Promise Media

Effective Online Advertising Delivers Measurable Results

Effective online advertising emphasizes both branding and response. Its effectiveness is highly measurable.

The branding part comes in the form of text and multimedia. The multimedia is a photo, graphic, audio, video, company logo or some combination of the above. (more…)

Stored in: Advertising and tagged:




Webmaster tools

Best Webmaster Tools Improve Search Engine Optimization

Small site publishers can use webmaster tools from Google and Bing to manage all of their efforts with search engine optimization.

Many sites simply aren’t large enough to have a dedicated SEO expert on staff. They also don’t have enough money to hire an outside expert as a consultant. (more…)

Stored in Development and tagged ,
online ad sizes

Online Ad Sizes Get Fluid With Responsive Designs

The most important online ad sizes include the 300 x 250, 782 x 90 and 300 x 600, but mobile sites and responsive design are driving new standards.

Two important references to current standards are available from the Internet Advertising Bureau and Google. (more…)

Stored in Advertising and tagged ,
YouTube monetized playbacks

YouTube Monetized Playbacks Grow with Quality

The estimated monetized playbacks on YouTube have much more to do with video quality than quantity.

Publishers on the planet’s second largest search engine are not allowed to reveal how much they make, their video CPMs or other account data. (more…)

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Social media

Why Social Media Doesn’t Work Sometimes

Social media doesn’t work for some publishers and business owners no matter how hard they try. Several important reasons explain why.

The explanation begins by identifying some of the reasons  why companies do social media. Five reasons explain why. They do it to: (more…)

Stored in Marketing and tagged
Computer mouse

Independent Contractor Taxes Depend on Business Type

Independent contractor taxes depend on whether the business is a sole proprietorship, limited liability company, S corporation or C corporation.

The government has the same basic rate tiers for all businesses. But the actual tax rate as a percentage of profits — also known as the effective tax rate — depends in part on the business type. (more…)

Stored in Management and tagged
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