Content Management - Tips and Best Practices - Promise Media
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Content Management
Words

Site-Wide Keyword Density Guides SEO and Content

Keyword density is a common term in search engine optimization to describe the number of important keywords in an article. But it also works well at the website level.

SEO experts have traditionally touted the importance of keyword density at the article level because word repetition signals the topic of the article to search engines. (more…)




Content Attribution Builds Trust, Credibility With Readers

The use of content attribution is one of the most basic concepts in traditional print journalism. It has benefits for online journalism as well.

Content attribution provides the source of a fact, quote or controversial statement. It uses words such as “says”, “said”, “according to” and variations along with the person, website, etc., that offered the information.

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Colors

Content Diversity Expands Site Audience Potential

Content diversity is a useful strategy for stretching the boundaries of a website and reaching more niche audiences.

Diversifying content also means a website can potentially find some new keyword phrases that get highly ranked in search engines. (more…)




Words and letters

Word Count Audit Uncovers Weak Articles

A periodic word count audit is a simple way to identify articles on a website that need help with search engine optimization.

SEO experts commonly recommend that articles should have at least 300 words to get some respect from search engines. That belief has evidence to back it up. But in my experience, the longer the article, the better the response from search engines. (more…)




Boxes

Pop-Up Boxes Annoy Visitors While Getting Clicks

The online industry seems to go through phases with online pop-up boxes. They have them for a while, they go away and they come back again.

These pop-up boxes — which appear atop the browser window — had a life with advertising for a number of years before finally fading away. (more…)




Ebook

Cross Platform Publishing Adds Value to Content

Cross platform publishing is a content management strategy that increases the value of content by making it useful in multiple distribution channels.

For example, I published the book “Online Marketing for Small Business” as an ebook and paperback. The content came from this website. I simply re-edited the articles and organized them under a common theme. (more…)




Subindex Pages Create New Website Entry Points

Website entry points usually consist of a homepage, article pages and internal index pages that aggregate articles. Opportunities abound.

Index pages have a natural limit with the number of titles or headlines along with abstracts that don’t exceed a certain visual appeal. (more…)






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