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Content management
Content management systems

Content Management Systems: An Introduction

Publishers who have launched multiple sites on different Web content management systems end up with valuable lessons about picking the right CMS.

Robust content sites need a CMS for several important reasons. A CMS will save staff time from coding pages, have rich functionality such as search and display consistent templates that don’t confuse site visitors.

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Content Attribution Builds Trust, Credibility With Readers

The use of content attribution is one of the most basic concepts in traditional print journalism. It has benefits for online journalism as well.

Content attribution provides the source of a fact, quote or controversial statement. It uses words such as “says”, “said”, “according to” and variations along with the person, website, etc., that offered the information.

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Content Authority Depends on Journalism Rules

In an era of fake news, content trust and authority depend more than ever on a few basic journalism rules.

One of the top 100 sites on the Internet in terms of audience has a message board section with quite a few posts about politics. One poster refers to many sites as sources of information. Most of the sites have the following characteristics.

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Product Strategy Balances Desktop and Mobile

A site product strategy that balances desktop and mobile versions will improve time management and return on investment.

Websites rarely have the same amount of desktop and mobile visitors. Likewise, they rarely have the same amount of desktop and mobile ad revenue, transactions or other forms of income. But large differences can reveal weaknesses in either platform, especially mobile.

So the first step in developing a site product strategy is research by the publisher into the two platforms that identifies how much audience and revenue each one is producing. (more…)

10 Simple Website Building Tips

Website building tips

© 2017 Scott Bateman

Website building is a creative process that is easily crushed by too many ideas.

So many building tips are available for a one-person publishing company to major media businesses that the person in charge can end up trying to do too much, too soon. The sheer volume will leave a site too diluted to be good at any one thing on the list.

In no particular order, here are 10 basic tips for website building that result in reader interest and natural search engine optimization. (more…)

Website Quantity Drives Product Audience

A website succeeds with audience in part because of the quantity of content. How to get to that quantity is just as important.

Three metrics for measuring the quantity and efficiency of content on a site are:

  1.  Total pages
  2.  Total active or accessed pages
  3.  Views per active page

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Best Content Management Systems Rely on 3 Tips

Best content management systemsOpinions about the best content management systems will vary from person to person because so many factors go into the best choice.

Drupal lovers insist that their CMS is technically superior to any other free online publishing platform.

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