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Signs

Beware Spambots That Ruin Analytic Numbers

Spambots are becoming a more common problem for sites because they can distort website analytics and mislead and deceive site publishers.

One of the most exciting experiences in online publishing is a spike in site traffic. One of the most discouraging experiences is the discovery that the traffic is spam. (more…)

Stored in: Development and tagged:




Map

Sitemap Tools Give Search Engines Reason to Like a Site

Sitemap tools are simple methods for giving search engines more information about content on a website.

Search engines of course spider a site on a regular basis. Google and Bing hit sites multiple times throughout a day. The word “multiple” is usually an understatement. (more…)

Stored in Development and tagged ,
Online newspaper

Online Subscription Strategy Demands High-Value Content

The newspaper industry is a great example of how to implement an online subscription strategy. It’s also a great example of how not to implement it.

Online subscriptions have had a rocky lifespan. Some of us experimented with them for newspapers all the way back in the 1980s with early dialup services such as CompuServe and Prodigy. (more…)

Stored in Management and tagged ,

Website Content Strategy Should Balance Desktop and Mobile

A website content strategy that balances desktop and mobile versions will improve time management and return on investment.

Websites rarely have the same amount of desktop and mobile visitors. If anything, mobile has grown so much that many sites now get more mobile visitors than desktop visitors. And the growth shows no signs of abating.

(more…)

video production

Video Production Comes With Higher Risk Than Articles

Online video production is a high-risk venture for content producers because of the amount of time and effort it takes to get it right.

The time and effort for producing a short, medium-quality video is higher than the time and effort for a short, medium-quality article. So the risk of producing a video is higher than the risk of producing an article. (more…)

Stored in Development and tagged
AdSense suggestions

Google AdSense Suggestions Don’t Always Make Sense

Google AdSense periodically offers suggestions on how to improve AdSense performance. Unfortunately, AdSense suggestions aren’t always good ones.

Site publishers who use AdSense to make money should consider the suggestions carefully. Testing is critical in determining whether to continue using them. (more…)

Stored in Advertising and tagged
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