Blog Content Strategy Includes Existing Posts
An effective blog content strategy should include a regular review of old posts to see which ones have value as evergreen content. They have great potential to attract even more.
Sometimes the best parts of a blog are overlooked by the blogger because they are old and forgotten posts. But that doesn’t mean the search engines have forgotten about them. (more…)
▸ Average Click Rates Reveal Best and Worst Ad Placements
▸ AdSense Earnings Down? You Are Not Alone
▸ Responsive Design Advertising Begins with a Few Simple Rules
▸ How to Increase Website User Engagement
▸ “Rel Nofollow” Tag Disrupts SEO Potential
▸ Increase Website Traffic With 6 Key Tactics
▸ Blog Content Strategy Includes Existing Posts
▸ Website Development Cost: How to Keep It Low
▸ Basic Web Design Covers 9 Important Steps
▸ Website Content Plan Depends on Constant Change
▸ Site Analytics Reporting Demands Constant Improvement
▸ Marketing Strategists Take Advantage of Recessions
How to Increase Website User Engagement
What is website user engagement? It is the ability of a website to involve, attract and keep a visitor on the site as long as possible.
Why does user engagement matter? It matters because the longer a user stays on the site, the more the user interacts with the site in a way that benefits the website.
Average Click Rates Reveal Best and Worst Ad Placements
The average click through rates for online advertising depend on the location of the ads and whether they are static, targeted or contextual.
Although publishers and advertisers may want to know the national rate, a national rate isn’t useful. Every website has different results. Publishers and advertisers should focus more on improving their rates. (more…)
AdSense Earnings Down? You Are Not Alone
AdSense earnings regularly go down for some sites and keep growing for others for many, many reasons. But some disturbing trends point to red flags about the future for AdSense partners.
First, some background. Google AdSense is one of the greatest product developments on the Internet. The company brilliantly decided to expand its search advertising inventory by allowing other websites to publish its ads and split the revenue with a healthy 68 percent going to its publishing partners. (more…)
Responsive Design Advertising Begins with a Few Simple Rules
Responsive design advertising for mobile websites is easier to implement than designs that target desktop and tablet computers. Mobile sites have fewer ad placement options.
The majority of mobile browsers are 320 x 568 and 320 x 480. The orientation is usually vertical. The user typically scrolls down to see or read what is on the page until exiting via a link, ad or url for another site. (more…)
Website Development Cost: How to Keep It Low
How much should website development cost? The cost should reflect a reasonable percentage of a business marketing budget.
Think of the cost in the same way as the cost of producing a radio or television commercial. The development cost of the commercial is separate from the promotional cost of it. (more…)
Promise Media offers online business tips and best practices for content-rich websites. 