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AdSense Optimization Boosts Revenue with a Few Simple Steps

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AdSense optimization is based on some of the same concepts as search engine optimization. It’s worthwhile to consider what happens without it.

AdSense logoAsk someone for a lot of money and don’t tell them why. They aren’t likely to hand over a dime.

Place contextual advertising such as Google AdSense on your Web site and don’t optimize your pages. The end result is no different. It is like asking Google for ads but not telling the ad-serving platform what is on the page. As a result, the platform won’t be able to deliver targeted advertising.

The entire basis of success with AdSense is targeted (contextual) advertising. The more optimized the page, the more targeted the ads on the page.

Contextual ad optimization is little different than search engine optimization. Success with one requires the same set of skills as success with the other.

Basic Optimization

AdSense optimization requires some initial efforts at the setup and continue improvements for better results.

Google itself recommends using no more than three display ads and no more than three ad units (smaller text ads). It also recommends using the most popular sizes — 728×90, 300×250 and 160×600 — and use design techniques that blend, complement or contrast the ads next to the content.

Other techniques include making sure the ads are viewable, meaning that they are in the viewable area of the browser and do not require scrolling to see in their entirety.

For a 728×90 leaderboard, make sure it is located below the header and not above it. The 300×250 and 160×600 work best on either side of the page, while both the 300×250 and the 160×600 work well with content wrapped around them.

Keyword Targeting

Identify the 10 most popular pages on your site and focus on them for AdSense optimization, simply because they will produce the most revenue.

Each of those 10 pages should have at least one primary keyword phrase — two words in the phrase is OK while three or more is better.

That phrase should be contained in the title and meta description. It should appear in the headline and the body of the content. It shouldn’t appear in more than 2 percent of the total content to avoid the appearance of keyword stuffing.

Track results based on total page click-through rate. Once the CTR for each of the 10 most important pages strongly exceeds the site average, move on to the next 10 and and then the next.

Keyword Value

Successful publishing in any environment, whether in print or online, requires a growing audience as well as advertisers who value the content.

Although the first recommendation is a focus on the most popular pages, it also pays to look at the revenue value of the keywords on those pages.

A keyword that pays $1 a click is obviously more valuable than one that pays five cents a click. So it pays to research the value of the keywords on those popular pages.

Various free tools provide those values. The most important is Google AdWords keyword planner, which provides a “suggested bid” for each keyword that an advertiser plans to use to promote a product or service.

Sadly, there is no suggested bid for the keyword phrase that dominates this article — AdSense optimization.

“It also pays to look at the revenue value of the keywords on those pages”

But the story is much different for other keywords in the AdWords planner. “Search engine optimization” has a suggested bid of $18.81, while “seo optimization services” is $26.86.

While those bids sound attractive, the competition for them is intense and will take a huge effort to acquire audience for the site articles containing them.

It may be a better use of time to focus on secondary keywords that are more valuable enough to boost the overall site average.

Content Quality

The word optimization is usually used in the context of attracting search engine visitors and, in this case, higher quality AdSense ads.

AdSense optimization starts with using accurate, high-value and audience appealing keywords. But other parts of the article matter too.

Search engines have made it more and more clear that other factors impact not only audience but the revenue that those pages generate:

  • Social media interaction
  • The author’s reputation
  • Article length
  • Sources cited
  • Engagement level
  • Grammar
  • Originality

Site publishers tend to publish an article and forget about it. Revisiting articles periodically is valuble if the result is more content, factual updates, grammar improvements, SEO tweaking, etc.

Search engines will respond to these changes — not as much as a response to new articles, but at least some kind of response depending on the quantity and quality of improvements.

Taking an organized approach to optimizing a site for contextual ads pays dividends — literally.

5 Responses to “AdSense Optimization Boosts Revenue with a Few Simple Steps”

  1. website design Says:

    AdSense earns money each time a website visitor clicks an ad, revenue will be low if website traffic is low. Increase your website traffic using online tools such as free classified websites, search engine listings and local directory listings to help increase the overall AdSense earnings on your website. Thanks

  2. Bennet Says:

    Great post mate,
    My earnings have being declining over the months and i dnt really know why.

  3. Scott Bateman Says:

    Bennet, AdSense earnings have been declining lately for a lot of sites. One possible reason is because the U.S. economy is slowing and Google probably has less ad revenue to share with partner sites.

    Also, online audiences keep growing faster than ad revenue, so competition for AdSense revenue is climbing. And more money is shifting to lower-paying mobile.

    If you are using the URL channel report, you might focus your efforts on the highest-paying sections on your site and ignore the low payers for a while.

  4. Bennet Says:

    Thanks alot Scott,
    Well appreciated, And to “website design” : Its not only based on traffic, considering my traffic is growing by the day. There has being a significant drop in CPC and RPM = Earnings. Its quiet heart breaking if you have the needed traffic but continuous decrease in earnings.

  5. Scott Bateman Says:

    I was quite disappointed with my own AdSense numbers in March — and so far this month — when I compared them to February and January. But when I compared March and the first 14 days of this month to the same period a year ago, I was surprised to see the totals were higher.

    It’s a good example of how the time of year can affect AdSense results.

    You might also want to look at your mobile traffic. If you don’t have a mobile-friendly site, it would be a good idea to make some changes to increase your mobile ad revenue. If your site is mobile friendly, it might help to experiment with ad sizes and placement to increase their CPCs and click rates.

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