The number of online ads per page is a critical strategy issue for any website publisher.
For example, Google AdSense no longer has a limit to the number of ads per page. But ad-heavy sites lead to:
Guaranteed ad viewability is another way to build trust with online advertisers. They will know that people are actually seeing the ads.
Websites like The Economist make a commitment to guaranteed views of display ads by putting that guarantee into rate cards. (more…)
CPM advertising is a pricing model based on cost per thousand ad impressions. It is especially common with online advertising.
It places a consistent payment rate on the number of times the ad is distributed, whether online or through traditional media. (more…)
A good rate card for online advertising is more than just the rates themselves. It is also about the presentation and promotion.
The most brilliantly devised rate card won’t deliver results if it is hard to read, confusing and overly complicated. (more…)
Online ad rates are set through a combination of ad size, ad location, ad performance and market demand.
Optimizing this key ad sales tactic results in higher revenue, increased advertiser acquisition and increased advertiser retention. (more…)
Contextual ad networks provide website publishers with the ability to place ads on their sites and get paid when people click on them. They also teach useful lessons about effective online advertising.
Ad networks track the content on the page where the ad appears and display an ad with a subject related to the content. (more…)
Selling online advertising requires an organized and planned approach to finding customers whose understanding of online varies greatly.
Early adopters of online advertising have a depth of skills, knowledge and experience that will make it easy for them understand a product and a market. (more…)