Promise Media

How Many Ads Per Page? As Few As Possible

The number of online ads per page is a critical strategy issue for any website publisher.

Like just about everything else online, Google set the dominant standard for many years. It announced in relation to its AdSense partner revenue program that it would allow three display ads and three textual link units. Any more would result in a penalty. (more…)

Stored in: Advertising and tagged:




Analytics

Analytics Location Report Builds Geo Targeting Strategy

The Google Analytics location report is a useful tool in building conversions through geo targeting. It is especially useful in search engine optimization.

Local search engine optimization is a strategy whereby a business recognizes that it has customers only from a defined area. In the case of Google Analytics, the “local” areas are nation, state and city. (more…)

Stored in Marketing and tagged ,

Online Reputations Grow With Just a Middle Initial

Online reputations help build online brands. Publishers and marketers can enhance both of them with a simple step involving their own names.

My existence in life is unique, but my name is not. The world has many people named Scott Bateman. No one with that name controls their reputations and personal brands. (more…)

Stored in Marketing and tagged
Google AdSense strategy

AdSense Ad Balance Improves Visitor Experience

The Google AdSense ad balance is a tool that controls the number of ads that appear on a website. It also improves visitor experience.

Site publishers can find the tool in their accounts by clicking on Ads and Ad Balance. They will see an interactive graphic that displays the percentage of potential ads and the estimated percentage of earnings. Underneath is a slider that controls the percentage of potential ads. (more…)

Stored in Advertising and tagged
RPM

What is AdSense RPM and Why Does It Matter?

Google AdSense RPM is a metric that tracks the revenue per thousand impressions from advertising on publisher websites.

It is a metric that publishers use that runs parallel to the CPM or cost per thousand impressions that advertisers use. It’s the same amount of money for both, but the label conveys a different meaning for both. It’s the opposite side of the same coin. (more…)

Stored in Advertising and tagged

Marketing Strategists Take Advantage of Recessions

Online marketing strategists can find tactical advantage in any situation, including a major economic recession.

Of course, this assumes the business will survive the recession. It also assumes that owners and employees look for the benefits. (more…)


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