Basic SEO tips are handy for anyone who doesn’t have much time to spend on the subject.
Anyone looking for SEO tips about organic search will find an overwhelming number of suggestions online. Just a few guidelines are a good start for a busy business owner or small online staffs.
Effective search engine optimization (SEO) is not a one-time effort. Site owners need to spend as much time as necessary to get the maximum amount of audience from search engines.
For a big site that generates much business, a publisher or manager should takes SEO steps every day with each content activity on the site. For small sites that don’t update as often, SEO should be part of any content change.
Online brand marketing needs focus and consistency for a long time before a website reaches a key goal — a growth in return visits.
Return visits grow when people start coming to the site by entering the address directly in their browser address window, entering a version of it in search engines or saving it in their bookmark list. (more…)
Email newsletter marketing requires building a list of thousands or even tens of thousands of email addresses. The process takes not just months, but years. The patience is usually worth it.
Such a long-term focus pays off for a website with a list of loyal visitors who come to the site more often. Their visit frequency boosts page views, ad inventory and response rate.
Consider the following impact. Nudging frequency of visits from 3.0 to 3.1 per month with a site of 1 million unique visitors and average pages per visit of 6.0 will boost monthly page views by 600,000 and ad inventory by 1.8 million impressions at three ads per page. (more…)
Using SEO for images is both simple and effective, although it won’t be the most important step in growing search engine optimization.
An image has three potential opportunities to use a naming convention of some kind — the image file name, the image alternative text (also known as the alt tag) and the image title.
A fourth but somewhat separate opportunity exists with the caption, which is the text description of the image that usually appears below it.
The wise way of using SEO for images is by having a set of keywords already identified for the article’s title, headline, meta description and body.
Those keywords and variations on them will be used in the four opportunities identified above.
Web analytic insights are as simple or complex as an site manager chooses to make it — simple with a single, shallow analytics report or complex with reports from multiple sources.
An accurate view of a Web site audience often comes from more than one source.
Some marketers struggle with accurate data about their Web audiences because they use misleading software, interpret the numbers incorrectly or don’t spend enough time to understand them. (more…)