Organic Search Optimization: Maximum Audience, Zero Cash
Organic search optimization is a refined and focused method for driving the maximum amount of audience to a website using the least amount of cash.
It increases the rankings of important pages on a site to the highest possible positions within search engines and get clicks without paying for them. (more…)
▸ What is Social Media Advertising?
▸ Facebook Advertising Excels for Certain Categories
▸ Maximizing Online Advertising Networks
▸ Organic Search Optimization: Maximum Audience, Zero Cash
▸ Author Marketing Impacts Search Engine Optimization
▸ Online Brand Marketing Can Outperform SEO
▸ How to Understand Unique Visitors in Google Analytics
▸ Use Analytics Goals to Sharpen Site Focus
▸ Targeted Content Development Builds Revenue
▸ Site Analytics Reporting Demands Constant Improvement
▸ Successful Online Business = Product Quality + Audience Growth
▸ Business Structure Impacts Website Profit
Author Marketing Impacts Search Engine Optimization
Online author marketing can improve search engine optimization simply by getting a name right.
I don’t mean the spelling of the name. I mean the uniqueness of the name. (more…)
Online Brand Marketing Can Outperform SEO
Online branding is often overlooked as a marketing tactic because search engine optimization is so widely embraced.
It’s true that pure Web brands in particular may get up to 90 percent or more of their total traffic from organic search results. (more…)
High Quality Link Building Starts with Targeting Right Sites
Building high quality links for search engine optimization is a tedious, often frustrating and sometimes rewarding job.
It is tedious because it takes a great deal of research to find a high-quality site and then a high-quality page on that site to place the link. (more…)
Email Open Rates Depend on 5 Factors
Email marketing open rates are remarkably consistent for anyone with a decent knowledge of how to market.
Industry reports and my own experience show that open rates usually range between 15 and 25 percent of total emails sent. (more…)
Use Banner Ads Like Billboards to Drive Visits
Online banner advertising has powerful branding potential that helps visitors remember the name of a site and increases the odds that they will return again.
It has its place in any online promotional campaign. (more…)
Promise Media offers tips, tactics and strategies for content-rich Web sites. 