Web Analytics - Tips and Best Practices - Promise Media
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Analytics

Web analytics provide bloggers and businesses important insights about online audiences. This guide, with a heavy emphasis on Google Analytics,  offers best tips and practices on how to read analytic reports and make useful website changes.

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How to Understand Visits Versus Page Views in Analytics

Publishers who understand the difference between visits and page views will gain a critical insight with website analytics.

Visitors “visit” a website one or more times. A “page view” is what the visitor sees via a browser. Visitors “view” one or more pages during a visit. (more…)

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Annual analytics

Annual Website Analytics Offer Most Important Insights

Annual website analytics are the most important and insightful analytics for all site publishers.

Analytic fanatics such as myself easily get caught up in how a day, week or month did compared to the previous day, week or month. (more…)

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Site analytics

Audience Segmentation Reveals Site Strengths, Weaknesses

Audience segmentation in Google Analytics is useful in showing which parts of a site are strong and which parts are weak with audiences.

The “Add Segment” button appears at the top of almost every report in the software. Look above the graphic and to the right on each report overview page. (more…)

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Analytics

Analytics Location Report Builds Geo Targeting Strategy

The Google Analytics location report is a useful tool in building conversions through geo targeting. It is especially useful in search engine optimization.

Local search engine optimization is a strategy whereby a business recognizes that it has customers only from a defined area. In the case of Google Analytics, the “local” areas are nation, state and city. (more…)

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What is a Page View and Why Does It Matter?

What is a page view? It is the action a website site visitor takes by viewing one page on that site.

The term is clear, but why it matters is much more complex. Understanding all of the factors that impact a page view can lead to more audience, more revenue and higher rankings in search engines. (more…)

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YouTube metrics

YouTube Impression Click-Through Rate

The YouTube impression click-through rate offers important information about the effectiveness of a video’s title, thumbnail image and text description.

The click rate is also a measure of how much YouTube visitors value the content of the video. (more…)

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Direct traffic

Direct Traffic Offers Useful Metric for Website Brand

Direct traffic is often the second most important source for website audience after search engines and SEO. However, it doesn’t get that kind of respect.

How often do site publishers brag about their direct traffic numbers on the various blogs and forums dedicated to online publishing? The answer is, not very often. (more…)

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