Website Quantity Drives Product Audience

A website succeeds with audience in part because of the quantity of content. How to get to that quantity is just as important.

A website succeeds with audience in part because of the quantity of content. How to get to that quantity is just as important.

Three metrics for measuring the quantity and efficiency of content on a site are:

  1.  Total pages
  2.  Total active or accessed pages
  3.  Views per active page

Continue reading “Website Quantity Drives Product Audience”

Best Content Management Systems Rely on 3 Tips

Best content management systemsOpinions about the best content management systems will vary from person to person because so many factors go into the best choice.

Drupal lovers insist that their CMS is technically superior to any other free online publishing platform.

Continue reading “Best Content Management Systems Rely on 3 Tips”

What is CDN? It Might Make Site Faster – Or Not

Does a CDN or content delivery network make a site load faster? The answer is, it depends.

Content delivery network
CDN lets visitor from Beijing get faster response from copy of site on server in Paris than original in Chicago.

Some online experts say that a CDN or content delivery network will make a site load faster because of the way it retrieves data.

The actual answer is sometimes yes and sometimes no. It depends on the hosting environment, quality of the CDN, the amount of traffic a site receives, how well the site is already optimized for speed, and other important factors. Continue reading “What is CDN? It Might Make Site Faster – Or Not”

Free Website Publishing Exists for Any Business

Free website publishing is available for any small business. But is it worthwhile?

Free website hostingFree website publishing is available for any small business. But is it worthwhile?

In brief, it depends on the business needs. Looking at the free options is a good place to start.

A small site requires work at building, marketing and maintaining. Free marketing and technology tools are available. The actual building and maintaining come at a cost of labor.

Continue reading “Free Website Publishing Exists for Any Business”

10 Website Hosting Tips Protect the Business

Reliable website hosting tips result from years of managing sites, making mistakes and achieving su

Website hosting tips
© 2017 Scott Bateman

Reliable website hosting tips result from years of managing sites, making mistakes and achieving successes.

Businesses will go through the trouble of moving to a new hosting company because of bad experiences with the old one.

Bad experiences usually fall into a few categories: Continue reading “10 Website Hosting Tips Protect the Business”

Website Security Check Should Include Vendors

The most common website security check covers the risk of hackers breaking through and damaging the site content or software. Follow 10 simple steps to increase security.

Website security checkThe most common website security checks cover the risk of hackers breaking through and damaging the site content or software.

Even worse, they look for personal information.

Anyone who watches web hosting reports closely will see that even a small local site will get visitors from Asian and East European countries.

The visitors have no business coming to the site except to search for entry points and cause mischief.

The less serious mischief includes registering on the site to post comments. The comments often have links to other sites that sell questionable products and services.

The more serious mischief includes stealing credit card or other personal information such as Social Security numbers. Continue reading “Website Security Check Should Include Vendors”

Best Website Content Produces Hefty Revenue

The best website content produces more revenue and audience when it is both deep and broad.

The best website content produces more revenue and audience when it is both deep and broad.

“Content is King” is a well-known saying when online publishers debate how to succeed at growing profits and revenue. But the saying doesn’t really say much.

What it really means is that content in two forms produces the revenue — abundant quantity and optimized quality. Continue reading “Best Website Content Produces Hefty Revenue”