A traditional small business can use offline marketing tactics to boost audience and revenue for its website.
Businesses have many priorities and distractions. Marketing is of course a priority, but businesses often think of major promotional channels such as online, radio, TV, cable and print. They often have many minor but still useful channels as well.
Local businesses will find that effective website promotion adds new customers and strengthens relationship with existing ones.
But many local businesses with limited online experience are disappointed when the money spent on a nice looking site doesn’t product the desired result. (more…)
Online branding is often overlooked as a marketing tactic because search engine optimization is so widely embraced.
It’s true that pure Web brands in particular may get up to 90 percent or more of their total traffic from organic search results. (more…)
The owner of a small business website should look for ways of growing it that are free, quick and simple.
The Internet is loaded with experts who talk about big ways of making money online. But they often leave out the cost and effort required to get there. (more…)
Advertisers will find that AdWords geo targeting is a great way to focus their efforts on niche audiences and use limited budgets efficiently at the same time.
Just about anyone can have a good reason to use the geo targeting capability. (more…)
Local online advertising is going up. It’s also up for grabs.
The battle has been fierce, and it is getting worse.
A report by Borrell Associates estimates that local advertising will increase to $132 billion in 2016.
Digital spending will make up about half of the total, followed by newspapers at 10 percent and TV stations at 9 percent, the report says.
Among digital advertising expenditures, targeted display ads will consume 70 percent of the total.
The idea of using local SEO tactics to promote a local Web site makes perfect sense on the surface, but putting it into practice can be incredibly difficult.
Google and Bing may get 10,000 national searches a month on “early American antique dealers,” but they may get only 10 searches a month for “Nashville early American antique dealers.”
Naturally, the smaller the local market, the more likely the total searches will be small to nonexistent. Even worse, sponsorsing those keywords will become very expensive.
Even if there are some regular monthly searches on a particular keyword or phrase, it may not be enough to chase after them with organic search engine optimization (SEO) or paid search engine marketing (SEM).
The value of the lead may determine if it is worth it. (more…)