Website Value Based on Accurate View of Profit
Website value is a popular topic on message boards around the Internet. The postings often focus on revenue as a way of establishing a site’s worth. But revenue is misleading. (more…)
▸ AdSense URL Channel Report Guides Content
▸ Ad Unit Audit Increases Revenue Performance
▸ AdSense Coverage Reveals Wasted Ad Inventory
▸ Offline Marketing Tactics Add to Site Brand
▸ “Rel Nofollow” Tag Disrupts SEO Potential
▸ About Us Pages Get Prominence, Demand Attention
▸ Pop-Up Boxes Annoy Visitors While Getting Clicks
▸ Subindex Pages Create New Website Entry Points
▸ What is Cornerstone Content on a Website?
▸ Website Value Based on Accurate View of Profit
▸ Cross Platform Publishing Adds Value to Content
▸ Online Exit Strategy Ensures Survival
Pop-Up Boxes Annoy Visitors While Getting Clicks
The online industry seems to go through phases with online pop-up boxes. They have them for a while, they go away and they come back again.
These pop-up boxes — which appear atop the browser window — had a life with advertising for a number of years before finally fading away. (more…)
Cross Platform Publishing Adds Value to Content
Cross platform publishing is a content management strategy that increases the value of content by making it useful in multiple distribution channels.
For example, I published the book “Online Marketing for Small Business” as an ebook and paperback. The content came from this website. I simply re-edited the articles and organized them under a common theme. (more…)
Subindex Pages Create New Website Entry Points
Website entry points usually consist of a homepage, article pages and internal index pages that aggregate articles. Opportunities abound.
Index pages have a natural limit with the number of titles or headlines along with abstracts that don’t exceed a certain visual appeal. (more…)
AdSense URL Channel Report Guides Content
The URL channel report in Google AdSense is a useful guide in where to build content on a website.
The report is available by going to the Reports page available as a click in the left column of the AdSense homepage. From there, click on the dropdown to the right of that column near the top of the page and click on “URL channels”. (more…)
Offline Marketing Tactics Add to Site Brand
A traditional small business can use offline marketing tactics to boost audience and revenue for its website.
Businesses have many priorities and distractions. Marketing is of course a priority, but businesses often think of major promotional channels such as online, radio, TV, cable and print. They often have many minor but still useful channels as well.
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Promise Media offers tips, tactics and strategies for content-rich Web sites. 