How to Copyright a Website and Protect Content

How to copyright a website is easy. Website content has copyright protection even without a line anywhere on the site with the word “copyright”.

So the challenge for a website publisher is not in how to copyright a website. The challenge for a publisher is in understanding the law and how to protect a site from copyright infringement. (more…)

Content Diversity Expands Site Audience Potential

Content diversity is a useful strategy for stretching the boundaries of a website and reaching more niche audiences.

Diversifying content also means a website can potentially find some new keyword phrases that get highly ranked in search engines. (more…)

Website Profit Starts with Solid Business Plan

Website profit require a thoughtful business plan — even something as simple as one or two pages — and consistently sticking with it. In some ways, planning is more important than revenue itself.

Classical management planning often includes eight major sections: vision, mission, values, strategies, goals, objectives, tactics and actions. (more…)

Online Product Portfolio Defends Business Revenue

A portfolio of online products will protect a business if one product takes a dive while others keep performing well.

A business that sells only one product takes on a great deal of risk. If cheaper products come along, competition increases or other changes impact the market, the business may get into serious trouble. Its future becomes doubtful. (more…)

Website Value Depends on Accurate View of Profit

Website value is a popular topic on message boards around the Internet. The postings often focus on revenue as a way of establishing a site’s worth. But revenue by itself is misleading. Profit matters much more. (more…)

Cross Platform Publishing Adds Value to Content

Cross platform publishing is a content management strategy that increases the value of content by making it useful in multiple distribution channels.

It’s also another way of increasing the return on investment of the labor and any other costs that go into content. (more…)

Online Subscription Strategy Demands High-Value Content

The newspaper industry is a great example of how to implement an online subscription strategy. It’s also a great example of how not to implement it.

Online subscriptions have had a rocky lifespan. Some of us experimented with them for newspapers all the way back in the 1980s with early dialup services such as CompuServe and Prodigy. (more…)