Promise Media
Analytics

Web analytics provide bloggers and businesses important insights about online audiences. This guide, with a heavy emphasis on Google Analytics,  offers best tips and practices on how to read analytic reports and make useful website changes.

Age targeting

Analytics Age Report Guides Content and Marketing

The Google Analytics age report offers insights about how to market a website and improve targeting for search engine optimization. It also may impact content.

For example, the largest age range by far for this site is 25 to 34 years old. Even though the lone publisher and writer is much older than 34 years, the results aren’t surprising. The site is about online publishing, which is a popular career for the younger generation. (more…)

Stored in Marketing and tagged , ,



Broken links

How to Understand Visits Versus Page Views in Analytics

Publishers who understand the difference between visits versus page views will gain a critical insight with website analytics.

Visitors “visit” a website one or more times. A “page view” is what the visitor sees via a browser. Visitors “view” one or more pages during a visit. (more…)

Stored in Marketing and tagged



Annual analytics

Annual Website Analytics Offer Most Important Insights

Annual website analytics are the most important and insightful analytics for all site publishers.

Analytic fanatics such as myself easily get caught up in how a day, week or month did compared to the previous day, week or month. (more…)

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Site analytics

Audience Segmentation Reveals Site Strengths, Weaknesses

Audience segmentation in Google Analytics is useful in showing which parts of a site are strong and which parts are weak with audiences.

By using this information, sites can develop content areas that have room for improvement with both audiences and search engines. (more…)

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YouTube metrics

YouTube Impression Click-Through Rate

The YouTube impression click-through rate offers useful insights about the effectiveness of a video’s title, thumbnail image and text description.

The click rate is also a measure of how much YouTube visitors value the content of the video. (more…)

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Direct traffic

Direct Traffic Offers Useful Metric for Website Brand

Direct traffic is often the second most important source for website audience after search engines. However, it doesn’t get that kind of respect.

How often do site publishers brag about their direct traffic numbers on the various blogs and forums dedicated to online publishing? The answer is, not very often. (more…)

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Site Navigation’s First Priority is Prominence

Site navigation gets the same benefit from prominence as advertising, content, functionality or any other element on a site.

The more prominent the navigation, the more likely people will click on the links. (more…)

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