PROMISE MEDIA

A question came up one day about the retention rates of our online advertisers. We were surprised by the answer. After a little research in our billing system, we discovered that our online direct sales retention rate of about 65 percent  — local, regional and national — was slightly higher than the newspaper retention rate. […]

Google AdSense and similar advertising networks rely on the context of pages to deliver the best-performing ads. Keywords create the foundation of the context. That’s why the ad type is called, not surprisingly, contextual advertising. The context of the page is formed by the major elements of that page — all related to search engine […]

Online advertising delivers results for customers and revenue for publishers based in part on one simple technique – the location of the ads on the page. If you have software or a vendor that provides ad delivery reports, it’s fascinating to see the results of moving ads around a page. Three simple tips improve ad […]

The best banner ads promote an online business with a combination of branding and response. Promoting an online business is not entirely about pay per click advertising. Graphical banner ads can build recognition of your site name and bring customers back again. Again, all advertising is a combination of branding and response. A TV commercial […]

The best online ad placement is an important consideration for any site with advertising accounts. The site can have all direct sales clients or entirely Google AdSense. Either way, the ad placement has a big impact on results for the advertiser and revenue for the site. A site with poor ad placement runs the risk […]

Pay per click advertising has grown into the dominant category of online advertising because it is cheap and efficient. It’s cheap because it’s efficient. It’s efficient for the advertiser because it most often is used contextually at the major search engines — Google and Bing — along with their advertising partner sites. Because PPC advertising […]