Promise Media
Search engine optimization

Search Engine Optimization is Declining in Value

Growing anecdotal evidence shows that search engine optimization is declining as a tactic for improving rankings on Google.

For example, a website page that occupied the No. 1 spot on Google for the term “Caribbean weather forecast” held the top position for at least 10 years. It got there because it was a page the publisher created in the early days online — traditional SEO favors the age of a page — and because it attracted thousands of backlinks. (more…)

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Search engine optimization

Add SEO in URLs for Better Search Rankings

Adding relevant keywords to the URL of an article will encourage visits from search engines.

Do a search on Google, Bing and Yahoo! and look at the results. All three show a similar display consisting of three elements — the document’s title, meta description and URL. (more…)

Stored in Online Marketing and tagged
Social media

Social Media Metrics: Only 2 of Them Really Matter

Only two social media metrics matter for any small business, and they have nothing to do with the social media accounts themselves.

The two metrics are the ones that impact the actual business. They are indirectly related to the four other metrics that get everyone excited, which are likes, follows, comments and shares. (more…)

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Website Promotion Adds Value to Local Business

Local businesses will find that effective website promotion adds new customers and strengthens relationship with existing ones.

But many local businesses with limited online experience  are disappointed when the money spent on a nice looking site doesn’t product the desired result. (more…)

Squidoo logo

Beware Time Traps at Social Media Sites

A time trap online is like chasing after pennies in the stock market. It is rewarding to a point, but after a while more effort is a waste of time.

Two real examples of websites with promotional value show how they can hurt the productivity of website publishers, managers and employees. (more…)

Stored in Online Marketing and tagged
SEO

Better SEO Results May Start with 1 Lousy Page

Getting SEO results can be frustrating because the time and effort spent on a campaign may not lead to better rankings for the best pages on a site.

Instead, a lousy page may end up with better rankings. (more…)

Stored in Online Marketing and tagged
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