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Sales tactics
Money

Yield Optimization Increases Revenue with Leftover Ad Impressions

Yield optimization is one of the lesser known concepts in online advertising. It leads to higher revenue through better inventory management.

It starts with the basic idea that a site publisher or sales team may not be able to sell out 100 percent of all ad impressions on a site. Yield optimization also applies to sites that use only network providers such as Google AdSense.

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Click through rates

Average Click Rates Reveal Best and Worst Ad Placements

The average click through rates for online advertising depend on the location of the ads and whether they are static, targeted or contextual.

Although publishers and advertisers may want to know the national rate, a national rate isn’t useful. Every website has different results. Publishers and advertisers should focus more on improving their rates. (more…)




Responsive Design Advertising Begins with a Few Simple Rules

Responsive design advertising for mobile websites is easier to implement than designs that target desktop and tablet computers. Mobile sites have fewer ad placement options.

The majority of mobile browsers are 320 x 568 and 320 x 480. The orientation is usually vertical. The user typically scrolls down to see or read what is on the page until exiting via a link, ad or url for another site. (more…)

Stored in Advertising and tagged ,



Targeted advertising

Best Online Advertising Types Are Efficiency Machines

The best online advertising types are measurable in terms of their response rates and return on investment. They also are efficient with time and money.

Do they generate clicks, sales, signups, social follows, return visits or other measures of success? Does the result more than pay for the cost in labor and cash? (more…)




Google AdSense strategy

AdSense Keyword Targeting Improves Revenue Results

Website publishers who target Google AdSense keywords will often find an improvement in revenue performance.

AdSense and similar advertising networks rely on the context of pages to deliver the best-performing ads. Context means the content has wording that is relevant to the ads that appear on the page.

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AdSense URL channels

Careful Execution Boosts Contextual Ad Results

Contextual ad networks provide website publishers with the ability to place ads on their sites and get paid when people click on them. They also teach useful lessons about effective online advertising.

How does contextual advertising work? Ad networks track the content on the page where the ad appears and display an ad with a subject related to the content. (more…)

Stored in Advertising and tagged ,



Targeted advertising

Ad Targeting By Day is Useful Tactic for Online Clients

Ad targeting by day is a well-known and traditional way of advertising in a newspaper. It also is a useful tactic for selling online.

In the traditional way, an advertiser buys an ad position in a certain section of the paper on one particular day of the week. The concept is obvious because daily newspapers publish once a day and weeklies publish once a week. (more…)

Stored in Advertising and tagged




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