Online marketing strategists can find tactical advantage in any situation, including a major economic recession.
Of course, this assumes the business will survive the recession. It also assumes that owners and employees look for the benefits. (more…)
A higher YouTube retention rate relies on just a few basic methods for engaging viewers. Higher retention is a quality signal that leads to more views and better rankings.
What is YouTube retention? It is the percentage of time that viewers watch a video. (more…)
YouTube analytics has a report on traffic sources that reveals where a publisher can increase video views.
In YouTube Studio, click on Analytics in the left column. At the bottom in the middle, click on See More. On the popup page, click on Traffic Source and scroll down. (more…)
The YouTube impression click-through rate offers important information about the effectiveness of a video’s title, thumbnail image and text description.
The click rate is also a measure of how much YouTube visitors value the content of the video. (more…)
Video producers who rely on YouTube’s “suggested videos” feature will find it is more risky to getting viewership than the search feature.
Suggested videos is the name YouTube uses in its analytics report to describe a major source of traffic to videos on the site. That source appears on the right side of the page for desktop browsers when a viewer displays a video. (more…)
A well-written YouTube description has a major impact on how many site visitors find and view a video.
The Google search engine has evolved into a maze of algorithms that have made traditional search engine optimization much harder to implement. Fortunately, YouTube search optimization is not nearly as complex. It also seems to defer more heavily to a few standard SEO rules. (more…)
A carefully written YouTube summary makes an important difference in how videos are ranked and how often people click on them.
YouTube summaries appear in search results to the right of the video image and below both the title and the source. (more…)