Best Page Titles Use 4 Tactics for SEO

A small amount of search engine optimization will do a great deal to help the page title of an article.

Search engine optimizationA small amount of search engine optimization will do a great deal to help the page title of an article.

How long does it take to write a sentence with less than 70 characters including spaces? Not long at all. Thinking about what to write takes more time than the writing itself. Continue reading “Best Page Titles Use 4 Tactics for SEO”

Content Synonyms Almost As Important As Main Keyword Phrase

Content synonyms are so important to search engine optimization that they often can attract more search engine results than the main keyword phrase in an article.

SEO synonymsContent synonyms are so important to search engine optimization that they often can attract more search engine results than the main keyword phrase in an article.

Good SEO requires identifying through effective research a keyword phrase that is both commonly used by searchers and an accurate description of an article’s main subject. Continue reading “Content Synonyms Almost As Important As Main Keyword Phrase”

Discover Online Brand with Simple Search Term

Traditional media has powerful online brands and give simple lessons on how to build and keep them powerful.

Online brandTraditional media has powerful online brands and give simple lessons on how to build and keep them powerful.

During my work on large newspaper and TV station websites, I was surprised at what I discovered in analytic software about the ways people went to those sites. Some of them had been around for many years and were getting more than 1 million unique visitors a month.

It was no surprise that these sites attracted major amounts of traffic from search engines. The surprise was how people used those search engines to reach the sites. Continue reading “Discover Online Brand with Simple Search Term”

Audience Geography Matters More Than Total Visits

An audience geography report in site analytics is a useful tool in identifying whether a site is reaching the right location of the right audience.

Planet EarthA local website publisher may get excited by 100,000 visits a month. But the excitement won’t last if half of those visitors aren’t local.

A national website publisher may get excited by 10 million visits a month. But again, the excitement dies quickly if half of those visitors aren’t from the nation the site is seeking to reach.

An audience geography report in site analytics is a useful tool in identifying whether a site is reaching the right location of the right audience. Continue reading “Audience Geography Matters More Than Total Visits”

How to Use Pinterest as a Business Marketing Tool

Pinterest example
Pinterest is a series of collections based on visual appeal.

Pinterest is a small business marketing tool, social media site and multimedia collection site all at the same time.

In fact, anyone can try to “pin” just about anything on a Pinterest account.

Individuals use Pinterest to collect images that interest them. They organize the images on “boards”. The boards consist of “pins”, which are images that people upload, identify on other sites or copy from someone else’s board on Pinterest.

Continue reading “How to Use Pinterest as a Business Marketing Tool”

Meta Description SEO Sells a Page to Searchers

Meta description SEO promotes a page the way that advertising promotes an entire Web site.

SEO TacticsThe meta description of an article is a form of search engine optimization that promotes a page to searchers. Essentially, it is a sales pitch.

Various online sources have reported — and Google’s Search Console backs it up — that a document that gets the top spot in search results can receive a click rate of up to 40 percent or more. Second place has a steep decline, third sees even more decline and so forth.

But a well-written description for a fourth place result can improve the click-through rate. This is especially if the content of the top three results are poorly written and the fourth one is written well. Continue reading “Meta Description SEO Sells a Page to Searchers”

Free RSS to Email Saves Time, Effort and Money

RSS to email makes it possible to spend no time and effort on building an email marketing campaign.

RSS to emailEmail marketing may not be as popular as it was in the past thanks to the growth of social media, but it still has a solid place in a website’s marketing efforts.

But like all marketing efforts, building and distributing an email newsletter takes time and effort that is becoming more stretched in a competitive environment.

That time and effort could go to better use if the process of sending out emails was entirely automated.

RSS to email makes it possible to do so. Continue reading “Free RSS to Email Saves Time, Effort and Money”