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Core web vitals

What Are Core Web Vitals? 4 Standards That Matter

Core web vitals are Google standards that measure website user experience. The standards are First Contentful Paint, Largest Contentful Paint, First Input Delay and Cumulative Layout Shift.

The standard names are not intuitive, but the ideas behind them are important methods for increasing search engine optimization (SEO). (more…)

Stored in: Development and tagged: ,




Solo business

How to Start an Online Business and Succeed

Anyone who owns an online business for long enough will have a fairly low chance of success within five years of startup.

That’s not an opinion. Fifty percent of all businesses fail within five years, according to the Small Business Administration. Online businesses have even more intense competition that increase their risk of failure.

(more…)

Stored in Management and tagged ,
Google AdSense strategy

What is Page RPM in Google AdSense?

Anyone new to the Google AdSense advertising network will eventually discover the importance of page RPM.

What is page RPM in Adsense? RPM stands for revenue per thousand impressions. In the case of page RPM, an “impression” is a page that a website visitor views. (more…)

Stored in Marketing and tagged
Eye

What is Native Advertising? It’s a Tactic That Delivers Results

Native advertising is a new buzzword for an old concept in both the online and traditional media environments.

In its simplest form, it can be defined two ways: (more…)

Stored in Advertising and tagged , ,
Google search console tips

Google Search Console Link Report Tips

Google Search Console has a link report that offers useful insights about both external and internal links.

The report is available on the left column near the bottom. It simply says “Links”. Click there to see four major reports: top external links, top internal links, top linking sites and top linking text. (more…)

Stored in Marketing and tagged
Online ad inventory

Online Ad Inventory: 2 Tactics That Increase Revenue

Website publishers who manage online advertising inventory will almost certainly grow more revenue than sites that don’t manage it.

The concept is easy for website publishers to overlook when so much else requires their attention. (more…)

Stored in Advertising and tagged
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