Why You Don’t Need More YouTube Subscribers

Google is filled with suggestions from experts on how to get more YouTube subscribers. But sometimes getting more is a waste of time.

YouTube subscribers
© 2017 Scott Bateman

Google is filled with suggestions from experts on how to get more YouTube subscribers. But sometimes getting more is a waste of time.

Increasing the number of subscribers is usually a benefit for YouTube publishers. Subscribers offer a chance at more easily getting repeat visitors because of notifications about a new video. It’s just like Facebook page likes who get a notification about a new post.

But a publisher doesn’t need to get more YouTube subscribers if the channel topic has short-term value. A subscriber may not have a reason to come back. Continue reading “Why You Don’t Need More YouTube Subscribers”

Bad SEO Brings Wrong Audience

Bad SEO attracts a low-quality audience that can deliver weak revenue along with higher costs.

Bad SEO attracts a low-quality audience that can deliver weak revenue along with higher costs.

An old saying goes, “Be careful what you wish for, you just might get it.” Bad search engine optimization falls into that category.

Brand and local websites see a unique behavior among loyal visitors. These visitors will often go to search engines to reach the websites even though they know the site addresses. Continue reading “Bad SEO Brings Wrong Audience”

RSS Marketing Expands Distribution Channels

Think of RSS marketing as a niche promotional tactic that expands the distribution of a Web site’s content.

RSS marketingThink of RSS marketing as a niche promotional tactic that expands the distribution of a Web site’s content.

RRSS stands for Really Simple Syndication. And it is —  a really simple way of distributing content throughout the Internet and getting more audience as a result.

It is online consumer technology from the early days of online publishing. Some people think it is antiquated and no longer usable. But while consumers of online content may not need it anymore, site publishers can still take advantage of it.

Continue reading “RSS Marketing Expands Distribution Channels”

AdWords Conversion Rate Improves with 6 Steps

The Google AdWords conversion rate is a critical measure in showing how efficiently a Web site promotes itself with pay-per-click campaigns.

AdWords conversion rateThe Google AdWords conversion rate is a critical measure in showing how efficiently a Web site promotes itself with pay-per-click campaigns.

Conversion rate measures the amount of business from website visitors. If a site uses AdWords to deliver 100,000 impressions in search engine results, and 2 percent of those impressions resulted in a click, the site would have 2,000 visitors from AdWords. This is the click rate, which is the first step in tracking performance in AdWords. Continue reading “AdWords Conversion Rate Improves with 6 Steps”

10 Basic SEO Tips Build Search Rankings

Basic SEO tips are handy for anyone who doesn’t have much time to spend on the subject.

Basic SEO tips
Basic SEO tips. © 2017 Scott Bateman

Basic SEO tips are handy for anyone who doesn’t have much time to spend on the subject.

Anyone looking for SEO tips about organic search will find an overwhelming number of suggestions online. Just a few guidelines are a good start for a busy business owner or small online staffs. Continue reading “10 Basic SEO Tips Build Search Rankings”

Online Brand Marketing Needs Focus, Consistency

Online brand marketing needs focus and consistency for a long time before a website reaches a key goal — a growth in return visits.

Online brand marketing needs focus and consistency for a long time before a website reaches a key goal — a growth in return visits.

Return visits grow when people start coming to the site by entering the address directly in their browser address window, entering a version of it in search engines or saving it in their bookmark list. Continue reading “Online Brand Marketing Needs Focus, Consistency”

Email Newsletter Marketing Tips Boost Loyalty

Email newsletter marketing requires building a list of thousands or even tens of thousands of email addresses. The process takes not just months, but years. The patience is usually worth it.

Email newsletter marketing tipsEmail newsletter marketing requires building a list of thousands or even tens of thousands of email addresses. The process takes not just months, but years. The patience is usually worth it.

Such a long-term focus pays off for a website with a list of loyal visitors who come to the site more often. Their visit frequency boosts page views, ad inventory and response rate.

Consider the following impact. Nudging frequency of visits from 3.0 to 3.1 per month with a site of 1 million unique visitors and average pages per visit of 6.0 will boost monthly page views by 600,000 and ad inventory by 1.8 million impressions at three ads per page. Continue reading “Email Newsletter Marketing Tips Boost Loyalty”