Online Video Strategy Can Boost Business or Weaken It

Businesses that develop an online video strategy may deliver a good return on investment of their time and money.

It starts with being selective. Selectively developing videos means choosing the right topics, investing the right amount of resources in their production  and ensuring their widest possible distribution. (more…)

3 YouTube Translator Tips Expand International Reach

The YouTube translator tool gives businesses a way to reach a wider international audience for their videos.

The output of the tool is no different than closed captions on a TV. A video with an English speaker will attract English-speaking audiences, but obviously it won’t attract non English speakers. (more…)

How to Start Video Marketing Production

The starting point for video marketing production is as simple as taking photos with a digital camera.

A “movie” is a continuous series of images. When most people think of the word movie, they think of  what they see in a movie theater or on a TV screen. Each individual image appears for a fraction of a second as creates a continuous flow. (more…)

YouTube Monetization Rate Depends on 6 Factors

The YouTube monetization rate has much to do with the financial success or failure of a video channel for anyone who wants to make money from it.

Monetization determines whether a video gets any ads, how many ads it gets and the rate of revenue the ads produce. (more…)

YouTube Monetized Playbacks Grow with Quality

The estimated monetized playbacks on YouTube have much more to do with video quality than quantity.

Publishers on the planet’s second largest search engine are not allowed to reveal how much they make, their video CPMs or other account data. (more…)

10 YouTube Metrics Give Insights Even Once a Month

A YouTube channel publisher can look at metrics only once a month and still gain insights.

A small business or website publisher may have an equally small channel and not enough free time to publish or track the channel daily or weekly. Some channels offer value without having dozens, hundreds or thousands of videos.

Channels with 10 or fewer videos might simply offer some branding value, a little revenue or other benefits that make the channel useful. (more…)

YouTube ‘Suggested Videos’ Hint at Good and Bad Titles

YouTube also recommends videos on its homepage.

YouTube publishers who look at the “suggested videos” report in their analytics may find some useful insights about their titles.

On the main analytics page, scroll down to the list of the videos and click on the video title. The link goes to a metrics page for that one video.

Scroll down to the bottom and look at Traffic Sources in the lower left. It will show percentages of traffic under various categories such as:

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