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YouTube
video production

How to Start Video Marketing Production

The starting point for video marketing production is as simple as taking photos with a digital camera.

A “movie” is a continuous series of images. When most people think of the word movie, they think of  what they see in a movie theater or on a TV screen. Each individual image appears for a fraction of a second as creates a continuous flow. (more…)

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YouTube monetized playbacks

YouTube Monetized Playbacks Grow with Quality

The estimated monetized playbacks on YouTube have much more to do with video quality than quantity.

Publishers on the planet’s second largest search engine are not allowed to reveal how much they make, their video CPMs or other account data. (more…)

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YouTube SEO

Is YouTube SEO Worth the Effort?

Using YouTube to promote a related website is often a good use of time. Using YouTube strictly for building that site’s SEO is not.

For many years, YouTube publishers could add a link in the description that displays underneath the video, and the link would be do follow. A do follow link means that the landing page on the receiving end of the link receives benefit from search engines. (more…)

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YouTube metrics

How to Use the YouTube Keyword Tool

Publishers look for a YouTube keyword tool on other websites to help them optimize their videos for YouTube search. But YouTube already has a useful keyword tool.

Why do they want a YouTube keyword tool? Because it helps them identify keywords that rank their videos better on both YouTube itself and also in Google search. (more…)

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YouTube retention rates

YouTube Retention Rate Thrives on Simple Tips

A higher YouTube retention rate relies on just a few basic tips for engaging viewers. Higher retention is a quality signal that leads to more views and better rankings.

What is YouTube retention? It is the percentage of time that viewers watch a video before they leave it. (more…)

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YouTube quality strategy

YouTube Summary Impacts Ranking and Click Throughs

A carefully written YouTube summary makes an important difference in video rankings and how often people click on them.

YouTube summaries appear in search results to the right of the video image and below both the title and the source. (more…)

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video production

Local Video Has Narrow But Valuable Viewership

Many local business owners believe they need to invest in local video because of the growth of video viewership.

They they may read studies such as one from Pew Internet and American Life Project. It says that more than half of all adult online users have seen video on sites like YouTube and Facebook. (more…)

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