Promise Media
Content management

Website Content Strategy Should Balance Desktop and Mobile

A website content strategy that balances desktop and mobile versions will improve time management and return on investment.

Websites rarely have the same amount of desktop and mobile visitors. If anything, mobile has grown so much that many sites now get more mobile visitors than desktop visitors. And the growth shows no signs of abating.

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Analytics Exit Rate Pinpoints Problem Content Pages

The exit rate from Google Analytics and other providers will reveal problem pages that send people away from a site.

There is no escaping the fact that site visitors will leave at some point. The important question is where they leave and why. (more…)

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Photographer

How to Use Online Photos to Build SEO, Brand and Social Media

Online photos offer an opportunity to build a website’s brand, social media presence and search engine optimization.

They also enhance the quality of the experience for any visitor on a website. (more…)

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Landing pages

Landing Page Best Practices Convert More Visitors

The best practices for landing pages come in two forms. The first is understanding why a particular landing page does so well. The other is getting better performance.

What is a landing page? It is a page where someone lands with their browser after they click on something such as a page on another website, an ad, a search engine result or a social media account, among other possibilities. (more…)

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Targeted Content Development Builds Revenue

Website content development creates revenue opportunities for publishers by targeting key categories that appeal to advertisers or ecommerce vendors.

Site publishers or business owners can do only so much before they run out of resources — time, money and energy. So it becomes a question of where to invest those resources for the best returns. (more…)

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video production

How to Start Video Marketing Production

The starting point for video marketing production is as simple as taking photos with a digital camera.

A “movie” is a continuous series of images. When most people think of the word movie, they think of  what they see in a movie theater or on a TV screen. Each individual image appears for a fraction of a second as creates a continuous flow. (more…)

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website content strategy

Best Website Content Strategy Produces Hefty Revenue

The best website content strategy produces more revenue and audience when it is both deep and broad.

“Content is King” is a well-known saying when online publishers debate how to succeed at growing profits and revenue. But the saying doesn’t really say much. (more…)

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