Online Advertising Rates: Guidelines and Best Practices
Scott S. Bateman is a former online general manager with Cox Enterprises and Media General. He has more than a decade of experience with managing online advertising rates.
Online ad rates are set through a combination of ad size, ad location, ad performance and market demand.
Optimizing this key ad sales tactic results in higher revenue, increased advertiser acquisition and increased advertiser retention. (more…)
Ad Unit Audit Increases Revenue Performance
A regular review of online ad unit performance will often lead to an improvement in revenue performance.
Site publishers who only place ad units on a page and report total revenue or results per advertiser at the end of each month are missing a major opportunity. (more…)
Ad Quality Score Impacts Cost, Clicks and Impressions
The quality score of pay-per-click advertising on Bing and Google has a major impact on the cost, click rates and impression level for keywords.
Advertisers who buy ads on both search engines will have keywords ranked by their relevance with a score of 1 through 10. The higher the number, the greater the relevance. (more…)
YouTube Monetization Rate Depends on 6 Factors
The YouTube monetization rate has much to do with the financial success or failure of a video channel for anyone who wants to make money from it.
Monetization determines whether a video gets any ads, how many ads it gets and the rate of revenue the ads produce. (more…)
Online Advertising ROI: 3 Useful Metrics to Know
Online advertising ROI or return on investment is a major consideration for anyone focused on response rates more than branding.
Response and branding are the two primary benefits of any advertising campaign. (more…)
CPM Advertising Costs, Examples and Strategy
CPM advertising is a pricing model based on cost per thousand ad impressions.
It places a consistent payment rate on the number of times the ad is distributed, whether online or through traditional media. (more…)
Online Sales Report Gives 6 Insights for Success
Websites large and small benefit greatly from a good online sales report. It’s a high-yield tactic that requires little time and effort.
Even the smallest Web site will find useful insights from a simple report tracking sales performance. (more…)
Promise Media offers tips, tactics and strategies for content-rich Web sites. 