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Marketing

This guide to online marketing strategy combines SEO, social media and other tactics to grow online audience and brands.

Analytics

Analytics Location Report Builds Geo Targeting Strategy

The Google Analytics location report is a useful tool in building conversions through geo targeting. It is especially useful in search engine optimization.

Local search engine optimization is a strategy whereby a business recognizes that it has customers only from a defined area. In the case of Google Analytics, the “local” areas are nation, state and city. (more…)

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Online Reputations Grow With Just a Middle Initial

Online reputations help build online brands. Publishers and marketers can enhance both of them with a simple step involving their own names.

My existence in life is unique, but my name is not. The world has many people named Scott Bateman. No one with that name controls their reputations and personal brands. (more…)

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Anchor

HTML Anchor Links That Deliver Better Results

Anchor links on websites are made up of text and code that encourage visitors to click on them. How often they click on them depends on best practices.

A bad anchor link is a waste of time if it doesn’t get clicks. Clicks matter because they send important signals in search engine optimization in several important ways: (more…)

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Blogging

Small Business Blogging is Free Website Promotion

Free promotion for small businesses is readily available with blogging.

Most heavy online users already know about blogging. It’s using a website to post content — often personal content — on a regular basis. (more…)

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Email marketing list

Local Email Marketing Thrives on Highly Targeted Lists

A local email marketing program is inexpensive to start and challenging to build. If done right, the rewards are substantial.

Email sounds almost antiquated in the world of mobile and social media, but it remains one of the most cost effective ways of reaching and retaining customers. (more…)

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mobile app development

Alt Tags for Images Bring Mixed SEO Benefits

Alt tags for images are important in some ways and unimportant in others.

Content management systems offer and encourage the use of alt tags. For example, WordPress has an alt tag box with every image. But the publisher has the option of using it or not using it. (more…)

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Content Marketing Strategy Delivers 3 Benefits

Content marketing strategy is a plan for promoting site content by publishing similar content on other sites.

For example, a publisher or business owner has a website about lawn care. The revenue opportunity lies with selling grass seed, weed killer or other related products. (more…)

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