Site Analytics Reporting Demands Constant Improvement
A site analytics report for a small business should offer the most important insights while keeping the process fast and simple.
Productivity is a critical part of any business. A website report that is fast to build and simple to review improves productivity. A report that is complex and time consuming will deplete a critical chunk of time. (more…)
Successful Online Business = Product Quality + Audience Growth
Building a successful online business is similar to solving a set of math problems.
Add product quality and product quantity to equal product growth. Add product growth and site promotion to get audience growth. Add audience growth to sales tactics to equal revenue growth. Revenue growth minus expense growth equals website profit. (more…)
Business Structure Impacts Website Profit
Independent websites with a single employee have a far different view of profit than larger companies.
One major difference lies with how they handle payroll and some of the most basic expenses. (more…)
Website Profit Starts with Solid Plan
Website profit requires good planning — even something as simple as one page — and consistently sticking to the plan. In some ways, planning is more important than revenue itself.
Classical management planning often includes eight major sections: vision, mission, values, strategies, goals, objectives, tactics and actions. (more…)
1st Site Priorities: Keep Efforts Free, Quick and Simple
The owner of a small business website should look for ways of growing it that are free, quick and simple.
The Internet is loaded with experts who talk about big ways of making money online. But they often leave out the cost and effort required to get there. (more…)
Use Analytics Goals to Sharpen Site Focus
Google Analytics has a tool that is effective in helping anyone who wants to build an online business.
The Analytics goals report allows user to set specific goals for how visitors interact with a site. It also tracks how effectively the site delivers on those goals. (more…)
Independent Contractor Taxes Depend on Business Type
Tax rates for independent contractors depend on whether the business is a sole proprietorship, limited liability company, S corporation or C corporation.
The government has the same basic rates for all businesses. But the actual tax rate as a percentage of profits — also known as the effective tax rate — depends in part on the business type. (more…)
Promise Media offers tips, tactics and strategies for content-rich Web sites. 