Promise Media
Online Marketing
Online audience measurement

Return Visits Show Site’s Value to Its Audience

Return visits is an important metric in website analytics because it reveals the value of a site to its visitors.

Visitor who come back to the site are indicating it has given them more than one reason to engage with it. (more…)

Stored in Online Marketing and tagged

When You Don’t Need More YouTube Subscribers

Google is filled with suggestions from experts on how to get more YouTube subscribers. But sometimes getting more is a waste of time.

Increasing the number of subscribers is usually a benefit for YouTube publishers. Subscribers offer a chance at more easily getting repeat visitors because of notifications about a new video. It’s just like Facebook page likes who get a notification about a new post. (more…)

Stored in Online Marketing and tagged
SEO

SEO Versus Advertising Gives Useful Insights

Sites that focus on both search engine optimization and advertising campaigns will find that making comparisons is a valuable exercise.

Each effort requires time, which means each effort costs money from the labor that goes into that time. So both need a return on investment. (more…)

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Ebook

How to Price Ebooks for Maximum Profit

Pricing an ebook is easy, but pricing it for profit is not.

An ebook is easy to price because its costs are simple. Most importantly, it doesn’t have a printing cost, which is one of the most expensive costs in any form of print publishing. (more…)

Stored in Online Marketing and tagged
Google

Google Algorithm Changes Unhinge Site Audiences

The overwhelming dominance of Google in the online search environment creates both opportunities and threats to websites.

The opportunities exist because of Google algorithm changes. The threats also exist because of those changes. (more…)

Stored in Online Marketing and tagged
Search engine optimization

Why isn’t a page in the Google search index?

Google search uses a crawling process that may find a page on a site but not put that page into its index.

Why isn’t a page in the Google search index if it is available on a site? (more…)

Stored in Online Marketing and tagged
Google images

How to Get Better Results from Google Images

Google has made a change to Google Analytics that will help site publishers get better results from its image database.

Anyone who searches for images at images.google.com will see a display of five images per row. The maximum display size of those images is about 320 pixels wide and 200 deep. (more…)

Stored in Online Marketing and tagged

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