Done Carefully, Link Exchanges Build Audience Numbers
Link exchanges are a chess game that may increase a site’s audience and rankings with search engines for critical keywords.
But publishers need to implement them carefully to avoid penalties from the search engines. (more…)
▸ Local SEO Marketing Struggles with Small Audiences
▸ Increase AdSense Revenue with 4 Simple Tips
▸ How to Target One Zip Code with Online Advertising
▸ Done Carefully, Link Exchanges Build Audience Numbers
▸ Forum Link Building Offers Modest Benefits for SEO
▸ New Versus Returning Visitors Reflect Brand Strength
▸ User Generated Content: Let Chaos Reign?
▸ User Registration Strategy Builds Audience Insight for Advertisers
▸ What is Content Development for Websites?
▸ Sales Pipeline Report Helps Revenue Performance
▸ Multiple Online Income Streams Build Business Success
▸ How to Start an Online Business and Succeed
Forum Link Building Offers Modest Benefits for SEO
Forum link building is a marketing tactic that has some moderate benefits with search engine optimization. But is it worth the effort?
The same is true with efforts to post comments on blogs with links back to the core site. The tactic teeters on a fine line between acceptable site promotion and spamming. (more…)
New Versus Returning Visitors Reflect Brand Strength
Website publishers who track new versus returning visitors will find new ways to increase site audience and revenue.
Analytics software such as the dominant Google Analytics will track these two groups of visitors on a daily basis as well as any other time period. The most important time period is monthly for the sake of comparing a month with the previous month and the same month of the previous year. (more…)
Local SEO Marketing Struggles with Small Audiences
The idea of using local SEO marketing to promote a local website makes perfect sense on the surface, but putting it into practice is often quite difficult.
Google and Bing may get 10,000 national searches a month on “early American antique dealers,” but they may get only 10 searches a month for “Nashville early American antique dealers.” (more…)
Website Frequency and Recency Climb with the Right Drivers
Google Analytics provides a report on website frequency and recency that reveals insights about the stickiness of a site’s traffic.
Frequency is the number of times a visitor comes to the site over a specific period of time. It is common to use a full month for the measurement. (more…)
Increase AdSense Revenue with 4 Simple Tips
One of the best ways to increase AdSense revenue is not what you do with the ads. It’s what you do with the content on the page that holds the ads.
Google AdSense is the single largest concentration of network advertising on the Internet, partly because it is so effective in producing revenue for partner websites. (more…)
Promise Media offers online business tips and best practices for content-rich websites. 