Web analytics provide bloggers and businesses important insights about online audiences. This guide, with a heavy emphasis on Google Analytics, offers best tips and practices on how to read analytic reports and make useful website changes.
What Are Core Web Vitals? 4 Standards That Matter
Core web vitals are Google standards that measure website user experience. The standards are First Contentful Paint, Largest Contentful Paint, First Input Delay and Cumulative Layout Shift.
The standard names are not intuitive, but the ideas behind them are important methods for increasing search engine optimization (SEO). (more…)
What is Page RPM in Google AdSense?
Anyone new to the Google AdSense advertising network will eventually discover the importance of page RPM.
What is page RPM in Adsense? RPM stands for revenue per thousand impressions. In the case of page RPM, an “impression” is a page that a website visitor views. (more…)
Google Search Console Link Report Tips
Google Search Console has a link report that offers useful insights about both external and internal links.
The report is available on the left column near the bottom. It simply says “Links”. Click there to see four major reports: top external links, top internal links, top linking sites and top linking text. (more…)
How to Understand Visits Versus Page Views in Analytics
Publishers who understand the difference between visits and page views will gain a critical insight with website analytics.
Visitors “visit” a website one or more times. A “page view” is what the visitor sees via a browser. Visitors “view” one or more pages during a visit. (more…)
Annual Website Analytics Offer Most Important Insights
Annual website analytics are the most important and insightful analytics for all site publishers.
Analytic fanatics such as myself easily get caught up in how a day, week or month did compared to the previous day, week or month. (more…)
Audience Segmentation Reveals Site Strengths, Weaknesses
Audience segmentation in Google Analytics is useful in showing which parts of a site are strong and which parts are weak with audiences.
The “Add Segment” button appears at the top of almost every report in the software. Look above the graphic and to the right on each report overview page. (more…)
Analytics Location Report Builds Geo Targeting Strategy
The Google Analytics location report is a useful tool in building conversions through geo targeting. It is especially useful in search engine optimization.
Local search engine optimization is a strategy whereby a business recognizes that it has customers only from a defined area. In the case of Google Analytics, the “local” areas are nation, state and city. (more…)
Promise Media offers online business tips and best practices for content-rich websites. 