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Marketing
Backlink strategy

Manual Link Building is Tedious But Gets Quality Results

Link building is a great way to build search engine rankings for a website because search engines look on backlinks as a sign of quality. But link building also takes a great deal of time and often leads to discouraging rejections.

Higher rankings of a quality site will attract customers who are more likely to make a purchase, consume multiple pages and return again. (more…)

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WordPress admin

Best Article Length for Search Engine Optimization

Writers often ask about the best article length for search engine optimization. The answer is a common one in website publishing: it depends.

A 2016 study from Backlinko.com of nearly 12 million Google search results found that the average article on the first page (10 results) had 1,447 words. (more…)

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Channels

Diversify Online Promotional Channels to Build Site Visits

Website publishers will increase audience and lower their risks by having a diverse set of online promotional channels.

Google launches an algorithm update, and webmasters fill blogs and forums with anger over lost audience and revenue. (more…)

Stored in Marketing and tagged
Social media

Facebook Marketing Strategy: Get Automated

A solid Facebook marketing strategy can increase traffic to a website. But it also is possible to spend too much time on social media platforms and end up disappointed  in the results.

Automation can save time and increase ROI. (more…)

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Anchor

HTML Anchor Links That Deliver Better Website Results

Best practices for HTML anchor links impact how often website visitors click on them. More clicks lead to more page views, return visits and website revenue.

Anchor links on websites are made up of text and code that encourage visitors to click on them. A bad anchor link is a waste of time if it doesn’t get clicks. Clicks matter because they send important signals in search engine optimization in several important ways: (more…)

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mobile app development

Alt Tags for Images Bring Mild SEO Benefits

Alt tags for images are important in some ways and unimportant in others.

Content management systems offer and encourage the use of alt tags. For example, WordPress has an alt tag box with every image. But the publisher has the option of using it or not using it. (more…)

Stored in Marketing and tagged
YouTube metrics

YouTube Traffic Sources Report Shows How to Grow Views

The YouTube traffic sources report in Channel Analytics is useful for boosting views, especially with the external sources.

The report is available in YouTube Studio. Click on the “See More” link under the graphic that shows audience numbers for the last 28 days (or any time period). (more…)

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