Beware Spambots That Ruin Analytic Numbers
Spambots are becoming a more common problem for sites because they can distort website analytics and mislead and deceive site publishers.
One of the most exciting experiences in online publishing is a spike in site traffic. One of the most discouraging experiences is the discovery that the traffic is spam. (more…)
▸ Google AdSense Suggestions Don’t Always Make Sense
▸ Ad Quality Score Impacts Cost, Clicks and Impressions
▸ Social Media Postings Mimic Classified Ads
▸ How to Price Ebooks for Maximum Profit (Part 1)
▸ Google Algorithm Changes Unhinge Site Audiences
▸ Why isn’t a page in the Google search index?
▸ Beware Spambots That Ruin Analytic Numbers
▸ Sitemap Tools Give Search Engines Reason to Like a Site
▸ Website Content Strategy Should Balance Desktop and Mobile
▸ Online Subscription Strategy Demands High-Value Content
▸ Independent Contractor Costs Impact Quality of Results
▸ Online Business Success Demands Flexible Thinking
Sitemap Tools Give Search Engines Reason to Like a Site
Sitemap tools are simple methods for giving search engines more information about content on a website.
Search engines of course spider a site on a regular basis. Google and Bing hit sites multiple times throughout a day. The word “multiple” is usually an understatement. (more…)
Online Subscription Strategy Demands High-Value Content
The newspaper industry is a great example of how to implement an online subscription strategy. It’s also a great example of how not to implement it.
Online subscriptions have had a rocky lifespan. Some of us experimented with them for newspapers all the way back in the 1980s with early dialup services such as CompuServe and Prodigy. (more…)
Website Content Strategy Should Balance Desktop and Mobile
A website content strategy that balances desktop and mobile versions will improve time management and return on investment.
Websites rarely have the same amount of desktop and mobile visitors. If anything, mobile has grown so much that many sites now get more mobile visitors than desktop visitors. And the growth shows no signs of abating.
Video Production Comes With Higher Risk Than Articles
Online video production is a high-risk venture for content producers because of the amount of time and effort it takes to get it right.
The time and effort for producing a short, medium-quality video is higher than the time and effort for a short, medium-quality article. So the risk of producing a video is higher than the risk of producing an article. (more…)
Google AdSense Suggestions Don’t Always Make Sense
Google AdSense periodically offers suggestions on how to improve AdSense performance. Unfortunately, AdSense suggestions aren’t always good ones.
Site publishers who use AdSense to make money should consider the suggestions carefully. Testing is critical in determining whether to continue using them. (more…)
Promise Media offers online business tips and best practices for content-rich websites. 