Promise Media
Brand

Develop online brand management strategies and tactics with a multi-channel approach to promotion.

Facebook logo

Facebook as a Marketing Tool: Branding Versus Response

Facebook as a marketing tool is a struggle between branding and response. Its usefulness varies widely from one company page to another and especially from one industry to another.

The dent in the wall of my office comes from beating my head against it over the use of Facebook for marketing. (more…)

Stored in Marketing and tagged ,



Online brand marketing

Brand Your Business With Banner Ad Promotions

The best banner ad promotions market an online and offline business with a mix of branding and response.

Promoting an online or offline business is not entirely about pay per click advertising, which in the case of the search engines emphasize text ads. (more…)

Stored in Advertising and tagged , , ,



Pay per click campaigns

Track Pay Per Click ROI with 2 Simple Metrics

Pay per click ROI requires a successful payback like any other promotional channel. But what is the right return on investment?

A report from The Nielsen Company indicates that online advertising has the highest ROI of any medium. It says that the short term ROI on all channels is 109 percent and for online it is 218 percent. (more…)

Stored in Marketing and tagged , ,



User-Generated Content Can Hurt Site Image

User-generated content adds value to a website, but it comes with disadvantages for advertising and marketing as well.

crowd

The term user-generated content is popular among media sites and closely tied to the hyperlocal concept. (more…)

Stored in Development and tagged ,



Social media

Facebook Marketing Strategy: Get Automated

A solid Facebook marketing strategy can increase traffic to a website. But it also is possible to spend too much time on social media platforms and end up disappointed  in the results.

Automation can save time and increase ROI. (more…)

Stored in Marketing and tagged , ,



Online branding

SEO Tactics Decline While Online Branding Rises

SEO tactics that fail to keep up with search engines run the risk of shrinking or even failing. Although some tactics are no longer useful, site publishers can focus more on branding.

Many websites have declined or folded because of the way search engines have changed their approach to ranking sites in its search results. (more…)

Stored in Marketing and tagged ,



Web design stages

4 Stages of Web Design and Development

Web design and development first serves an online marketing purpose and second serves a graphical purpose. Anyone who thinks the other way around is designing a website that will undercut audience and especially revenue. (more…)





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