To Trademark Or Not To Trademark

Having a trademark means your business cares about its identity and wants to protect it. Trademarking your name, logo or any other elements of your branding helps you establish who you are and enables you to start building a reputation that will stand out in the minds of your customers. (more…)

HTML Anchor Links That Deliver Better Website Results

Best practices for HTML anchor links impact how often website visitors click on them. More clicks lead to more page views, return visits and website revenue.

Anyone who uses the Internet is well aware of anchor links. In simple terms, they are made up of text and code that encourage visitors to click on them. But a bad anchor link is a waste of time if it doesn’t get clicks. Clicks matter because they send important signals in search engine optimization in several important ways: (more…)

5 Best Must-Have Social Media Marketing Tools

Social media has become the most powerful tool for marketers in recent years. Since the shine of conventional marketing methods is fading away, and new marketing trends setting in, social media marketing has eclipsed them completely. Social media platforms are no longer used to share personal data or photos; rather, they serve as the most powerful medium to showcase products or services, explain their venerability, and generate leads. (more…)

Alt Tags for Images Bring Useful SEO Benefits

Alt tags for images are important in some ways and unimportant in others.

Content management systems offer and encourage the use of alt tags. For example, WordPress has an alt tag box with every image. But the publisher has the option of using it or not using it. (more…)

Local SEO Marketing Struggles with Small Audiences

The idea of using local SEO marketing to promote a local website makes perfect sense on the surface, but putting it into practice is often quite difficult.

Google and Bing may get 10,000 national searches a month on “early American antique dealers,” but they may get only 10 searches a month for “Nashville early American antique dealers.” (more…)

YouTube Traffic Sources Report Shows How to Grow Views

The YouTube traffic sources report in Channel Analytics is useful for boosting views, especially with external sources.

The report is available in YouTube Studio. Click on the “See More” link under the graphic that shows audience numbers for the last 28 days (or any time period). (more…)

SEO Tactics Decline While Online Branding Rises

SEO tactics that fail to keep up with search engines run the risk of shrinking or even failing. Although some tactics are no longer useful, site publishers can focus more on branding.

Many websites have declined or folded because of the way search engines have changed their approach to ranking sites in its search results. How they rank sites today is far different than how they ranked them 10 years ago.

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