Website building is a creative process that is easily crushed by too many ideas.
Experts spew out a massive number of building tips. So many are available for everyone from a one-person publishing company to major media businesses that the person in charge can end up trying to do too much, too soon. (more…)
Reliable website hosting tips result from years of managing sites, making mistakes and achieving successes.
Businesses will go through the trouble of moving to a new hosting company because of bad experiences with the old one. (more…)
Publishers who have launched multiple sites on different online content management systems end up with valuable lessons about picking the right CMS.
Small businesses that want a strong marketing presence can take these lessons to heart in choosing what system to use. (more…)
A for-profit website content strategy doesn’t deliver results if the content doesn’t match the potential for advertising.
After all, it’s the advertising revenue that pays for the content. It’s also the advertising revenue that ensures the profit and future growth of the site. (more…)
Cornerstone content is a concept in SEO strategy that identifies the most important pages on a website.
They are the ones with the highest-quality content as well as the ones that ideally will rank highest in search engine results. (more…)
Search engine optimization responds well to unique content because unique content has little to no competition. If it has no competition, it naturally jumps to the top of search results.
But anyone who wants to publish unique content for the sake of getting high ranks in search engines will find uniqueness is rare anymore. Just do a search on any keyword phrase that comes to mind. Chances are, there are dozens, hundreds and even thousands of articles on that topic. (more…)
Keyword density is a common term in search engine optimization to describe the number of important keywords in an article. But it also works well at the website level.
SEO experts have traditionally touted the importance of keyword density at the article level because word repetition signals the topic of the article to search engines. (more…)