How to Run Amazon Kindle Ad Campaigns

Ebook publishers who want to generate sales on Amazon may have no choice but to run advertising campaigns to promote their books.

The reason is simple. Amazon has millions of ebooks. In many cases, there are multiple books and sometimes even dozens of them on the same subject. (more…)

Local Online Marketing Strategy Depends on Careful Targeting

Local online marketing is successful when the effort focuses on a combination of careful targeting and cost efficiency.

Consistent effort also helps quite a bit.

Businesses that target locally come in two main flavors. They are either national companies with a local presence or local companies with of course just a local presence. (more…)

Content Marketing Often Begins with a Question

Effective content marketing, like any type of content, often begins with a question.

The question doesn’t have to appear in the actual written content. Instead, the question should appear in the thought process that eventually leads to the article. (more…)

Email Marketing Content Improves With Inverted Pyramid

Email marketing content becomes more valuable to subscribers if it follows a journalism concept called the inverted pyramid.

In journalism, the inverted pyramid is a method for writing a news article. It means the writer should put the most important information at the top of the article and the least important at the bottom. (more…)

Title Changes Alone May Improve Search Rankings

Sometimes even a simple title change may lead to better search rankings and search engine optimization.

I have written thousands of articles over the years that have had varying degrees of success with search rankings. On busy days when I have been more focused on clients during my consulting work, I sometimes have written an article or article title in haste.

During occasional content audits, I look at old articles for ways to improve them. Those ways include better: (more…)

How Long Do Google and Bing Take to Index New Sites?

Publishers of new websites naturally want to see their sites appear in search engines as soon as possible.

Getting Google, Bing and other search engines to index a new site is not immediate. Instead, the process can take anywhere from days to weeks. Some people claim the search engines took months to add their sites. (more…)

Ebook Marketing Works Best With Niche Audiences

Effective ebook marketing requires more than using various tactics that try to persuade people to buy a book. It also takes book content that works well with niche audiences.

So an ebook marketing strategy begins with the content of the book. A writer who publishes a book on a general subject such as travel will have a much harder time reaching an audience than if the book is about cruises or resorts. (more…)