Web analytics provide bloggers and businesses important insights about online audiences. This guide, with a heavy emphasis on Google Analytics, offers best tips and practices on how to read analytic reports and make useful website changes.
Tackle Analytics Bounce Rate 1 Page at a Time
The analytics bounce rate is an excellent way to measure the quality of a website from a product and user point of view.
It measures the number of times someone comes to the site from an external source, views one page and leaves again without clicking on any other pages. A better bounce rate means more page views and potentially more revenue because visitors are clicking into more pages. (more…)
New Versus Returning Visitors Reflect Brand Strength
Website publishers who track new versus returning visitors will find ways to increase site audience and revenue.
Analytics software such as the dominant Google Analytics will track these two groups of visitors on a daily basis as well as any other time period. The most important time period is monthly for the sake of comparing a month with the previous month and the same month of the previous year. (more…)
Website Frequency and Recency Climb with the Right Drivers
Google Analytics provides a report on website frequency and recency that reveals insights about the stickiness of a site’s traffic.
Frequency is the number of times a visitor comes to the site over a specific period of time. It is common to use a full month for the measurement. (more…)
What is a Page View and Why Does It Matter?
What is a page view? A page view is a metric in website analytics. It measures a website visitor who views one page on that site.
The term is clear, but why it matters is much more complex. Understanding all of the factors that impact a page view can lead to more audience, more revenue and higher rankings in search engines. (more…)
User Registration Strategy Builds Audience Insight for Advertisers
User registration is an opportunity to capture specific and useful information about website visitors that will lead to a better product and more revenue.
Registration serves two purposes:
- Provide an extra revenue stream from people who pay for access.
- Acquire demographic, geographic and psychographic profiles of the users so publishers can create targeted advertising.
Analytics Location Report Builds Geo Targeting Strategy
The Google Analytics location report is a useful tool in building conversions through geo targeting. It is especially useful in local search engine optimization.
What is local search engine optimization? It is a strategy whereby a business recognizes that it has customers only from a defined area. In the case of Google Analytics, the “local” areas are nation, state and city. (more…)
Analytics Event Tracking Improves Site Navigation
Analytics event tracking in Google Analytics can make a major impact on audience metrics such as page views, time on site and even return visits.
For example, website publishers can apply it to site navigation to see which links generate clicks and which don’t. The data will tell them which links should stay in navigation and which links are replaceable, preferably with better ones.
Promise Media offers online business tips and best practices for content-rich websites. 
