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Online Marketing
About Us

About Us Pages Get Prominence, Demand Attention

“About Us” pages often receive high prominence in website navigation and architecture.

It’s no surprise because any credible website publishers who care about their brand and reputation want to put forth the best possible impression. A good About Us page is a small but important part of any website marketing strategy. (more…)

Stored in Online Marketing and tagged ,
Strategy

Online Marketing Strategy: 3 Goals, 8 Tactics and 1 Solid Plan

“Online marketing strategy” is a popular phrase that often is used to describe ways of generating large amounts of traffic to a website.

In the business world, the words strategy and tactics are often used together and sometimes mixed together so tightly that the meaning of one is almost the same as the other. (more…)

Dofollow Links Quickly Impact Search Rankings

Dofollow backlinks have at times a murky impact on site rankings in search engines. Other times, the impact is more clear.

This site recently received an important dofollow link from a large, fairly important and highly relevant website. The link revealed a few interesting insights. (more…)

Stored in Online Marketing and tagged
Automation

How to Automate Core Online Marketing Tasks

Online marketing is remarkably complex because of the number and variety of tasks that a business has to perform.

Even Facebook by itself requires a depth of knowledge to make it a viable and impactful marketing tactic. Businesses must understand what to post, when to post, how to reach the most people, how to tag, what to understand in the analytics, etc. (more…)

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Content Marketing Often Begins with a Question

Effective content marketing, like any type of content, often begins with a question.

The question doesn’t have to appear in the actual written content. Instead, the question should appear in the thought process that eventually leads to the article. (more…)

Stored in Online Marketing and tagged ,
Annual analytics

Annual Analytics Offer Most Important Insights

Annual website analytics are the most important and most insightful analytics for all site publishers.

Website analytic fanatics such as myself easily get caught up in how a day, week or month did compared to the previous day, week or month. (more…)

Stored in Online Marketing and tagged
Medium.com insights

Medium.com Stats Offer Same Critical Insight As YouTube

Medium.com is a major content site whose business model relies entirely on subscriptions. It doesn’t have a single advertiser on it.

The statistics page in a Medium account provides one compelling insight that has much in common with YouTube statistics. (more…)


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