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Sitemap Tools Give Search Engines Reason to Like a Site

Sitemap tools are simple methods for giving search engines more information about content on a website.

Search engines of course spider a site on a regular basis. Google and Bing hit sites multiple times throughout a day. The word “multiple” is usually an understatement. (more…)

Stored in Development and tagged ,



Score

Ad Quality Score Impacts Cost, Clicks and Impressions

The ad quality score of pay-per-click advertising on Bing and Google has a major impact on the cost, click rates and impression level for keywords.

Advertisers who buy ads on both search engines will have keywords ranked by their relevance with a score of 1 through 10. The higher the number, the greater the relevance. (more…)

Stored in Advertising and tagged , ,



Social Media Tracking for Small Business Guides Time and Effort

Tracking performance in social media accounts can range from a small effort to a big one.

Small efforts make sense for small businesses that simply don’t have the time, staff and budget to do any more. (more…)

Stored in Marketing and tagged , ,



Webmaster tools

Best Webmaster Tools Improve Search Engine Optimization

Small site publishers can use webmaster tools from Google and Bing to manage all of their efforts with search engine optimization.

Many sites simply aren’t large enough to have a dedicated SEO expert on staff. They also don’t have enough money to hire an outside expert as a consultant. (more…)

Stored in Development and tagged ,



Site analytics

Simple Chart Puts Monthly Page Views into Context

A simple chart offers useful insights about monthly page views and revenue based on the time of the year.

Just comparing the most recent month with the previous month is often misleading because it takes the numbers out of context. It also ignores factors that vary from month to month but often don’t vary from year to year. (more…)

Stored in Management and tagged , , ,



Content delivery network

What is a CDN? It Might Make Site Faster – Or Not

Some online experts say that a CDN or content delivery network will make a site load faster because of the way it retrieves data.

The actual answer is sometimes yes and sometimes no. It depends on the hosting environment, quality of the CDN, the amount of traffic a site receives, how well the site is already optimized for speed, and other important factors. (more…)

Stored in Development and tagged , ,



Website archive

How to Archive a Website to Grow More Audience

Site publishers often don’t think about how to archive a website because they are too busy with other priorities.

Content is more than just publishing. It also requires management from the first word on the page to months and even years after the content goes on the site. (more…)

Stored in Development and tagged ,




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