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Advertising
Google AdSense strategy

AdSense Keyword Targeting Improves Revenue Results

Website publishers who target Google AdSense keywords will often find an improvement in revenue performance.

AdSense and similar advertising networks rely on the context of pages to deliver the best-performing ads. (more…)

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Pay per click campaigns

Use Pay Per Click Advertising Because It’s Cheap, But Beware

Pay per click advertising tactics have become hugely popular because PPC is cheap and efficient.

It’s cheap because it’s efficient. It’s efficient for the advertiser because it most often is used contextually at the major search engines — Google and Bing — along with their advertising partner sites. Hence the related term search
engine marketing. (more…)

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Online Advertising Rates: Guidelines and Best Practices

Online advertising rates are set through a combination of ad size, ad location, ad performance and market demand.

Optimizing this key ad sales tactic results in higher revenue, increased advertiser acquisition and increased advertiser retention. (more…)

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Online display advertising

Ad Placement and Prominence = Advertiser Value

The best online ad placement is an important consideration for any site with advertising accounts.

The site can have all direct sales clients or entirely Google AdSense. (more…)

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Targeted advertising

Ad Targeting By Day is Useful Tactic for Online Clients

Ad targeting by day is a well-known and traditional way of advertising in a newspaper. It also is a a useful tactic for selling online.

In the traditional way, an advertiser buys an ad position in a certain section of the paper on one particular day of the week. The concept is obvious because daily newspapers publish once a day and weeklies publish onces a week. (more…)

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AdSense URL channels

AdSense Custom Channels Guide Content, Grow Revenue

The AdSense custom channels report is a useful guide on where to build content on a website that grows more revenue.

The report is available by going to the Reports page available as a click in the left column of the AdSense homepage. From there, click on the dropdown to the right of that column near the top of the page and click on “URL channels”. (more…)

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How Many Ads Per Page? As Few As Possible

The number of online ads per page is a critical strategy issue for any website publisher.

For example, Google AdSense no longer has a limit to the number of ads per page. But ad-heavy sites lead to:

  • Slower page load
  • Fewer pages per visit
  • Fewer return visits
  • Visitors who leave a page before the ad even loads
  • Declining clicks and impressions

(more…)

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