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New versus returning visitors

New Versus Returning Visitors Reflect Brand Strength

Website publishers who track new versus returning visitors will find ways to increase site audience and revenue.

Analytics software such as the dominant Google Analytics will track these two groups of visitors on a daily basis as well as any other time period. The most important time period is monthly for the sake of comparing a month with the previous month and the same month of the previous year. (more…)

Stored in: Marketing and tagged:

Website analytics

Website Frequency and Recency Climb with the Right Drivers

Google Analytics provides a report on website frequency and recency that reveals insights about the stickiness of a site’s traffic.

Frequency is the number of times a visitor comes to the site over a specific period of time. It is common to use a full month for the measurement. (more…)

Stored in Marketing and tagged
Google AdSense strategy

Increase AdSense Revenue with 4 Simple Tips

One of the best ways to increase AdSense revenue is not what you do with the ads. It’s what you do with the content on the page that holds the ads.

Google AdSense  is the single largest concentration of network advertising on the Internet, partly because it is so effective in producing revenue for partner websites. (more…)

Stored in Advertising and tagged
Targeted advertising

How to Target One Zip Code with Online Advertising

Advertisers who target one zip code increase their costs efficiency as well as their return on investment of labor and money.

The growth of online advertising is partly due to its efficiency and effective use of cash compared to other forms of advertising. (more…)

Stored in Advertising and tagged

How to Research SEO Keywords in Google and Bing

Websites can research SEO keywords in Google and Bing using their Search Console and Webmaster Tools, respectively. Their accuracy beats all other products because the list comes straight from their own search engines.

Online publishers often perceive their sites one way, but search engines may view them in an entirely different way. (more…)

Stored in Marketing and tagged ,
Reading ease

What is a Page View and Why Does It Matter?

What is a page view? A page view is a metric in website analytics. It measures a website visitor who views one page on that site.

The term is clear, but why it matters is much more complex. Understanding all of the factors that impact a page view can lead to more audience, more revenue and higher rankings in search engines. (more…)

Stored in Marketing and tagged
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