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How to Make Responsive DFP Ad Units

Google has created a way for DFP publishers to display responsive ad units that is harder to explain than it is to do.

“Size mapping” is a set of tags on a site that tells DFP it can safely deliver ad units of specific but varying sizes into a single ad slot.

The following steps explain how to make DFP deliver responsive ad units. The steps use a single ad unit to keep the explanation simple. (more…)

Stored in Online Advertising and tagged ,
Online brand marketing

Brand Your Business With Promotional Banner Ads

The best promotional banner ads market an online business with a mix of branding and response.

Promoting an online business is not entirely about pay per click advertising, which in the case of the search engines emphasize text ads. (more…)

Stored in Online Advertising and tagged , ,
Contextual advertising

Contextual Ads Need Contextual Content

Contextual advertising from Google AdSense will deliver high CPMs and click-through rates if they appear with content that provides the right context.

What are contextual advertising banners? They are ads whose subject matter is determined dynamically by the site content that surrounds it. (more…)

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Google AdSense Alternatives Often Bring 6 Added Risks

Google’s industry-dominating AdSense product provides online publishers with enough paying ads to fill an entire site.

Some sites use AdSense to fill remnant ad space that hasn’t been sold to direct sales clients. Other sites are entirely filled with AdSense. Still more use the product with AdSense alternatives. (more…)

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Should You Sell Your Own Ads on Your Website?

Many publishers reach a point where they wonder if they should sell ads on their own websites.

They often already make money by displaying ads from Google AdSense, Media.net and other vendors on their sites. (more…)

Expandable Banners Increase Revenue Without Depleting Inventory

Expandable banner ads provide a way of boosting revenue for sites that are running out of ad inventory.

The average growth rate of online audiences has slowed to single digits in recent years.

That means successful Web sites that want to grow audience aggressively must take market share away from competing sites.

It’s easier said than done. Don’t mind the cliche, because it’s true.

Sites with flat to moderate growth rate and aggressive sales, especially if they have direct sales, end up running out of inventory to sell. (more…)

Stored in Online Advertising and tagged ,

Effective Banner Ads Rely on Right Location on Page

“Performance depends not only on the ad position but the quality and relevance of the ad itself.”

Effective online advertising delivers results for customers and revenue for publishers based in part on one simple technique – the location of banner ads on the page.

If you have software or a vendor that provides ad delivery reports, it’s fascinating to see the results of moving ads around a page.

Three simple tips improve banner ad effectiveness and response rates:

  1. Keep two ads visible above the fold.
  2. Use at least the leaderboard 728×90 and rectangular 300×250 or 300×600 (which may be cut off by the bottom of the browser status bar).
  3. Minimize nearby distractions, i.e., large photos or graphics.

Here are some examples of how the banner position impacts the revenue. (more…)

Stored in Online Advertising and tagged

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