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Ad Rates

How to set online advertising rates.

Multiple Online Income Streams Build Business Success

Content websites that develop multiple streams of online income end up with better odds of meeting or even exceeding their advertising goals.

They also increase their odds of surviving as a business. (more…)

Stored in Management and tagged , , ,



Online business success

Advertiser Retention Rates Depend on Tracking Results

Advertiser retention rates rise when publishers track and adjust campaign performance on a regular basis.

A question came up one day about the retention rates of our online display advertisers. We were surprised by the answer. (more…)

Stored in Advertising and tagged , , ,



CPM advertising

CPM Advertising Costs, Examples and Strategy

CPM advertising is a pricing model based on cost per thousand ad impressions. It is especially common with online advertising.

With CPM advertising, advertisers pay a consistent rate on the number of times the ad is distributed, whether online or through traditional media. (more…)

Stored in Advertising and tagged , ,



Online Advertising Rates: Guidelines and Best Practices

Online advertising rates are set through a combination of ad size, ad location, ad performance and market demand.

Optimizing this key ad sales tactic results in higher revenue, increased advertiser acquisition and increased advertiser retention. (more…)

Stored in Advertising and tagged , , ,



Eye

What is Native Advertising? It’s a Tactic That Delivers Results

Native advertising is a new buzzword for an old concept in both the online and traditional media environments.

In its simplest form, it can be defined two ways: (more…)

Stored in Advertising and tagged , ,



Money

Yield Optimization Increases Revenue with Leftover Ad Impressions

Yield optimization is one of the lesser known concepts in online advertising. It leads to higher revenue through better inventory management.

It starts with the basic idea that a site publisher or sales team may not be able to sell out 100 percent of all ad impressions on a site. (more…)




Google AdSense strategy

AdSense Earnings Down? You Are Not Alone

AdSense earnings regularly go down for some sites and keep growing for others for many, many reasons. But some disturbing trends point to red flags about the future for AdSense partners.

First, some background. Google AdSense is one of the greatest product developments on the Internet. The company brilliantly decided to expand its search advertising inventory by allowing other websites to publish its ads and split the revenue with a healthy 68 percent going to its publishing partners. (more…)

Stored in Advertising and tagged , , ,




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