Online advertising ROI or return on investment is a major consideration for anyone focused on response rates more than branding.
Response and branding are the two primary benefits of any advertising campaign. (more…)
A good rate card for online advertising is more than just the rates themselves. It is also about the presentation and promotion.
The most brilliantly devised rate card won’t deliver results if it is hard to read, confusing and overly complicated. (more…)
The YouTube monetization rate has much to do with the financial success or failure of a video channel for anyone who wants to make money from it.
Monetization determines whether a video gets any ads, how many ads it gets and the rate of revenue the ads produce. (more…)
Online ad rates are set through a combination of ad size, ad location, ad performance and market demand.
Optimizing this key ad sales tactic results in higher revenue, increased advertiser acquisition and increased advertiser retention. (more…)
A regular review of online ad unit performance will often lead to an improvement in revenue performance.
Site publishers who only place ad units on a page and report total revenue or results per advertiser at the end of each month are missing a major opportunity. (more…)
The quality score of pay-per-click advertising on Bing and Google has a major impact on the cost, click rates and impression level for keywords.
Advertisers who buy ads on both search engines will have keywords ranked by their relevance with a score of 1 through 10. The higher the number, the greater the relevance. (more…)
CPM advertising is a pricing model based on cost per thousand ad impressions.
It places a consistent payment rate on the number of times the ad is distributed, whether online or through traditional media. (more…)