Web analytics provide bloggers and businesses important insights about online audiences. This guide, with a heavy emphasis on Google Analytics, offers best tips and practices on how to read analytic reports and make useful website changes.
Simple Chart Puts Monthly Page Views into Context
A simple chart offers useful insights about monthly page views and revenue based on the time of the year.
Just comparing the most recent month with the previous month is often misleading because it takes the numbers out of context. It also ignores factors that vary from month to month but often don’t vary from year to year. (more…)
Audience Geography Matters More Than Total Visits
An audience geography report in site analytics is a useful tool in identifying whether a site is reaching the right location of the right audience.
A local website publisher may get excited by 100,000 visits a month. But the excitement won’t last if half of those visitors aren’t local. (more…)
How to Archive a Website to Grow More Audience
Site publishers often don’t think about how to archive a website because they are too busy with other priorities.
Content is more than just publishing. It also requires management from the first word on the page to months and even years after the content goes on the site. (more…)
How to Conquer Bounce Rate in Google Analytics
Bounce rate in Google Analytics measures the percentage of people who come to a page on a site and leave the site without clicking on another page.
It also is a measure FOR Google to judge the value of the page to the user. The lower the bounce rate, the more useful the page and the site. (more…)
Web Analytic Insights Improve with Multiple Sources
Web analytic insights are as simple or complex as an site manager chooses to make it. They are simple with a single, shallow analytics report or complex with reports from multiple sources.
An accurate view of a website audience often comes from more than one source. (more…)
Launch New Content Management System with Extreme Caution
Launching a new content management system in place of another one is a path to greater online glory or a path to online obscurity.
The decision to change a CMS brings with it a high risk of major problems that could result in a large decline in site audience and revenue. (more…)
Tackle Analytics Bounce Rate 1 Page at a Time
The analytics bounce rate is an excellent way to measure the quality of a website from a product and user point of view.
It measures the number of times someone comes to the site from an external source, views one page and leaves again without clicking on any other pages. A better bounce rate means more page views and potentially more revenue. (more…)
Promise Media offers online business tips and best practices for content-rich websites. 