Guaranteed Viewability Builds Advertiser Trust
Guaranteed ad viewability is another way to build trust with online advertisers.
Websites like The Economist make a commitment to guaranteed views of display ads by putting that guarantee into rate cards. (more…)
Online Advertising Rates: Guidelines and Best Practices
Scott S. Bateman is a former online general manager with Cox Enterprises and Media General. He has more than a decade of experience with managing online advertising rates.
Online ad rates are set through a combination of ad size, ad location, ad performance and market demand.
Optimizing this key ad sales tactic results in higher revenue, increased advertiser acquisition and increased advertiser retention. (more…)
Online Advertising ROI: 3 Useful Metrics to Know
Online advertising ROI or return on investment is a major consideration for anyone focused on response rates more than branding.
Response and branding are the two primary benefits of any advertising campaign. (more…)
How to Build Online Rate Cards
A good rate card for online advertising is more than just the rates themselves. It is also about the presentation and promotion.
The most brilliantly devised rate card won’t deliver results if it is hard to read, confusing and overly complicated. (more…)
YouTube Monetization Rate Depends on 7 Factors
The YouTube monetization rate has much to do with the financial success or failure of a video channel for anyone who wants to make money from it.
Monetization determines whether a video gets any ads, how many ads it gets and the rate of revenue the ads produce. (more…)
Ad Unit Audit Increases Revenue Performance
A regular review of online ad unit performance will often lead to an improvement in revenue performance.
Site publishers who only place ad units on a page and report total revenue or results per advertiser at the end of each month are missing a major opportunity. (more…)
Ad Quality Score Impacts Cost, Clicks and Impressions
The quality score of pay-per-click advertising on Bing and Google has a major impact on the cost, click rates and impression level for keywords.
Advertisers who buy ads on both search engines will have keywords ranked by their relevance with a score of 1 through 10. The higher the number, the greater the relevance. (more…)
Promise Media offers online business tips and best practices for content-rich websites. 