How to set online advertising rates.
Multiple Online Income Streams Build Business Success
Content websites that develop multiple streams of online income end up with better odds of meeting or even exceeding their advertising goals.
They also increase their odds of surviving as a business. (more…)
Advertiser Retention Rates Depend on Tracking Results
Advertiser retention rates rise when publishers track and adjust campaign performance on a regular basis.
A question came up one day about the retention rates of our online display advertisers. We were surprised by the answer. (more…)
CPM Advertising Costs, Examples and Strategy
CPM advertising is a pricing model based on cost per thousand ad impressions. It is especially common with online advertising.
With CPM advertising, advertisers pay a consistent rate on the number of times the ad is distributed, whether online or through traditional media. (more…)
Online Advertising Rates: Guidelines and Best Practices
Online advertising rates are set through a combination of ad size, ad location, ad performance and market demand.
Optimizing this key ad sales tactic results in higher revenue, increased advertiser acquisition and increased advertiser retention. (more…)
What is Native Advertising? It’s a Tactic That Delivers Results
Native advertising is a new buzzword for an old concept in both the online and traditional media environments.
In its simplest form, it can be defined two ways: (more…)
Yield Optimization Increases Revenue with Leftover Ad Impressions
Yield optimization is one of the lesser known concepts in online advertising. It leads to higher revenue through better inventory management.
It starts with the basic idea that a site publisher or sales team may not be able to sell out 100 percent of all ad impressions on a site. (more…)
AdSense Earnings Down? You Are Not Alone
AdSense earnings regularly go down for some sites and keep growing for others for many, many reasons. But some disturbing trends point to red flags about the future for AdSense partners.
First, some background. Google AdSense is one of the greatest product developments on the Internet. The company brilliantly decided to expand its search advertising inventory by allowing other websites to publish its ads and split the revenue with a healthy 68 percent going to its publishing partners. (more…)
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