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Online branding

Discover Online Brand with Simple Search Term

Traditional media has powerful online brands and give simple lessons on how to build and keep them powerful. Search engine statistics reveal the power of those brands. (more…)

Stored in: Online Marketing and tagged:




Online brand marketing

Online Brand Marketing Needs Focus, Consistency

Online brand marketing needs focus and consistency for a long time before a website reaches a key goal — a growth in return visits.

Return visits grow when people start coming to the site by entering the address directly in their browser address window, entering a version of it in search engines or saving it in their bookmark list. (more…)

Stored in Online Marketing and tagged
Mobile first

‘Mobile First Strategy’ Depends on Site Analytics

When Google announces, online publishers jump. When Google says a “mobile first strategy” is paradise for high search rankings, should publishers jump again?

The answer is yes and no. (more…)

Stored in Website Development and tagged ,
Links

Hotlink Protection Defends Bandwidth and Servers

Hotlink protection is an important tactic in protecting website performance and ultimately its audience and revenue.

What are hotlinks? Websites that hotlink display content on their sites from other websites. The content they display is usually either images or videos. (more…)

Stored in Website Development and tagged ,

Increase Website Engagement with 7 Steps

Website engagement is a goal as important as audience and revenue growth. The three goals are closely connected.

Increasing engagement leads to higher pages per visit and more return visits. Higher pages per visit and more return visits will produce more ad inventory, which leads to more revenue. (more…)

Website Menu’s First Priority is Prominence

Website menus get the same benefit from prominence as advertising, content, functionality or any other element on a site.

The more prominent the site navigation, the more likely people will click on the links. (more…)

Stored in Website Development and tagged ,

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