A traditional small business can use offline marketing tactics to boost audience and revenue for its website.
Businesses have many priorities and distractions. Marketing is of course a priority, but businesses often think of major promotional channels such as online, radio, TV, cable and print. They often have many minor but still useful channels as well.
“About Us” pages often receive high prominence in website navigation and architecture.
It’s no surprise because any credible website publishers who care about their brand and reputation want to put forth the best possible impression. A good About Us page is a small but important part of any website marketing strategy. (more…)
“Online marketing strategy” is a popular phrase that often is used to describe ways of generating large amounts of traffic to a website.
In the business world, the words strategy and tactics are often used together and sometimes mixed together so tightly that the meaning of one is almost the same as the other. (more…)
User engagement is an important marketing strategy for online publishers who want to attract and keep customers of all types. It also builds brand.
Engagement opportunities exist in two forms: content and communications. Engagement environments exists in six or more online publishings platforms including websites, blogging, social media accounts, video accounts, advertising and email marketing. (more…)
Getting Facebook fans isn’t that difficult for anyone with a small to medium-sized business.
Online branding is often overlooked as a marketing tactic because search engine optimization is so widely embraced.
It’s true that pure Web brands in particular may get up to 90 percent or more of their total traffic from organic search results. (more…)
The dent in the wall of my office comes from beating my head against it over the use of Facebook for marketing.
Facebook as a marketing tool is a struggle between branding and response. Its usefulness seems to vary widely from one company page to another and especially from one industry to another. (more…)