Web analytics provide bloggers and businesses important insights about online audiences. This guide, with a heavy emphasis on Google Analytics, offers best tips and practices on how to read analytic reports and make useful website changes.
Annual Website Analytics Offer Most Important Insights
Annual website analytics are the most important and insightful analytics for all site publishers.
Analytic fanatics such as myself easily get caught up in how a day, week or month did compared to the previous day, week or month. (more…)
Audience Segmentation Reveals Site Strengths, Weaknesses
Audience segmentation in Google Analytics is useful in showing which parts of a site are strong and which parts are weak with audiences.
The “Add Segment” button appears at the top of almost every report in the software. Look above the graphic and to the right on each report overview page. (more…)
Analytics Location Report Builds Geo Targeting Strategy
The Google Analytics location report is a useful tool in building conversions through geo targeting. It is especially useful in search engine optimization.
Local search engine optimization is a strategy whereby a business recognizes that it has customers only from a defined area. In the case of Google Analytics, the “local” areas are nation, state and city. (more…)
What is a Page View and Why Does It Matter?
What is a page view? It is the action a website site visitor takes by viewing one page on that site.
The term is clear, but why it matters is much more complex. Understanding all of the factors that impact a page view can lead to more audience, more revenue and higher rankings in search engines. (more…)
YouTube Impression Click-Through Rate
The YouTube impression click-through rate offers important information about the effectiveness of a video’s title, thumbnail image and text description.
The click rate is also a measure of how much YouTube visitors value the content of the video. (more…)
Direct Traffic Offers Useful Metric for Website Brand
Direct traffic is often the second most important source for website audience after search engines and SEO. However, it doesn’t get that kind of respect.
How often do site publishers brag about their direct traffic numbers on the various blogs and forums dedicated to online publishing? The answer is, not very often. (more…)
Website Menu’s First Priority is Prominence
Website menus get the same benefit from prominence as advertising, content, functionality or any other element on a site.
The more prominent the site navigation, the more likely people will click on the links. (more…)
Promise Media offers online business tips and best practices for content-rich websites. 