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Sales tactics
Online sales

Online Direct Sales Take Time to Deliver Results

Larger websites use online direct sales to produce more advertising revenue and increase profits.

Direct sales require the site publisher or another employee to contact potential advertisers for the sake of landing an advertising contract. It requires much more work than networks such as Google AdSense, which largely automates the process and takes a 32 percent cut of the revenue. (more…)

Stored in Advertising and tagged



Ad Viewability Standard Rises with Google and Yahoo!

Ad viewability has become a major standard in online advertising that impacts revenue and advertiser performance.

Google rolled out a new version of the AdSense partner revenue reports that make viewability a prime tracking number. (more…)

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Contract

How to Sell Online Advertising: The First 5 Steps

How to sell online advertising requires an organized and planned approach to finding customers whose understanding of online varies greatly.

Early adopters of online advertising have a depth of skills, knowledge and experience that will make it easy for them understand a product and a market. (more…)

Stored in Advertising and tagged



online advertising rates

Online Advertising Rates: Guidelines and Best Practices

Online advertising rates are set through a combination of ad size, ad location, ad performance and market demand.

Optimizing this key ad sales tactic results in higher revenue, increased advertiser acquisition and increased advertiser retention. (more…)

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Online ad sizes

Ad Unit Audit Increases Revenue Performance

An ad unit audit on a regular basis will often lead to an improvement in revenue performance.

What is an ad unit audit? It is a review of the results of different ad units, advertisers and locations to see which ones perform above average and below average. The audit should lead to changes in creative and placement that improve click rates.

(more…)




Online Advertising Models: CPC, CPM or CPA?

Online advertising models show up on websites in three important forms. They are cost per click (CPC), cost per thousand (CPM) and cost per acquisition (CPA).

Publishers and advertisers should know and consider all three depending on the situation. (more…)

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Online sales report

Online Sales Report Gives 6 Insights for Success

Websites large and small benefit greatly from a good online sales report. It’s a high-yield tactic that requires little time and effort.

Even the smallest website will find useful insights from a simple report tracking sales performance. (more…)





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