YouTube Summary Impacts Ranking and Click Throughs
A carefully written YouTube summary makes an important difference in video rankings and how often people click to see the video.
YouTube summaries appear in search results to the right of the video image and below both the title and the source. (more…)
Local Video Has Narrow But Valuable Viewership
Many local business owners believe they need to invest in local video because of the growth of video viewership.
They may read studies such as one from Pew Internet and American Life Project. It says that more than half of all adult online users have seen video on sites like YouTube and Facebook. (more…)
YouTube Traffic Sources Report Shows How to Grow Views
The YouTube traffic sources report in Channel Analytics is useful for boosting views, especially with external sources.
The report is available in YouTube Studio. Click on the “See More” link under the graphic that shows audience numbers for the last 28 days (or any time period). (more…)
YouTube Monetization Rate Depends on 7 Factors
The YouTube monetization rate is a major factor in the financial success or failure of a video channel.
Monetization determines whether a video gets any ads, how many ads it gets and the rate of revenue the ads produce. (more…)
Marketing Strategists Take Advantage of Recessions
Online marketing strategists can find tactical advantage in any situation, including a major economic recession.
Of course, this assumes the business will survive the recession. It also assumes that owners and employees look for the opportunities that come with an economic downturn. (more…)
4 YouTube Traffic Sources Offer Insights About Increasing Views
YouTube analytics has a report on traffic sources that reveals where a publisher can increase video views.
In YouTube Studio, click on Analytics in the left column. At the bottom and in the middle, click on See More. On the popup page, click on Traffic Source and scroll down. (more…)
YouTube Impression Click-Through Rate
The YouTube impression click-through rate offers useful insights about the effectiveness of a video’s title, thumbnail image and text description.
The click rate is also a measure of how much YouTube visitors value the content of the video. (more…)
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