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Tools

7 Best Content Marketing Tools for 2022

Content marketing is a subset of digital marketing. Content marketing can be described as the use of content to increase exposure, convert leads, and garner customer loyalty and trust. In simpler terms, it can be said to be the use of content for the purpose of marketing. (more…)

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Analytics

Site Analytics Reporting Demands Constant Improvement

Website analytics reporting for any business should offer the most important insights while keeping the process fast and simple. Prioritizing the massive data also is key.

Productivity is a critical part of any business. A website report that is fast to build and simple to review improves productivity. A report that is complex and consuming will deplete a critical chunk of time. (more…)

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Site analytics

Audience Segmentation Reveals Site Strengths, Weaknesses

Audience segmentation in Google Analytics is useful in showing which parts of a site are strong and which parts are weak with audiences.

By using this information, sites can develop content areas that have room for improvement with both audiences and search engines. (more…)

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Links

Hotlink Protection Defends Bandwidth and Servers

Hotlink protection is an important tactic in protecting website performance and ultimately its audience and revenue.

What are hotlinks? Websites that hotlink display content on their sites that they pull from other websites. The content they display is usually either images or videos. (more…)

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Test Website Speed, Improve Results with 3 Free Tools

Publishers who test website speed on a regular basis will build audience by making it as fast as possible for desktop, tablet and mobile devices.

Website speed is especially important for mobile devices because they operate on slower networks than desktop broadband access. (more…)

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Code

Website Code Reviews Reveal Hidden Problems

Periodic website code reviews are a healthy step toward maintaining quality control over the product. It also may help search engine rankings.

Websites are far more complicated these days than they were 10 or 15 years ago. For sites that display advertising, the code is much more sophisticated because advertisers want to target their ads and track their results. (more…)

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Words

Site-Wide Keyword Density Guides SEO and Content

Keyword density is a common term in search engine optimization to describe the number of important keywords in an article. But it also works well at the website level.

SEO experts have traditionally touted the importance of keyword density at the article level because word repetition signals the topic of the article to search engines. (more…)

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