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Quality Content Development Mixes Interest and Importance

Online content development often becomes focused on what drives the most clicks to an article. But too much of a focus on clicks becomes pandering.

Pandering, which is often called clickbait in the online industry, undermines the credibility of a website. Visitors start to lose confidence in the quality of the site as a result. The practice is not much different than the old bait and switch technique. (more…)

Stored in: Development and tagged:




Photographer

How to Use Online Photos to Build SEO, Brand and Social Media

Online photos offer an opportunity to build a website’s brand, social media presence and search engine optimization.

They also enhance the quality of the experience for any visitor on a website. (more…)

Stored in Development and tagged ,
Social media

Social Media Metrics: Only 2 of Them Really Matter

Only two social media metrics matter for any small business, and they have nothing to do with the social media accounts themselves.

The two metrics are the ones that impact the actual business. They are indirectly related to the four other metrics that get everyone excited, which are likes, follows, comments and shares. (more…)

Stored in Marketing and tagged
Squidoo logo

Beware Time Traps at Social Media Sites

A time trap online is like chasing after pennies in the stock market. It is rewarding to a point, but after a while more effort is a waste of time.

Two real examples of websites with promotional value show how they can hurt the productivity of website publishers, managers and employees. (more…)

Stored in Marketing and tagged
SEO

Better SEO Results May Start with 1 Weak Page

Getting SEO results can be frustrating because the time and effort spent on a campaign may not lead to better rankings for the best pages on a site.

Instead, a weak page may end up with better rankings. (more…)

Stored in Marketing and tagged
Landing pages

Landing Page Best Practices Convert More Visitors

The best practices for landing pages come in two forms. The first is understanding why a particular landing page does so well. The other is getting better performance.

What is a landing page? It is a page where someone lands with their browser after they click on something such as a page on another website, an ad, a search engine result or a social media account, among other possibilities. (more…)

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