User Engagement Attracts and Keeps Customers
User engagement is an important marketing tactic for online publishers who want to attract and keep customers of all types. It also builds brand.
Engagement opportunities exist in two forms: content and communications. Engagement environments exist in six or more online publishings platforms including websites, blogging, social media accounts, video accounts, advertising and email marketing. (more…)
▸ Make AdSense Auto Ads Compete With Manual
▸ AdSense Auto Ads Review: Yes, With Caution
▸ What is Social Media Advertising?
▸ User Engagement Attracts and Keeps Customers
▸ Building Online Brand May Require SEO Sacrifice
▸ 4 YouTube Traffic Sources Offer Insights About Increasing Views
▸ ‘Mobile First Strategy’ Depends on Site Analytics
▸ Hotlink Protection Defends Bandwidth and Servers
▸ Increase Website Engagement with 7 Steps
▸ How to Choose a Website Management Service
▸ Website Goals Start With Free, Quick and Simple
▸ How to Write an Online Marketing Plan
Building Online Brand May Require SEO Sacrifice
Search engine optimization is the single most important marketing tactic for sites that are pure Web brands and that rely on organic promotion.
But is SEO always the most important tactic for every site and every situation? The answer is sometimes no. For some sites, online brand management is more important, especially if the site is an extension of an offline brand. (more…)
4 YouTube Traffic Sources Offer Insights About Increasing Views
YouTube analytics has a report on traffic sources that reveals where a publisher can increase video views.
In YouTube Studio, click on Analytics in the left column. At the bottom in the middle, click on See More. On the popup page, click on Traffic Source and scroll down. (more…)
YouTube Impression Click-Through Rate
The YouTube impression click-through rate offers important information about the effectiveness of a video’s title, thumbnail image and text description.
The click rate is also a measure of how much YouTube visitors value the content of the video. (more…)
Online Brand Marketing Can Outperform SEO
Website publishers often overlook online branding as a marketing tactic because search engine optimization is so effective.
It’s true that pure Web brands in particular may get up to 90 percent or more of their total traffic from organic search results. (more…)
Direct Traffic Offers Useful Metric for Website Brand
Direct traffic is often the second most important source for website audience after search engines and SEO. However, it doesn’t get that kind of respect.
How often do site publishers brag about their direct traffic numbers on the various blogs and forums dedicated to online publishing? The answer is, not very often. (more…)
Promise Media offers online business tips and best practices for content-rich websites. 