Ebook advertising on Amazon requires ongoing attention and analysis to achieve the best possible results.
It also requires a learning curve for anyone who wants to improve performance. Even so, the results of an Amazon advertising campaign will vary somewhat from month to month. (more…)
Ebook publishers who want to generate sales on Amazon may have no choice but to run advertising campaigns to promote their books.
The reason is simple. Amazon has millions of ebooks. In many cases, there are multiple books and sometimes even dozens of them on the same subject. (more…)
An ebook pricing strategy can result in maximum sales and profit or squash both at the same time.
Ebook sales follow a fundamental rule of economics. The higher the price, the more likely the sales volume will slow or even decline. The lower the price, the more likely sales volume will increase. (more…)
Effective ebook marketing requires more than using various tactics that try to persuade people to buy a book. It also takes book content that works well with niche audiences.
So an ebook marketing strategy begins with the content of the book. A writer who publishes a book on a general subject such as travel will have a much harder time reaching an audience than if the book is about cruises or resorts. (more…)
Cross platform publishing is a content management strategy that increases the value of content by making it useful in multiple distribution channels.
For example, I published the book “Online Marketing for Small Business” as an ebook and paperback. The content came from this website. I simply re-edited the articles and organized them under a common theme. (more…)
Pricing an ebook is easy, but pricing it for profit is not.
An ebook is easy to price because its costs are simple. Most importantly, it doesn’t have a printing cost, which is one of the most expensive costs in any form of print publishing. (more…)