How to set online advertising rates.
What is Native Advertising? It’s a Tactic That Delivers Results
Native advertising is a new buzzword for an old concept in both the online and traditional media environments.
In its simplest form, it can be defined two ways: (more…)
Yield Optimization Increases Revenue with Leftover Ad Impressions
Yield optimization is one of the lesser known concepts in online advertising. It leads to higher revenue through better inventory management.
It starts with the basic idea that a site publisher or sales team may not be able to sell out 100 percent of all ad impressions on a site. (more…)
AdSense Earnings Down? You Are Not Alone
AdSense earnings regularly go down for some sites and keep growing for others for many, many reasons. But some disturbing trends point to red flags about the future for AdSense partners.
First, some background. Google AdSense is one of the greatest product developments on the Internet. The company brilliantly decided to expand its search advertising inventory by allowing other websites to publish its ads and split the revenue with a healthy 68 percent going to its publishing partners. (more…)
Online Advertising Rates: Guidelines and Best Practices
Online advertising rates are set through a combination of ad size, ad location, ad performance and market demand.
Optimizing this key ad sales tactic results in higher revenue, increased advertiser acquisition and increased advertiser retention. (more…)
Guaranteed Ad Viewability Builds Advertiser Trust
Guaranteed ad viewability is another way to build trust with online advertisers. They will know that people are actually seeing the ads.
Websites like The Economist make a commitment to guaranteed views of display ads by putting that guarantee into rate cards. (more…)
CPM Advertising Costs, Examples and Strategy
CPM advertising is a pricing model based on cost per thousand ad impressions. It is especially common with online advertising.
It places a consistent payment rate on the number of times the ad is distributed, whether online or through traditional media. (more…)
YouTube Monetization Rate Depends on 7 Factors
The YouTube monetization rate is a major factor in the financial success or failure of a video channel.
Monetization determines whether a video gets any ads, how many ads it gets and the rate of revenue the ads produce. (more…)
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