Promise Media

User Engagement Attracts and Keeps Customers

User engagement is an important marketing tactic for online publishers who want to attract and keep customers of all types. It also builds brand.

Engagement opportunities exist in two forms: content and communications. Engagement environments exist in six or more online publishings platforms including websites, blogging, social media accounts, video accounts, advertising and email marketing. (more…)

Stored in: Online Marketing and tagged: , ,




Online brand marketing

Building Online Brand May Require SEO Sacrifice

Search engine optimization is the single most important marketing tactic for sites that are pure Web brands and that rely on organic promotion.

But is SEO always the most important tactic for every site and every situation? The answer is sometimes no. For some sites, online brand management is more important, especially if the site is an extension of an offline brand. (more…)

Stored in Online Marketing and tagged ,
YouTube metrics

4 YouTube Traffic Sources Offer Insights About Increasing Views

YouTube analytics has a report on traffic sources that reveals where a publisher can increase video views.

In YouTube Studio, click on Analytics in the left column. At the bottom in the middle, click on See More. On the popup page, click on Traffic Source and scroll down. (more…)

Stored in Online Marketing and tagged
YouTube metrics

YouTube Impression Click-Through Rate

The YouTube impression click-through rate offers important information about the effectiveness of a video’s title, thumbnail image and text description.

The click rate is also a measure of how much YouTube visitors value the content of the video. (more…)

Stored in Online Marketing and tagged ,
Online branding

Online Brand Marketing Can Outperform SEO

Website publishers often overlook online branding as a marketing tactic because search engine optimization is so effective.

It’s true that pure Web brands in particular may get up to 90 percent or more of their total traffic from organic search results. (more…)

Direct traffic

Direct Traffic Offers Useful Metric for Website Brand

Direct traffic is often the second most important source for website audience after search engines and SEO. However, it doesn’t get that kind of respect.

How often do site publishers brag about their direct traffic numbers on the various blogs and forums dedicated to online publishing? The answer is, not very often. (more…)

Stored in Online Marketing and tagged ,

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