How to Promote a Business Online in 10 Basic Steps
Local businesses must learn how to promote a business online in order to attract customers, grow sales and stay profitable.
It is easy to imagine that most businesses will find that local online advertising is both necessary and even quite inexpensive to do. (more…)
▸ How to Promote a Business Online in 10 Basic Steps
▸ Guaranteed Ad Viewability Builds Advertiser Trust
▸ Average AdSense CPM Depends on Category and Tactics
▸ Email Newsletter Marketing Tips Boost Loyalty
▸ Web Analytic Insights Improve with Multiple Sources
▸ SEO Strategy Risks May Lead to Poor Results, Dashed Hopes
▸ How to Archive a Website to Grow More Audience
▸ Online Feature Content Builds Evergreen Audiences
▸ Forum Websites Produce Postings But Fall Short on Revenue
▸ Website Management Needs Cost Controls in Slowing Economy
▸ Website Profit Balances High Margin, High Growth
▸ Efficient Website Management Pushes Online Profits Higher
Guaranteed Ad Viewability Builds Advertiser Trust
Guaranteed ad viewability is another way to build trust with online advertisers. They will know that people are actually seeing the ads.
Websites like The Economist make a commitment to guaranteed views of display ads by putting that guarantee into rate cards. (more…)
How to Archive a Website to Grow More Audience
Site publishers often don’t think about how to archive a website because they are too busy with other priorities.
Content is more than just publishing. It also requires management from the first word on the page to months and even years after the content goes on the site. (more…)
Email Newsletter Marketing Tips Boost Loyalty
Email newsletter marketing requires building a list of thousands or even tens of thousands of email addresses. The process takes not just months, but years. The patience is usually worth it.
Such a long-term focus pays off for a website with a list of loyal visitors who come to the site more often. Their visit frequency boosts page views, ad inventory and response rate. (more…)
How Online Ad Placement Impacts Clickthrough Rates
Online ad placement is a major factor in whether ads have good or bad clickthrough rates and happy or unhappy advertisers.
Website publishers who review ad delivery reports will gain useful insights from the results of moving ads around a page. (more…)
Average AdSense CPM Depends on Category and Tactics
The average Google AdSense CPM is a subject of serious debate for webmasters all over the Internet, and the answers vary all over as well.
It is against the terms of conditions for Google AdSense for site publishers to disclose their click-through rates or other statistics about a site’s performance that produce the page and impression CPMs. (more…)
Promise Media offers online business tips and best practices for content-rich websites. 