Content Strategy Depends on Constant Change

A website content strategy requires constant change if that website is meant to survive.

Any business that does the same thing year after year and decade after decade has little chance of surviving, much less growing.

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How to Copyright a Website and Protect Content

Website content has copyright protection even without a line anywhere on the site with the word “copyright”.

So the challenge for a website publisher is not in how to copyright a website. The challenge for a publisher is in understanding the law and how to protect a site from copyright infringement. (more…)

Content Diversity Expands Site Audience Potential

Content diversity is a useful strategy for stretching the boundaries of a website and reaching more niche audiences.

Diversifying content also means a website can potentially find some new keyword phrases that get highly ranked in search engines. (more…)

Online Product Portfolio Defends Business Revenue

A portfolio of online products will protect a business if one product takes a dive while others keep performing well.

A business that sells only one product takes on a great deal of risk. If cheaper products come along, competition increases or other changes impact the market, the business may get into serious trouble. Its future becomes doubtful. (more…)

Website Profit Starts with Solid Business Plan

Website profit require a thoughtful business plan — even something as simple as one or two pages — and consistently sticking with it. In some ways, planning is more important than revenue itself.

Classical management planning often includes eight major sections: vision, mission, values, strategies, goals, objectives, tactics and actions. (more…)

Online Exit Strategy Ensures Survival

An online company or operating unit with a five-year plan is simply trying to equal the average survival rate. That plan should have an exit strategy.

Everything is temporary. It’s the nature of the universe. It’s also the nature of people, companies, products and services. (more…)

Website Value Based on Accurate View of Profit

Website value is a popular topic on message boards around the Internet. The postings often focus on revenue as a way of establishing a site’s worth. But revenue is misleading. (more…)