Website content goals sometimes are overwhelming because so many of them are possible.
Search engines have increasingly complex and demanding requirements for a website to get higher ranks in search results. Competition continues to grow at a rapid pace; the number of websites and website pages far outpaces the growth in audience and revenue. (more…)
Reliable website hosting tips result from years of managing sites, making mistakes and achieving successes.
Businesses will go through the trouble of moving to a new hosting company because of bad experiences with the old one. (more…)
Exit reports from Google Analytics and other providers will reveal problem pages that send people away from a site.
There is no escaping the fact that site visitors will leave at some point. The important question is where they leave and why. (more…)
Website building is a creative process that is easily crushed by too many ideas.
Experts spew out a massive number of building tips. So many are available for everyone from a one-person publishing company to major media businesses that the person in charge can end up trying to do too much, too soon. (more…)
Online photos offer an opportunity to build a website’s brand, social media presence and search engine optimization.
They also enhance the quality of the experience for any visitor on a website. (more…)
The best practices for landing pages come in two forms. The first is understanding why a particular landing page does so well. The other is getting better performance.
What is a landing page? It is the destination page of a click from another website, an ad, a search engine result or a social media account, among other possibilities. (more…)
Cross platform publishing is a content management strategy that increases the value of content by making it useful in multiple distribution channels.
For example, I published the book “Online Marketing for Small Business” as an ebook and paperback. The content came from this website. I simply re-edited the articles and organized them under a common theme. (more…)