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Use SEO for Images to Boost Results Even More

Using SEO for images is both simple and effective, although it isn’t the most important step in growing search engine optimization.

Document titles, meta descriptions, article headlines and text within the article all help search engines understand the topic of the page and article. Images in an article have their own important signals to a somewhat lesser extent. (more…)

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Broken link building

Broken Link Building Produces Easy SEO Benefits

Broken link building is one of the easiest ways to improve a site’s profile in search engine indexes.

Advice on broken link building often overlooks one critical step in making it effective. (more…)

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Facebook logo

How to Get Facebook Fans: A Simple Approach

Getting Facebook fans isn’t that difficult for anyone with a small to medium-sized business.

Fan building is the cornerstone of a social media marketing strategy, which is valuable to any businesses seeking new ways to promote themselves online. (more…)

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Search engine optimization

Search Engine Optimization is Declining in Value

Growing anecdotal evidence shows that search engine optimization is declining as a tactic for improving rankings on Google.

For example, a website page that occupied the No. 1 spot on Google for the term “Caribbean weather forecast” held the top position for at least 10 years. It got there because it was a page the publisher created in the early days online — traditional SEO favors the age of a page — and because it attracted thousands of backlinks. (more…)

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Search engine optimization

Add SEO in URLs for Better Search Rankings

Adding relevant keywords to the URL of an article will encourage visits from search engines.

Do a search on Google, Bing and Yahoo! and look at the results. All three show a similar display consisting of three elements — the document’s title, meta description and URL. (more…)

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Social media

Social Media Metrics: Only 2 of Them Really Matter

Only two social media metrics matter for any small business, and they have nothing to do with the social media accounts themselves.

The two metrics are the ones that impact the actual business. They are indirectly related to the four other metrics that get everyone excited, which are likes, follows, comments and shares. (more…)

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Website Promotion Adds Value to Local Business

Local businesses will find that effective website promotion adds new customers and strengthens relationship with existing ones.

But many local businesses with limited online experience  are disappointed when the money spent on a nice looking site doesn’t product the desired result. (more…)

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