Promise Media
Content Management
Content management systems

Launch New Content Management System with Extreme Caution

Launching a new content management system in place of another one is a path to greater online glory or a path to online obscurity.

The decision to change a CMS brings with it a high risk of major problems that could result in a large decline in site audience and revenue. (more…)

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Blogging

User Generated Content: Let Chaos Reign?

User generated content on a site starts with one simple decision. It is whether to moderate the content or let every single posting go live.

UGC requires moderation for sites that want to maintain a degree of credibility with their visitors. (more…)




SEO content writing

What is Content Development for Websites?

Content development for websites is a strategy and process for publishing information that readers find useful, accurate, timely, important, engaging or entertaining.

It has its foundation in older forms of traditional publishing or broadcasting such as books, magazines, newspapers, radio and television. (more…)

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Eye

Increase Page Views to Build Ad Inventory and Revenue

How to increase page views is one of the most fundamental metrics of online publishing. But social media, SEO, email marketing and other online tactics often get more attention.

The topic also is key to increasing ad inventory and revenue. Even better, it’s a great way to judge site quality. (more…)

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Blogging

Blog Content Strategy Includes Existing Posts

An effective blog content strategy should include a regular review of old posts to see which ones have value as evergreen content. They have great potential to attract even more.

Sometimes the best parts of a blog are overlooked by the blogger because they are old and forgotten posts. But that doesn’t mean the search engines have forgotten about them. (more…)




Online business success

Website Development Costs: How to Keep Them Low

How much should website development cost? The cost should reflect a reasonable percentage of a business marketing budget.

Think of the cost in the same way as the cost of producing a radio or television commercial. The development cost of the commercial is separate from the promotional cost of it. (more…)

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Website archive

5 Web Design Principles Improve Site Quality

Building a high-quality website requires following certain web design principles that used to be a matter of opinion.

More often they are now based on fact and experience. (more…)

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