Promise Media
Analytics
Online audience measurement

Online Audience Measurement: An Introduction

Online audience measurement is fundamental to managing and growing a Web business.

Knowing your audience will improve your revenue and readership in short order. (more…)

Stored in Online Marketing and tagged
Direct traffic

Direct Traffic Results in Brand and Site Loyalty

Direct traffic may be the second most important source for Website audience after search engines and SEO. However, it doesn’t get that kind of respect.

How often do site publishers brag about their direct traffic numbers on the various blogs and forums dedicated to online publishing? The answer is, not very often. (more…)

Stored in Online Marketing and tagged ,
Pages per visit

Pages Per Visit Overlooked and Vitally Important

Pages per visit is one of the most overlooked and under-discussed metrics in website analytics.

Most discussions about analytics focus on unique visitors, visits and page views. (more…)

Stored in Website Development and tagged ,
Web design stages

80 /20 Rule Applies to Growing Content Page Views

Increasing content page views for a site depends on a handful of popular articles.

The great majority of views will take place among a great minority of pages. As a result, visitors state clearly they prefer quality over quantity.

Many experiments have proven that a top-performing website doesn’t always need the most content. It simply needs great content that appeals to the largest number of visitors. (more…)

Stored in Website Development and tagged
Bounce rate

How to Improve Bounce Rate with Analytics

A deep dive into site analytics can improve bounce rate, which is one of the best metrics for measuring how an audience interacts with a website.

Analytics are essential to understanding and attracting more visitors — and figuring out ways to get those visitors to come back again. (more…)

Stored in Online Marketing and tagged
Online Communities

How to Understand Unique Visitors in Google Analytics

Users in Google Analytics, also known as unique visitors, is an invaluable tool for measuring, tracking and understanding a site’s audience.

The official Google Analytics definition of this Web metric is: “Unique Visitors is the number of unduplicated (counted only once) visitors to your website over the course of a specified time period.”

(more…)

Stored in Website Development and tagged
Planet Earth

Audience Geography Matters More Than Total Visits

A local website publisher may get excited by 100,000 visits a month. But the excitement won’t last if half of those visitors aren’t local.

A national website publisher may get excited by 10 million visits a month. But again, the excitement dies quickly if half of those visitors aren’t from the nation the site is seeking to reach. (more…)

Stored in Online Marketing and tagged

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