Promise Media
Brand

Develop online brand management strategies and tactics with a multi-channel approach to promotion.

Pay per click campaigns

Track Pay Per Click ROI with 2 Simple Metrics

Pay per click ROI requires a successful payback like any other promotional channel. But what is the right return on investment?

A report from The Nielsen Company indicates that online advertising has the highest ROI of any medium. It says that the short term ROI on all channels is 109 percent and for online it is 218 percent. (more…)

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User-Generated Content Can Hurt Site Image

User-generated content adds value to a website, but it comes with disadvantages for advertising and marketing as well.

crowd

The term user-generated content is popular among media sites and closely tied to the hyperlocal concept. (more…)

Stored in Development and tagged ,



Social media

Facebook Marketing Strategy: Get Automated

A solid Facebook marketing strategy can increase traffic to a website. But it also is possible to spend too much time on social media platforms and end up disappointed  in the results.

Automation can save time and increase ROI. (more…)

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Online branding

SEO Tactics Decline While Online Branding Rises

SEO tactics that fail to keep up with search engines run the risk of shrinking or even failing. Although some tactics are no longer useful, site publishers can focus more on branding.

Many websites have declined or folded because of the way search engines have changed their approach to ranking sites in its search results. (more…)

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Web design stages

4 Stages of Web Design and Development

Web design and development first serves an online marketing purpose and second serves a graphical purpose. Anyone who thinks the other way around is designing a website that will undercut audience and especially revenue. (more…)




Face

Online Reputations Grow With Just a Middle Initial

Online reputations help build online brands. Publishers and marketers can enhance both of them with a simple step involving their own names.

My existence in life is unique, but my name is not. The world has many people named Scott Bateman. No one with that name controls their reputations and personal brands. (more…)

Stored in Marketing and tagged



User Engagement Attracts and Keeps Customers

User engagement is an important marketing tactic for online publishers who want to attract and keep customers of all types. It also builds brand.

Engagement opportunities exist in two forms: content and communications. Engagement environments exist in six or more online publishings platforms including websites, blogging, social media accounts, video accounts, advertising and email marketing. (more…)

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