Promise Media
Analytics

Web analytics provide bloggers and businesses important insights about online audiences. This guide, with a heavy emphasis on Google Analytics,  offers best tips and practices on how to read analytic reports and make useful website changes.

Annual analytics

Annual Website Analytics Offer Most Important Insights

Annual website analytics are the most important and insightful analytics for all site publishers.

Analytic fanatics such as myself easily get caught up in how a day, week or month did compared to the previous day, week or month. (more…)

Stored in Marketing and tagged



Site analytics

Audience Segmentation Reveals Site Strengths, Weaknesses

Audience segmentation in Google Analytics is useful in showing which parts of a site are strong and which parts are weak with audiences.

By using this information, sites can develop content areas that have room for improvement with both audiences and search engines. (more…)

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YouTube metrics

YouTube Impression Click-Through Rate

The YouTube impression click-through rate offers useful insights about the effectiveness of a video’s title, thumbnail image and text description.

The click rate is also a measure of how much YouTube visitors value the content of the video. (more…)

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Direct traffic

Direct Traffic Offers Useful Metric for Website Brand

Direct traffic is often the second most important source for website audience after search engines. However, it doesn’t get that kind of respect.

How often do site publishers brag about their direct traffic numbers on the various blogs and forums dedicated to online publishing? The answer is, not very often. (more…)

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Site Navigation’s First Priority is Prominence

Site navigation gets the same benefit from prominence as advertising, content, functionality or any other element on a site.

The more prominent the navigation, the more likely people will click on the links. (more…)

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Google Analytics goals

Use Google Analytics Goals to Sharpen Site Focus

The Google Analytics goals report is useful in helping anyone who wants to build an online business.

The Analytics goals report allows user to set specific goals for how visitors interact with a site. It also tracks how effectively the site delivers on those goals. (more…)

Stored in Development, Management and tagged



Online audience measurement

Return Visits Show How Much Audiences Value a Site

Return visits is an important metric in website analytics because it reveals the value of a site to its visitors.

Visitor who come back to the site are indicating it has given them more than one reason to engage with it. With return visits, they bring the potential for more ecommerce and advertising sales, more email newsletter subscriptions and a stronger brand presence. (more…)

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