How Many Ads Per Page? As Few As Possible
The number of online ads per page is a critical strategy issue for any website publisher.
For example, Google AdSense no longer has a limit to the number of ads per page. But ad-heavy sites lead to:
- Slower page load
- Fewer pages per visit
- Fewer return visits
- Visitors who leave a page before the ad even loads
- Declining clicks and impressions
▸ How Many Ads Per Page? As Few As Possible
▸ Guaranteed Ad Viewability Builds Advertiser Trust
▸ Online Advertising Companies: How They Work, Why They Matter
▸ Facebook Marketing Strategy: Get Automated
▸ HTML Anchor Links That Deliver Better Website Results
▸ Alt Tags for Images Bring Mild SEO Benefits
▸ Website Content Writing Depends on 3 Important Goals
▸ Local Video Has Narrow But Valuable Viewership
▸ SEO Content Writing Thrives on Unique Angles
▸ Site Analytics Reporting Demands Constant Improvement
▸ Marketing Strategists Take Advantage of Recessions
▸ How an Online Solo Business Can Set Prices
Guaranteed Ad Viewability Builds Advertiser Trust
Guaranteed ad viewability is another way to build trust with online advertisers. They will know that people are actually seeing the ads.
Websites like The Economist make a commitment to guaranteed views of display ads by putting that guarantee into rate cards. (more…)
How to Understand Visits Versus Page Views in Analytics
Publishers who understand the difference between visits and page views will gain a critical insight with website analytics.
Visitors “visit” a website one or more times. A “page view” is what the visitor sees via a browser. Visitors “view” one or more pages during a visit. (more…)
Website Content Writing Depends on 3 Important Goals
Website content writing is a complex process because it depends on variables that aren’t necessary for writing in print. Three important goals are growth, improvement and search engine optimization.
Search engines have increasingly complex and demanding requirements for a website to get higher ranks in search results. Competition continues to grow at a rapid pace; the number of websites and website pages far outpaces the growth in audience and revenue. (more…)
Google’s ‘Page Experience’ Offers Useful SEO Guidance
Page experience is another important tip directly from Google on how to get better rankings with search engine optimization.
Few people outside of Google — except for high-ranking former employees — know much about the many ways that Google ranks websites for its search engine. After all, the company doesn’t want to share important secrets with competitors. Its secretive ways also make the task of ranking well in Google’s search engine all the harder. (more…)
Facebook Marketing Strategy: Get Automated
A solid Facebook marketing strategy can increase traffic to a website. But it also is possible to spend too much time on social media platforms and end up disappointed in the results.
Automation can save time and increase ROI. (more…)
Promise Media offers online business tips and best practices for content-rich websites. 