Content Authority Depends on Journalism Rules

In an era of fake news, content trust and authority depend more than ever on a few basic journalism rules.

In an era of fake news, content trust and authority depend more than ever on a few basic journalism rules.

One of the top 100 sites on the Internet in terms of audience has a message board section with quite a few posts about politics. One poster refers to many sites as sources of information. Most of the sites have the following characteristics:

  1. Private domain registration, meaning the owner is hidden.
  2. No contact page.
  3. No privacy policy.
  4. No terms of service.
  5. Fake bylines: ZeroPointNow, Knave Dave, Kim DotCom.
  6. No attribution of sources. In fact, no sources at all.
  7. No apparent editing based on the quality of the writing.
  8. No labels for opinion and advocacy.

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Product Strategy Balances Desktop and Mobile

A site product strategy that balances desktop and mobile versions will improve time management and return on investment.

Websites rarely have the same amount of desktop and mobile visitors. Likewise, they rarely have the same amount of desktop and mobile ad revenue, transactions or other forms of income. But large differences can reveal weaknesses in either platform, especially mobile.

So the first step in developing a site product strategy is research by the publisher into the two platforms that identifies how much audience and revenue each one is producing. Continue reading “Product Strategy Balances Desktop and Mobile”

10 Simple Website Building Tips

Website building tips
© 2017 Scott Bateman

Website building is a creative process that is easily crushed by too many ideas.

So many building tips are available for a one-person publishing company to major media businesses that the person in charge can end up trying to do too much, too soon. The sheer volume will leave a site too diluted to be good at any one thing on the list.

In no particular order, here are 10 basic tips for website building that result in reader interest and natural search engine optimization. Continue reading “10 Simple Website Building Tips”

Website Quantity Drives Product Audience

A website succeeds with audience in part because of the quantity of content. How to get to that quantity is just as important.

A website succeeds with audience in part because of the quantity of content. How to get to that quantity is just as important.

Three metrics for measuring the quantity and efficiency of content on a site are:

  1.  Total pages
  2.  Total active or accessed pages
  3.  Views per active page

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Best Content Management Systems Rely on 3 Tips

Best content management systemsOpinions about the best content management systems will vary from person to person because so many factors go into the best choice.

Drupal lovers insist that their CMS is technically superior to any other free online publishing platform.

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What is CDN? It Might Make Site Faster – Or Not

Does a CDN or content delivery network make a site load faster? The answer is, it depends.

Content delivery network
CDN lets visitor from Beijing get faster response from copy of site on server in Paris than original in Chicago.

Some online experts say that a CDN or content delivery network will make a site load faster because of the way it retrieves data.

The actual answer is sometimes yes and sometimes no. It depends on the hosting environment, quality of the CDN, the amount of traffic a site receives, how well the site is already optimized for speed, and other important factors. Continue reading “What is CDN? It Might Make Site Faster – Or Not”

Free Website Publishing Exists for Any Business

Free website publishing is available for any small business. But is it worthwhile?

Free website hostingFree website publishing is available for any small business. But is it worthwhile?

In brief, it depends on the business needs. Looking at the free options is a good place to start.

A small site requires work at building, marketing and maintaining. Free marketing and technology tools are available. The actual building and maintaining come at a cost of labor.

Continue reading “Free Website Publishing Exists for Any Business”