Effective ebook marketing requires more than using various tactics that try to persuade people to buy a book. It also takes book content that works well with niche audiences.
So an ebook marketing strategy begins with the content of the book. A writer who publishes a book on a general subject such as travel will have a much harder time reaching an audience than if the book is about cruises or resorts. (more…)
Cross platform publishing is a content management strategy that increases the value of content by making it useful in multiple distribution channels.
For example, I published the book “Online Marketing for Small Business” as an ebook and paperback. The content came from this website. I simply re-edited the articles and organized them under a common theme. (more…)
Pricing an ebook is easy, but pricing it for profit is not.
An ebook is easy to price because its costs are simple. Most importantly, it doesn’t have a printing cost, which is one of the most expensive costs in any form of print publishing. (more…)