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Google AdSense strategy

Increase AdSense Revenue with 4 Simple Tips

One of the best ways to increase AdSense revenue is not what you do with the ads. It’s what you do with the content on the page that holds the ads.

Google AdSense  is the single largest concentration of network advertising on the Internet, partly because it is so effective in producing revenue for partner websites. (more…)

Stored in: Advertising and tagged:




Targeted advertising

How to Target One Zip Code with Online Advertising

Advertisers who target one zip code increase their costs efficiency as well as their return on investment of labor and money.

The growth of online advertising is partly due to its efficiency and effective use of cash compared to other forms of advertising. (more…)

Stored in Advertising and tagged
SEO

How to Research SEO Keywords in Google and Bing

Websites can research SEO keywords in Google and Bing using their Search Console and Webmaster Tools, respectively. Their accuracy beats all other products because the list comes straight from their own search engines.

Online publishers often perceive their sites one way, but search engines may view them in an entirely different way. (more…)

Stored in Marketing and tagged ,
Reading ease

What is a Page View and Why Does It Matter?

What is a page view? A page view is a metric in website analytics. It measures a website visitor who views one page on that site.

The term is clear, but why it matters is much more complex. Understanding all of the factors that impact a page view can lead to more audience, more revenue and higher rankings in search engines. (more…)

Stored in Marketing and tagged
AdSense

Page Updates Benefit AdSense and Search Rankings

Frequent page updates often lead to better numbers for both contextual advertising and search engine optimization.

The concept of updating a page may cover just about any element in an article or document including: (more…)

Stored in Advertising and tagged ,
Blogging

User Generated Content: Let Chaos Reign?

User generated content on a site starts with one simple decision. It is whether to moderate the content or let every single posting go live.

Moderation is necessary for most sites. UGC requires moderation for sites that want to maintain a degree of credibility with their visitors. (more…)

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