5 Web Design Principles Improve Site Quality
Building a high-quality website requires following certain web design principles that used to be a matter of opinion.
More often they are now based on fact and experience. (more…)
▸ AdSense Keyword Targeting Improves Revenue Results
▸ Use Pay Per Click Advertising Because It’s Cheap, But Beware
▸ Online Advertising Rates: Guidelines and Best Practices
▸ Google Organic Search Brings Risks and Rewards
▸ Automated Email Marketing Saves Time and Gets Results
▸ Best Practices for Local Search Engine Optimization
▸ 5 Web Design Principles Improve Site Quality
▸ Block Bad Search Engine Spiders and Save Money
▸ Website Development Plan Impacts Profit, Audience
▸ Site Analytics Reporting Demands Constant Improvement
▸ Marketing Strategists Take Advantage of Recessions
▸ How an Online Solo Business Can Set Prices
AdSense Keyword Targeting Improves Revenue Results
Website publishers who target Google AdSense keywords will often find an improvement in revenue performance.
AdSense and similar advertising networks rely on the context of pages to deliver the best-performing ads. (more…)
Use Pay Per Click Advertising Because It’s Cheap, But Beware
Pay per click advertising tactics have become hugely popular because PPC is cheap and efficient.
It’s cheap because it’s efficient. It’s efficient for the advertiser because it most often is used contextually at the major search engines — Google and Bing — along with their advertising partner sites. Hence the related term search
engine marketing. (more…)
Block Bad Search Engine Spiders and Save Money
Search engine spiders are valuable when they bring free audience to a site through organic search results. But some search spiders are malicious and come at a cost.
They are malicious when they come from a product that doesn’t provide any audience. (more…)
Google Organic Search Brings Risks and Rewards
Google organic search comes with both rewards and risks. Taking too much advantage of the rewards also will drive up the risks.
I recently went shopping for a website to buy and found a listing for a site with 150,000 monthly unique visitors that had an interesting insight in its for-sale listing. (more…)
Website Development Plan Impacts Profit, Audience
A thoughtful website development plan matters to marketing, advertising and profit because of several important ways that users experience the site.
I’m often surprised at how many sites are built by competent developers who have great technical skills but limited marketing and advertising skills. (more…)
Promise Media offers online business tips and best practices for content-rich websites. 