User Generated Content: Let Chaos Reign?
User generated content on a site starts with one simple decision. It is whether to moderate the content or let every single posting go live.
Moderation is necessary for most sites. UGC requires moderation for sites that want to maintain a degree of credibility with their visitors. (more…)
What is Content Development for Websites?
Content development for websites is a strategy and process for publishing information that readers find useful, accurate, timely, important, engaging or entertaining.
It has its foundation in older forms of traditional publishing or broadcasting such as books, magazines, newspapers, radio and television. (more…)
Increase Page Views to Build Ad Inventory and Revenue
How to increase page views is one of the most fundamental tactics of online publishing. But social media, SEO, email marketing and other online methods often get more attention.
The topic also is key to increasing ad inventory and revenue. Even better, a site with increasing page views offers a great way to judge site quality. (more…)
Blog Content Strategy Includes Existing Posts
An effective blog content strategy should include a regular review of old posts to see which ones have value as evergreen content. They have great potential to attract even more.
Sometimes the best parts of a blog are overlooked by the blogger because they are old and forgotten posts. But that doesn’t mean the search engines have forgotten about them. (more…)
Website Development Cost: How to Keep It Low
How much should website development cost? The cost should reflect a reasonable percentage of a business marketing budget.
Think of the cost in the same way as the cost of producing a radio or television commercial. The development cost of the commercial is separate from the promotional cost of it. (more…)
5 Web Design Principles Improve Site Quality
Building a high-quality website requires following certain web design principles that used to be a matter of opinion.
More often they are now based on facts that publishers discover in website analytics. (more…)
Content Management Systems: An Introduction
Publishers who have launched multiple sites on different online content management systems end up with valuable lessons about picking the right CMS.
Small businesses that want a strong marketing presence can take these lessons to heart in choosing what system to use. (more…)
Promise Media offers online business tips and best practices for content-rich websites. 