Content diversity is a useful strategy for stretching the boundaries of a website and reaching more niche audiences.
Diversifying content also means a website can potentially find some new keyword phrases that get highly ranked in search engines. (more…)
A periodic word count audit is a simple way to identify articles on a website that need help with search engine optimization.
SEO experts commonly recommend that articles should have at least 300 words to get some respect from search engines. That belief has evidence to back it up. But in my experience, the longer the article, the better the response from search engines. (more…)
The online industry seems to go through phases with online pop-up boxes. They have them for a while, they go away and they come back again.
These pop-up boxes — which appear atop the browser window — had a life with advertising for a number of years before finally fading away. (more…)
Cross platform publishing is a content management strategy that increases the value of content by making it useful in multiple distribution channels.
For example, I published the book “Online Marketing for Small Business” as an ebook and paperback. The content came from this website. I simply re-edited the articles and organized them under a common theme. (more…)
Website entry points usually consist of a homepage, article pages and internal index pages that aggregate articles. Opportunities abound.
Index pages have a natural limit with the number of titles or headlines along with abstracts that don’t exceed a certain visual appeal. (more…)
The URL channel report in Google AdSense is a useful guide in where to build content on a website.
The report is available by going to the Reports page available as a click in the left column of the AdSense homepage. From there, click on the dropdown to the right of that column near the top of the page and click on “URL channels”. (more…)
Cornerstone content is a concept in online publishing that identifies the most important pages on a website.
They are the ones with the highest-quality content as well as the ones that ideally will rank highest in search engine results. (more…)