Sales Pipeline Report Helps Revenue Performance

A direct sales pipeline report is an insightful way to increase the odds of success with online advertising.

What is a pipeline report? It is a detailed list of accounts that salespeople have pitched but not closed. Whether an online business is one person who does it all or a much bigger operation with a sales staff, a pipeline report is a useful tactic for increasing revenue. (more…)

Multiple Online Income Streams Build Business Success

Content websites that develop multiple streams of online income end up with better odds of meeting or even exceeding their advertising goals.

They also increase their odds of surviving as a business. (more…)

How to Start an Online Business and Succeed

Anyone who owns an online business for long enough will have a fairly low chance of success within five years of startup.

That’s not an opinion. Fifty percent of all businesses fail within five years, according to the Small Business Administration. Online businesses have intense competition that increase their risk of failure. (more…)

Website Subscriptions Succeed With High-Value Content

Website subscriptions work well with sites that have something special to offer people who are willing to pay a monthly fee. Otherwise, a subscription model is likely to fail.

What is that “something special” that attracts subscribers? The list includes: (more…)

Website Content Plan Depends on Constant Change

A website content plan requires constant change if the site is meant to survive and succeed.

Any business that does the same thing year after year and decade after decade has little chance of surviving, much less growing. It is especially true in a dynamic and rapidly changing online environment.

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Site Analytics Reporting Demands Constant Improvement

Website analytics reporting for any business should offer the most important insights while keeping the process fast and simple. Prioritizing the massive data also is key.

Productivity is a critical part of any business. A website report that is fast to build and simple to review improves productivity. A report that is complex and consuming will deplete a critical chunk of time. (more…)

Marketing Strategists Take Advantage of Recessions

Online marketing strategists can find tactical advantage in any situation, including a major economic recession.

Of course, this assumes the business will survive the recession. It also assumes that owners and employees look for the opportunities that come with an economic downturn. (more…)