Analytics Location Report Builds Geo Targeting Strategy
The Google Analytics location report is a useful tool in building conversions through geo targeting. It is especially useful in local search engine optimization.
What is local search engine optimization? It is a strategy whereby a business recognizes that it has customers only from a defined area. In the case of Google Analytics, the “local” areas are nation, state and city. (more…)
Analytics Event Tracking Improves Site Navigation
Analytics event tracking can make a major impact on audience metrics such as page views, time on site and even return visits.
For example, website publishers can apply it to site navigation to see which links generate clicks and which don’t. (more…)
How to Use the YouTube Keyword Tool
Publishers look for a YouTube keyword tool on other websites to help them optimize their videos for YouTube search. But YouTube already has a useful keyword tool.
Why do they want a YouTube keyword tool? Because it helps them identify keywords that rank their videos better on both YouTube itself and also in Google search. (more…)
What is the Best Google Title Length?
The best Google title length for search engine optimization is 60 characters. But there is more to the story.
A review of a dozen titles in Google search showed a fairly consistent pattern with how long a title can go before Google cuts it off with ellipses. (more…)
Google Analytics for Mobile: How-to and Best Practices
Google Analytics for mobile reports are incredibly useful for analyzing site trends and user behavior of people who visit with smartphones.
Mobile usage is skyrocketing and surpassing desktop. Any site that wants to capture more mobile visitors and maximize their experience should use mobile data in GA to see how to make improvements and where to make them. (more…)
What is Page RPM in Google AdSense?
Anyone new to the Google AdSense advertising network will eventually discover the importance of page RPM.
What is page RPM in Adsense? RPM stands for revenue per thousand impressions. In the case of page RPM, an “impression” is a page that a website visitor views. (more…)
Google Search Console Link Report Tips
Google Search Console has a link report that offers useful insights about both external and internal links.
The report is available on the left column near the bottom. It simply says “Links”. Click there to see four major reports: top external links, top internal links, top linking sites and top linking text. (more…)
Promise Media offers online business tips and best practices for content-rich websites. 