7 Reasons Why You Need to Redesign Your Website

Analytics Age Report Guides Content and Marketing

The Google Analytics age report offers insights about how to market a website and improve targeting for search engine optimization. It also may impact content.

For example, the largest age range by far for this site is 25 to 34 years old. Even though the lone publisher and writer is much older than 34 years, the results aren’t surprising. The site is about online publishing, which is a popular career for the younger generation. (more…)

Targeted Email Marketing Works Great with 48% Open Rate

Targeted email marketing means hitting not only the right audience but also proving that it’s hitting the right audience by looking at the open rate.

Two clients had open rates of nearly 50 percent and click rates of more than 20 percent. That’s solid proof of effective targeting.

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Careful Execution Boosts Contextual Ad Results

Contextual ad networks provide website publishers with the ability to place ads on their sites and get paid when people click on them. They also teach useful lessons about effective online advertising.

How does contextual advertising work? Ad networks track the content on the page where the ad appears and display an ad with a subject related to the content. (more…)

Ad Placement and Prominence = Advertiser Value

The best online ad placement is an important consideration for any site with advertising accounts.

The site can have all direct sales clients, entirely Google AdSense (or possibly another network) or a combination of both. (more…)

Best Practices for Local Search Engine Optimization

The best practices for local search engine optimization become clear for anyone who pays attention to local newspapers and TV stations. Use plenty of places and zip codes.

Local newspaper and TV sites have many references to communities and institutions common to the area. (more…)