Promise Media
Brand

Develop online brand management strategies and tactics with a multi-channel approach to promotion.

User-Generated Content Can Hurt Site Image

User-generated content adds value to a website, but it comes with disadvantages for advertising and marketing as well.

crowd

The term user-generated content is popular among media sites and closely tied to the hyperlocal concept. (more…)

Stored in Development and tagged ,



Website promotion

Website Promotion Needs Healthy Advertising Budget

Website promotion has been a big challenge for traditional media companies and a much easier one for pure online plays.

It may sound like an odd observation. After all, media companies should be better at promoting their own websites than any other business. They specialize in communications. Their lessons are useful for any website business, whether it’s a standalone website or an extention of an existing offline brand.

(more…)

Stored in Marketing and tagged



Online branding

SEO Tactics Decline While Online Branding Rises

SEO tactics that fail to keep up with search engines run the risk of shrinking or even failing. Although some tactics are no longer useful, site publishers can focus more on branding.

Many websites have declined or folded because of the way search engines have changed their approach to ranking sites in its search results. How they rank sites today is far different than how they ranked them 10 years ago.

(more…)

Stored in Marketing and tagged ,



Web design stages

4 Stages of Web Design and Development

Web design and development first serves an online marketing purpose and second serves a graphical purpose. Anyone who thinks the other way around is designing a website that will undercut audience and especially revenue. (more…)




Face

Online Reputations Grow With Just a Middle Initial

Online reputations help build online brands. Publishers and marketers can enhance both of them with a simple step involving their own names.

My existence in life is unique, but my name is not. The world has many people named Scott Bateman. No one with that name controls their reputations and personal brands when so many other people have the same name. (more…)

Stored in Marketing and tagged



User Engagement Attracts and Keeps Customers

User engagement is an important marketing tactic for online publishers who want to attract and keep customers of all types. It also builds brand.

Engagement opportunities exist in two forms: content and communications. Engagement environments exist in six or more online publishings platforms including websites, blogging, social media accounts, video accounts, advertising and email marketing. (more…)

Stored in Marketing and tagged , ,



Online brand marketing

Building Online Brand May Require SEO Sacrifice

Search engine optimization is the single most important marketing tactic for an online brand that relies on organic promotion.

But is SEO always the most important tactic for every site and every situation? The answer is sometimes no. For some sites, online brand management is often important, especially if the site is an extension of an offline brand. (more…)

Stored in Marketing and tagged ,




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