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YouTube metrics

How to Use the YouTube Keyword Tool

Publishers look for a YouTube keyword tool on other websites to help them optimize their videos for YouTube search. But YouTube already has a useful keyword tool.

Why do they want a YouTube keyword tool? Because it helps them identify keywords that rank their videos better on both YouTube itself and also in Google search. (more…)

Stored in Marketing and tagged



YouTube retention rates

YouTube Retention Rate Thrives on Simple Tips

A higher YouTube retention rate relies on just a few basic tips for engaging viewers. Higher retention is a quality signal that leads to more views and better rankings.

What is YouTube retention? It is the percentage of time that viewers watch a video before they leave it. (more…)

Stored in Development and tagged



YouTube quality strategy

YouTube Summary Impacts Ranking and Click Throughs

A carefully written YouTube summary makes an important difference in video rankings and how often people click on them.

YouTube summaries appear in search results to the right of the video image and below both the title and the source. (more…)

Stored in Development and tagged



video production

Local Video Has Narrow But Valuable Viewership

Many local business owners believe they need to invest in local video because of the growth of video viewership.

They they may read studies such as one from Pew Internet and American Life Project. It says that more than half of all adult online users have seen video on sites like YouTube and Facebook. (more…)

Stored in Development and tagged ,



YouTube metrics

YouTube Traffic Sources Report Shows How to Grow Views

The YouTube traffic sources report in Channel Analytics is useful for boosting views, especially with the external sources.

The report is available in YouTube Studio. Click on the “See More” link under the graphic that shows audience numbers for the last 28 days (or any time period). (more…)

Stored in Marketing and tagged



YouTube monetization

YouTube Monetization Rate Depends on 7 Factors

The YouTube monetization rate is a major factor in the financial success or failure of a video channel.

Monetization determines whether a video gets any ads, how many ads it gets and the rate of revenue the ads produce. (more…)

Stored in Advertising and tagged ,



Marketing Strategists Take Advantage of Recessions

Online marketing strategists can find tactical advantage in any situation, including a major economic recession.

Of course, this assumes the business will survive the recession. It also assumes that owners and employees look for the benefits. (more…)





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