The quality score of pay-per-click advertising on Bing and Google has a major impact on the cost, click rates and impression level for keywords.
Advertisers who buy ads on both search engines will have keywords ranked by their relevance with a score of 1 through 10. The higher the number, the greater the relevance. (more…)
A periodic website code review is a healthy step toward maintaining quality control over the product.
Websites are far more complicated these days than they were 10 or 15 years ago. For sites that display advertising, the code is much more sophisticated because advertisers want to target their ads and track their results. (more…)
Email marketing may not be as popular as it was in the past thanks to the growth of social media, but it still has a solid place in a website’s marketing efforts.
But like all marketing efforts, building and distributing an email newsletter takes time and effort that is becoming more stretched in a competitive environment. (more…)
The ‘Publisher’ report in Google Analytics is a great tool for website publishers who use AdSense and want to maximize the potential revenue.
Google doesn’t seem to offer any details about the existence of the report. The report is available by going to Behavior / Publisher in Analytics. The “Behavior Reports” topic under Analytics Help mentions most of the other reports but not the Publisher one. (more…)
A site analytics report for a small business should offer the most important insights while keeping the process fast and simple.
Productivity is a critical part of any business. A website report that is fast to build and simple to review improves productivity. A report that is complex and time consuming will deplete a critical chunk of time. (more…)
Tracking performance in social media accounts can range from a small effort to a big one.
Small efforts make sense for small businesses that simply don’t have the time, staff and budget to do any more. (more…)
One of the easiest ways to build audience for a Website is by making it fast for desktop, tablet and mobile devices.
Testing website speed is an important task for publishers. Internet users have a high expectation of visiting a site that loads quickly. (more…)