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Independent Contractor Taxes Depend on Business Type

Tax rates for independent contractors depend on whether the business is a sole proprietorship, limited liability company, S corporation or C corporation.

The government has the same basic rates for all businesses. But the actual tax rate as a percentage of profits — also known as the effective tax rate — depends in part on the business type. (more…)

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How to Write a Small Business Marketing Plan

A book on Amazon about writing a one-page marketing plan is 225 pages long.

Learning how to write a one-page small business marketing plan doesn’t take 225 pages of reading. Time is precious for successful business owners and managers. (more…)

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Independent Contractors Thrive With Income From Multiple Sources

Independent contractors have a better chance of surviving and thriving if they have an income strategy that looks beyond just the business.

More than half of the business closures in the United States were the result of problems getting financing or a failure to reach profitability, according to the Global Entrepreneurship Monitor sponsored by Babson College. (more…)

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Online advertising ROI

Online Advertising ROI: 3 Useful Metrics to Know

Online advertising ROI or return on investment is a major consideration for anyone focused on response rates more than branding.

Response and branding are the two primary benefits of any advertising campaign. (more…)

Simple Chart Puts Revenue and Audience into Context

A simple chart offers useful insights about audience and revenue based on the time of the year.

Just comparing the most recent month with the previous month is often misleading because it takes the numbers out of context. It also ignores factors that vary from month to month but often don’t vary from year to year. (more…)

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Online Productivity Separates Success From Failure

Google, Facebook and other online companies succeed in large part because of productivity.

Productivity is an old word in business. It’s another way of describing efficiency, especially cost efficiency. (more…)

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Product Strategy Balances Desktop and Mobile

A site product strategy that balances desktop and mobile versions will improve time management and return on investment.

Websites rarely have the same amount of desktop and mobile visitors. Likewise, they rarely have the same amount of desktop and mobile ad revenue, transactions or other forms of income. But large differences can reveal weaknesses in either platform, especially mobile.

So the first step in developing a site product strategy is research by the publisher into the two platforms that identifies how much audience and revenue each one is producing. (more…)


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