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Online Marketing
Ebook

Ebook Marketing Works Best With Niche Audiences

Effective ebook marketing requires more than using various tactics that try to persuade people to buy a book. It also takes book content that works well with niche audiences.

So an ebook marketing strategy begins with the content of the book. A writer who publishes a book on a general subject such as travel will have a much harder time reaching an audience than if the book is about cruises or resorts. (more…)

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Backlink strategy

How to Use Public Relations to Get Backlinks

Some of the most valuable backlinks that build search engine optimization for a website are the ones that come from mainstream media.

The practice of public relations includes good relations with mainstream media. So it’s logical for website publishers to think about using PR to attract attention from media outlets such as newspapers, radio stations and TV stations. (more…)

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Analytics ‘Publisher’ Report Gives AdSense Insights

The “Publisher” report in Google Analytics is a useful tool for website publishers who use AdSense and want to maximize the potential revenue.

Google doesn’t offer much detail about the existence of the report. The report is available by going to Behavior / Publisher in Analytics. (more…)

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Links

Contextual Backlinks Improve Search Engine Optimization

Contextual backlinks is one of the most basic tactics in developing better search engine optimization.

Site publishers have total control over the backlinks on their own sites that go to important articles elsewhere on the site. They have less control over external backlinks. But they may have control over one or more external sites as well. (more…)

Age targeting

SEO Age Metric Guides Content and Marketing

The age of website visitors is a revealing insight about how to market that site and develop greater targeting in search engine optimization. It also may impact content.

For example, the largest age range by far for this site is 25 to 34 years old. Even though the lone publisher and writer is much older than 34 years, the results aren’t surprising. The site is about online publishing, which is a popular career for the younger generation. (more…)

Offline marketing tactics

Offline Marketing Tactics Add to Site Brand

A traditional small business can use offline marketing tactics to boost audience and revenue for its website.

Businesses have many priorities and distractions. Marketing is of course a priority, but businesses often think of major promotional channels such as online, radio, TV, cable and print.  They often have many minor but still useful channels as well.
(more…)

Search engine optimization

“Rel Nofollow” Tag Disrupts SEO Potential

Rel nofollow in the HTML coding of website pages is both a curse and blessing for search engine optimization.

It has made it much harder for spammers to get higher but bogus search engine rankings. At the same time, it has made it much harder for legitimate websites to get higher and legitimate search engine rankings. (more…)

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