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Online Marketing
Search engine optimization

Google SEO Makes Tough Choice Between 2 Articles

Google search algorithms will choose to show in search results only one of two articles on the same site if they have some similar content. It proves that similar content is an important factor in search engine optimization.

The word “some” is in that sentence on purpose. The two articles don’t have to have all of their content similar or nearly the same. They can have even as little as a few sentences or paragraphs. (more…)

Stored in Online Marketing and tagged
Online audience measurement

Return Visits Show Site’s Value to Its Audience

Return visits is an important metric in website analytics because it reveals the value of a site to its visitors.

Visitor who come back to the site are indicating it has given them more than one reason to engage with it. (more…)

Stored in Online Marketing and tagged

When You Don’t Need More YouTube Subscribers

Google is filled with suggestions from experts on how to get more YouTube subscribers. But sometimes getting more is a waste of time.

Increasing the number of subscribers is usually a benefit for YouTube publishers. Subscribers offer a chance at more easily getting repeat visitors because of notifications about a new video. It’s just like Facebook page likes who get a notification about a new post. (more…)

Stored in Online Marketing and tagged
SEO

SEO Versus Advertising Gives Useful Insights

Sites that focus on both search engine optimization and advertising campaigns will find that making comparisons is a valuable exercise.

Each effort requires time, which means each effort costs money from the labor that goes into that time. So both need a return on investment. (more…)

Stored in Online Marketing and tagged ,
Ebook

How to Price Ebooks for Maximum Profit

Pricing an ebook is easy, but pricing it for profit is not.

An ebook is easy to price because its costs are simple. Most importantly, it doesn’t have a printing cost, which is one of the most expensive costs in any form of print publishing. (more…)

Stored in Online Marketing and tagged
Google

Google Algorithm Changes Unhinge Site Audiences

The overwhelming dominance of Google in the online search environment creates both opportunities and threats to websites.

The opportunities exist because of Google algorithm changes. The threats also exist because of those changes. (more…)

Stored in Online Marketing and tagged
Search engine optimization

Why isn’t a page in the Google search index?

Google search uses a crawling process that may find a page on a site but not put that page into its index.

Why isn’t a page in the Google search index if it is available on a site? (more…)

Stored in Online Marketing and tagged

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