How to Automate Core Online Marketing Tasks
Online marketing is remarkably complex because of the number and variety of tasks that a business has to perform.
Even Facebook by itself requires a depth of knowledge to make it a viable and impactful marketing tactic. Businesses must understand what to post, when to post, how to reach the most people, how to tag, what to understand in the analytics, etc. (more…)
▸ AdSense Coverage Reveals Wasted Ad Inventory
▸ Google AdSense Suggestions Don’t Always Make Sense
▸ Ad Quality Score Impacts Cost, Clicks and Impressions
▸ How to Automate Core Online Marketing Tasks
▸ Content Marketing Often Begins with a Question
▸ Annual Analytics Offer Most Important Insights
▸ Beware Spambots That Ruin Analytic Numbers
▸ Sitemaps Give Search Engines Reason to Like a Site
▸ Mobile Site Performance: Google Versus Bing
▸ Online Subscription Strategy Demands High-Value Content
▸ Healthy Online Business Depends on Bonuses to Survive
▸ Independent Contractors Balance Cost and Quality
Beware Spambots That Ruin Analytic Numbers
One of the most exciting experiences in online publishing is a spike in site traffic. One of the most discouraging experiences is the discovery that the traffic is spam.
Spambots are becoming a more common problem for sites because they can distort website analytics and mislead and deceive site publishers. (more…)
AdSense Coverage Reveals Wasted Ad Inventory
Sites that rely on Google AdSense to fill ad inventory may find that the largest ad network on the planet isn’t so lucrative anymore.
Google built its giant ad network in part with the help of millions of partner websites. For many years, the search giant sold and shared ads on those partner sites and gave them 68 percent of the ad revenue. (more…)
Sitemaps Give Search Engines Reason to Like a Site
Sitemap tools are simple methods for giving search engines more information about content on a website.
Search engines of course will spider a site on a regular basis. Google and Bing hit many sites multiple times throughout a day. The word “multiple” is usually an understatement. (more…)
Content Marketing Often Begins with a Question
Effective content marketing, like any type of content, often begins with a question.
The question doesn’t have to appear in the actual written content. Instead, the question should appear in the thought process that eventually leads to the article. (more…)
Annual Analytics Offer Most Important Insights
Annual website analytics are the most important and most insightful analytics for all site publishers.
Website analytic fanatics such as myself easily get caught up in how a day, week or month did compared to the previous day, week or month. (more…)
Promise Media offers tips, tactics and strategies for content-rich Web sites. 