Online Brand Management
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How to Get Facebook Fans: A Simple Approach

Getting Facebook fans isn’t that difficult for anyone with a small to medium-sized business.

Fan building is the cornerstone of a social media marketing strategy, which is valuable to any businesses seeking new ways to promote themselves online. (more…)

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Online branding

Online Brand Marketing Can Outperform SEO

Online branding is often overlooked as a marketing tactic because search engine optimization is so widely embraced.

It’s true that pure Web brands in particular may get up to 90 percent or more of their total traffic from organic search results. (more…)

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Offline marketing tactics

Offline Marketing Tactics Add to Site Brand

A traditional small business can use offline marketing tactics to boost audience and revenue for its website.

A traditional business also can partner with another Website if the agreement allows both partners to meet each other halfway. (more…)

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Facebook as a Marketing Tool: Branding Versus Response

The dent in the wall of my office comes from beating my head against it over the use of Facebook for marketing.

Facebook as a marketing tool is a struggle between branding and response. Its usefulness seems to vary widely from one company page to another and especially from one industry to another. (more…)

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Direct traffic

Direct Traffic Results in Brand and Site Loyalty

Direct traffic may be the second most important source for Website audience after search engines and SEO. However, it doesn’t get that kind of respect.

How often do site publishers brag about their direct traffic numbers on the various blogs and forums dedicated to online publishing? The answer is, not very often. (more…)

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Online Brand

Building Brand Online May Require SEO Sacrifice

Search engine optimization is the single most important marketing tactic for sites that are pure Web brands and that rely on organic promotion.

But is SEO always the most important tactic for every site and every situation? The answer may be no. For some sites, online brand management is more important. (more…)

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Site development

Site Development is Foundation of Online Marketing

Online marketing for a website has the potential for greatness if the site itself is great.

The world’s best paint job on a car won’t matter if the car doesn’t run well. An amazing new 55-inch TV with the latest color, HD and other advances isn’t worth much if the programming stinks. (more…)


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