One of the easiest ways to build audience for a Website is by making it fast for desktop, tablet and mobile devices.
Testing website speed is an important task for publishers. Internet users have a high expectation of visiting a site that loads quickly. (more…)
When Google announces, online publishers jump. When Google announces “mobile first” is the new mantra for high search rankings, should publishers jump again?
The answer is yes and no. (more…)
A site product strategy that balances desktop and mobile versions will improve time management and return on investment.
Websites rarely have the same amount of desktop and mobile visitors. Likewise, they rarely have the same amount of desktop and mobile ad revenue, transactions or other forms of income. (more…)
AdSense mobile ads provide great clues to the trends and the future of mobile advertising.
The ad network from Google allows publishers to put advertisers on their Web sites and earn money every time people click on the ads. (more…)
Mobile app development requires an investment of time, labor and money that may or may not be worthwhile for a business or its Web site.
Yes, mobile usage is skyrocketing and the number of mobile apps are skyrocketing with it.
Yes, there are companies making a great deal of money from apps they develop and sell.
Likewise, other companies are making money from free apps via advertising revenue.
The problem for smaller companies or ones inexperienced in the mobile environment is that they often mix the desire for mobile apps together with the need for mobile friendly designs of their existing Web sites. (more…)
Mobile reports in Google Analytics are incredibly useful for analyzing site trends and user behavior.
At a time when mobile usage is skyrocketing and surpassing desktop, any site that wants to capture more mobile visitors and maximize their experience should use mobile data in GA to see how to make improvements and where to make them. (more…)
Mobile CPMs and their ability to generate meaningful revenue remain a major challenge to digital publishers.
Average Mobile CPMs reflect market supply and demand. They also can be discouraging when compared to desktop CPMs. (more…)