Return Visits Show How Much Audiences Value a Site

Content Strategy Depends on Constant Change

A website content strategy requires constant change if that website is meant to survive.

Any business that does the same thing year after year and decade after decade has little chance of surviving, much less growing.

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What is Cornerstone Content on a Website?

Cornerstone content is a concept in SEO strategy that identifies the most important pages on a website.

They are the ones with the highest-quality content as well as the ones that ideally will rank highest in search engine results. (more…)

What is Social Media Advertising?

Social media advertising is a category of digital advertising that places ads on social networking sites. It is one of two major social media marketing tactics: paid and organic.

Unlike paid advertising, organic marketing requires no upfront cash expense. But it does require the expense that comes with labor. (more…)

SEO Thrives on Story Angles for Common Topics

Search engine optimization responds well to unique content because unique content has little to no competition. If it has no competition, it naturally jumps to the top of search results.

But anyone who wants to publish unique content for the sake of getting high ranks in search engines will find uniqueness is rare anymore. Just do a search on any keyword phrase that comes to mind. Chances are, there are dozens, hundreds and even thousands of articles on that topic. (more…)

YouTube Search Matters More Than Suggested Videos

Video producers who rely on YouTube’s “suggested videos” feature will find it is more risky to getting viewership than the search feature.

Suggested videos is the name YouTube uses in its analytics report to describe a major source of traffic to videos on the site. That source appears on the right side of the page for desktop browsers when a viewer displays a video. (more…)