Social Media Metrics: Only 2 of Them Really Matter
Only two social media metrics matter for any small business, and they have nothing to do with the social media accounts themselves.
The two metrics are the ones that impact the actual business. They are indirectly related to the four other metrics that get everyone excited, which are likes, follows, comments and shares. (more…)
Beware Time Traps at Social Media Sites
A time trap online is like chasing after pennies in the stock market. It is rewarding to a point, but after a while more effort is a waste of time.
Two real examples of websites with promotional value show how they can hurt the productivity of website publishers, managers and employees. (more…)
Better SEO Results May Start with 1 Weak Page
Getting SEO results can be frustrating because the time and effort spent on a campaign may not lead to better rankings for the best pages on a site.
Instead, a weak page may end up with better rankings. (more…)
Website Marketing Plan Increases Odds of Success
A website marketing plan can range from one page to dozens or even hundreds of pages. What matters most is the meat of it and the focus and execution of the most important elements.
What also matters is fulfillment of the important site promotion goals. The process begins with a clear outline. (more…)
Clickbaiting Tactics Mimic Traditional Media
Clickbaiting is an online term for a practice that has long been followed in offline traditional media.
The term has something of a negative connotation because the practice has been abused, but it is a legitimate means of attracting an audience if done correctly and ethically.
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Paid Search Advertising Brings Quick Profits, Narrow Margins
Paid search advertising via Bing, Google and other search engines is an easy path for driving audience, revenue and ideally some profits.
But sites often don’t make big profits that way because they underestimate the amount of labor involved on top of the actual ad costs. (more…)
Email Marketing Metrics Boil Down to 5 Numbers
Email marketing metrics are far simpler than other metrics such as website analytics.
Because there are only a small number of them, it is easy to track results and focus efforts on how to improve them. (more…)
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