Quality Content Drives Amazon Ebook Marketing

Ebook marketing and especially Amazon ebook marketing is much easier when the book’s content does most of the selling.

Consider the following all-important fact. On Amazon and other ebook sites, book buyers can look inside the ebook editions to see sample pages. (more…)

Start Email Marketing Strategy with Single Goal

An email marketing strategy should start with a single goal in mind for the sake of focus and simplicity.

The best-selling business book “Good to Great” was largely about the success of companies that stayed focused on their well-defined mission. (more…)

“Rel Nofollow” Tag Disrupts SEO Potential

Rel nofollow in the HTML coding of website pages is both a curse and blessing for search engine optimization.

It has made it much harder for spammers to get higher but bogus search engine rankings. At the same time, it has made it much harder for legitimate websites to get higher and legitimate search engine rankings. (more…)

YouTube Impression Click-Through Rate

The YouTube impression click-through rate offers important information about the effectiveness of a video’s title, thumbnail and description.

The click rate also is a measure of how much YouTube visitors value the content of the video. (more…)

Social Media Sharing Pays Better Than Posting

Social media sharing on websites may have greater value these days than postings on social media accounts.

Website publishers with social media accounts have to take time to create regular postings. In the old days, the social media sites would freely share the postings with anyone who followed the account. (more…)

Social Media Strategy Protects Business From Risk

A social media strategy that builds a portfolio of social media accounts will help online publishers focus on top performers and pull back from poor ones.

It’s not unlike a stock portfolio. Smart investors put more money into growing stocks and bonds while pulling money out of weak ones. (more…)

KDP Select Offers More Money for Exclusivity

Amazon’s KDP Select program offers more money to book publishers if they publish exclusively with Amazon. But is the exclusivity worthwhile? (more…)