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High Quality Backlinks Rise and Fall with Sites Providing Them

Website managers who emphasize search engine optimization know that finding high quality backlinks is like finding a pot of gold.

Search engines love those kinds of links because they represent a vote in favor of the site getting the link. (more…)

Stored in: Marketing and tagged:




online sales promotion

Online Sales Promotion Lays Groundwork for More Revenue

Online sales promotion is a series of tactics that leads a customer to make a purchase or click on an ad on a website.

It is both simple to implement and often results in easy money. Yes, it can result in easy money. (more…)

Stored in Advertising and tagged ,
Google Ads keyword mapping

Google Ads Management Tip: Mapping Keywords, Ads and Landing Pages

Keyword mapping is one of the simplest tactics with Google Ads management and is an essential part for any beginner in online advertising.

Mapping starts with creating a spreadsheet that links the three most important elements of the campaign. (more…)

Stored in Marketing and tagged ,
Google Ads

How to Use Google Ads Keyword Planner for Best Results

The Google Ads keyword planner is one of the best ways to research keywords for search engine optimization. But it also has some limitations.

Although the planner is available for publishers who want to run search engine marketing campaigns on Google Ads, it’s also useful for anyone who wants to improve organic search results. (more…)

Stored in Marketing and tagged ,
Content management systems

Launch New Content Management System with Extreme Caution

Launching a new content management system in place of another one is a path to greater online glory or a path to online obscurity.

The decision to change a CMS brings with it a high risk of major problems that could result in a large decline in site audience and revenue. (more…)

Google Ads

How to Create a Google Ads Strategy for Beginners

A Google Ads strategy for beginners starts with defining a few simple goals. Knowing these goals will help with the expectations and results of a campaign.

Possible goals include:

  1. Using the monthly promotional budget efficiently.
  2. Growing the product — whether the campaign targets the entire site or part of it.
  3. Using the best keywords that represent that target.
  4. Limiting the cost of those keywords, determined by the Ads Keyword Tool.
  5. Delivering a nearly exact total for the resulting traffic, which is the monthly budget divided by the average cost per click.
  6. A meaningful return on investment, i.e., profit, increases in audience, etc.

(more…)

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