How to Start an Online Business and Succeed

Anyone who owns an online business for long enough will have a fairly low chance of success within five years of startup.

That’s not an opinion. Fifty percent of all businesses fail within five years, according to the Small Business Administration. Online businesses have intense competition that increase their risk of failure. (more…)

Website Subscriptions Succeed With High-Value Content

Website subscriptions work well with sites that have something special to offer people who are willing to pay a monthly fee. Otherwise, a subscription model is likely to fail.

What is that “something special” that attracts subscribers? The list includes: (more…)

Website Content Plan Depends on Constant Change

A website content plan requires constant change if the site is meant to survive and succeed.

Any business that does the same thing year after year and decade after decade has little chance of surviving, much less growing. It is especially true in a dynamic and rapidly changing online environment.

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Site Analytics Reporting Demands Constant Improvement

Website analytics reporting for any business should offer the most important insights while keeping the process fast and simple. Prioritizing the massive data also is key.

Productivity is a critical part of any business. A website report that is fast to build and simple to review improves productivity. A report that is complex and consuming will deplete a critical chunk of time. (more…)

Marketing Strategists Take Advantage of Recessions

Online marketing strategists can find tactical advantage in any situation, including a major economic recession.

Of course, this assumes the business will survive the recession. It also assumes that owners and employees look for the opportunities that come with an economic downturn. (more…)

How to Choose a Website Management Service

Business owners who hire a website management service to build or rebuild a website are not just making a product decision. They also are making a marketing decision.

The look and speed of the website have an impact on how much time a visitor spends on it, how often that visitor will come back and even if that visitor comes back at all. (more…)

Online Exit Strategy Ensures Minimal Pain in Case of Failure

An online exit strategy ensures the least amount of pain in case a project or website doesn’t succeed.

Everything is temporary. It’s the nature of the universe. It’s also the nature of people, companies, products and services. (more…)