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User Registration Strategy Builds Audience Insight for Advertisers

User registration is an opportunity to capture specific and useful information about visitors that will lead to a better product and more revenue.

Registration serves two purposes:

  1. Provide an extra revenue stream from people who pay for access.
  2. Acquire demographic, geographic and psychographic profiles of the users to create targeted advertising.

(more…)

Stored in: Development and tagged: ,




Sales Pipeline Report Helps Revenue Performance

A direct sales pipeline report is an insightful way to increase the odds of success with online advertising.

Whether an online business is one person who does it all or a much bigger operation with a sales staff, a pipeline report is a useful tactic for increasing revenue. (more…)

Online advertising

How Online Ad Placement Impacts Clickthrough Rates

Online ad placement is a major factor in whether ads have good or bad clickthrough rates and happy or unhappy advertisers.

Website publishers who review ad delivery reports will gain useful insights from the results of moving ads around a page. (more…)

Stored in Advertising and tagged ,

Multiple Online Income Streams Build Business Success

Content websites that develop multiple streams of online income end up with better odds of meeting or even exceeding their advertising goals.

They also increase their odds of surviving as a business. (more…)

Stored in Management and tagged , , ,
Online marketing

Online Advertising Sizes: Best Display Banners

The following online advertising sizes offers insights for both website publishers and website advertisers. (more…)

Stored in Advertising and tagged
Analytics

Analytics Location Report Builds Geo Targeting Strategy

The Google Analytics location report is a useful tool in building conversions through geo targeting. It is especially useful in local search engine optimization.

What is local search engine optimization? It is a strategy whereby a business recognizes that it has customers only from a defined area. In the case of Google Analytics, the “local” areas are nation, state and city. (more…)

Stored in Marketing and tagged ,
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