Effective Online Advertising Delivers Measurable Results
Effective online advertising emphasizes both branding and response. Its effectiveness is highly measurable.
The branding part comes in the form of text and multimedia. The multimedia is a photo, graphic, audio, video, company logo or some combination of the above. (more…)
▸ Effective Online Advertising Delivers Measurable Results
▸ Online Ad Sizes Get Fluid With Responsive Designs
▸ Use Google Ads Geo Targeting to Keep Budgets Lean
▸ Why Social Media Doesn’t Work Sometimes
▸ Email Marketing Best Practices: Quality Wins Over Quantity
▸ Watch Email Marketing Open Rates for Customer Insights
▸ Best Webmaster Tools Improve Search Engine Optimization
▸ YouTube Monetized Playbacks Grow with Quality
▸ Content Authority and Trust Depend on Journalism Rules
▸ Independent Contractor Taxes Depend on Business Type
▸ Independent Contractor Income Thrives on Multiple Sources
▸ Simple Chart Puts Monthly Page Views into Context
Best Webmaster Tools Improve Search Engine Optimization
Small site publishers can use webmaster tools from Google and Bing to manage all of their efforts with search engine optimization.
Many sites simply aren’t large enough to have a dedicated SEO expert on staff. They also don’t have enough money to hire an outside expert as a consultant. (more…)
Online Ad Sizes Get Fluid With Responsive Designs
The most important online ad sizes include the 300 x 250, 782 x 90 and 300 x 600, but mobile sites and responsive design are driving new standards.
Two important references to current standards are available from the Internet Advertising Bureau and Google. (more…)
YouTube Monetized Playbacks Grow with Quality
The estimated monetized playbacks on YouTube have much more to do with video quality than quantity.
Publishers on the planet’s second largest search engine are not allowed to reveal how much they make, their video CPMs or other account data. (more…)
Why Social Media Doesn’t Work Sometimes
Social media doesn’t work for some publishers and business owners no matter how hard they try. Several important reasons explain why.
The explanation begins by identifying some of the reasons why companies do social media. Five reasons explain why. They do it to: (more…)
Independent Contractor Taxes Depend on Business Type
Independent contractor taxes depend on whether the business is a sole proprietorship, limited liability company, S corporation or C corporation.
The government has the same basic rate tiers for all businesses. But the actual tax rate as a percentage of profits — also known as the effective tax rate — depends in part on the business type. (more…)
Promise Media offers online business tips and best practices for content-rich websites. 