A thoughtful website development plan matters to marketing, advertising and profit because of several important ways that users experience the site.
I’m often surprised at how many sites are built by competent developers who have great technical skills but limited marketing and advertising skills. (more…)
Landing page optimization is a strategy of getting visitors to do something valuable when they first arrive at a single page on a website.
It’s hard enough just to get visitors in an online environment that is becoming more competitive all the time. (more…)
Website usability is a strategy that focuses on making a website useful to visitors. It is a combination of interesting content and appealing design.
Speed, navigation and visual appeal are common tactics that increase usability. But they mean nothing without plenty of good content. (more…)
A solid Facebook marketing strategy can increase traffic to a website. But it also is possible to spend too much time on social media platforms and end up disappointed in the results.
Automation can save time and increase ROI. (more…)
Website analytics reporting for any business should offer the most important insights while keeping the process fast and simple. Prioritizing the massive data also is key.
Productivity is a critical part of any business. A website report that is fast to build and simple to review improves productivity. A report that is complex and time consuming will deplete a critical chunk of time. (more…)
Website publishers need to increase page views for the simple reason that more page views will lead to more revenue.
Page views serve as one of the most important metrics in achieving website success.
Google Analytics and other website analytic programs have page views as one of the three most prominent metrics along with visits and unique visitors. (Google now calls them sessions and users.) (more…)
CPM advertising is a pricing model based on cost per thousand ad impressions. It is especially common with online advertising.
It places a consistent payment rate on the number of times the ad is distributed, whether online or through traditional media. (more…)