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Analytics ‘Publisher’ Report Gives AdSense Insights

The ‘Publisher’ report in Google Analytics is a great tool for website publishers who use AdSense and want to maximize the potential revenue.

Google doesn’t seem to offer any details about the existence of the report. The report is available by going to Behavior / Publisher in Analytics. The “Behavior Reports” topic under Analytics Help mentions most of the other reports but not the Publisher one.  (more…)

Stored in Online Marketing and tagged , ,
Analytics

Site Analytics Reporting Demands Constant Improvement

A site analytics report for a small business should offer the most important insights while keeping the process fast and simple.

Productivity is a critical part of any business. A website report that is fast to build and simple to review improves productivity. A report that is complex and time consuming will deplete a critical chunk of time. (more…)

Stored in Website Management and tagged , ,

Social Media Tracking for Small Business Guides Time and Effort

Tracking performance in social media accounts can range from a small effort to a big one.

Small efforts make sense for small businesses that simply don’t have the time, staff and budget to do any more. (more…)

Stored in Online Marketing and tagged , ,

Test Website Speed, Improve Results with 3 Free Tools

One of the easiest ways to build audience for a Website is by making it fast for desktop, tablet and mobile devices.

Testing website speed is an important task for publishers. Internet users have a high expectation of visiting a site that loads quickly. (more…)

Stored in Website Development and tagged , ,
Webmaster tools

Webmaster Tools Shape SEO Strategy and Tactics

Small site publishers can use webmaster tools from Google and Bing to manage all of their efforts with search engine optimization.

Many sites simply aren’t large enough to have a dedicated SEO expert on staff. They also don’t have enough money to hire an outside expert as a consultant. (more…)

Stored in Website Development and tagged ,

Simple Chart Puts Revenue and Audience into Context

A simple chart offers useful insights about audience and revenue based on the time of the year.

Just comparing the most recent month with the previous month is often misleading because it takes the numbers out of context. It also ignores factors that vary from month to month but often don’t vary from year to year. (more…)

Stored in Website Management and tagged , ,
RSS to email

Free RSS to Email Saves Time, Effort and Money

Email marketing may not be as popular as it was in the past thanks to the growth of social media, but it still has a solid place in a website’s marketing efforts.

But like all marketing efforts, building and distributing an email newsletter takes time and effort that is becoming more stretched in a competitive environment. (more…)

Stored in Online Marketing and tagged ,

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