How to Choose a Website Management Service

Business owners who hire a website management service to build or rebuild a website are not just making a product decision. They also are making a marketing decision.

The look and speed on the website have an impact on how much time a visitor spends on it, how often that visitor will come back and even if that visitor comes back at all. (more…)

Website Goals Start With Free, Quick and Simple

The owner of any website should start with goals that focus on free, quick and simple ways to maintain a profitable operation.

The Internet is loaded with experts who talk about big ways of making money online. But they often leave out the cost and effort required to get there. (more…)

How to Write an Online Marketing Plan

A book on Amazon about writing a one-page marketing plan is 225 pages long.

Learning how to write a one-page online marketing plan doesn’t take 225 pages of reading. Time is precious for successful business owners and managers. (more…)

Successful Websites Combine 4 Online Business Models

A successful website more and more needs an online business model that merges four different value propositions.

A value proposition creates value for both the business and the customers of that business. In an online environment, any business finds value in one of four broad ways: (more…)

Use Google Analytics Goals to Sharpen Site Focus

The Google Analytics goals report ise useful in helping anyone who wants to build an online business.

The Analytics goals report allows user to set specific goals for how visitors interact with a site. It also tracks how effectively the site delivers on those goals. (more…)

Content Strategy Depends on Constant Change

A website content strategy requires constant change if that website is meant to survive.

Any business that does the same thing year after year and decade after decade has little chance of surviving, much less growing.

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How to Copyright a Website and Protect Content

Website content has copyright protection even without a line anywhere on the site with the word “copyright”.

So the challenge for a website publisher is not in how to copyright a website. The challenge for a publisher is in understanding the law and how to protect a site from copyright infringement. (more…)