Promise Media
mobile app development

Alt Tags for Images Bring Mild SEO Benefits

Alt tags for images are important in some ways and unimportant in others.

Content management systems offer and encourage the use of alt tags. For example, WordPress has an alt tag box with every image. But the publisher has the option of using it or not using it. (more…)

Stored in: Marketing and tagged:




Paid search advertising

Local Online Advertising Delivers Targeted Audiences

Local online advertising is effective for local businesses that want to target ads to specific geographic areas.

Many local advertisers understand the concept of targeting ads in print, cable and especially direct mail. But they often struggle with how to do it online. They have to create the targeting instead of media account executives who usually do it for them in offline media. (more…)

Stored in Advertising and tagged

SEO Content Writing Thrives on Unique Angles

SEO content writing works best when it focuses on unique angles to common topics. Being different stands out from the crowd.

Search engine optimization responds well to unique content because unique content has little to no competition. If it has no competition, it naturally jumps to the top of search results. (more…)

Stored in Development and tagged
Page views

How to Increase Page Views in 6 Steps

Website publishers need to increase page views for the simple reason that more page views will lead to more revenue.

Page views serve as one of the most important metrics in achieving website success.

Google Analytics and other website analytic programs have page views as one of the three most prominent metrics along with visits and unique visitors. (Google now calls them sessions and users.) (more…)

Stored in Development and tagged ,
YouTube metrics

YouTube Traffic Sources Report Shows How to Grow Views

The YouTube traffic sources report in Channel Analytics is useful for boosting views, especially with the external sources.

The report is available in YouTube Studio. Click on the “See More” link under the graphic that shows audience numbers for the last 28 days (or any time period). (more…)

Stored in Marketing and tagged
Meta description

Meta Description Length Impacts Search Click Rate

Meta description length can impact search engine results as well as how often searchers click.

Although search engines may use up to 155-160 characters, it doesn’t mean website publishers should write meta descriptions that long. Brevity has advantages. (more…)

Stored in Marketing and tagged

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