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Site Geographic Data Gives Voice to Content

Website geographic data is useful to know in developing more relevant content and better SEO profiles.

Two actual sites reveal some stark differences in the location of their visitors. One has 73 percent of its total audience from the United States. The other has only 37 percent from the U.S. (more…)

Stored in: Website Development and tagged:




Ebook

How to Price Ebooks for Maximum Profit

Pricing an ebook is easy, but pricing it for profit is not.

An ebook is easy to price because its costs are simple. Most importantly, it doesn’t have a printing cost, which is one of the most expensive costs in any form of print publishing. (more…)

Stored in Online Marketing and tagged
Google

Google Algorithm Changes Unhinge Site Audiences

The overwhelming dominance of Google in the online search environment creates both opportunities and threats to websites.

The opportunities exist because of Google algorithm changes. The threats also exist because of those changes. (more…)

Stored in Online Marketing and tagged
Search engine optimization

Why isn’t a page in the Google search index?

Google search uses a crawling process that may find a page on a site but not put that page into its index.

Why isn’t a page in the Google search index if it is available on a site? (more…)

Stored in Online Marketing and tagged

Click Depth Impacts SEO, Users and Navigation

Click depth is a navigation and user interface term that defines how many clicks a user needs to get to a specific page.

For example, any pages with a link from the homepage of a site have a click depth of one. Obviously, search engines will have an easy time to reach those pages if they begin indexing the site with the homepage. (more…)

Google images

How to Get Better Results from Google Images

Google has made a change to Google Analytics that will help site publishers get better results from its image database.

Anyone who searches for images at images.google.com will see a display of five images per row. The maximum display size of those images is about 320 pixels wide and 200 deep. (more…)

Stored in Online Marketing and tagged

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