What is Native Advertising? It’s a Tactic That Delivers Results
Native advertising is a new buzzword for an old concept in both the online and traditional media environments.
In its simplest form, it can be defined two ways: (more…)
Online Ad Inventory: 2 Tactics That Increase Revenue
Website publishers who manage online advertising inventory will almost certainly grow more revenue than sites that don’t manage it.
The concept is easy for website publishers to overlook when so much else requires their attention. (more…)
AdSense on WordPress: Tips for Best Results
The major advantage for publishers who put Google AdSense on WordPress sites is obvious: more revenue. What’s not obvious is the best way to do it.
Combining the world’s most popular blogging software and the world’s biggest advertising network produces a lot of revenue for some bloggers and not much for many others. (more…)
Yield Optimization Increases Revenue with Leftover Ad Impressions
Yield optimization is one of the lesser known concepts in online advertising. It leads to higher revenue through better inventory management.
It starts with the basic idea that a site publisher or sales team may not be able to sell out 100 percent of all ad impressions on a site. (more…)
Average Click Rates Reveal Best and Worst Ad Placements
The average click through rates for online advertising depend on the location of the ads and whether they are static, targeted or contextual.
Although publishers and advertisers may want to know the national rate, a national rate isn’t useful. Every website has different results. Publishers and advertisers should focus more on improving their rates. (more…)
Responsive Design Advertising Begins with a Few Simple Rules
Responsive design advertising for mobile websites is easier to implement than designs that target desktop and tablet computers. Mobile sites have fewer ad placement options.
The majority of mobile browsers are 320 x 568 and 320 x 480. The orientation is usually vertical. The user typically scrolls down to see or read what is on the page until exiting via a link, ad or url for another site. (more…)
Best Online Advertising Types Are Efficiency Machines
The best online advertising types are measurable in terms of their response rates and return on investment. They also are efficient with time and money.
Do they generate clicks, sales, signups, social follows, return visits or other measures of success? Does the result more than pay for the cost in labor and cash? (more…)
Promise Media offers online business tips and best practices for content-rich websites. 