Healthy Online Business Depends on Bonuses to Survive
A healthy online business has more potential for staying healthy if it puts a heavy emphasis on bonuses rather than salaries.
Consider two scenarios with different approaches to paying the owner, the staff or both. (more…)
Independent Contractors Balance Cost and Quality
Independent contractor costs have an impact on the quality of the services they provide.
An online business that hires contractors will not surprisingly find that the better the contractor, the higher the cost of hiring that person. (more…)
Online Business Success Demands Flexible Thinking
Success with an online business requires flexibility to survive and thrive beyond the five-year lifespan of most businesses.
In the 1980s, Compuserve was the dominant online business in access and content. It eventually failed. Then came Prodigy, which shot up and later fell into oblivion. (more…)
Cross Platform Publishing Adds Value to Content
Cross platform publishing is a content management strategy that increases the value of content by making it useful in multiple distribution channels.
For example, I published the book “Online Marketing for Small Business” as an ebook and paperback. The content came from this website. I simply re-edited the articles and organized them under a common theme. (more…)
Healthy Website Profit Begins with Gross Profit
Gross profit is a useful way of measuring the financial health of a website.
Yahoo Finance is a useful website for investors. It has financial data about the most successful Internet companies such as Google, Amazon and Ebay. (more…)
Site Analytics Reporting Demands Constant Improvement
A site analytics report for a small business should offer the most important insights while keeping the process fast and simple.
Productivity is a critical part of any business. A website report that is fast to build and simple to review improves productivity. A report that is complex and time consuming will deplete a critical chunk of time. (more…)
Successful Online Business = Product Quality + Audience Growth
Building a successful online business is similar to solving a set of math problems.
Add product quality and product quantity to equal product growth. Add product growth and site promotion to get audience growth. Add audience growth to sales tactics to equal revenue growth. Revenue growth minus expense growth equals website profit. (more…)
Promise Media offers tips, tactics and strategies for content-rich Web sites. 