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Contextual ad networks provide Web site publishers with the ability to place ads on their sites and get paid when people click on them. Those companies track the content on the page where the ad appears and display an ad with a subject related to the content. Here is a contextual advertising example: A travel […]

Google AdSense and similar advertising networks rely on the context of pages to deliver the best-performing ads. Keywords create the foundation of the context. That’s why the ad type is called, not surprisingly, contextual advertising. The context of the page is formed by the major elements of that page — all related to search engine […]

The best online ad placement is an important consideration for any site with advertising accounts. The site can have all direct sales clients or entirely Google AdSense. Either way, the ad placement has a big impact on results for the advertiser and revenue for the site. A site with poor ad placement runs the risk […]

Related Posts • How to Sell Online Advertising in 5 Steps • Online ad models: CPM, CPC or CPA? • Effective display advertising Online advertising rates are set through a combination of ad size, ad location, ad performance and market demand. This key online marketing strategy results in ad performance and market demand, which in turn […]

‘The more optimized the page, the more targeted the ads’ AdSense optimization is based on some of the same concepts as search engine optimization. It’s worthwhile to consider what happens without it. Ask someone for a lot of money and don’t tell them why. They aren’t likely to hand over a dime. Place contextual advertising […]

Google AdSense probably is the single largest concentration of advertising on the Internet, partly because it is so effective in producing revenue for partner Web sites. One of the most effective ways to increase AdSense revenue is is not what you do with the ads but what you do with the content on the page […]