Web analytics provide bloggers and businesses important insights about online audiences. This guide, with a heavy emphasis on Google Analytics, offers best tips and practices on how to read analytic reports and make useful website changes.
What is a Page View and Why Does It Matter?
What is a page view? A page view is a metric in website analytics. It measures a website visitor who views one page on that site.
The term is clear, but why it matters is much more complex. Understanding all of the factors that impact a page view can lead to more audience, more revenue and higher rankings in search engines. (more…)
User Registration Strategy Builds Audience Insight for Advertisers
User registration is an opportunity to capture specific and useful information about website visitors that will lead to a better product and more revenue.
Registration serves two purposes:
- Provide an extra revenue stream from people who pay for access.
- Acquire demographic, geographic and psychographic profiles of the users so publishers can create targeted advertising.
Analytics Location Report Builds Geo Targeting Strategy
The Google Analytics location report is a useful tool in building conversions through geo targeting. It is especially useful in local search engine optimization.
What is local search engine optimization? It is a strategy whereby a business recognizes that it has customers only from a defined area. In the case of Google Analytics, the “local” areas are nation, state and city. (more…)
Analytics Event Tracking Improves Site Navigation
Analytics event tracking in Google Analytics can make a major impact on audience metrics such as page views, time on site and even return visits.
For example, website publishers can apply it to site navigation to see which links generate clicks and which don’t. The data will tell them which links should stay in navigation and which links are replaceable, preferably with better ones.
How to Understand Unique Visitors in Google Analytics
Unique visitors in Google Analytics, also known as “Users”, is an invaluable tool for measuring, tracking and understanding a site’s audience.
The official Google Analytics definition of this Web metric was: “Unique Visitors is the number of unduplicated (counted only once) visitors to your website over the course of a specified time period.”
Google Analytics for Mobile: How-to and Best Practices
Google Analytics for mobile reports are incredibly useful for analyzing website trends and user behavior of people who visit with smartphones.
Mobile usage is skyrocketing and surpassing desktop. Any website publisher who wants to capture more mobile visitors and maximize their engagement should use mobile data in Google Analytics to see how to make website improvements and where to make them. (more…)
What Are Core Web Vitals? 4 Standards That Matter
Core web vitals are Google standards that measure website user experience. The standards are First Contentful Paint, Largest Contentful Paint, First Input Delay and Cumulative Layout Shift.
The standard names are not intuitive, but the ideas behind them are important methods for increasing search engine optimization (SEO). (more…)
Promise Media offers online business tips and best practices for content-rich websites. 
