Promise Media
Local Search Optimization

How Online Marketing Budget is Money Well Spent

An online marketing budget is money well spent if it results in more profit, revenue and audience.

Many websites don’t spend a dime to market themselves because they depend on “free” options such as search engine optimization and social media. (But they still require labor, so in that sense they aren’t free.) (more…)

Stored in: Online Marketing and tagged:




Mobile first

Mobile Site Strategy Depends on 1 of 3 Choices

A mobile first strategy becomes essential when a website’s mobile audience grows larger than its desktop audience.

It doesn’t mean a publisher should do anything to hurt the desktop audience performance. It does mean a publisher should take a hard look at site analytics to see how mobile visitors can have a better experience. (more…)

Stored in Website Development and tagged
Website priorities

Website Goals Start With Free, Quick and Simple

The owner of any website should start with goals that focus on free, quick and simple ways to maintain a profitable operation.

The Internet is loaded with experts who talk about big ways of making money online. But they often leave out the cost and effort required to get there. (more…)

How to Write an Online Marketing Plan

A book on Amazon about writing a one-page marketing plan is 225 pages long.

Learning how to write a one-page online marketing plan doesn’t take 225 pages of reading. Time is precious for successful business owners and managers. (more…)

Stored in Website Management and tagged
Strategy

Online Marketing Strategy: 3 Goals, 8 Tactics and 1 Solid Plan

“Online marketing strategy” is a popular phrase that is used to describe ways of generating large amounts of traffic to a website.

In the business world, the words strategy and tactics are often mixed together. Sometimes they are mixed together so tightly that the meaning of one is almost the same as the other. (more…)

Quality Content Drives Amazon Ebook Marketing

Ebook marketing and especially Amazon ebook marketing is much easier when the book’s content does most of the selling.

Consider the following all-important fact. On Amazon and other ebook sites, book buyers can look inside the ebook editions to see sample pages. (more…)

Stored in Online Marketing and tagged

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