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Tools
Webmaster tools

Best Webmaster Tools Improve Search Engine Optimization

Small site publishers can use webmaster tools from Google and Bing to manage all of their efforts with search engine optimization.

Many sites simply aren’t large enough to have a dedicated SEO expert on staff. They also don’t have enough money to hire an outside expert as a consultant. (more…)

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Site analytics

Simple Chart Puts Monthly Page Views into Context

A simple chart offers useful insights about monthly page views and revenue based on the time of the year.

Just comparing the most recent month with the previous month is often misleading because it takes the numbers out of context. It also ignores factors that vary from month to month but often don’t vary from year to year. (more…)

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Content delivery network

What is a CDN? It Might Make Site Faster – Or Not

Some online experts say that a CDN or content delivery network will make a site load faster because of the way it retrieves data.

The actual answer is sometimes yes and sometimes no. It depends on the hosting environment, quality of the CDN, the amount of traffic a site receives, how well the site is already optimized for speed, and other important factors. (more…)

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Website archive

How to Archive a Website to Grow More Audience

Site publishers often don’t think about how to archive a website because they are too busy with other priorities.

Content is more than just publishing. It also requires management from the first word on the page to months and even years after the content goes on the site. (more…)

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Forum Websites Produce Postings But Fall Short on Revenue

CrowdForum websites can generate high visits and page views from a core group of site visitors, but they also generate quite a few headaches.

Also known as message boards, forums come in two flavors: moderated and unmoderated. Moderated boards usually have a moderator who guides the direction of the discussion and sometimes even reviews the posting before it can go live. Visitors often have to register before posting.

Unmoderated boards allow anyone to post just about anything except for the usual list of dangerous or socially unacceptable behavior. They include vulgarity, threats, libel, etc. (more…)

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HTML

How and Why to Use an HTML Validator

An HTML validator such as W3C is an excellent way to check for code errors that develop on a website over time.

Code errors are the inevitable result of ongoing site development efforts with navigation, layout, display and other changes. Some of these errors aren’t even the responsibility of the website publisher. Instead, they may come from third party players. (more…)

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Analytics

Site Analytics Reporting Demands Constant Improvement

Website analytics reporting for any business should offer the most important insights while keeping the process fast and simple. Prioritizing the massive data also is key.

Productivity is a critical part of any business. A website report that is fast to build and simple to review improves productivity. A report that is complex and time consuming will deplete a critical chunk of time. (more…)

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