Website Management Needs Cost Controls in Slowing Economy

Smart website management requires a balance of both revenue and expenses to achieve a healthy profit and healthy growth.

When the economy is growing strongly, it is of course much easier to grow revenue as well. (more…)

Website Profit Balances High Margin, High Growth

Website profit is often a choice between high profit margin versus high revenue and audience growth.

It is one of the most important choices a publisher or webmaster can make for a website financial plan. (more…)

Efficient Website Management Pushes Online Profits Higher

Efficient website management requires quick responses to problems, initiatives, changes in competition, new products, etc. Consider the following.

The website support ticket went to the vendor on Nov. 10. The answer came back on Nov. 17. (more…)

Sales Pipeline Report Helps Revenue Performance

A direct sales pipeline report is an insightful way to increase the odds of success with online advertising.

Whether an online business is one person who does it all or a much bigger operation with a sales staff, a pipeline report is a useful tactic for increasing revenue. (more…)

Multiple Online Income Streams Build Business Success

Content websites that develop multiple streams of online income end up with better odds of meeting or even exceeding their advertising goals.

They also increase their odds of surviving as a business. (more…)

How to Start an Online Business and Succeed

Anyone who owns an online business for long enough will have a fairly low chance of success within five years of startup.

That’s not an opinion. Fifty percent of all businesses fail within five years, according to the Small Business Administration. Online businesses have even more intense competition that increase their risk of failure.

(more…)

Website Subscriptions Succeed With High-Value Content

Website subscriptions work well with sites that have something special to offer people who are willing to pay a monthly fee. Otherwise, a subscription model is likely to fail.

What is that “something special” that attracts subscribers? The list includes: (more…)