When You Don’t Need More YouTube Subscribers

Google is filled with suggestions from experts on how to get more YouTube subscribers. But sometimes getting more is a waste of time.

Increasing the number of subscribers is usually a benefit for YouTube publishers. Subscribers offer a chance at more easily getting repeat visitors because of notifications about a new video. It’s just like Facebook page likes who get a notification about a new post. (more…)

YouTube Search Matters More Than Suggested Videos

Video producers who rely on YouTube’s “suggested videos” feature for projecting results will find it is more risky to getting viewership than the search feature.

Suggested videos is the name YouTube uses in its analytics report to describe a major source of traffic to videos on the site. That source appears on the right side of the page for desktop browsers when a viewer displays a video. (more…)

Videos Come With Higher Risk Than Articles

Online video production is a high-risk venture for content producers because of the amount of time and effort it takes to get it right.

The time and effort for producing a short, medium-quality video is higher than the time and effort for a short, medium-quality article. So the risk of producing a video is higher than the risk of producing an article. (more…)

YouTube Watch Time Requires Delicate Balance

YouTube watch time is a critical measure in getting the best performance for search rankings and suggested videos.

Watch time is a measure in minutes for both individual videos and the video channel. YouTube favors high watch time numbers because it keeps visitors on the site longer. Visitors who are on the site longer view more ads. (more…)

YouTube ‘Suggested Videos’ Hint at Good and Bad Titles

YouTube publishers who look at the “suggested videos” report in their analytics may find some useful insights about their titles.

On the main analytics page, scroll down to the list of the videos and click on the video title. The link goes to a metrics page for that one video. (more…)

YouTube Retention Rate Thrives on Simple Tips

The audience retention rate for a YouTube channel relies on just a few basic methods for engaging viewers.

In the YouTube Creator Studio, click on Analytics on the left side and Audience Retention about halfway down. (more…)

YouTube Rewards Quality of Videos More Than Quantity

YouTube clearly rewards video quality more than video quantity. That reward system differs from what Google does with search.

Google and other major websites reward new content. For example, Google AdSense will often have more clicks and a higher RPM (revenue per thousand impressions) when a site posts new content versus a site that doesn’t. (more…)

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