Ad Unit Audit Increases Revenue Performance
An ad unit audit on a regular basis will often lead to an improvement in revenue performance.
What is an ad unit audit? It is a review of the results of different ad units, advertisers and locations to see which ones perform above average and below average. The audit should lead to changes in creative and placement that improve click rates.
Online Advertising Models: CPC, CPM or CPA?
Online advertising models show up on websites in three important forms. They are cost per click (CPC), cost per thousand (CPM) and cost per acquisition (CPA).
Publishers and advertisers should know and consider all three depending on the situation. (more…)
Online Sales Report Gives 6 Insights for Success
Websites large and small benefit greatly from a good online sales report. It’s a high-yield tactic that requires little time and effort.
Even the smallest website will find useful insights from a simple report tracking sales performance. (more…)
Guaranteed Ad Viewability Builds Advertiser Trust
Guaranteed ad viewability is another way to build trust with online advertisers. They will know that people are actually seeing the ads.
Websites like The Economist make a commitment to guaranteed views of display ads by putting that guarantee into rate cards. (more…)
Should You Sell Your Own Online Ads? 5 Questions to Answer
Website publishers who want to sell online ads should try to answer five questions before taking such a big step.
Many publishers reach a point where they wonder if they should sell online ads on their own websites. (more…)
Boost Ad Impressions to Make Up for Low CPMs, CPCs
Boosting ad impressions is one way to make up for the loss of revenue from declining costs per click and costs per thousand impressions.
Google has been reporting quarterly earnings that include two interesting statistics. (more…)
Online Ad Targeting Creates Opportunities for Publishers and Advertisers
Online ad targeting gains customers for advertisers and at the same time gains revenue for publishers.
It also is a partial answer to the dominance of online advertising by Google and Facebook with their ability to use contextual advertising (which also is a form of ad targeting). (more…)
Promise Media offers online business tips and best practices for content-rich websites. 