Email Newsletter Marketing Tips Boost Loyalty

Email newsletter marketing requires building a list of thousands or even tens of thousands of email addresses. The process takes not just months, but years. The patience is usually worth it.

Such a long-term focus pays off for a website with a list of loyal visitors who come to the site more often. Their visit frequency boosts page views, ad inventory and response rate. (more…)

Web Analytic Insights Improve with Multiple Sources

Web analytic insights are as simple or complex as an site manager chooses to make it. They are simple with a single, shallow analytics report or complex with reports from multiple sources.

An accurate view of a website audience often comes from more than one source. (more…)

SEO Strategy Risks May Lead to Poor Results, Dashed Hopes

SEO strategy risks rise with competition, poor conversion rates and other possible outcomes.

Search engine optimization requires risk management like any other business initiative.

Managing expectations is one of the first steps in any risk management. (more…)

How to Use a 1 Keyword Link Building Strategy

A one keyword link building strategy is mostly known for the approach that concentrates on one keyword per page, which creates focus for SEO efforts and ideally produces better results.

But another approach focuses on one keyword (or keyword phrase) per site. Yes, one per site.

Let me explain what sounds like a crazy notion. (more…)

Internet Marketing Strategy for Business Starts With 4 Tactics

Search engine results for “Internet marketing strategy for business” often bring up websites with exciting claims, but most online successes come from a series of small steps taken consistently over time.

The Internet is packed with millions of sites clamoring for the attention of people who visit on average about 100 sites a month. (more…)

Track Pay Per Click ROI with 2 Simple Metrics

Pay per click ROI requires a successful payback like any other promotional channel. But what is the right return on investment?

A report from The Nielsen Company indicates that online advertising has the highest ROI of any medium. It says that the short term ROI on all channels is 109 percent and for online it is 218 percent. (more…)

Is YouTube SEO Worth the Effort?

Using YouTube to promote a related website is often a good use of time. Using YouTube strictly for building that site’s SEO is not.

For many years, YouTube publishers could add a link in the description that displays underneath the video, and the link would be do follow. A do follow link means that the landing page on the receiving end of the link receives benefit from search engines. (more…)