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Content management
Blogging

Blog Content Strategy Includes Existing Posts

An effective blog content strategy should include a regular review of old posts to see which ones have value as evergreen content. They have great potential to attract even more.

Sometimes the best parts of a blog are overlooked by the blogger because they are old and forgotten posts. But that doesn’t mean the search engines have forgotten about them. (more…)




Online business success

Website Development Cost: How to Keep It Low

How much should website development cost? The cost should reflect a reasonable percentage of a business marketing budget.

Think of the cost in the same way as the cost of producing a radio or television commercial. The development cost of the commercial is separate from the promotional cost of it. (more…)

Stored in Development and tagged



Website archive

5 Web Design Principles Improve Site Quality

Building a high-quality website requires following certain web design principles that used to be a matter of opinion.

More often they are now based on facts that publishers discover in website analytics. (more…)

Stored in Development and tagged



Content management systems

Content Management Systems: An Introduction

Publishers who have launched multiple sites on different online content management systems end up with valuable lessons about picking the right CMS.

Small businesses that want a strong marketing presence can take these lessons to heart in choosing what system to use. (more…)

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How to Increase Site Usability with Content Budgets

Site usability is a strategy that focuses on making a website useful to visitors. It is a combination of interesting content and appealing design.

Speed, navigation and visual appeal are common tactics that increase usability. But they mean nothing without plenty of good content. (more…)

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AdSense URL channels

AdSense Custom Channels Guide Content, Grow Revenue

The AdSense custom channels report is a useful guide for targeting website content with revenue initiatives.

Publishers may use the report to track AdSense results based on the placement location of ads, size of ads and type of content. (more…)

Stored in Advertising and tagged ,



SEO content writing

Website Content Writing Depends on 3 Important Goals

Website content writing is a complex process because it depends on variables that aren’t necessary for writing in print. Three important goals are growth, improvement and search engine optimization.

Search engines have increasingly complex and demanding requirements for a website to get higher ranks in search results. Competition continues to grow at a rapid pace; the number of websites and website pages far outpaces the growth in audience and revenue. (more…)

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