Homepage Takeover Ad Campaign?
A homepage takeover consists of one or more ads that take over all advertising space on the homepage of a website for a limited amount of time.
For example, a retailer has its biggest sale of the year on a Sunday. It buys a 728×90 ad at the top of the page, a responsive vertical ad in a right column and a responsive horizontal ad in the middle of the page. (more…)
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