Content Marketing Often Begins with a Question

Online Product Portfolio Defends Business Revenue

A portfolio of online products will protect a business if one product takes a dive while others keep performing well.

A business that sells only one product takes on a great deal of risk. If cheaper products come along, competition increases or other changes impact the market, the business may get into serious trouble. Its future becomes doubtful. (more…)

Email Marketing Content Improves With Inverted Pyramid

Email marketing content becomes more valuable to subscribers if it follows a journalism concept called the inverted pyramid.

In journalism, the inverted pyramid is a method for writing a news article. It means the writer should put the most important information at the top of the article and the least important at the bottom. (more…)

Title Changes Alone May Improve Search Rankings

Sometimes even a simple title change may lead to better search rankings and search engine optimization.

I have written thousands of articles over the years that have had varying degrees of success with search rankings. On busy days when I have been more focused on clients during my consulting work, I sometimes have written an article or article title in haste.

During occasional content audits, I look at old articles for ways to improve them. Those ways include better: (more…)

Website Profit Starts with Solid Business Plan

Website profit require a thoughtful business plan — even something as simple as one or two pages — and consistently sticking with it. In some ways, planning is more important than revenue itself.

Classical management planning often includes eight major sections: vision, mission, values, strategies, goals, objectives, tactics and actions. (more…)

YouTube Summary Impacts Ranking and Click Throughs

A carefully written YouTube summary makes an important difference in how videos are ranked and how often people click on them.

YouTube summaries appear in search results to the right of the video image and below both the title and the source. (more…)