Keyword density is a common term in search engine optimization to describe the number of important keywords in an article. But it also works well at the website level.
SEO experts have traditionally touted the importance of keyword density at the article level because word repetition signals the topic of the article to search engines. (more…)
A periodic website code review is a healthy step toward maintaining quality control over the product. It also may help search engine rankings.
Websites are far more complicated these days than they were 10 or 15 years ago. For sites that display advertising, the code is much more sophisticated because advertisers want to target their ads and track their results. (more…)
Online polling tools surged in popularity after they were first developed and remained in vogue for a number of years. But they have faded for good reason.
They don’t have any credibility, and many people know it. (more…)
The “Publisher” report in Google Analytics is a useful tool for website publishers who use AdSense and want to maximize the potential revenue.
Google doesn’t offer much detail about the existence of the report. The report is available by going to Behavior / Publisher in Analytics. (more…)
Online marketing is remarkably complex because of the number and variety of tasks that a business has to perform.
Even Facebook by itself requires a depth of knowledge to make it a viable and impactful marketing tactic. Businesses must understand what to post, when to post, how to reach the most people, how to tag, what to understand in the analytics, etc. (more…)
Sitemap tools are simple methods for giving search engines more information about content on a website.
Search engines of course will spider a site on a regular basis. Google and Bing hit many sites multiple times throughout a day. The word “multiple” is usually an understatement. (more…)
The quality score of pay-per-click advertising on Bing and Google has a major impact on the cost, click rates and impression level for keywords.
Advertisers who buy ads on both search engines will have keywords ranked by their relevance with a score of 1 through 10. The higher the number, the greater the relevance. (more…)