Affiliate Marketing Strategy May Add Extra Income

Affiliate marketing has been a popular online subject because of its potential to generate big revenue for anyone who masters it.

But few people actually master it. Part of the challenge lies in the fact that millions are trying it. (more…)

Online Advertising Rates: Tips and Guidelines

Online advertising rates are set through a combination of ad size, ad location, ad performance and market demand.

Optimizing this key ad sales tactic results in higher revenue, increased advertiser acquisition and increased advertiser retention. (more…)

Online Account Executives Deliver Revenue Results

Newspaper websites with dedicated online account executives have 87 percent higher online revenue than papers that rely solely on print AEs.

In addition, 59 percent of the total revenue came from online-only ads, according to the former Newspaper Association of America. The association’s data came from a Borrell Associates study. (more…)

CPM Advertising Costs, Examples and Strategy

CPM advertising is a pricing model based on cost per thousand ad impressions.

It places a consistent payment rate on the number of times the ad is distributed, whether online or through traditional media. (more…)

Online Sales Report Gives 6 Insights for Success

Websites large and small benefit greatly from a good online sales report. It’s a high-yield tactic that requires little time and effort.

Even the smallest Web site will find useful insights from a simple report tracking sales performance. (more…)

Online Advertising Models: CPC, CPM or CPA?

Online advertising models show up on Web sites in several forms — cost per click (CPC), cost per thousand (CPM) and cost per acquisition (CPA).

Publishers and advertisers should know and consider all three depending on the situation.

But it’s clear that CPC and CPM dominate online advertising. CPC in particular is the dominant form for major Internet players such as Bing, Facebook and Google. CPM is often preferred for other sites, especially ones oriented to content.

CPC is popular with text-oriented ads that appear on search engines while CPM is popular with image-oriented banner /display ads. In the first case, the emphasis is on response. In the second, the emphasis is on branding. All advertising strives for some combination of branding and response.

The above graph shows the popularity of CPC and CPM pricing models through the first half of 2014. Data: IAB; chart © Promise Media

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Should You Sell Your Own Ads on Your Website?

Many publishers reach a point where they wonder if they should sell ads on their own websites.

They often already make money by displaying ads from Google AdSense, Media.net and other vendors on their sites. (more…)