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Online Marketing
SEO keywords

Keyword Research for SEO Pays Off with Audience

A little keyword research for the sake of search engine optimization can prevent a disastrous waste of time on content development. Why write about something that no one will find or read?

Traditional media such as newspapers and TV stations create content based on experience, judgment and common sense. Effective online media creates content based in part on something else: SEO-based keyword research. (more…)

Stored in Online Marketing and tagged
Direct traffic

Direct Traffic Results in Brand and Site Loyalty

Direct traffic may be the second most important source for Website audience after search engines and SEO. However, it doesn’t get that kind of respect.

How often do site publishers brag about their direct traffic numbers on the various blogs and forums dedicated to online publishing? The answer is, not very often. (more…)

Stored in Online Marketing and tagged ,
Local Search Optimization

Online Marketing Budget is Money Well Spent

An online marketing budget is money well spent if it results in more profit, revenue and audience.

Many Web sites don’t spend a dime to market themselves. A small percentage grow large audiences if they have been around for many years, have a unique attraction or just work extremely hard at building eyeballs. (more…)

Twitter logo

10 Twitter Marketing Tips

The best Twitter marketing tips are simple to implement because Twitter itself is one of the simplest tools on the Internet.

Simplicity translates into less work, which leaves more time to focus on other activities. Less work also is important because, at least for some clients, Twitter delivers fewer results than other social media platforms. (more…)

Stored in Online Marketing and tagged
Google Plus logo

A Google Plus Business Strategy in 5 Minutes a Week

The quickest route to online ruin is jumping into something too deeply — or not jumping in at all.

Sticking one toe in the water is a great way to find out if it is too hot, too cold or just right.

A Google Plus business strategy is a good example of this thinking. (more…)

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Online Brand

Building Brand Online May Require SEO Sacrifice

Search engine optimization is the single most important marketing tactic for sites that are pure Web brands and that rely on organic promotion.

But is SEO always the most important tactic for every site and every situation? The answer may be no. For some sites, online brand management is more important. (more…)

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Best Blogging Platform for Marketing Yourself

The best blogging platform for marketing yourself depends on its ability to customize for SEO and share with other distribution channels such as social media.

It also has a few other requirements: (more…)

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