Online Marketing Strategy: 3 Goals, 8 Tactics and 1 Solid Plan
“Online marketing strategy” is a popular phrase that is used to describe ways of generating large amounts of traffic to a website.
In the business world, the words strategy and tactics are often mixed together. Sometimes they are mixed together so tightly that the meaning of one is almost the same as the other. (more…)
▸ AdSense Auto Ads Review: Yes, With Caution
▸ What is Social Media Advertising?
▸ Guaranteed Viewability Builds Advertiser Trust
▸ Online Marketing Strategy: 3 Goals, 8 Tactics and 1 Solid Plan
▸ Quality Content Drives Amazon Ebook Marketing
▸ Start Email Marketing Strategy with Single Goal
▸ Website Content Strategy Evolves With Advertising Potential
▸ Use Google Analytics Goals to Sharpen Site Focus
▸ What is Cornerstone Content on a Website?
▸ Successful Websites Combine 4 Online Business Models
▸ Use Google Analytics Goals to Sharpen Site Focus
▸ Content Strategy Depends on Constant Change
Quality Content Drives Amazon Ebook Marketing
Ebook marketing and especially Amazon ebook marketing is much easier when the book’s content does most of the selling.
Consider the following all-important fact. On Amazon and other ebook sites, book buyers can look inside the ebook editions to see sample pages. (more…)
Start Email Marketing Strategy with Single Goal
An email marketing strategy should start with a single goal in mind for the sake of focus and simplicity.
The best-selling business book “Good to Great” was largely about the success of companies that stayed focused on their well-defined mission. (more…)
Successful Websites Combine 4 Online Business Models
A successful website more and more needs an online business model that merges four different value propositions.
A value proposition creates value for both the business and the customers of that business. In an online environment, any business finds value in one of four broad ways: (more…)
Website Content Strategy Evolves With Advertising Potential
A for-profit website content strategy doesn’t deliver results if the content doesn’t match the potential for advertising.
After all, it’s the advertising revenue that pays for the content. It’s also the advertising revenue that ensures the profit and future growth of the site. (more…)
AdSense Auto Ads Review: Yes, With Caution
Google AdSense Auto Ads offer website publishers a chance to make more money with less work. It’s a tempting offer.
Publishers that used only AdSense to generate revenue traditionally placed a piece of AdSense code on each location on a page where they wanted an ad to appear. (more…)
Promise Media offers online business tips and best practices for content-rich websites. 