Online Strategy Depends on Constant Change

An online business needs to accept constant change as part of its strategy if the business is meant to survive.

Any business that does the same thing year after year and decade after decade has little chance of surviving, much less growing.

(more…)

Online Subscription Strategy Demands High-Value Content

The newspaper industry is a great example of how to implement an online subscription strategy. It’s also a great example of how not to implement it.

Online subscriptions have had a rocky lifespan. Some of us experimented with them for newspapers all the way back in the 1980s with services such as CompuServe and Prodigy. (more…)

Healthy Online Business Depends on Bonuses to Survive

A healthy online business has more potential for staying healthy if it puts a heavy emphasis on bonuses rather than salaries.

Consider two scenarios with different approaches to paying the owner, the staff or both. (more…)

Independent Contractors Balance Cost and Quality

Independent contractor costs have an impact on the quality of the services they provide.

An online business that hires contractors will not surprisingly find that the better the contractor, the higher the cost of hiring that person. (more…)

Online Business Success Demands Flexible Thinking

Success with an online business requires flexibility to survive and thrive beyond the five-year lifespan of most businesses.

In the 1980s, Compuserve was the dominant online business in access and content. It eventually failed. Then came Prodigy, which shot up and later fell into oblivion. (more…)

Cross Platform Publishing Adds Value to Content

Cross platform publishing is a content management strategy that increases the value of content by making it useful in multiple distribution channels.

For example, I published the book “Online Marketing for Small Business” as an ebook and paperback. The content came from this website. I simply re-edited the articles and organized them under a common theme. (more…)

Healthy Website Profit Begins with Gross Profit

Gross profit is a useful way of measuring the financial health of a website.

Yahoo Finance is a useful website for investors. It has financial data about the most successful Internet companies such as Google, Amazon and Ebay. (more…)