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Website Management
website profit

Website Value Based on Accurate View of Profit

Website value is a popular topic on message boards around the Internet. The postings often focus on revenue as a way of establishing a site’s worth. But revenue is misleading. (more…)

Stored in Website Management and tagged
Ebook

Cross Platform Publishing Adds Value to Content

Cross platform publishing is a content management strategy that increases the value of content by making it useful in multiple distribution channels.

For example, I published the book “Online Marketing for Small Business” as an ebook and paperback. The content came from this website. I simply re-edited the articles and organized them under a common theme. (more…)

Online Exit Strategy Ensures Survival

Everything is temporary. It’s the nature of the universe. It’s also the nature of people, companies, products and services.

Online publishing is no different. Consider Google’s massive investment in Google+, its attempt to establish a major foothold in social media and especially to compete with Facebook. (more…)

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Change

Online Strategy Depends on Constant Change

An online business needs to accept constant change as part of its strategy if the business is meant to survive.

Any business that does the same thing year after year and decade after decade has little chance of surviving, much less growing.

(more…)

Stored in Website Management and tagged
Online newspaper

Online Subscription Strategy Demands High-Value Content

The newspaper industry is a great example of how to implement an online subscription strategy. It’s also a great example of how not to implement it.

Online subscriptions have had a rocky lifespan. Some of us experimented with them for newspapers all the way back in the 1980s with services such as CompuServe and Prodigy. (more…)

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Leap

Healthy Online Business Depends on Bonuses to Survive

A healthy online business has more potential for staying healthy if it puts a heavy emphasis on bonuses rather than salaries.

Consider two scenarios with different approaches to paying the owner, the staff or both. (more…)

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Balance

Independent Contractors Balance Cost and Quality

Independent contractor costs have an impact on the quality of the services they provide.

An online business that hires contractors will not surprisingly find that the better the contractor, the higher the cost of hiring that person. (more…)

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