Promise Media
Website Management
Ebook

Cross Platform Publishing Adds Value to Content

Cross platform publishing is a content management strategy that increases the value of content by making it useful in multiple distribution channels.

For example, I published the book “Online Marketing for Small Business” as an ebook and paperback. The content came from this website. I simply re-edited the articles and organized them under a common theme. (more…)

website profit

Healthy Website Profit Begins with Gross Profit

Gross profit is a useful way of measuring the financial health of a website.

Yahoo Finance is a useful website for investors. It has financial data about the most successful Internet companies such as Google, Amazon and Ebay. (more…)

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Analytics

Site Analytics Reporting Demands Constant Improvement

A site analytics report for a small business should offer the most important insights while keeping the process fast and simple.

Productivity is a critical part of any business. A website report that is fast to build and simple to review improves productivity. A report that is complex and time consuming will deplete a critical chunk of time. (more…)

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Online business success

Successful Online Business = Product Quality + Audience Growth

Building a successful online business is similar to solving a set of math problems.

Add product quality and product quantity to equal product growth. Add product growth and site promotion to get audience growth. Add audience growth to sales tactics to equal revenue growth. Revenue growth minus expense growth equals website profit. (more…)

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Business Structure Impacts Website Profit

Independent websites with a single employee have a far different view of profit than larger companies.

One major difference lies with how they handle payroll and some of the most basic expenses. (more…)

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Website Profit Starts with Solid Plan

Website profit requires good planning — even something as simple as one page — and consistently sticking to the plan. In some ways, planning is more important than revenue itself.

Classical management planning often includes eight major sections: vision, mission, values, strategies, goals, objectives, tactics and actions. (more…)

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Website priorities

1st Site Priorities: Keep Efforts Free, Quick and Simple

The owner of a small business website should look for ways of growing it that are free, quick and simple.

The Internet is loaded with experts who talk about big ways of making money online. But they often leave out the cost and effort required to get there. (more…)

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