Marketing Strategists Take Advantage of Recessions

Online marketing strategists can find tactical advantage in any situation, including a major economic recession.

Of course, this assumes the business will survive the recession. It also assumes that owners and employees look for the opportunities that come with an economic downturn. (more…)

How to Choose a Website Management Service

Business owners who hire a website management service to build or rebuild a website are not just making a product decision. They also are making a marketing decision.

The look and speed of the website have an impact on how much time a visitor spends on it, how often that visitor will come back and even if that visitor comes back at all. (more…)

Online Exit Strategy Ensures Minimal Pain in Case of Failure

An online exit strategy ensures the least amount of pain in case a project or website doesn’t succeed.

Everything is temporary. It’s the nature of the universe. It’s also the nature of people, companies, products and services. (more…)

Website Goals Start With Free, Quick and Simple

The owner of any website should start with goals that focus on free, quick and simple ways to build and maintain a profitable operation.

The Internet is loaded with experts who talk about big ways of making money online. But they often leave out the cost and effort required to get there. (more…)

How to Write an Online Marketing Plan

The best online marketing plan starts with 10 simple ideas. They are living, fluid documents that change with market conditions.

A book on Amazon about writing a one-page marketing plan is 225 pages long.

Learning how to write an online marketing plan doesn’t take 225 pages of reading. Time is precious for successful business owners and managers. (more…)

Successful Websites Combine 4 Online Business Models

Successful websites more and more need an online business model that merges four different value propositions.

A value proposition creates value for both the business and the customers of that business. In an online environment, any business finds value in one of four broad ways: (more…)

Use Google Analytics Goals to Sharpen Site Focus

The Google Analytics goals report is useful in helping anyone who wants to build an online business.

The Analytics goals report allows user to set specific goals for how visitors interact with a site. It also tracks how effectively the site delivers on those goals. (more…)