How and Why to Use an HTML Validator
An HTML validator such as W3C is an excellent way to check for code errors that develop on a website over time.
Code errors are the inevitable result of ongoing site development efforts with navigation, layout, display and other changes. Some of these errors aren’t even the responsibility of the website publisher. Instead, they may come from third party players. (more…)
Site Analytics Reporting Demands Constant Improvement
Website analytics reporting for any business should offer the most important insights while keeping the process fast and simple. Prioritizing the massive data also is key.
Productivity is a critical part of any business. A website report that is fast to build and simple to review improves productivity. A report that is complex and consuming will deplete a critical chunk of time. (more…)
Audience Segmentation Reveals Site Strengths, Weaknesses
Audience segmentation in Google Analytics is useful in showing which parts of a site are strong and which parts are weak with audiences.
By using this information, sites can develop content areas that have room for improvement with both audiences and search engines. (more…)
Hotlink Protection Defends Bandwidth and Servers
Hotlink protection is an important tactic in protecting website performance and ultimately its audience and revenue.
What are hotlinks? Websites that hotlink display content on their sites that they pull from other websites. The content they display is usually either images or videos. (more…)
Test Website Speed, Improve Results with 3 Free Tools
Publishers who test website speed on a regular basis will build audience by making it as fast as possible for desktop, tablet and mobile devices.
Website speed is especially important for mobile devices because they operate on slower networks than desktop broadband access. (more…)
Website Code Reviews Reveal Hidden Problems
Periodic website code reviews are a healthy step toward maintaining quality control over the product. It also may help search engine rankings.
Websites are far more complicated these days than they were 10 or 15 years ago. For sites that display advertising, the code is much more sophisticated because advertisers want to target their ads and track their results. (more…)
Site-Wide Keyword Density Guides SEO and Content
Keyword density is a common term in search engine optimization to describe the number of important keywords in an article. But it also works well at the website level.
SEO experts have traditionally touted the importance of keyword density at the article level because word repetition signals the topic of the article to search engines. (more…)
Promise Media offers online business tips and best practices for content-rich websites. 