One of the most exciting experiences in online publishing is a spike in site traffic. One of the most discouraging experiences is the discovery that the traffic is spam.
Spambots are becoming a more common problem for sites because they can distort website analytics and mislead and deceive site publishers. (more…)
Annual website analytics are the most important and most insightful analytics for all site publishers.
Website analytic fanatics such as myself easily get caught up in how a day, week or month did compared to the previous day, week or month. (more…)
Return visits is an important metric in website analytics because it reveals the value of a site to its visitors.
Visitor who come back to the site are indicating it has given them more than one reason to engage with it. (more…)
Website geographic data is useful to know in developing more relevant content and better SEO profiles.
Two actual sites reveal some stark differences in the location of their visitors. One has 73 percent of its total audience from the United States. The other has only 37 percent from the U.S. (more…)
The ‘Publisher’ report in Google Analytics is a great tool for website publishers who use AdSense and want to maximize the potential revenue.
Google doesn’t seem to offer any details about the existence of the report. The report is available by going to Behavior / Publisher in Analytics. The “Behavior Reports” topic under Analytics Help mentions most of the other reports but not the Publisher one. (more…)
The best practices for landing pages come in two forms. The first is understanding why a particular landing page does so well. The other is getting better performance.
What is a landing page? It is the destination page of a click from another website, an ad, a search engine result or a social media account, among other possibilities. (more…)
Users in Google Analytics, also known as unique visitors, is an invaluable tool for measuring, tracking and understanding a site’s audience.
The official Google Analytics definition of this Web metric is: “Unique Visitors is the number of unduplicated (counted only once) visitors to your website over the course of a specified time period.”