The YouTube impression click-through rate offers important information about the effectiveness of a video’s title, thumbnail and description.
The click rate also is a measure of how much YouTube visitors value the content of the video. (more…)
Video producers who rely on YouTube’s “suggested videos” feature will find it is more risky to getting viewership than the search feature.
Suggested videos is the name YouTube uses in its analytics report to describe a major source of traffic to videos on the site. That source appears on the right side of the page for desktop browsers when a viewer displays a video. (more…)
A well-written YouTube description has a major impact on how many site visitors find and view a video.
The Google search engine has evolved into a maze of algorithms that have made traditional search engine optimization much harder to implement. Fortunately, YouTube search optimization is not nearly as complex. It also seems to defer more heavily to a few standard SEO rules. (more…)
A carefully written YouTube summary makes an important difference in how videos are ranked and how often people click on them.
YouTube summaries appear in search results to the right of the video image and below both the title and the source. (more…)
A YouTube channel publisher can look at metrics only once a month and still gain important insights.
A small business or website publisher may have an equally small video channel and not enough free time to publish or track the channel daily or weekly. Still, some channels offer value without having dozens, hundreds or thousands of videos. (more…)
The YouTube monetization rate has much to do with the financial success or failure of a video channel for anyone who wants to make money from it.
Monetization determines whether a video gets any ads, how many ads it gets and the rate of revenue the ads produce. (more…)
The audience retention rate for a YouTube channel relies on just a few basic methods for engaging viewers.
In the YouTube Creator Studio Classic, click on Analytics on the left side and Audience Retention about halfway down. (more…)