Promise Media
Page design

7 Reasons Why You Need to Redesign Your Website

Your website plays a vital role in the success of your business. It pretty much reflects who you are as a brand – from its overall appearance to the content you publish. (more…)

Stored in: Development and tagged:




Age targeting

Analytics Age Report Guides Content and Marketing

The Google Analytics age report offers insights about how to market a website and improve targeting for search engine optimization. It also may impact content.

For example, the largest age range by far for this site is 25 to 34 years old. Even though the lone publisher and writer is much older than 34 years, the results aren’t surprising. The site is about online publishing, which is a popular career for the younger generation. (more…)

Stored in Marketing and tagged , ,
Email newsletter marketing tips

Targeted Email Marketing Works Great with 48% Open Rate

Targeted email marketing means hitting not only the right audience but also proving that it’s hitting the right audience by looking at the open rate.

Two clients had open rates of nearly 50 percent and click rates of more than 20 percent. That’s solid proof of effective targeting.

(more…)

Stored in Marketing and tagged
AdSense URL channels

Careful Execution Boosts Contextual Ad Results

Contextual ad networks provide website publishers with the ability to place ads on their sites and get paid when people click on them. They also teach useful lessons about effective online advertising.

How does contextual advertising work? Ad networks track the content on the page where the ad appears and display an ad with a subject related to the content. (more…)

Stored in Advertising and tagged ,
Online display advertising

Ad Placement and Prominence = Advertiser Value

The best online ad placement is an important consideration for any site with advertising accounts.

The site can have all direct sales clients, entirely Google AdSense (or possibly another network) or a combination of both. (more…)

Stored in Advertising and tagged , ,
Local Search Optimization

Best Practices for Local Search Engine Optimization

The best practices for local search engine optimization become clear for anyone who pays attention to local newspapers and TV stations. Use plenty of places and zip codes.

Local newspaper and TV sites have many references to communities and institutions common to the area. (more…)

Stored in Marketing and tagged ,
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