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Fountain pen

4 Ways to Rewrite Articles, Improve SEO and Build Audience

Article rewriting for SEO is a fast way to improve search engine optimization and user experience at the same time.

Imagine the possibilities: Higher search rankings, lower bounce rate, increasing pages per visit, more social shares and more return visits. (more…)

Stored in: Marketing and tagged: ,




Strategy

How to Build Online Rate Cards

A good rate card for online advertising is more than just the rates themselves. It is also about the presentation and promotion.

The most brilliantly devised rate card won’t deliver results if it is hard to read, confusing and overly complicated. (more…)

Stored in Advertising and tagged ,

Online Advertising Rates: Guidelines and Best Practices

Online ad rates are set through a combination of ad size, ad location, ad performance and market demand.

Optimizing this key ad sales tactic results in higher revenue, increased advertiser acquisition and increased advertiser retention. (more…)

Stored in Advertising and tagged , , ,
Social media

What is Social Media Advertising?

Social media advertising is a category of digital advertising that places ads on social networking sites. It has one of two purposes: branding or response. It is one of two major social media marketing tactics: paid and organic.

Unlike paid advertising, organic marketing requires no upfront cash expense. But it does require the expense that comes with labor. (more…)

Stored in Advertising and tagged ,
Web design stages

4 Stages of Web Design and Development

Web design and development first serves an online marketing purpose and second serves a graphical purpose. Anyone who thinks the other way around is designing a website that will undercut audience and especially revenue. (more…)

How Many Ads Per Page? As Few As Possible

The number of online ads per page is a critical strategy issue for any website publisher.

Like just about everything else online, Google set the dominant standard for many years. It announced in relation to its AdSense partner revenue program that it would allow three display ads and three textual link units. Any more would result in a penalty. (more…)

Stored in Advertising and tagged

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