PROMISE MEDIA

The best banner ads promote an online business with a combination of branding and response. Promoting an online business is not entirely about pay per click advertising. Graphical banner ads can build recognition of your site name and bring customers back again. Again, all advertising is a combination of branding and response. A TV commercial […]

The dent in the wall of my office comes from beating my head against it over the use of Facebook for marketing. Facebook as a marketing tool is not always an easy tactic to judge. Its impact seems to vary widely from one company page to another. I spent most of my career as an […]

Search engine optimization is the single most important marketing tactic for sites that are pure Web brands and that rely on organic promotion. But is SEO always the most important tactic for every site and every situation? The answer may be no. For some sites, online brand management is more important. I have worked on […]

Online branding is often overlooked as a marketing tactic because search engine optimization is so widely embraced. It’s true that pure Web brands in particular may get up to 90 percent or more of their total traffic from organic search results. It’s also true that Web sites with a strong offline brand can get more […]

Direct traffic may be the second most important source for Web site audience after search engines and SEO. However, it doesn’t get that kind of respect. How often do site publishers brag about their direct traffic numbers on the various blogs and forums dedicated to online publishing? The answer is, not very often. But the […]

Offline marketing strategies are low on response and high on brand. In other words, they help people remember the name of a site. A local media partner is more likely to promote your Web site if you meet them halfway. You meet them halfway by helping them understand how the Web site can provide effective […]