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Sales tactics
AdSense URL channels

Careful Execution Boosts Contextual Ad Results

Contextual ad networks provide website publishers with the ability to place ads on their sites and get paid when people click on them. They also teach useful lessons about effective online advertising.

How does contextual advertising work? Ad networks track the content on the page where the ad appears and display an ad with a subject related to the content. (more…)

Stored in Advertising and tagged ,



Targeted advertising

Ad Targeting By Day is Useful Tactic for Online Clients

Ad targeting by day is a well-known and traditional way of advertising in a newspaper. It also is a useful tactic for selling online.

In the traditional way, an advertiser buys an ad position in a certain section of the paper on one particular day of the week. The concept is obvious because daily newspapers publish once a day and weeklies publish once a week. (more…)

Stored in Advertising and tagged



How Many Ads Per Page? As Few As Possible

The number of online ads per page is a critical strategy issue for any website publisher.

For example, Google AdSense no longer has a limit to the number of ads per page. But ad-heavy sites lead to:

  • Slower page load
  • Fewer pages per visit
  • Fewer return visits
  • Visitors who leave a page before the ads even load
  • Declining clicks and impressions

(more…)

Stored in Advertising and tagged ,



Strategy

How to Build Online Rate Cards

Online rate cards are more than just the rates themselves. They also are about the presentation and promotion.

The most brilliantly devised rate card won’t deliver results if it is hard to read, confusing and overly complicated. (more…)

Stored in Advertising and tagged ,



Online sales

Online Direct Sales Take Time to Deliver Results

Larger websites use online direct sales to produce more advertising revenue and increase profits.

Direct sales require the site publisher or another employee to contact potential advertisers for the sake of landing an advertising contract. It requires much more work than networks such as Google AdSense, which largely automates the process and takes a 32 percent cut of the revenue. (more…)

Stored in Advertising and tagged



Ad Viewability Standard Rises with Google and Yahoo!

Ad viewability has become a major standard in online advertising that impacts revenue and advertiser performance.

Google rolled out a new version of the AdSense partner revenue reports that make viewability a prime tracking number. (more…)

Stored in Advertising and tagged , , ,



Contract

How to Sell Online Advertising: The First 5 Steps

How to sell online advertising requires an organized and planned approach to finding customers whose understanding of online varies greatly.

Early adopters of online advertising have a depth of skills, knowledge and experience that will make it easy for them understand a product and a market. (more…)

Stored in Advertising and tagged




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