Content marketing is a popular concept and effective tactic in online marketing. But what is content marketing, how is it used and what are the benefits? Let’s try one definition: Content marketing is a method for distributing online content that provides a direct and measurable benefit to the core business. Try to find a definition [...]
Link baiting is an online term for a practice that has long been followed in offline media. It is a series of tactics that try to encourage Web site visitors to click on a link. It also is a form of “link building,” the term that describes ways of increasing the number of links to [...]
Anyone can write anything on the Internet via blogging, but the writing matters only if people find the blog, think it’s interesting and come back for more. Otherwise, it’s only writing as a hobby for yourself and not as a business for an audience. Quality, quantity, frequency and distribution are four traits that divide unknown [...]
Bounce rate is an excellent way to measure the quality of a Web site from a product and user point of view. It measures the number of times someone comes to the site from an external source, views one page and leaves again without clicking on any other pages. Bounce rate is a common measure [...]
Google organic search comes with both rewards and risks. Taking too much advantage of the rewards also will drive up the risks. I recently went shopping for a Web site to buy and found a listing for a site with 150,000 monthly unique visitors that offered an interesting insight: The site has a “mix of [...]
The idea of using local SEO tactics to promote a local Web site makes perfect sense on the surface, but putting it into practice can be incredibly difficult. Google and Bing may get 10,000 national searches a month on “early American antique dealers,” but they may get only 10 searches a month for “Nashville early [...]