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YouTube quality strategy

YouTube Summary Impacts Ranking and Click Throughs

A carefully written YouTube summary makes an important difference in video rankings and how often people click on them.

YouTube summaries appear in search results to the right of the video image and below both the title and the source. (more…)

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video production

Local Video Has Narrow But Valuable Viewership

Many local business owners believe they need to invest in local video because of the growth of video viewership.

They they may read studies such as one from Pew Internet and American Life Project. It says that more than half of all adult online users have seen video on sites like YouTube and Facebook. (more…)

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YouTube metrics

YouTube Traffic Sources Report Shows How to Grow Views

The YouTube traffic sources report in Channel Analytics is useful for boosting views, especially with the external sources.

The report is available in YouTube Studio. Click on the “See More” link under the graphic that shows audience numbers for the last 28 days (or any time period). (more…)

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YouTube monetization

YouTube Monetization Rate Depends on 7 Factors

The YouTube monetization rate is a major factor in the financial success or failure of a video channel.

Monetization determines whether a video gets any ads, how many ads it gets and the rate of revenue the ads produce. (more…)

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Marketing Strategists Take Advantage of Recessions

Online marketing strategists can find tactical advantage in any situation, including a major economic recession.

Of course, this assumes the business will survive the recession. It also assumes that owners and employees look for the benefits. (more…)




YouTube retention rates

YouTube Retention Rate Thrives on Simple Tips

A higher YouTube retention rate relies on just a few basic methods for engaging viewers. Higher retention is a quality signal that leads to more views and better rankings.

What is YouTube retention? It is the percentage of time that viewers watch a video. (more…)

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YouTube metrics

4 YouTube Traffic Sources Offer Insights About Increasing Views

YouTube analytics has a report on traffic sources that reveals where a publisher can increase video views.

In YouTube Studio, click on Analytics in the left column. At the bottom in the middle, click on See More. On the popup page, click on Traffic Source and scroll down. (more…)

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