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5 Web Design Principles Improve Site Quality

Building a high-quality website requires following certain web design principles that used to be a matter of opinion.

More often they are now based on fact and experience. (more…)

Stored in: Development and tagged:




Google AdSense strategy

AdSense Keyword Targeting Improves Revenue Results

Website publishers who target Google AdSense keywords will often find an improvement in revenue performance.

AdSense and similar advertising networks rely on the context of pages to deliver the best-performing ads. (more…)

Stored in Advertising and tagged , ,
Pay per click campaigns

Use Pay Per Click Advertising Because It’s Cheap, But Beware

Pay per click advertising tactics have become hugely popular because PPC is cheap and efficient.

It’s cheap because it’s efficient. It’s efficient for the advertiser because it most often is used contextually at the major search engines — Google and Bing — along with their advertising partner sites. Hence the related term search
engine marketing. (more…)

Stored in Advertising and tagged , ,
Spider

Block Bad Search Engine Spiders and Save Money

Search engine spiders are valuable when they bring free audience to a site through organic search results. But some search spiders are malicious and come at a cost.

They are malicious when they come from a product that doesn’t provide any audience. (more…)

Stored in Development and tagged
Google Panda

Google Organic Search Brings Risks and Rewards

Google organic search comes with both rewards and risks. Taking too much advantage of the rewards also will drive up the risks.

I recently went shopping for a website to buy and found a listing for a site with 150,000 monthly unique visitors that had an interesting insight in its for-sale listing. (more…)

Stored in Marketing and tagged
Website development

Website Development Plan Impacts Profit, Audience

A thoughtful website development plan matters to marketing, advertising and profit because of several important ways that users experience the site.

I’m often surprised at how many sites are built by competent developers who have great technical skills but limited marketing and advertising skills. (more…)

Stored in Development and tagged

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