The YouTube impression click-through rate offers important information about the effectiveness of a video’s title, thumbnail image and text description.
The click rate is also a measure of how much YouTube visitors value the content of the video. (more…)
Direct traffic is often the second most important source for website audience after search engines and SEO. However, it doesn’t get that kind of respect.
How often do site publishers brag about their direct traffic numbers on the various blogs and forums dedicated to online publishing? The answer is, not very often. (more…)
Website menus get the same benefit from prominence as advertising, content, functionality or any other element on a site.
The more prominent the site navigation, the more likely people will click on the links. (more…)
The Google Analytics goals report ise useful in helping anyone who wants to build an online business.
The Analytics goals report allows user to set specific goals for how visitors interact with a site. It also tracks how effectively the site delivers on those goals. (more…)
Return visits is an important metric in website analytics because it reveals the value of a site to its visitors.
Visitor who come back to the site are indicating it has given them more than one reason to engage with it. With return visits, they bring the potential for more ecommerce and advertising sales, more email newsletter subscriptions and a stronger brand presence. (more…)
The Google Analytics mobile report defines mobile in ways that are open to misinterpretation because of how it defines mobile.
It creates questions about the relative importance of mobile and how fast mobile audiences are climbing for certain websites. (more…)
Website geographic data is useful to know in developing more relevant content and better SEO profiles.
Two actual sites reveal some stark differences in the location of their visitors. One has 73 percent of its total audience from the United States. The other has only 37 percent from the U.S. (more…)