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Google Ads

How to Create a Google Ads Strategy for Beginners

A Google Ads strategy for beginners starts with defining a few simple goals. Knowing these goals will help with the expectations and results of a campaign.

Possible goals include:

  1. Using the monthly promotional budget efficiently.
  2. Defining the target — whether the campaign targets the entire site or part of it.
  3. Using the best keywords that represent that target.
  4. Limiting the cost of those keywords, determined by the Ads Keyword Tool.
  5. Delivering a nearly exact total for the resulting traffic, which is the monthly budget divided by the average cost per click.
  6. A meaningful return on investment, i.e., profit, increases in audience, etc.

(more…)

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Google Ads

Google Ad Strategy Delivers Efficient Pay Per Click

A Google ad strategy is an inexpensive, efficient and highly educational way of driving targeted pay-per-click traffic to a website.

It can be inexpensive because there is no minimum monthly charge. (more…)

Stored in Marketing and tagged ,
Bounce rate

Tackle Analytics Bounce Rate 1 Page at a Time

The analytics bounce rate is an excellent way to measure the quality of a website from a product and user point of view.

It measures the number of times someone comes to the site from an external source, views one page and leaves again without clicking on any other pages. A better bounce rate means more page views and potentially more revenue because visitors are clicking into more pages. (more…)

Stored in Marketing and tagged
Keyword density

How Keyword Density Impacts Search Engine Optimization

Like many SEO practices, keyword density is a moving target. The rules keep changing over time.

Keyword density is an SEO tactic that suggests how many times a particular keyword should appear in a document. Locations in a document include its title, meta description, headline, body copy, image name, image caption and image alt tag, among other opportunities. (more…)

Stored in Marketing and tagged
Unique visitors

Forum Link Building Offers Modest Benefits for SEO

Forum link building is a marketing tactic that has some moderate benefits with search engine optimization. But is it worth the effort?

The same is true with efforts to post comments on blogs with links back to the core site. The tactic teeters on a fine line between acceptable site promotion and spamming. (more…)

Stored in Marketing and tagged ,
New versus returning visitors

New Versus Returning Visitors Reflect Brand Strength

Website publishers who track new versus returning visitors will find ways to increase site audience and revenue.

Analytics software such as the dominant Google Analytics will track these two groups of visitors on a daily basis as well as any other time period. The most important time period is monthly for the sake of comparing a month with the previous month and the same month of the previous year. (more…)

Stored in Marketing and tagged
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