How to set online advertising rates.
Online Sales Report Gives 6 Insights for Success
Websites large and small benefit greatly from a good online sales report. It’s a high-yield tactic that requires little time and effort.
Even the smallest website will find useful insights from a simple report tracking sales performance. (more…)
Guaranteed Ad Viewability Builds Advertiser Trust
Guaranteed ad viewability is another way to build trust with online advertisers. They will know that people are actually seeing the ads.
Websites like The Economist make a commitment to guaranteed views of display ads by putting that guarantee into rate cards. (more…)
Email Advertising Rates Get Boost From ‘Visible Impressions’
Email advertising rates may find new life when publishers embrace the concept of visible impressions.
Visible impressions is a new online industry trend that says the value of an ad impression is based on being visible on a Web site without requiring the user to scroll down the page to see it. (more…)
Multiple Online Income Streams Build Business Success
Content websites that develop multiple streams of online income end up with better odds of meeting or even exceeding their advertising goals.
They also increase their odds of surviving as a business. (more…)
Advertiser Retention Rates Depend on Tracking Results
Advertiser retention rates rise when publishers track and adjust campaign performance on a regular basis.
A question came up one day about the retention rates of our online display advertisers. We were surprised by the answer. (more…)
CPM Advertising Costs, Examples and Strategy
CPM advertising is a pricing model based on cost per thousand ad impressions. It is especially common with online advertising.
With CPM advertising, advertisers pay a consistent rate on the number of times the ad is distributed, whether online or through traditional media. (more…)
Online Advertising Rates: Guidelines and Best Practices
Online advertising rates are set through a combination of ad size, ad location, ad performance and market demand.
Optimizing this key ad sales tactic results in higher revenue, increased advertiser acquisition and increased advertiser retention. (more…)
Promise Media offers online business tips and best practices for content-rich websites. 