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YouTube monetized playbacks

YouTube Monetized Playbacks Grow with Quality

The estimated monetized playbacks on YouTube have much more to do with video quality than quantity.

Publishers on the planet’s second largest search engine are not allowed to reveal how much they make, their video CPMs or other account data.

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Stored in Website Development and tagged

10 YouTube Metrics Give Insights Even Once a Month

A YouTube channel publisher can look at metrics only once a month and still gain insights.

A small business or website publisher may have an equally small channel and not enough free time to publish or track the channel daily or weekly. Some channels offer value without having dozens, hundreds or thousands of videos.

Channels with 10 or fewer videos might simply offer some branding value, a little revenue or other benefits that make the channel useful. (more…)

YouTube ‘Suggested Videos’ Hint at Good and Bad Titles

YouTube recommends

YouTube also recommends videos on its homepage.

YouTube publishers who look at the “suggested videos” report in their analytics may find some useful insights about their titles.

On the main analytics page, scroll down to the list of the videos and click on the video title. The link goes to a metrics page for that one video.

Scroll down to the bottom and look at Traffic Sources in the lower left. It will show percentages of traffic under various categories such as:

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Stored in Website Development and tagged

Why You Don’t Need More YouTube Subscribers

YouTube subscribers

© 2017 Scott Bateman

Google is filled with suggestions from experts on how to get more YouTube subscribers. But sometimes getting more is a waste of time.

Increasing the number of subscribers is usually a benefit for YouTube publishers. Subscribers offer a chance at more easily getting repeat visitors because of notifications about a new video. It’s just like Facebook page likes who get a notification about a new post.

But a publisher doesn’t need to get more YouTube subscribers if the channel topic has short-term value. A subscriber may not have a reason to come back. (more…)

Stored in Online Marketing and tagged

YouTube Retention Rate Thrives on Simple Tips

YouTube logoThe audience retention rate for a YouTube channel relies on just a few basic methods for engaging viewers.

In the YouTube Creator Studio, click on Analytics on the left side and Audience Retention about halfway down.

The report will show the average view duration in minutes and seconds. It also will show the percentage of time that viewers spend with the videos in a channel. The report breaks down the view time and percentage viewed for each individual video and averages them for a channel total.

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Stored in Website Development and tagged

Is YouTube SEO Worth the Effort?

Using YouTube to promote a related Web site is often a good use of time. Using YouTube strictly for building that site’s SEO is not.

For many years, YouTube publishers could add a link in the description that displays underneath the video, and the link would be do follow. A do follow link means that the landing page on the receiving end of the link receives benefit from search engines.

Google turned those links into no follow as part of a wide effort to eliminate “unnatural” link building.

The end result is videos with no follow links that provide sites with traffic if people click on the links. Otherwise, the receiving site no longer received any SEO benefit.

Some experts argue that it’s OK to have some no follow links because a site’s link profile should not consist only of do follow links. The search engines will become suspicious that the site is creating unnatural backlinking and may penalize it.

From that point of view, maintaining a no follow link in the video description remains a good thing.

So instead of focusing on a link for YouTube SEO, why not focus on maximizing the presence of links to generate more clicks?

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Stored in Online Marketing and tagged ,

Online Video Strategy Can Boost Business or Weaken It

Video iconBusinesses that develop an online video strategy will find that selectively developing videos will likely deliver a good return on investment.

Selectively developing videos means choosing the right topics, investing an appropriate amount of resources in the production of them and ensuring their widest possible distribution.

Unfortunately, some businesses take a different approach and end up spending a lot more than they get back. (more…)


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