A for-profit website content strategy doesn’t deliver results if the content doesn’t match the potential for advertising.
After all, it’s the advertising revenue that pays for the content. It’s also the advertising revenue that ensures the profit and future growth of the site. (more…)
Cornerstone content is a concept in SEO strategy that identifies the most important pages on a website.
They are the ones with the highest-quality content as well as the ones that ideally will rank highest in search engine results. (more…)
Search engine optimization responds well to unique content because unique content has little to no competition. If it has no competition, it naturally jumps to the top of search results.
But anyone who wants to publish unique content for the sake of getting high ranks in search engines will find uniqueness is rare anymore. Just do a search on any keyword phrase that comes to mind. Chances are, there are dozens, hundreds and even thousands of articles on that topic. (more…)
Keyword density is a common term in search engine optimization to describe the number of important keywords in an article. But it also works well at the website level.
SEO experts have traditionally touted the importance of keyword density at the article level because word repetition signals the topic of the article to search engines. (more…)
The use of content attribution is one of the most basic concepts in traditional print journalism. It has benefits for online journalism as well.
Content attribution provides the source of a fact, quote or controversial statement. It uses words such as “says”, “said”, “according to” and variations along with the person, website, etc., that offered the information.
Content diversity is a useful strategy for stretching the boundaries of a website and reaching more niche audiences.
Diversifying content also means a website can potentially find some new keyword phrases that get highly ranked in search engines. (more…)
A periodic word count audit is a simple way to identify articles on a website that need help with search engine optimization.
SEO experts commonly recommend that articles should have at least 300 words to get some respect from search engines. That belief has evidence to back it up. But in my experience, the longer the article, the better the response from search engines. (more…)