Sites that use Google AdSense will find great insights from the platform revenue report.
The report breaks down revenue according to how much comes from desktop, laptop and mobile computers. The amount of revenue is not revealing because in each case it depends on the volume of traffic from each device. Instead, it is the RPM or revenue per thousand impressions that offers important information.
Google AdSense alternatives bring with them at least 6 risks that might outweigh any benefits from the revenue they also bring.
Google’s industry-dominating AdSense product provides online publishers with enough paying ads to fill an entire site.
Some sites use AdSense to fill remnant ad space that hasn’t been sold to direct sales clients. Other sites are entirely filled with AdSense. Still more use the product with AdSense alternatives.
The product provides not only the largest quantity of online ads in the world but often the highest-paying remnant ads. Google gives the publisher 68 percent of the revenue and keeps 32 percent for the selling, marketing and management of the product.
But for some sites, AdSense is not enough. They may have one of three reasons to look for an Adsense alternative:
They violated Google’s terms of service, got caught and were banned from using the product.
They have so much available inventory because AdSense RPMs can’t keep up with the high volume.
They want to replace the lowest-paying AdSense ads with higher-paying ads from another provider.