User Engagement Attracts and Keeps Customers
User engagement is an important marketing strategy for online publishers who want to attract and keep customers of all types. It also builds brand.
Engagement opportunities exist in two forms: content and communications. Engagement environments exists in six or more online publishings platforms including websites, blogging, social media accounts, video accounts, advertising and email marketing. (more…)
How to Get Facebook Fans: A Simple Approach
Getting Facebook fans isn’t that difficult for anyone with a small to medium-sized business.
Fan building is the cornerstone of a social media marketing strategy, which is valuable to any businesses seeking new ways to promote themselves online. (more…)
Online Brand Marketing Can Outperform SEO
Online branding is often overlooked as a marketing tactic because search engine optimization is so widely embraced.
It’s true that pure Web brands in particular may get up to 90 percent or more of their total traffic from organic search results. (more…)
Offline Marketing Tactics Add to Site Brand
A traditional small business can use offline marketing tactics to boost audience and revenue for its website.
A traditional business also can partner with another Website if the agreement allows both partners to meet each other halfway. (more…)
Facebook as a Marketing Tool: Branding Versus Response
The dent in the wall of my office comes from beating my head against it over the use of Facebook for marketing.
Facebook as a marketing tool is a struggle between branding and response. Its usefulness seems to vary widely from one company page to another and especially from one industry to another. (more…)
Direct Traffic Results in Brand and Site Loyalty
Direct traffic may be the second most important source for Website audience after search engines and SEO. However, it doesn’t get that kind of respect.
How often do site publishers brag about their direct traffic numbers on the various blogs and forums dedicated to online publishing? The answer is, not very often. (more…)
Building Brand Online May Require SEO Sacrifice
Search engine optimization is the single most important marketing tactic for sites that are pure Web brands and that rely on organic promotion.
But is SEO always the most important tactic for every site and every situation? The answer may be no. For some sites, online brand management is more important. (more…)
Promise Media offers tips, tactics and strategies for content-rich Web sites. 