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Mobile

Test Website Speed, Improve Results with 3 Free Tools

One of the easiest ways to build audience for a Website is by making it fast for desktop, tablet and mobile devices.

Testing website speed is an important task for publishers. Internet users have a high expectation of visiting a site that loads quickly. (more…)

Stored in Website Development and tagged , ,



Mobile first

‘Mobile First’ Depends on Total Mobile Audience

When Google announces, online publishers jump. When Google announces “mobile first” is the new mantra for high search rankings, should publishers jump again?

The answer is yes and no. (more…)

Stored in Website Development and tagged



Product Strategy Balances Desktop and Mobile

A site product strategy that balances desktop and mobile versions will improve time management and return on investment.

Websites rarely have the same amount of desktop and mobile visitors. Likewise, they rarely have the same amount of desktop and mobile ad revenue, transactions or other forms of income. (more…)




Mobile web development

AdSense Reveals Negative Trend in Mobile Advertising

AdSense mobile ads provide great clues to the trends and the future of mobile advertising.

The ad network from Google allows publishers to put advertisers on their Web sites and earn money every time people click on the ads. (more…)

Stored in Online Advertising and tagged , ,



Mobile App Development Costs May Not Be Worth It

Mobile app development requires an investment of time, labor and money that may or may not be worthwhile for a business or its Web site.

Yes, mobile usage is skyrocketing and the number of mobile apps are skyrocketing with it.

Yes, there are companies making a great deal of money from apps they develop and sell.

Likewise, other companies are making money from free apps via advertising revenue.

The problem for smaller companies or ones inexperienced in the mobile environment is that they often mix the desire for mobile apps together with the need for mobile friendly designs of their existing Web sites. (more…)

Stored in Website Development and tagged



Google Analytics for Mobile: How-to and Best Practices

Mobile reports in Google Analytics are incredibly useful for analyzing site trends and user behavior.

At a time when mobile usage is skyrocketing and surpassing desktop, any site that wants to capture more mobile visitors and maximize their experience should use mobile data in GA to see how to make improvements and where to make them. (more…)

Stored in Online Marketing and tagged , ,



Mobile

Mobile CPM Rates: Trends and Best Practices

Mobile CPMs and their ability to generate meaningful revenue remain a major challenge to digital publishers.

Average Mobile CPMs reflect market supply and demand. They also can be discouraging when compared to desktop CPMs. (more…)

Stored in Online Advertising and tagged ,





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