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Simple Chart Puts Revenue and Audience into Context

A simple chart offers useful insights about audience and revenue based on the time of the year.

Just comparing the most recent month with the previous month is often misleading because it takes the numbers out of context. It also ignores factors that vary from month to month but often don’t vary from year to year. (more…)

Stored in Website Management and tagged , ,

Free RSS to Email Saves Time, Effort and Money

RSS to emailEmail marketing may not be as popular as it was in the past thanks to the growth of social media, but it still has a solid place in a website’s marketing efforts.

But like all marketing efforts, building and distributing an email newsletter takes time and effort that is becoming more stretched in a competitive environment.

That time and effort could go to better use if the process of sending out emails was entirely automated.

RSS to email makes it possible to do so. (more…)

Stored in Online Marketing and tagged ,

Free Webmaster Tools Improve Site Results

The two major search engines as well as other sites offer free webmaster tools that make it easier to improve site performance.

Google Search Console and Bing Webmaster Tools both provide a wide array of services that identify problems that hold a site back from higher rankings in search results. (more…)

Stored in Website Development and tagged

Segments in Google Analytics Reveal Site Strengths, Weaknesses

Google Analytics has a tool called “Segments” that is useful in showing which parts of a site are strong and which parts are weak with audiences.

The “Add Segment” button appears at the top of almost every report in the software. Look above the graphic and to the right on each report overview page. (more…)

Stored in Website Development and tagged , ,

What is CDN? It Might Make Site Faster – Or Not

Content delivery network

CDN lets visitor from Beijing get faster response from copy of site on server in Paris than original in Chicago.

Some online experts say that a CDN or content delivery network will make a site load faster because of the way it retrieves data.

The actual answer is sometimes yes and sometimes no. It depends on the hosting environment, quality of the CDN, the amount of traffic a site receives, how well the site is already optimized for speed, and other important factors. (more…)

How to Archive Website for More Audience

Website archiveSite publishers often don’t think about how to archive a website because they are too busy with other priorities.

Content is more than just publishing. It also requires management from the first word on the page to months and even years after the content goes on the site.

Content management requires thinking like an editor but also like a librarian. Over time, medium and large sites often acquire a massive amount of material. Much of it simply won’t fit on the homepage of the site or any other index page.

If the older content becomes so buried that no one can find it, a great opportunity is lost. Building a website archive of content also will build a much bigger audience. (more…)

Online Polling Tools Rarely Give Good Data

Online pollingOnline polling tools surged in popularity after they were first developed and remained in vogue for a number of years. But they have faded for good reason.

They don’t have any credibility, and many people know it.

One problem lies with the ability of someone to vote multiple times and skew the results.

Using cookies to block them from voting more than once helps slow people who don’t know how to delete cookies. But many people do.

The second problem is the makeup of the audience that completes the poll.

(more…)

Stored in Website Development and tagged

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