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Online Advertising
Online sales

Online Direct Sales Take Time to Deliver Results

Larger websites use direct sales to produce more online advertising revenue and increase profits.

Direct sales require the site publisher or another employee to contact potential advertisers for the sake of landing an advertising contract. It requires much more work than networks such as Google AdSense, which largely automates the process and takes a cut of the revenue. (more…)

Stored in Online Advertising and tagged
AdSense URL channels

AdSense URL Channel Report Guides Content

The URL channel report in Google AdSense is a useful guide in where to build content on a website.

The report is available by going to the Reports page available as a click in the left column of the AdSense homepage. From there, click on the dropdown to the right of that column near the top of the page and click on “URL channels”. (more…)

Online ad sizes

Ad Unit Audit Increases Revenue Performance

A regular review of online ad unit performance will often lead to an improvement in revenue performance.

Site publishers who only place ad units on a page and report total revenue or results per advertiser at the end of each month are missing a major opportunity. (more…)

Declining

AdSense Coverage Reveals Wasted Ad Inventory

Sites that rely on Google AdSense to fill ad inventory may find that the largest ad network on the planet isn’t so lucrative anymore.

Google built its giant ad network in part with the help of millions of partner websites. For many years, the search giant sold and shared ads on those partner sites and gave them 68 percent of the ad revenue. (more…)

Stored in Online Advertising and tagged
AdSense suggestions

Google AdSense Suggestions Don’t Always Make Sense

Google AdSense periodically offers suggestions on how to improve AdSense performance. Unfortunately, the suggestions aren’t always good ones.

Site publishers who use AdSense to make money should consider the suggestions carefully. Testing is critical in determining whether to continue using them. (more…)

Stored in Online Advertising and tagged
Score

Ad Quality Score Impacts Cost, Clicks and Impressions

The quality score of pay-per-click advertising on Bing and Google has a major impact on the cost, click rates and impression level for keywords.

Advertisers who buy ads on both search engines will have keywords ranked by their relevance with a score of 1 through 10. The higher the number, the greater the relevance. (more…)

Social Media Postings Mimic Classified Ads

Classified advertising in many ways is the parent of social media postings. Understanding the relationship may present an opportunity to businesses that do both.

Consider the typical classified ads from print publications like newspapers and magazines. More often than not, they consist only of text. They appear in vertical series in a column format, not unlike a social media feed. (more…)

Stored in Online Advertising and tagged

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