URL Structure Signals Useful SEO Information

Search Engine Optimization is Declining in Value

Growing anecdotal evidence shows that search engine optimization is declining as a tactic for improving rankings on Google.

For example, a website page that occupied the No. 1 spot on Google for the term “Caribbean weather forecast” held the top position for at least 10 years. It got there because it was a page the publisher created in the early days online — traditional SEO favors the age of a page — and because it attracted thousands of backlinks. (more…)

Mobile CPM Rates: Trends and Best Practices

Average mobile CPM rates reflect market supply and demand. They also can discourage publishers when they compare them to desktop CPMs.

Mobile CPMs and their ability to generate meaningful revenue remain a major challenge for digital publishers. They tend to lag desktop CPMs. Furthermore, mobile sites usually have fewer ad impressions per page.

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What Are Core Web Vitals? 4 Standards That Matter

Core web vitals are Google standards that measure website user experience. The standards are First Contentful Paint, Largest Contentful Paint, First Input Delay and Cumulative Layout Shift.

The standard names are not intuitive, but the ideas behind them are important methods for increasing search engine optimization (SEO). (more…)

Google’s ‘Page Experience’ Offers Useful SEO Guidance

Page experience is another important tip directly from Google on how to get better rankings with search engine optimization.

Few people outside of Google — except for high-ranking former employees — know much about the many ways that Google ranks websites for its search engine. After all, the company doesn’t want to share important secrets with competitors. Its secretive ways also make the task of ranking well in Google’s search engine all the harder. (more…)

Best Display Ads Combine Branding and Response

The best display ads have two main functions — branding and response. But ads don’t always do both jobs equally well. Which purpose makes the most sense? It depends on the campaign.

The early days of online advertising based its reputation on clicks, which is the main response function of the ads. Google ads in particular still emphasize clicks because they are pay per click ads.

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