Audience segmentation in Google Analytics is useful in showing which parts of a site are strong and which parts are weak with audiences.
The “Add Segment” button appears at the top of almost every report in the software. Look above the graphic and to the right on each report overview page. (more…)
Hotlink protection is an important tactic in protecting website performance and ultimately its audience and revenue.
What are hotlinks? Websites that hotlink display content on their sites from other websites. The content they display is usually either images or videos. (more…)
One of the easiest ways for online publishers to build audience for a website is by making it as fast as possible for desktop, tablet and mobile devices.
Website speed is especially important for mobile devices because they operate on slower networks than desktop broadband access. (more…)
Keyword density is a common term in search engine optimization to describe the number of important keywords in an article. But it also works well at the website level.
SEO experts have traditionally touted the importance of keyword density at the article level because word repetition signals the topic of the article to search engines. (more…)
A periodic website code review is a healthy step toward maintaining quality control over the product. It also may help search engine rankings.
Websites are far more complicated these days than they were 10 or 15 years ago. For sites that display advertising, the code is much more sophisticated because advertisers want to target their ads and track their results. (more…)
Online polling tools surged in popularity after they were first developed and remained in vogue for a number of years. But they have faded for good reason.
They don’t have any credibility, and many people know it. (more…)
The “Publisher” report in Google Analytics is a useful tool for website publishers who use AdSense and want to maximize the potential revenue.
Google doesn’t offer much detail about the existence of the report. The report is available by going to Behavior / Publisher in Analytics. (more…)