Promise Media
Marketing
User engagement

How to Increase Website User Engagement

What is website user engagement? It is the ability of a website to involve, attract and keep a visitor on the site as long as possible.

Why does user engagement matter? It matters because the longer a user stays on the site, the more the user interacts with the site in a way that benefits the website.

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Search engine optimization

“Rel Nofollow” Tag Disrupts SEO Potential

Rel nofollow in the HTML coding of website pages is both a curse and blessing for search engine optimization.

It has made it much harder for spammers to get higher but bogus search engine rankings. At the same time, it has made it much harder for legitimate websites to get higher and legitimate search engine rankings. (more…)

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SEO

Increase Website Traffic With 6 Key Tactics

Increasing a website’s traffic requires publishers to juggle multiple online marketing tactics to get the best results with audience growth.

It also requires putting a consistent amount of effort into each of these sources and then prioritizing the time and effort based on which ones increase website traffic the most. (more…)

Use Google Ads Extensions to Maximize Click Rates

Google Ads extensions offer website publishers a tool that target ads to even smaller niche audiences.

Ad targeting continues to evolve as a marketing tool and become more efficient at targeting audiences and delivering results. The Google Ads extension is a prime example of that evolution. (more…)

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Social Media Strategy Protects Business From Risk

A social media strategy that builds a portfolio of social media accounts will help online publishers focus on top performers and pull back from poor ones.

It’s not unlike a stock portfolio. Smart investors put more money into growing stocks and bonds while pulling money out of weak ones. A smart social media strategy does the same (time, money or both) with social accounts.

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Email newsletter marketing tips

Start Email Marketing Strategy with Single Goal

An email marketing strategy should start with a single goal in mind for the sake of focus and simplicity.

The best-selling business book “Good to Great” was largely about the success of companies that stayed focused on their well-defined mission. (more…)

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Google Panda

Google Organic Search Brings Risks and Rewards

Google organic search comes with both rewards and risks. Taking too much advantage of the rewards also will drive up the risks.

I recently went shopping for a website to buy and found a listing for a site with 150,000 monthly unique visitors that had an interesting insight in its for-sale listing. (more…)

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