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Local Online
Targeting

Local Online Marketing Strategy Depends on Careful Targeting

Local online marketing is successful when the effort focuses on a combination of careful targeting and cost efficiency.

Consistent effort also helps quite a bit.

Businesses that target locally come in two main flavors. They are either national companies with a local presence or local companies with of course just a local presence. (more…)

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Offline marketing tactics

Offline Marketing Tactics Add to Site Brand

A traditional small business can use offline marketing tactics to boost audience and revenue for its website.

Businesses have many priorities and distractions. Marketing is of course a priority, but businesses often think of major promotional channels such as online, radio, TV, cable and print.  They often have many minor but still useful channels as well.
(more…)

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Website Promotion Adds Value to Local Business

Local businesses will find that effective website promotion adds new customers and strengthens relationship with existing ones.

But many local businesses with limited online experience  are disappointed when the money spent on a nice looking site doesn’t product the desired result. (more…)

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Online branding

Online Brand Marketing Can Outperform SEO

Online branding is often overlooked as a marketing tactic because search engine optimization is so widely embraced.

It’s true that pure Web brands in particular may get up to 90 percent or more of their total traffic from organic search results. (more…)

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Website priorities

1st Site Priorities: Keep Efforts Free, Quick and Simple

The owner of a small business website should look for ways of growing it that are free, quick and simple.

The Internet is loaded with experts who talk about big ways of making money online. But they often leave out the cost and effort required to get there. (more…)




Targeted advertising

Use AdWords Geo Targeting to Keep Budgets Lean

Advertisers will find that AdWords geo targeting is a great way to focus their efforts on niche audiences and use limited budgets efficiently at the same time.

Just about anyone can have a good reason to use the geo targeting capability. (more…)




Local Online Advertising Goes Up for Grabs – Literally

Local online advertising is going up. It’s also up for grabs.

The battle has been fierce, and it is getting worse.

A report by Borrell Associates estimates that local advertising will increase to $132 billion in 2016.

Digital spending will make up about half of the total, followed by newspapers at 10 percent and TV stations at 9 percent, the report says.

Among digital advertising expenditures, targeted display ads will consume 70 percent of the total.

(more…)

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