“Rel Nofollow” Tag Disrupts SEO Potential

YouTube Impression Click-Through Rate

The YouTube impression click-through rate offers important information about the effectiveness of a video’s title, thumbnail and description.

The click rate also is a measure of how much YouTube visitors value the content of the video. (more…)

Social Media Sharing Pays Better Than Posting

Social media sharing on websites may have greater value these days than postings on social media accounts.

Website publishers with social media accounts have to take time to create regular postings. In the old days, the social media sites would freely share the postings with anyone who followed the account. (more…)

Social Media Strategy Protects Business From Risk

A social media strategy that builds a portfolio of social media accounts will help online publishers focus on top performers and pull back from poor ones.

It’s not unlike a stock portfolio. Smart investors put more money into growing stocks and bonds while pulling money out of weak ones. (more…)

KDP Select Offers More Money for Exclusivity

Amazon’s KDP Select program offers more money to book publishers if they publish exclusively with Amazon. But is the exclusivity worthwhile? (more…)

Use Google Analytics Goals to Sharpen Site Focus

The Google Analytics goals report ise useful in helping anyone who wants to build an online business.

The Analytics goals report allows user to set specific goals for how visitors interact with a site. It also tracks how effectively the site delivers on those goals. (more…)