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Polling

Online Polling Tools Rarely Give Good Data

Online polling tools surged in popularity after they were first developed and remained in vogue for a number of years. But they have faded for good reason.

They don’t have any credibility, and many people know it. (more…)

Stored in Website Development and tagged ,



Analytics ‘Publisher’ Report Gives AdSense Insights

The “Publisher” report in Google Analytics is a useful tool for website publishers who use AdSense and want to maximize the potential revenue.

Google doesn’t offer much detail about the existence of the report. The report is available by going to Behavior / Publisher in Analytics. (more…)

Stored in Online Marketing and tagged , ,



Automation

How to Automate Core Online Marketing Tasks

Online marketing is remarkably complex because of the number and variety of tasks that a business has to perform.

Even Facebook by itself requires a depth of knowledge to make it a viable and impactful marketing tactic. Businesses must understand what to post, when to post, how to reach the most people, how to tag, what to understand in the analytics, etc. (more…)

Stored in Online Marketing and tagged



Map

Sitemaps Give Search Engines Reason to Like a Site

Sitemap tools are simple methods for giving search engines more information about content on a website.

Search engines of course will spider a site on a regular basis. Google and Bing hit many sites multiple times throughout a day. The word “multiple” is usually an understatement. (more…)

Stored in Website Development and tagged ,



Score

Ad Quality Score Impacts Cost, Clicks and Impressions

The quality score of pay-per-click advertising on Bing and Google has a major impact on the cost, click rates and impression level for keywords.

Advertisers who buy ads on both search engines will have keywords ranked by their relevance with a score of 1 through 10. The higher the number, the greater the relevance. (more…)




Code

Website Code Reviews Reveal Hidden Problems

A periodic website code review is a healthy step toward maintaining quality control over the product.

Websites are far more complicated these days than they were 10 or 15 years ago. For sites that display advertising, the code is much more sophisticated because advertisers want to target their ads and track their results. (more…)

Stored in Website Development and tagged ,



RSS to email

Free RSS to Email Saves Time, Effort and Money

Email marketing may not be as popular as it was in the past thanks to the growth of social media, but it still has a solid place in a website’s marketing efforts.

But like all marketing efforts, building and distributing an email newsletter takes time and effort that is becoming more stretched in a competitive environment. (more…)

Stored in Online Marketing and tagged ,





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