This guide to online marketing strategy combines SEO, social media and other tactics to grow online audience and brands.
How to Grow Blog Audience Depends on 4 Goals
Growing a blog audience requires an intense focus on four important goals. They are quality, quantity, frequency and distribution.
Anyone can write anything on the Internet via blogging, but the writing matters only if people find the blog, think it’s interesting and come back for more. (more…)
4 Ways to Rewrite Articles, Improve SEO and Build Audience
Article rewriting for SEO is a fast way to improve search engine optimization and user experience at the same time.
Imagine the possibilities: Higher search rankings, lower bounce rate, increasing pages per visit, more social shares and more return visits. (more…)
Analytics Location Report Builds Geo Targeting Strategy
The Google Analytics location report is a useful tool in building conversions through geo targeting. It is especially useful in search engine optimization.
Local search engine optimization is a strategy whereby a business recognizes that it has customers only from a defined area. In the case of Google Analytics, the “local” areas are nation, state and city. (more…)
Online Reputations Grow With Just a Middle Initial
Online reputations help build online brands. Publishers and marketers can enhance both of them with a simple step involving their own names.
My existence in life is unique, but my name is not. The world has many people named Scott Bateman. No one with that name controls their reputations and personal brands. (more…)
HTML Anchor Links That Deliver Better Results
Anchor links on websites are made up of text and code that encourage visitors to click on them. How often they click on them depends on best practices.
A bad anchor link is a waste of time if it doesn’t get clicks. Clicks matter because they send important signals in search engine optimization in several important ways: (more…)
Small Business Blogging is Free Website Promotion
Free promotion for small businesses is readily available with blogging.
Most heavy online users already know about blogging. It’s using a website to post content — often personal content — on a regular basis. (more…)
Local Email Marketing Thrives on Highly Targeted Lists
A local email marketing program is inexpensive to start and challenging to build. If done right, the rewards are substantial.
Email sounds almost antiquated in the world of mobile and social media, but it remains one of the most cost effective ways of reaching and retaining customers. (more…)
Promise Media offers online business tips and best practices for content-rich websites. 