Promise Media
Online Marketing
Social media

Why Social Media Doesn’t Work Sometimes

Social media doesn’t work for some publishers and business owners no matter how hard they try. Several important reasons explain why.

The explanation begins by identifying some of the reasons  why companies do social media. Five reasons explain why. (more…)

Stored in Online Marketing and tagged
Online advertising ROI

Online Advertising ROI: 3 Useful Metrics to Know

Online advertising ROI or return on investment is a major consideration for anyone focused on response rates more than branding.

Response and branding are the two primary benefits of any advertising campaign. (more…)

Email Marketing

Email Marketing Best Practices: Quality Wins Over Quantity

Best practices in email marketing begin with one simple rule: quality wins over quantity.

Quality matters more than quantity in two important ways. The quality of the subscriber list is more important than the quantity of the list. The quality of the email content is more important than the quantity of it. (more…)

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Email newsletter marketing tips

Start Email Marketing Strategy with Single Goal

An email marketing strategy should start with a single goal in mind for the sake of focus and simplicity.

The best-selling business book “Good to Great” was largely about the success of companies that stayed focused on their well-defined mission. (more…)

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External Link Building Still Helps SEO Strategy

External link building is an online marketing strategy that boosts search engine optimization for a site, although it has lost some impact in recent years.

In the earlier years of online publishing, Google in particular looked on external links to a site as a “vote” in favor of that site. If people were linking to the site, it must be good, right? (more…)

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Email marketing open rates

Watch Email Marketing Open Rates for Customer Insights

Email marketing open rates offer great insights into newsletter clients and what kind of content they want to receive.

Highly variable open rates will reveal a great deal about client preferences. Highly stable open rates will reveal very little. (more…)

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Search engine optimization

Best Page Titles Use 4 Tactics for SEO

A small amount of search engine optimization will do a great deal to help the page title of an article.

How long does it take to write a sentence with less than 70 characters including spaces? Not long at all. Thinking about what to write takes more time than the writing itself. (more…)

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