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YouTube metrics

YouTube Traffic Sources Report Shows How to Grow Views

The YouTube traffic sources report in Channel Analytics is useful for boosting views, especially with the external sources.

The report is available in YouTube Studio. Click on the “See More” link under the graphic that shows audience numbers for the last 28 days (or any time period). (more…)

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YouTube monetization

YouTube Monetization Rate Depends on 7 Factors

The YouTube monetization rate is a major factor in the financial success or failure of a video channel.

Monetization determines whether a video gets any ads, how many ads it gets and the rate of revenue the ads produce. (more…)

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Marketing Strategists Take Advantage of Recessions

Online marketing strategists can find tactical advantage in any situation, including a major economic recession.

Of course, this assumes the business will survive the recession. It also assumes that owners and employees look for the benefits. (more…)




YouTube retention rates

YouTube Retention Rate Thrives on Simple Tips

A higher YouTube retention rate relies on just a few basic methods for engaging viewers. Higher retention is a quality signal that leads to more views and better rankings.

What is YouTube retention? It is the percentage of time that viewers watch a video. (more…)

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YouTube metrics

4 YouTube Traffic Sources Offer Insights About Increasing Views

YouTube analytics has a report on traffic sources that reveals where a publisher can increase video views.

In YouTube Studio, click on Analytics in the left column. At the bottom in the middle, click on See More. On the popup page, click on Traffic Source and scroll down. (more…)

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YouTube metrics

YouTube Impression Click-Through Rate

The YouTube impression click-through rate offers important information about the effectiveness of a video’s title, thumbnail image and text description.

The click rate is also a measure of how much YouTube visitors value the content of the video. (more…)

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YouTube suggested videos

YouTube Search Matters More Than Suggested Videos

Video producers who rely on YouTube’s “suggested videos” feature will find it is more risky to getting viewership than the search feature.

Suggested videos is the name YouTube uses in its analytics report to describe a major source of traffic to videos on the site. That source appears on the right side of the page for desktop browsers when a viewer displays a video. (more…)

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