Website usability is a strategy that focuses on making a website useful to visitors. It is a combination of interesting content and appealing design.
Speed, navigation and visual appeal are common tactics that increase usability. But they mean nothing without plenty of good content. (more…)
The AdSense custom channels report is a useful guide on where to build content on a website that grows more revenue.
The report is available by going to the Reports page available as a click in the left column of the AdSense homepage. From there, click on the dropdown to the right of that column near the top of the page and click on “URL channels”. (more…)
Website content writing is a complex process because it depends on variables that aren’t necessary for writing in print. Three important goals are growth, improvement and search engine optimization.
Search engines have increasingly complex and demanding requirements for a website to get higher ranks in search results. Competition continues to grow at a rapid pace; the number of websites and website pages far outpaces the growth in audience and revenue. (more…)
SEO content writing works best when it focuses on unique angles to common topics. Being different stands out from the crowd.
Search engine optimization responds well to unique content because unique content has little to no competition. If it has no competition, it naturally jumps to the top of search results. (more…)
Website publishers need to increase page views for the simple reason that more page views will lead to more revenue.
Page views serve as one of the most important metrics in achieving website success.
Google Analytics and other website analytic programs have page views as one of the three most prominent metrics along with visits and unique visitors. (Google now calls them sessions and users.) (more…)
Article rewriting for SEO is a fast way to improve search engine optimization and user experience at the same time.
Imagine the possibilities: Higher search rankings, lower bounce rate, increasing pages per visit, more social shares and more return visits. (more…)
Web design and development first serves an online marketing purpose and second serves a graphical purpose. Anyone who thinks the other way around is designing a website that will undercut audience and especially revenue. (more…)