How Many Ads Per Page? As Few As Possible
The number of online ads per page is a critical strategy issue for any website publisher.
Like just about everything else online, Google set the dominant standard for many years. It announced in relation to its AdSense partner revenue program that it would allow three display ads and three textual link units. Any more would result in a penalty. (more…)
▸ How Many Ads Per Page? As Few As Possible
▸ AdSense Ad Balance Improves Visitor Experience
▸ What is AdSense RPM and Why Does It Matter?
▸ Analytics Location Report Builds Geo Targeting Strategy
▸ Online Reputations Grow With Just a Middle Initial
▸ HTML Anchor Links That Deliver Better Results
▸ YouTube Retention Rate Thrives on Simple Tips
▸ Reading Ease May Boost SEO, But Common Sense Prevails
▸ ‘Mobile First Strategy’ Depends on Site Analytics
▸ Marketing Strategists Take Advantage of Recessions
▸ How an Online Solo Business Can Set Prices
▸ How to Choose a Website Management Service
Analytics Location Report Builds Geo Targeting Strategy
The Google Analytics location report is a useful tool in building conversions through geo targeting. It is especially useful in search engine optimization.
Local search engine optimization is a strategy whereby a business recognizes that it has customers only from a defined area. In the case of Google Analytics, the “local” areas are nation, state and city. (more…)
Online Reputations Grow With Just a Middle Initial
Online reputations help build online brands. Publishers and marketers can enhance both of them with a simple step involving their own names.
My existence in life is unique, but my name is not. The world has many people named Scott Bateman. No one with that name controls their reputations and personal brands. (more…)
AdSense Ad Balance Improves Visitor Experience
The Google AdSense ad balance is a tool that controls the number of ads that appear on a website. It also improves visitor experience.
Site publishers can find the tool in their accounts by clicking on Ads and Ad Balance. They will see an interactive graphic that displays the percentage of potential ads and the estimated percentage of earnings. Underneath is a slider that controls the percentage of potential ads. (more…)
What is AdSense RPM and Why Does It Matter?
Google AdSense RPM is a metric that tracks the revenue per thousand impressions from advertising on publisher websites.
It is a metric that publishers use that runs parallel to the CPM or cost per thousand impressions that advertisers use. It’s the same amount of money for both, but the label conveys a different meaning for both. It’s the opposite side of the same coin. (more…)
Marketing Strategists Take Advantage of Recessions
Online marketing strategists can find tactical advantage in any situation, including a major economic recession.
Of course, this assumes the business will survive the recession. It also assumes that owners and employees look for the benefits. (more…)
Promise Media offers online business tips and best practices for content-rich websites. 