How to Analyze Ebook Advertising on Amazon
Ebook advertising on Amazon requires ongoing attention and analysis to achieve the best possible results.
It also requires a learning curve for anyone who wants to improve performance. Even so, the results of an Amazon advertising campaign will vary somewhat from month to month. (more…)
▸ How to Analyze Ebook Advertising on Amazon
▸ How to Build Online Rate Cards
▸ YouTube Monetization Rate Depends on 7 Factors
▸ Online Advertising ROI: 3 Useful Metrics to Know
▸ How to Run Amazon Kindle Ad Campaigns
▸ Local Online Marketing Strategy Depends on Careful Targeting
▸ YouTube Retention Rate Thrives on Simple Tips
▸ YouTube Summary Impacts Ranking and Click Throughs
▸ Site Geographic Data Gives Voice to Content
▸ How to Copyright a Website and Protect Content
▸ Content Diversity Expands Site Audience Potential
▸ Online Product Portfolio Defends Business Revenue
Online Advertising ROI: 3 Useful Metrics to Know
Online advertising ROI or return on investment is a major consideration for anyone focused on response rates more than branding.
Response and branding are the two primary benefits of any advertising campaign. (more…)
How to Copyright a Website and Protect Content
Website content has copyright protection even without a line anywhere on the site with the word “copyright”.
So the challenge for a website publisher is not in how to copyright a website. The challenge for a publisher is in understanding the law and how to protect a site from copyright infringement. (more…)
How to Build Online Rate Cards
A good rate card for online advertising is more than just the rates themselves. It is also about the presentation and promotion.
The most brilliantly devised rate card won’t deliver results if it is hard to read, confusing and overly complicated. (more…)
YouTube Monetization Rate Depends on 7 Factors
The YouTube monetization rate has much to do with the financial success or failure of a video channel for anyone who wants to make money from it.
Monetization determines whether a video gets any ads, how many ads it gets and the rate of revenue the ads produce. (more…)
Online Advertising Rates: Guidelines and Best Practices
Scott S. Bateman is a former online general manager with Cox Enterprises and Media General. He has more than a decade of experience with managing online advertising rates.
Online ad rates are set through a combination of ad size, ad location, ad performance and market demand.
Optimizing this key ad sales tactic results in higher revenue, increased advertiser acquisition and increased advertiser retention. (more…)
Promise Media offers online business tips and best practices for content-rich websites. 