Local online advertising is effective for local businesses that want to target ads to specific geographic areas.
Many local advertisers understand the concept of targeting ads in print, cable and especially direct mail. But they often struggle with how to do it online. They have to create the targeting instead of media account executives who usually do it for them in offline media. (more…)
Website publishers often overlook online branding as a marketing tactic because search engine optimization is so effective.
It’s true that pure Web brands in particular may get up to 90 percent or more of their total traffic from organic search results. (more…)
Business owners who hire a website management service to build or rebuild a website are not just making a product decision. They also are making a marketing decision.
The look and speed on the website have an impact on how much time a visitor spends on it, how often that visitor will come back and even if that visitor comes back at all. (more…)
The owner of any website should start with goals that focus on free, quick and simple ways to maintain a profitable operation.
The Internet is loaded with experts who talk about big ways of making money online. But they often leave out the cost and effort required to get there. (more…)
Local businesses will find that effective website promotion adds new customers and strengthens relationship with existing ones.
But a business owner with limited online experience may get disappointed when the money spent on a nice looking site doesn’t produce the desired result. (more…)
Local online marketing is successful when the effort focuses on a combination of careful targeting and cost efficiency.
Consistent effort also helps quite a bit.
Businesses that target locally come in two main flavors. They are either national companies with a local presence or local companies with of course just a local presence. (more…)
A traditional small business can use offline marketing tactics to boost audience and revenue for its website.
Businesses have many priorities and distractions. Marketing is of course a priority, but businesses often think of major promotional channels such as online, radio, TV, cable and print. They often have many minor but still useful channels as well.