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Online Marketing
Email marketing list

Local Email Marketing Thrives on Highly Targeted Lists

Email sounds almost antiquated in the world of mobile and social media, but it remains one of the most cost effective ways of reaching and retaining customers.

A local email marketing program is inexpensive to start and challenging to build. If done right, the rewards are substantial. (more…)

Opt-in email subscribers

Opt-In Email Marketing Builds High Quality Lists

Forcing someone onto an email list without their knowledge or approval is the worst way to build a valuable list.

It’s also spam and will get you in a lot of trouble. (more…)

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Google AdWords tutorial

AdWords Tutorial: Campaigns for Beginners in 15 Minutes a Week

The smallest business can put together a Google AdWords campaign in just 15 minutes a week. Even better, it can cost only $1 a week — or $1,000 a week.

Campaigns in Google AdWords cost both time and money. Time is necessary to build and maintain the campaigns. Money is necessary to pay for the clicks. (more…)

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Bounce rate

How to Improve Bounce Rate with Analytics

A deep dive into site analytics can improve bounce rate, which is one of the best metrics for measuring how an audience interacts with a website.

Analytics are essential to understanding and attracting more visitors — and figuring out ways to get those visitors to come back again. (more…)

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Google Plus Collections

Google Plus Collections Organize Content into Mini Blogs

Google Plus has a feature called Collections that allow online publishers to organize their content into their own small blogs.

Managing the account is easier as a result. The following example explains how Collections work. (more…)

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Online Communities

Social Media Sharing and Following Are 2 Different Animals

Social media followers act differently than social media sharers. It depends on the site content.

News sites offer a great example of these different behaviors. They often update multiple times a day and therefore update their social media accounts multiple times a day. (more…)

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Social media

Why Social Media Doesn’t Work Sometimes

Social media doesn’t work for some publishers and business owners no matter how hard they try. Several important reasons explain why.

The explanation begins by identifying some of the reasons  why companies do social media. Five reasons explain why. (more…)

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