Analytics - Tips and Best Practices - Promise Media
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Analytics
YouTube metrics

YouTube Impression Click-Through Rate

The YouTube impression click-through rate offers important information about the effectiveness of a video’s title, thumbnail image and text description.

The click rate is also a measure of how much YouTube visitors value the content of the video. (more…)

Stored in Online Marketing and tagged ,



Direct traffic

Direct Traffic Offers Useful Metric for Website Brand

Direct traffic is often the second most important source for website audience after search engines and SEO. However, it doesn’t get that kind of respect.

How often do site publishers brag about their direct traffic numbers on the various blogs and forums dedicated to online publishing? The answer is, not very often. (more…)

Stored in Online Marketing and tagged ,



Website Menu’s First Priority is Prominence

Website menus get the same benefit from prominence as advertising, content, functionality or any other element on a site.

The more prominent the site navigation, the more likely people will click on the links. (more…)

Stored in Website Development and tagged ,



Google Analytics goals

Use Google Analytics Goals to Sharpen Site Focus

The Google Analytics goals report ise useful in helping anyone who wants to build an online business.

The Analytics goals report allows user to set specific goals for how visitors interact with a site. It also tracks how effectively the site delivers on those goals. (more…)




Online audience measurement

Return Visits Show How Much Audiences Value a Site

Return visits is an important metric in website analytics because it reveals the value of a site to its visitors.

Visitor who come back to the site are indicating it has given them more than one reason to engage with it. With return visits, they bring the potential for more ecommerce and advertising sales, more email newsletter subscriptions and a stronger brand presence. (more…)

Stored in Online Marketing and tagged



Smart phone

Google Analytics Mobile Report Requires Careful Takeaways

The Google Analytics mobile report defines mobile in ways that are open to misinterpretation because of how it defines mobile.

It creates questions about the relative importance of mobile and how fast mobile audiences are climbing for certain websites. (more…)

Stored in Online Marketing and tagged ,



World map

Site Geographic Data Gives Voice to Content

Website geographic data is useful to know in developing more relevant content and better SEO profiles.

Two actual sites reveal some stark differences in the location of their visitors. One has 73 percent of its total audience from the United States. The other has only 37 percent from the U.S. (more…)

Stored in Website Development and tagged





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