Promise Media
Analytics

Site Analytics Reporting Demands Constant Improvement

Website analytics reporting for any business should offer the most important insights while keeping the process fast and simple. Prioritizing the massive data also is key.

Productivity is a critical part of any business. A website report that is fast to build and simple to review improves productivity. A report that is complex and consuming will deplete a critical chunk of time. (more…)

Stored in: Management and tagged: , ,




Trademark

To Trademark Or Not To Trademark

Having a trademark means your business cares about its identity and wants to protect it. Trademarking your name, logo or any other elements of your branding helps you establish who you are and enables you to start building a reputation that will stand out in the minds of your customers. (more…)

Stored in Marketing and tagged
Anchor

HTML Anchor Links That Deliver Better Website Results

Best practices for HTML anchor links impact how often website visitors click on them. More clicks lead to more page views, return visits and website revenue.

Anyone who uses the Internet is well aware of anchor links. In simple terms, they are made up of text and code that encourage visitors to click on them. But a bad anchor link is a waste of time if it doesn’t get clicks. Clicks matter because they send important signals in search engine optimization in several important ways: (more…)

Stored in Marketing and tagged
Social media

5 Best Must-Have Social Media Marketing Tools

Social media has become the most powerful tool for marketers in recent years. Since the shine of conventional marketing methods is fading away, and new marketing trends setting in, social media marketing has eclipsed them completely. Social media platforms are no longer used to share personal data or photos; rather, they serve as the most powerful medium to showcase products or services, explain their venerability, and generate leads. (more…)

Stored in Marketing and tagged
Paid search advertising

Local Online Advertising Delivers Targeted Audiences

Local online advertising is effective for local businesses that want to target ads to specific geographic areas.

Many local advertisers understand the concept of targeting ads in print, cable and especially direct mail. But they often struggle with how to do it online. They often have to create the targeting instead of media account executives who usually do it for them in offline media. (more…)

Stored in Advertising and tagged
mobile app development

Alt Tags for Images Bring Useful SEO Benefits

Alt tags for images are important in some ways and unimportant in others.

Content management systems offer and encourage the use of alt tags. For example, WordPress has an alt tag box with every image. But the publisher has the option of using it or not using it. (more…)

Stored in Marketing and tagged
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