Social Media Tracking for Small Business Guides Time and Effort
Tracking performance in social media accounts can range from a small effort to a big one.
Small efforts make sense for small businesses that simply don’t have the time, staff and budget to do any more. (more…)
Online Audience Measurement: An Introduction
Online audience measurement is fundamental to managing and growing a Web business.
Knowing your audience will improve your revenue and readership in short order. (more…)
What is Content Marketing?
Content marketing is a popular concept and an effective tactic in online marketing.
But what is content marketing, how is it used and what are the benefits? Let’s try one definition: (more…)
Keyword Research for SEO Pays Off with Audience
A little keyword research for the sake of search engine optimization can prevent a disastrous waste of time on content development. Why write about something that no one will find or read?
Traditional media such as newspapers and TV stations create content based on experience, judgment and common sense. Effective online media creates content based in part on something else: SEO-based keyword research. (more…)
Direct Traffic Results in Brand and Site Loyalty
Direct traffic may be the second most important source for Website audience after search engines and SEO. However, it doesn’t get that kind of respect.
How often do site publishers brag about their direct traffic numbers on the various blogs and forums dedicated to online publishing? The answer is, not very often. (more…)
Online Marketing Budget is Money Well Spent
An online marketing budget is money well spent if it results in more profit, revenue and audience.
Many Web sites don’t spend a dime to market themselves. A small percentage grow large audiences if they have been around for many years, have a unique attraction or just work extremely hard at building eyeballs. (more…)
10 Twitter Marketing Tips
The best Twitter marketing tips are simple to implement because Twitter itself is one of the simplest tools on the Internet.
Simplicity translates into less work, which leaves more time to focus on other activities. Less work also is important because, at least for some clients, Twitter delivers fewer results than other social media platforms. (more…)
Promise Media offers tips, tactics and strategies for content-rich Web sites. 