Website publishers will increase audience and lower their risks by having a diverse set of online promotional channels.
Google launches an algorithm update, and webmasters fill blogs and forums with anger over lost audience and revenue. (more…)
When Google announces, online publishers jump. When Google says a “mobile first strategy” is paradise for high search rankings, should publishers jump again?
The answer is yes and no. (more…)
One of the easiest ways for online publishers to build audience for a website is by making it as fast as possible for desktop, tablet and mobile devices.
Website speed is especially important for mobile devices because they operate on slower networks than desktop broadband access. (more…)
A mobile first strategy becomes essential when a website’s mobile audience grows larger than its desktop audience.
It doesn’t mean a publisher should do anything to hurt the desktop audience performance. It does mean a publisher should take a hard look at site analytics to see how mobile visitors can have a better experience. (more…)
The Google Analytics mobile report defines mobile in ways that are open to misinterpretation because of how it defines mobile.
It creates questions about the relative importance of mobile and how fast mobile audiences are climbing for certain websites. (more…)
A website content strategy that balances desktop and mobile versions will improve time management and return on investment.
Websites rarely have the same amount of desktop and mobile visitors. Likewise, they rarely have the same amount of desktop and mobile ad revenue, transactions or other forms of income. But large differences can reveal weaknesses in either platform, especially mobile. (more…)
Reviewing mobile site performance is a useful exercise in understanding results from the two largest search engines.
Sometimes the results reveal that Bing and Google have different levels of reach with mobile visitors and different ways of ranking search results. (more…)