How to Sell Online Advertising: The First 5 Steps

Guest Post Strategy Works Best With Strict Rules

A guest post strategy is necessary for any website that accepts paid or unpaid articles from outside contributors.

A strategy defines the rules that determine what the contributor can write and how well it fits the site’s theme and brand. So rules of conduct are absolutely necessary. (more…)

Free RSS to Email Saves Time, Effort and Money

Email marketing may not be as popular as it was in the past thanks to the growth of social media, but it still has a solid place in a website’s marketing efforts.

But like all marketing efforts, building and distributing an email newsletter takes time and effort that is becoming more stretched in a competitive environment. (more…)

Local Online Marketing Strategy Depends on Careful Targeting

Local online marketing is successful when the effort focuses on a combination of careful targeting and cost efficiency.

Consistent effort also helps quite a bit.

Businesses that target locally come in two main flavors. They are either national companies with a local presence or local companies with of course just a local presence. (more…)

Content Diversity Expands Site Audience Potential

Content diversity is a useful strategy for stretching the boundaries of a website and reaching more niche audiences.

Diversifying content also means a website can potentially find some new keyword phrases that get highly ranked in search engines. (more…)

Facebook Search Engine Also Delivers Website Visitors

The Facebook search engine is a good source of visitors to websites that post links there.

The social media giant is mostly known among website publishers for pages where they microblog. Publishers post a brief item, ideally including a photo, that also has a link to an expanded article on their websites. (more…)