How to Build Online Rate Cards

Online Advertising Rates: Guidelines and Best Practices

Online ad rates are set through a combination of ad size, ad location, ad performance and market demand.

Optimizing this key ad sales tactic results in higher revenue, increased advertiser acquisition and increased advertiser retention. (more…)

What is Social Media Advertising?

Social media advertising is a category of digital advertising that places ads on social networking sites. It has one of two purposes: branding or response. It is one of two major social media marketing tactics: paid and organic.

Unlike paid advertising, organic marketing requires no upfront cash expense. But it does require the expense that comes with labor. (more…)

4 Stages of Web Design and Development

Web design and development first serves an online marketing purpose and second serves a graphical purpose. Anyone who thinks the other way around is designing a website that will undercut audience and especially revenue. (more…)

How Many Ads Per Page? As Few As Possible

The number of online ads per page is a critical strategy issue for any website publisher.

Like just about everything else online, Google set the dominant standard for many years. It announced in relation to its AdSense partner revenue program that it would allow three display ads and three textual link units. Any more would result in a penalty. (more…)

Analytics Location Report Builds Geo Targeting Strategy

The Google Analytics location report is a useful tool in building conversions through geo targeting. It is especially useful in search engine optimization.

Local search engine optimization is a strategy whereby a business recognizes that it has customers only from a defined area. In the case of Google Analytics, the “local” areas are nation, state and city. (more…)