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Online Marketing
Online audience measurement

Return Visits Show How Much Audiences Value a Site

Return visits is an important metric in website analytics because it reveals the value of a site to its visitors.

Visitor who come back to the site are indicating it has given them more than one reason to engage with it. With return visits, they bring the potential for more ecommerce and advertising sales, more email newsletter subscriptions and a stronger brand presence. (more…)

Stored in Online Marketing and tagged
Email newsletter marketing tips

Targeted Email Marketing Works Great with 48% Open Rate

Targeted email marketing means hitting not only the right audience but also proving that it’s hitting the right audience by looking at the open rate.

Two clients had open rates of nearly 50 percent and click rates of more than 20 percent. (more…)

Stored in Online Marketing and tagged
YouTube description

Optimized YouTube Description Has Major Impact on Views

A well-written YouTube description has a major impact on how many site visitors find and view a video.

The Google search engine has evolved into a maze of algorithms that have made traditional search engine optimization much harder to implement. Fortunately, YouTube search optimization is not nearly as complex. It also seems to defer more heavily to a few standard SEO rules. (more…)

Stored in Online Marketing and tagged
Targeted advertising

AdWords Broad Match Can Boost Results

Broad match keywords in an online advertising account can increase the number of clicks to a site, but they also can bring undesirable visits as well.

A broad match keyword means a search engine visitor can enter that exact keyword or a variety of synonyms. In response, the search engine will display an ad that is tied to the parent keyword. (more…)

Stored in Online Marketing and tagged ,
Words

Site-Wide Keyword Density Guides SEO and Content

Keyword density is a common term in search engine optimization to describe the number of important keywords in an article. But it also works well at the website level.

SEO experts have traditionally touted the importance of keyword density at the article level because word repetition signals the topic of the article to search engines. (more…)

Yoyo

Search Engine Rankings Becoming More Unpredictable

Search engine rankings for high authority pages have gone from being largely predictable over many years to largely unpredictable. Abrupt changes are replacing gradual ones.

Consider a page with unique, highly targeted information that grabs the top spot in Google search results for 10 years straight. The content is so unique that the page has no competition. (more…)

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Website Promotion Adds Value to Local Business

Local businesses will find that effective website promotion adds new customers and strengthens relationship with existing ones.

But a business  owner with limited online experience may get disappointed when the money spent on a nice looking site doesn’t produce the desired result. (more…)

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